50 Visual Content Marketing Statistics You Should Know in 2021

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At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social networking, and online behavior.

It might be amazing how fast factors can change in just one or two yrs, and this year has a breadth of surprising statistics in order to reflect on.

This year, we’ve noticed the continued importance of visual content emphasized by the adjustments that occurred across nearly every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for manufacturers looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous companies.  

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To help you keep pace with these trends, let’s take a take a look at some visual content material marketing statistics that demonstrate the impact visual content has on reach, engagement, plus sales. You can jump to the following categories to see data related to that category:

  • General Visible Content Stats
  • Video Marketing Stats
  • Emerging Visual Advertising Stats
  • Infographic Stats
  • Social Media Stats

50 Visual Content Marketing and advertising Statistics You Should Know

HubSpot)

  • The primary form of press used in content marketing is video. (HubSpot)
  • One fourth associated with marketers are investing in content material marketing related to product promotions while just over 20% associated with investing in branded storytelling particularly. (HubSpot)
  • The types of content marketing that brands are investing in.

    Source: HubSpot

    • Marketers spend the most period creating content for Fb and their own company web site, respectively. (HubSpot)
    • Design and visual articles is the biggest challenge designed for 23. 7% of content material marketers. (Adam Enfroy)
    • 49% of online marketers rate visual marketing since Very Important to their marketing strategy, and 22% consider it Important, plus 19% say that their technique is nothing without visible content. (Venngage)
    • 49% associated with marketers primarily use visual content on blogs plus websites followed by social channels such as Facebook and Instagram. (Venngage)
    • When people hear details, they’re likely to remember just 10% of that information three days later. However , if a relevant image is paired with that same information, individuals retained 65% of the info three days later. ( Brain Rules )
    • 40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. (Venngage)

    Cisco)

  • Cisco projects that global internet traffic through videos will make up 82% of all consumer internet traffic simply by 2022. (Cisco)
  • 70% associated with YouTube viewers watch movies for “help with a problem” they’re having in their hobby, studies, or job.   (Think With Google)
  • Globally, YouTube is consumers’ top source of video content, on 83% (Facebook is second, at 67%).   (HubSpot)
  • Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw year-over-year growth of 14. 3% in 2020 and featured up to 1 . 645 billion dollars watch hours per month. (eMarketer, The Verge)
  • In a 2018 HubSpot survey, 54% of shoppers wanted to see more movie content from a brand or even business they support.   (HubSpot)
  • Bar graph showing that 54% of consumers want to see video from a brand or business they support

    Source: HubSpot Research

    eMarketer)

  • Investing in VR for business can be expected to reach $9. two billion by 2021, outpacing its use for leisure. (FinancesOnline)
  • A quarter of VR users believe it has a powerful potential for brands and internet marketers. (GlobalWebIndex)
  • 64% of consumers state VR has the most possible in gaming, while 52% recognize its potential within Film and TV. (GlobalWebIndex)
  • 57% of marketers utilized live video in 2019. (Social Media Examiner)
  • Fb lives generate 10 instances more engagement than traditional videos. (BloggingX)
  • 90% of most video plays on Twitter take place on mobile devices.   (HubSpot)
  • 73% of videos are two minutes or even less in length. (Vidyard)
  • 85% of adults consume content material on multiple devices simultaneously.   (Think With Google)
  • According to the Lowes home improvement shop, how-to videos that were proven in virtual reality (VR) a new 36% higher recall by viewers compared to people who only viewed the YouTube video.   (HubSpot)
  • HubSpot)

  • Infographics have had the biggest increase in usage among B2B marketers in the last four years — right now at 67%. (Content Marketing Institute)
  • People following directions with text and illustrations do 323% better than individuals following directions without pictures. Take content marketer Thomas Robinson’s guide on how to start a blog as an example, where he shows readers the process of building a blog through a combination of text, pictures and infographics.   (Springer)
  • illustration showing that people following direction with text and illustrations dow 323% better than people following instructions without illustrations.

    Source: NeoMam

    HubSpot)

  • Over 500 million Instagram accounts use Stories every day, and 4 million companies use Stories ads every month 58% of people surveyed say they have become more interested in the brand/product after seeing it in Stories.. (Instagram Business)
  • As of January 2021, the biggest demographic of U. T. Instagram users were between 25 and 35, creating 33. 1% percent of Instagram’s user base within the U. S. (Statista)
  • In 2019, Instagram accounted for around 31. 8% of Facebook advertising revenues, up through 13. 2% in 2016. (Statista)
  • Of the Instagram Tale formats people prefer most, 35% say they engage with short narrative-styled Stories frequently, followed by interactive Stories focused around quizzes and polls. (HubSpot)
  • Which types of Instagram Stories do you tap all the way through?

    Data Source:   Lucid Software

    • According to Verizon Media, 69% of consumers watch online videos with the sound off. (Forbes)
    • Within a poll of over three hundred consumers, 56% said these people “sometimes” watch social media Stories with the sound on, while 29% said they “always” do this. (HubSpot)
    • 72% of teenagers use Instagram plus nearly as many (69%) make use of Snapchat. Both have increased simply by more than 20% since 2015. (Pew Research)
    • Tweets along with video get 10 instances more engagement than those with out. (Twitter Business)
    • In an analysis of over 1 mil articles, BuzzSumo found that articles with an image as soon as every 75-100 words obtained double the social media shares as articles with less images. (Buzzsumo)
    • Facebook blogposts with images see 2 . 3X more engagement than those without images.   (Buzzsumo)

    Bar graph comparing engagement of Facebook posts with a picture vs. Facebook posts without a picture

    Source: Buzzsumo

    • There are more than 500 mil Instagram users active each day.   (Statista)
    • 15% of all Facebook content is video clip – an increasing percentage. (Socialinsider)
    • The optimal video length just for better engagement on Facebook is between 2 and 5 minutes. (Socialinsider)
    • Snapchat got 249 million daily active Snapchat users as of 2020. (Statista)
    • Advertisers can achieve more than 169 million individuals on Pinterest. (Hootsuite)

    pinterest audience overview breakdown from hootsuite 2020

    Supply: Hootsuite

    • Income from Pinterest shopping advertisements grew by 100% within 2019. (Pinterest)
    • Pins that show a product or service in action are 67% more likely to drive sales. (Pinterest Business)
    • YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network.   (Think With Google)
    • Half of Youtube . com subscribers between the ages of 18 and 34 might drop whatever they were performing to watch a new video off their favorite channel.   (Think With Google) 

    Editor’s notice: This post was originally published in April 2020 and has been updated for comprehensiveness.

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