Whether you’re conducting a blog traffic audit or examining the success of your most recent marketing campaign, it’s undeniable that data is integral to all advertising tasks and roles.
A global Director of Analytics in HubSpot, Bridget Zingale, states, “Reporting and attribution have revolutionized marketing in every sector. Marketing data allows businesses to make more informed decisions about their audiences’ requirements, challenges, and interests. ”
Fortunately, there are dozens of confirming tools for marketers that will help collect data through different sources, crunch this effectively, and deliver useful analyses and insights.
Reporting tools should also create your job as a marketer simpler. Having the ability to efficiently create attractive, action-oriented, and readable reports is key to ensuring the results of your work are clear for the entire team. This is exactly where business intelligence (BI) reporting tools come in handy — below, we will cover 17 options.
Best Business Intelligence Reporting Tools
As Zingale notes, “Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board. inch
Solid reporting tools ought to give you the above metrics — but excellent tools should give you even more. And you’ll require those metrics and information if you’re part of the 75% associated with marketers who report ROI from marketing campaigns. Let’s dive into 17 BI reporting tool options.
1 . HubSpot Marketing Analytics & Dashboard Software
HubSpot’s Marketing Analytics & Dashboard software is simple to use and helps you measure and analyze the performance of your campaigns and marketing efforts with built-in analytics, reports, and dashboards. With HubSpot, all of your marketing and CRM data will be located in one place and at your fingertips — no SQL or code required.
Attribution reporting (both revenue and contact) links each customer interaction — and any revenue produced — to that contact’s report. Additionally , you can pinpoint the specific channels that are hitting or even surpassing their goals — and which channels require improvement — so you can effectively focus your attention and budget where it makes sense to do so.
The Custom Report Builder combines all of your data in a single location without the need for spreadsheets. Entry contact, company, and offer data plus your landing page, weblog, and email data using this feature. And with Custom Items, you can get data that’s distinctive to your business in order to develop new segments and create customized reports, campaigns, and workflows.
Pre-built, customizable, and versatile dashboards can be shared with your team with ease from HubSpot or via email or even Slack. If one of the many pre-built templates doesn’t interest you, you can always create a custom dash with the no-code editor. The drag-and-drop interface makes it easy to personalize your dashboard’s look, metrics, and data.
In addition to reporting, HubSpot comes with a Behavioral Events feature that will tracks custom interactions that are unique to your business and indicates when a customer is preparing to move to the next stage from the buyer’s journey. The function can then trigger or schedule your next touchpoint and inform you once that event is completed. Lastly, you can use the particular Account Based Marketing (ABM) feature to close the particular gap between Marketing and Product sales so you’re able to close a lot more high-value target accounts.
second . Calendar
Appointments offers productivity analytics. It has a number of features designed to analyze how your team’s period is spent. By tracking your moment-to-moment activities on a regular basis, you can identify key places in which your schedule could be improved.
As important since it is to have your marketing analytics at your fingertips, knowing how you use your time is just as important for maximizing marketing and advertising output. Calendar’s clear plus simple reporting tools give you helpful reports on what your agenda looks like and what you can do to make it better.
DashThis is an efficient tool for keeping up with marketing and advertising analytics at a glance. It’s a dash that provides a clear look at your campaign KPI data. You are able to access quick metrics plus reports from your dashboard.
DashThis lets you select a template and automatically fills that template with your data to improve the reporting process. It also exports data into PDF files so you can share reviews with your team.
4. Raven Tools
Raven Tools offers SEO evaluation, social media engagement, funnel overall performance tracking, and competitor assessment. Whether it’s big-picture analyses, like domain authority, or even small-scale comparisons of site functionality, Raven Tools enables you to stay on top of how you’re faring in competitive spaces. Additionally , the drag-and-drop editor and report generator create creating custom, professional-grade marketing and advertising reports easier.
Megalytic helps reduce the process of combining marketing information from many sources — Megalytic is specially designed to import data from a range of marketing software.
It takes a couple of moments to access information from Google Analytics, Facebook Ads, Adwords, and more on Megalytic. The tool may also process and report information stored in CSV files. Finally, if you’re looking to produce a extensive report that pulls collectively loads of disparate data into one place, Megalytic is a smart selection.
As important as it is designed for reporting tools to successfully take in and analyze information, they also need to produce understandable reports. Klipfolio is great for ensuring your reports can be look at and accessed with ease across various technologies as well as via the tool’s dashboard that update in real-time.
Additionally , Klipfolio allows you to offer access to your own reports through Slack, email, or custom links, and it also enables you to sync your dashes in real-time across multiple devices such as smartphones, internet browsers, and TV screens. Having the ability to efficiently pull up your analytics dashboard at any time, via any device, makes actions such as on-the-go reporting, team collaboration, and remote work simple.
Mixpanel is a tracking plus reporting tool with powerful analytics features that provide regarding trends like engagement and count. It tracks how people engage with certain items over time and how different features influence user behavior with charts. If you’re interested in keeping track of what sort of certain site or method performing, it can be a valuable tool for reporting on that kind of information, too.
Although Intercom is a messaging platform first and foremost, it also delivers an in-depth view of a company’s customer base. Through integrations with over 100 marketing tools, Intercom enables marketers track, segment, and identify similarities between their customers. One of the best use cases for Intercom’s BI features is account-based marketing and messaging.
Intercom displays performance statistics for each stage of your sales and marketing funnel, assisting you see where the best possibilities are and how to tap into them. You can also break down metrics by individual representatives, teams, timeframes, and more.
G2 is the first website for stacking up software tools against each other. G2 gives detailed analyses and charts for every category of marketing software and describes important factors such as strengths and weaknesses, features, pricing, customer reviews, and more. G2 will also often consist of screenshots and videos of the tools in use.
Through integrations with HubSpot, Google Analytics, Facebook, LinkedIn, Instagram, and more, Databox compiles popular marketing services and social media marketing into one interface. It comes with pre-configured report templates, yet users can also design custom made reports.
The reporting tool lets you view advertising campaign KPIs, check progress, determine investment returns, and obtain notifications when metrics fall outside of specified ranges. Databox has a desktop version, naturally , but it also displays data upon mobile and via apps like Slack.
MaxG is a platform that leverages artificial intelligence (AI) to drive results. The software prioritizes recommendations whenever delivering insights to eliminate guesswork about how to improve content.
Reports are broken down into metrics and the tool tracks how many users interacted with the articles across all of your web pages. It also provides insight into various metrics regarding your email campaigns, landing web pages, and CTAs. In addition to giving performance recommendations, MaxG offers educational resources for customers to learn from (e. gary the gadget guy. how to create an informative blog post).
12. Microsoft Energy BI
Microsof company Power BI integrates business intelligence data directly into reports to suit your needs. The tool can scale with your business as you develop and boasts a built-in AI feature that offers custom information metrics. You also have a display associated with visualizations you can choose from to pair with your insights. Finally, use Power BI in order to query your data and modify it without affecting some other programs you use.
With Datapine, you have access to reporting tools that communicate KPIs on one dashboard. Easy access to current, accurate metrics saves you period and keeps your team on the same page. If you don’t have a lot technical experience, you won’t need to worry — Datapine is easy to navigate and makes information analysis straightforward. The platform also integrates with a number of tools so you can customize your data from other sources, too.
Personalize the particular KPIs on your reports further with the drag-and-drop dashboard builder. Additionally , Datapine gives you entry to a global performance filter plus predictive analysis (since Datapine is AI-powered, it spines through data for you plus suggests improvements). Datapine furthermore lets you export dashboards by email, URL, or having an embed code.
14. Zoho Analytics
Zoho Analytics is a part of the bigger Zoho Cloud software collection. With it, you can synchronize information that’s spread across several sources. The data will synchronize on a periodic basis to suit your needs and you can customize your reviews to get the information that issues most to you.
If you want to evaluate data from multiple resources, add lookup columns so they’ll be included in your reports. With over 40 chart varieties, like geographical maps, funnels, tables, and heat maps, your reports can be whatever you want them to be.
Domo is a cloud-based business intelligence platform that helps you create a data-focused culture across all of your teams. There are a number of BI data visualizations that you can choose from including interactive roadmaps, graphs, and pie graphs — and if you’re uncertain of which visualization would work best for your data, Domo will suggest a visualization for you.
Personalize your data and reports with the drag-and-drop dash builder and customizable, pre-made templates, which make the process of information visualization faster. Set alerts to track changes to your KPIs in real-time, annotate your computer data, and refine your data along with filters, calculated fields, and by adding or removing certain data points. Lastly, obtain a quick view of your advertising sales KPIs in your CRM with Domo’s HubSpot integration.
InsightSquared is a income operations and intelligence system that’s available for HubSpot, Salesforce, and Bullhorn CRMs. The particular tool offers seven main features: deal activity, speaking intelligence, guided selling, online reporting, forecasting, dashboards, plus personas. The tool is unique because it brings together your marketing, sales, and customer service information to give you cross-team, real-time company and revenue intelligence.
Automate forecast submissions throughout your team and control all of your marketing, sales, and service data and dashes from a single location. It’s also easy to share those reviews and dashboards with associates to ensure everyone, from advertising to sales to service, is on the same page and has access to the information they need to succeed.
17. Grow. possuindo
Grow. com is a business intelligence tool that brings together all of your data, from multiple sources, and compiles them into insights, reports, and dashboards. Rather than requiring multiple tools to shop your data, Grow. com gets rid of the need for third-party data warehouses — it organizes data from disparate sources so that your most important data is always easily accessible and you won’t have to spend some time sifting through your various equipment and reports to surface the information you need.
Build your personal metrics and display your data with beautiful and easy-to-understand visualizations. Grow. com makes the process of sharing these reports with your team simple over email, Slack, export, URL, email, and TV mode. You can also integrate Grow. com with HubSpot to help you create data-driven decisions from your CUSTOMER RELATIONSHIP MANAGEMENT.
Choose Your BI Reporting Tool
Marketers make use of data daily — that’s why it’s crucial you have information that’s relevant, well-organized, and provides the information you need to hit your goals. Business intelligence reporting tools make this process easier and more effective. So , determine which features you need most out of your BI tool and get began analyzing, sharing, and applying your data.
Editor’s note: This post was initially published in July 2020 and has been updated just for comprehensiveness.