How To Create a Twitter Landing Page (With 7 Examples)

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Hellooo? Anybody out there?

Sometimes, posting on social media can think that shouting into a void—especially on the high-volume, short-form medium like Twitter.  

You put time and resources in to building an audience, curating and crafting interesting content, and hope your message doesn’t get lost in the mix. You might run paid campaigns to target a specific type of fans with a specific type of message in the hopes that they will give you a click.

Using increasing competition for your followers’ finite attention span, getting people to tap on your hyperlink is an achievement in along with itself. If the page doesn’t load rapidly and show them exactly what exactly they want to see, they’ll bounce.

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a universal web page. Instead, use Twitter landing pages to help you get a lot more value from every fans who clicks.

What is a Tweets Landing Page?

A Tweets landing page is a unique web page specifically made for traffic from a Twitter campaign.

Whether you are targeting paid or natural traffic, a Twitter squeeze page is always a better alternative to sending those visitors to your website or a generic product page. In fact , a dedicated landing page is the ideal place to send any keys to press you get from social media.

Why? Let’s try this metaphor on for size:  

Sending social media traffic to a generic web page is like throwing a giant party that tries to appeal to everyone. There’s a lot of noise, the food is boring, and the space is packed because you invited over so many people.

Sending traffic to a dedicated landing page, on the other hand, is similar to hosting a more curated, intimate event for one particular number of friends. You understand exactly who’s attending and also have set up a cocktail station with their favorite drinks, developed playlist with their favorite songs, and prepared some of their favorite snacks. In other words, as soon as your own guests—or landing page visitors—arrive, they will find exactly what they’re looking for.

Not sure which usually social media channels your brand name should be advertising on? We have gotcha covered! Check out this informative article on choosing the best ad platform for your business.

Today, we’ll cover how Twitter getting pages work within a larger social media marketing strategy, talk guidelines for creating your own high-converting squeeze page, and look at some real Twitter landing page examples created with Unbounce.

How Twitter Landing Webpages Fit into Your Social Media Advertisments

As with any landing page, Twitter getting pages work best included in a specific campaign. Whether you’re running a paid or organic Twitter campaign, sending followers to a devoted landing page allows you to cater straight to your target audience, maintain energy, and turn those clicks into conversions.  

A squeeze page results in a lot more conversions than a homepage because it offers individualized messaging designed to drive action. Plus, there are fewer distractions (like a nav menus with competing links), which means visitors’ attention is fully focused on your offer.

By sending your audience in order to campaign-customized Twitter landing webpages, you can make a stronger, better impression that leads to more conversions and boost your ROI.

Note: When you pay for a Promoted Tweet, you can choose just who gets to see it. So , instead of tweeting out to your entire listing of followers, you can nudge a number of specific people who are most likely to respond to your message with actions.

Best Practices for Creating Your Own Twitter Landing Page

Before we all dig into the examples, let’s look at what the best Tweets landing pages have in common. Here are some best practices to consider when designing your own landing page.

  • Cater to a specific audience. It’s important to concentrate on one customer type at a specific stage in the sales funnel. If you want to target multiple customer types with unique offers, create a Twitter squeeze page for each segment and focus on your ads accordingly.
  • Match advertising campaign messaging to the on-page provide. Twitter squeeze page visitors are special due to the fact they’ve already shown a person what they’re interested in simply by clicking on a specific Twitter link. You’ve already convinced these to step away from the countless stream of stimuli which is social media and it’s up to your landing page to keep all of them engaged. And since you complements Twitter landing pages for your specific tweet, it’s always in line with audience expectations.
  • Make sure your squeeze page looks and works excellent on mobile. If you’re not catering your web presence for mobile, you are missing out on a huge chunk associated with potential traffic. This is especially true whenever your audience is coming straight from social media, where the majority of scrollers are on their phone.
  • Include a single, clear call-to-action (CTA). Every good squeeze page (including the Twitter landing page examples we’re about to drill down into) must include a effective call-to-action. After all, in order to convince visitors to do something specific, you have to ask them directly— and make it ridiculously easy for them to take action. The clickable CTA button is the easiest way to show and inform visitors what you want them to do next.

Writing impactful copy takes more than a desire to do so. That’s why we developed the Unbounce Guide to Landing Page Copywriting to walk you through the process.

7 Twitter Landing Page Examples Built with Unbounce

Now that we know what makes a good Tweets landing page, let’s look at a few actual examples that incorporate these elements. We focused on examples that receive the majority of their traffic from Tweets and, even better, are section of a very specific Twitter marketing campaign.

1 . FireHydrant

FireHydrant is definitely an incident and systems management platform that helps teams of sizes prepare for, prevent, and put out technical “fires. ” They offer solutions for the full incident response lifecycle, from alerting your team to communicating updates.

Twitter Landing Page Examples - FireHydrant
Image courtesy of FireHydrant. Click to get a larger version.

Why this Tweets landing page example works:

With 91% of its traffic coming from Twitter clicks, this particular landing page example hits all of the major notes needed to connect with FireHydrant’s audience—including message match, social evidence, and a clear call-to-action .

“For this specific campaign, i was testing how ‘free trial’ would fare against ‘requesting a demo, ’” describes Joanna Lin, Head of Marketing, FireHydrant. “And the simplest way of supporting the messages in our ad campaign was to get tailored landing pages pertaining to each—that way we aren’ t sending them to our own marketing site which isn’ t built for powerful messaging and thus may not generate the conversion  we were looking for. ”

Here’s a look at the particular tweet driving traffic to this particular landing page example:

By using similar vocabulary in the tweet (“How to show 10 minutes into just 10 seconds”) and on the squeeze page (“Want to learn how FireHydrant can help you turn the first a couple of minutes of your incident into simply 10 seconds? ”), FireHydrant nails message match plus reinforces the value prop that will brought visitors to their landing page in the first place.

We also really like that the landing page quickly relays key information (“Much a lot more than incident response”) and creates social proof (“Trusted simply by brands you know”) many above the fold.

second . Teaching Personnel

Our following example comes from Teaching Staff, a UK-based recruitment company for teachers and learning support staff. They provide over 5, 000 educational institutions per year with access to more than 14, 000 educators and classroom support staff.

Twitter Landing Page Examples - Teaching Personnel
Image thanks to Teaching Staff. Click to see the full page.

What we like about this Twitter squeeze page example:

On this A+ landing page example—which owes 94% of all traffic to a Twitter campaign—Teaching Personnel is marketing a COVID-friendly tutoring company focused on helping students replace with lost classroom time.

Regardless of whether Teaching Personnel offers “catch-up tutoring” as a standard support, this page frames it as a solution to the most pressing problem visitors are usually facing today . The page highlights the value of catch-up tutors for in-school, in-person, and online sessions, with the added emphasis on their COVID safety protocols.

Not only is the copy specific and value-focused, but it also addresses potential objections pre-emptively. By anticipating the most common objection their own audience might have (the cost), Teaching Personnel is able to address it without sending visitors away from their website. Instead, the landing page hyperlinks to an article on their site about how to access catch-up funding provided by the UK government.

Training Personnel also gets reward points for consistency. These people repeat the same call to action throughout the page (“Enquire now”) plus clicking on any of the CTA buttons instantly scrolls readers towards the contact form. This is a simple-yet-effective way to encourage visitors to take action as soon as they show interest.

three or more. VMware Tanzu

VMware Tanzu helps developers, IT professionals, and business leaders handle app production. Their options make building products more efficient, in part by allowing designers to focus on coding and simplifying ops.

Twitter Landing Page Examples - VMware Tanzu
Image courtesy of VMware Tanzu. Click to see the full page.

Why this Tweets landing page example works:

With 90% of all visitors coming from Twitter, this squeeze page serves one clear objective: getting visitors to download the particular guide. The larger campaign purpose, of course , is to capture skilled leads by offering related content in exchange for visitors’ contact details.

One of the best ways to persuade visitors to fill out the lead gen form, such as the one in this example, would be to set crystal clear expectations and preview the significance of your offer. Check out all the ways VMware Tanzu manages visitor targets and build interest about this landing page:

  • Offering a sneak peek at the content material. The “preview of what’s inside” tells readers what to expect from the e-book, while also enabling people to confirm that they’re actually serious.
  • Presenting us to the speaker. The friendly headshot and detailed bio tell us who will be presenting, which usually again sets expectations, but also builds credibility.

Paired with the right lead magnets (whether that’s a white-colored paper, webinar, or some other high-value offer), you can use this type of Tweets landing page to build your email checklist and nurture leads that aren’t quite ready to buy or subscribe.  

4. Maëlle Gavet (Agency: Target Marketing)

Maëlle Gavet is a business leader, “techpreneur, ” and author of Trampled simply by Unicorns: Big Tech’s Sympathy Problem and How to Fix It . This page, designed by the company Target Marketing, promotes the girl free guidebook on fostering human-centric workplaces to supporters on Twitter.

Twitter Landing Page Examples - Maelle Gavet
Image courtesy of Maëlle Gavet. Click on to see the full page.

Why this particular Twitter landing page example works:

We love this simple, clean landing page. From the CTA (“Download our guidebook”) and lack of interruptions above the fold towards the easy-to-skim bullet points plus two-field download form get this page easy to engage with.

This is one of the shortest web pages we’re looking at today, yet it’s not lacking in content. The description illustrates main topics, framed in terms of value offered to the reader (“You’ll learn how to…”), followed by a substantial author photo and resource that fills the bottom 1 / 2 of the page.

Though the majority of the page’s visitors (~85%) come from Twitter, the particular page smartly includes a summary of Maëlle’ s accomplishments to solidify her worth as a thought leader along with real-world experience. This is especially important when Promoted Tweets were used to drive traffic, as some from the targeted audience might not be familiar with Maëlle Gavet or her work.

From a design perspective, showcasing the guide on a tablet gives the audience a visual cue to help them understand the value of exactly what they’re downloading. As with any kind of digital down load (like the webinar we all looked at above), incorporating the screenshot, slide, or name card from the content by itself is an easy way to aesthetically represent the offer around the landing page.

5. IronCore Labs 

The encryption and protection specialists, IronCore Labs help SaaS businesses implement “privacy-by-design” into apps and anywhere sensitive data is kept.

Twitter Landing Page Examples - IronCore Labs
Picture courtesy of IronCore Labs. Click to see the complete page.

Why this Twitter landing page works:

Let’s focus on the headline here: “How to Make End-to-End Encryption Work for Groups. ” This immediately tells us what the page is about and addresses a relevant problem for the target audience. Even better, the headline is a word-for-word match with the copy used in the tweets used to promote it (which, by the way, powered 90% of all traffic to this page).

“I think this squeeze page works for two main reasons: it’ s good content for the right audience and the value proposition is clear, ” states Riah Solomon, Demand Generation Manager, IronCore Labs.  

“Unbounce’ s  landing page web templates definitely help steer the pages in the right direction by encouraging visuals plus bullet points. I also love how easy it is to make these mobile-friendly. That’ s really important when running interpersonal ads. ”

Here’s exactly what else IronCore got correct:

  • Speaking their particular audience’s language with the use of in-group acronyms (such “E2EE”).
  • Agitating a common pain stage for their market: “A wide range of DIY End-to-end Encryption Options Are a Headache (and really expensive)”.
  • Using the rule of threes to lay out the top three advantages of downloading the guide.
  • Clever use of visuals. In addition to an image of the cover, this page also includes a handy diagram to help readers visualize a difficult concept—which also previews exactly how visuals are used within the download.

6. #Paid

#Paid is an influencer marketing platform in order to brands match with content makers. They set themselves aside from similar agencies by focusing on content creators vs . traditional influencers.

Twitter Landing Page Examples - #Paid
Image courtesy of #Paid. Click to see the full page.

Why this Twitter landing page works:

There’s a lot to unpack here, but let’s start with the obvious: It is pretty . With a soft color palette, whimsical design, use of emojis, and high-quality photos, this squeeze page looks an awful lot like a finely curated social media profile.

You will find clusters of images for every example to showcase genuine campaigns executed by #Paid’s team of creators. In addition, it’s an offer for $250. That type of giveaway has a tendency to do well on social. A special offer or contest can assist cut through the noise.

Yet perhaps the best part is how the page is personalized to support the rest of the campaign. The reader just has entry to this offer because they clicked on on a referral link —and that’s reflected in the copy (“We want to give you $500 of totally free campaign spend […] because you’re a buddy of Nik Sharma” ).

Here’s a look at the particular tweet (from eCommerce innovator Nik Sharma) driving traffic to this page:

All of us promoted the  tweet to [Nik’s] target audience and our lookalikes. The tweet a new number of variations that we tested, ” says Chukky Ndu, Growth Marketing Manager from #Paid.

“The landing page proved helpful well because the offer as well as the form were at the top of the particular fold. We were able to discuss the #paid platform to our target audience as well as Nik’ ersus audience. We all also tested the Smart Visitors feature and got additional conversions.

seven. Coralogix

Our final Tweets landing page example comes from Coralogix, a data and log management tool. They work together with SaaS and tech companies to unearth relevant information more quickly and efficiently.  

Twitter Landing Page Examples - Coralogix
Image courtesy of Coralogix. Click to see the full web page.

The reason why this Twitter landing page works:

One of the best things about this particular landing page? The fact that there’s only one path forwards (registering for the webinar) . While this is generally advised like a best practice for landing page design, it’s not often followed prescriptively.  

Even landing pages centered around a individual CTA often include at least one external link (typically towards the brand’s home page). In fact , most (if not all) of the landing pages we all looked at today include several points of exit.  

However , since this page will get 95% of its traffic from Twitter, it’s safe to assume that visitors are more interested in the webinar itself than what Coralogix does (at minimum, at the moment)—so the choice to not link to the home page is sensible.

It’s also worth noting the simple, clean design and short page length. This page includes sufficient copy to be persuasive plus highlight expertise without mind-boggling or distracting the reader. It’s a simple whitened page with black text, but the webinar registration form is appropriately highlighted in Coralogix green.

Use Tweets Landing Pages to Make the Most of Your Social Traffic

Now that you’ve been inspired simply by our Twitter landing page good examples, it’s your turn to enter on the action. Whether you’re looking to produce more leads, book more demos, or entice fans with an exclusive offer, a fervent landing page can help you get the results you’re after.

Ready to get more value from your Tweets traffic with a conversion-focused landing page? See for yourself how Unbounce helps brands harness the strength of social media with landing pages that turn wedding into conversions.

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