Like any major marketing strategy of the past decade, social media marketing has had plenty of time to accumulate a few big myths.
And even though data has disproven numerous marketing myths today, several marketers will still hold onto a few, simply because it’s difficult to keep up-to-date on exactly what is really going on with social networking.
Yes, social media landscapes alter dramatically every day. However , as being a marketer, it’s important to identify myth from reality in order to produce an effective social media strategy.
To help you separate reality from fiction, I place my MythBusters hat upon and drudged up one of the most common social media myths available.
Let’s dive into a few social media myths we’ve many probably heard from colleagues or friends. Then, I’ll explain why you need to leave these old ways of thinking behind.
19 Social networking Myths to Leave At the rear of in 2021
one My customers aren’t on social media.
In 2021, over 3. 7 billion individuals worldwide are active on social media marketing. Today, it seems like there’s a interpersonal platform for everything plus everyone. While family and friends link on sites like Facebook, Instagram, or Twitter, professionals are usually networking on LinkedIn.
Odds are, at least one social media platform comes with an audience that will align with your brand. Not sure which one is the best for you? Check out this blog post to explore which social platform(s) are best-suited for your brand name — and which probably won’t work for your needs.
second . You should join every single social media network immediately.
Just because I can name a lot of social networks, it doesn’t mean I should set up a profile on all of them.
Go ahead and, research other social networks. Setup a company profile or page and give ’em the old university try. But you may find that some aren’t really worth your time. If that’s the case, consider removing your profile and move on. You should only devote time plus resources to the platforms that align most with your target audience and marketing tactics.
The best marketers use information to identify which marketing activities yield the best results — if a social network isn’t assisting you out, cut it loose.
3. Pinterest is only for B2C companies.
Pinterest is totally amazing for B2C marketers, to make sure. But usually when somebody says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it’s not so.
Turns out some of my colleagues feel the same way, because one of them published an entire guide to using Pinterest for business. You can also check out the accounts of brands like GE, Microsoft, Econsultancy, plus yours truly for some B2B Pinterest inspiration!
4. You need to only try to get fans and followers that will become customers.
Quality is important, indeed, but don’t underestimate the ability of a large social reach. Remember some of these points the next time you bemoan acquiring the fan or follower that will lives outside of your sales territory or target demographic:
- A lot more fans and followers indicates you’re gaining access to their fans and followers.
- When they’re an influencer, their particular clout transfers to you by association.
- When they share your content, your SEO improves.
- They may still refer business your path.
Of course , that doesn’t mean you shouldn’t also target a specific, high-converting market on your social channels — to figure out your ideal target audience on social media, check out this post.
5. You should only routine posts during the work 7 days.
While you shouldn’t force your own social media manager to work in the weekends, you certainly can plan posts or launch social media marketing ads on the weekends ahead of time — and, depending on your audience, it might be a good idea.
Naturally , you’ll need to identify when your audience uses certain social platforms the most. While pique social media engagement instances occur around the middle of the 7 days, most platforms also have high engagement times during the weekends and evenings as well.
6. You’ll have amazing social media marketing engagement if you ask your family and friends “Like” every post.
On the phone to just have your mom plus uncle Like every post putting up on Facebook. Although it may feel like you see a lot of posts that your friends or members of the family like, Facebook and other social media marketing algorithms are a bit more sophisticated than that when it comes to identifying which posts get seen.
To get social media feeds to favor your content, you’ll need a variety of people interacting with your content — both to grow your reach, and to show up in users’ news feeds.
So , rather than encouraging just your friends or family members to Such as or heart your posts, encourage your followers to Like, comment, or share in order to encourage further discussion plus spread your brand attention.
7. You have to respond to social activity immediately.
Body fat doubt a speedy reaction is appreciated, but it isn’t always required. People understand that you’re running a business. There are other points going on. If you get back in a timely manner, but not in mere seconds , it’s fine.
There are exceptions, of course. For instance, Verizon runs a few Tweets accounts. One is @VerizonSupport. Whilst Verizon will share blogs and educational marketing materials on this Twitter, it also uses it to respond to questions or concerns from prospects or customers.
Because Verizon’s support accounts is for customer service rather than advertising, reps who manage this channel should be responding immediately to inquiries.
Another illustration could be if you’re running a social media account that receives the complaint which is public for all users and could hurt your own credibility. In that scenario, you should consult your service group as soon as possible and write the thoughtful reply that shows you’re taking the feedback significantly.
8. Social media can be only about engaging discussion — and not a place to talk about branded content.
It’s not that conversations aren’t important. You may not just ignore your fans. But , while it’s beneficial to stimulate conversations and discussions with your audience, it’s not the only point to social media marketing.
Apart from allowing you to virtually connect with people, social media is a lead electrical generator, a non-organic traffic tool, and a great place to discuss your best content.
If you publish valuable articles, they might not always stimulate discussion, but they could lead people to your website and products.
9. Social internet marketing tactics don’t drive bottom-line results.
Piggybacking off of the last myth, you can actually generate worth beyond just “engagement” and “brand equity” from social networking. Social media drives leads and customers, period.
Don’t believe me personally? Here are a few stats you should know:
- 54% of interpersonal browsers use social media to analyze products.
- Facebook ads are used by 70% of marketing experts, and there were 9 million active advertisers on the platform in Q2 2020.
- 83% of people use Instagram to find out new products and services and 87% said they had taken specific action, like buying, after seeing product details.
- Answering a complaint on social media can increase customer advocacy by 25%.
- 54% of Gen Z plus 49% of Millennials state social media is their preferred channel for ad influence.
- 79% of people say that user-generated content on social media significantly impacts their purchasing decisions.
Ultimately, particularly through advertising or even influencer marketing strategies, social networking can be a viable opportunity for growing sales. (Just check the bank account every time I scroll Instagram and “Swipe Up to Buy”. )
10. It looks tacky to seem relatable as being a brand on social media.
The information you publish on social media marketing should always keep your target audience in your mind — but that doesn’t mean you can’t also publish content that shows your brand’s personality. Or, frankly, actually your community manager’s personality.
There are people behind your organization; don’t be afraid to show that will with your own special brand of humor, pictures of people that work at your company, and links to news content that you find particularly entertaining… even if it’s not directly related to your sector.
11. Hashtags are essential for every post.
You know those tweets that look like this?
Love this article on #socialmedia #marketing that talks about #pinterest and has an image of a #puppy #lol
The point of hashtags is that they join collectively common conversation threads. So while it’s nice to have a hashtag for an event, just like a webinar or a trade display, don’t lose your mind if it doesn’t become a trending topic. It’s not necessarily going to whack your leads goal from the water if it does… think about hashtags as a way to be more user friendly for those following the hashtag, not really a way to make all your advertising dreams come true.
12. Social media monitoring takes forever.
One social media monitoring scenario: Glue your own eyes to your computer screen, open five tabs for each of your social networks, chug three espressos, click between tabs, plus hit refresh like a maniac.
Alternate social media supervising scenario: Use social media monitoring software that will alerts you when important terms are mentioned; come back to your accounts briefly every hour or two to see if you need to respond to anyone, stick to someone back, etc .
That second one takes you, within aggregate, maybe 30 minutes per day. No big deal. Everybody inhale. Everything’s gonna be alright.
13. Social media managers needs to be new graduates or have years of experience.
This isn’t just a misconception. It’s actually an ageist concept that should be completely abandoned — if it hasn’t been already.
Being agreeable at social media marketing, or any job for that matter, has nothing at all to do with how young or even old you are. You can learn the tools and strategies at any age, plus make mistakes at any age, as well.
Instead of considering a social media manager’s age range, look for the candidate who’s both creative and analytically-minded enough to manage your presence. To learn more about how to hire the best social media manager for the brand, check out this post.
fourteen. Only young people use social media marketing.
Think that the only people upon social media are Gen Z . and millennials? Think again.
Think about this: 40% of internet users age group 46 to 55 take LinkedIn by the end of 2020; roughly 55% of Fb users are over the age of 35 as of 2021; and in 2019, over 80% of 45-64 year old U. S. internet users watched videos on YouTube.
More than likely, your own audience (at any age! ) is on social media — the key is determining which one they prefer the most.
15. Newer systems, like Snapchat and TikTok, aren’t worth taking significantly.
Snapchat and TikTok are mobile social media apps that have pulled in millennials and Gen Z due to their unique systems. While Snapchat thrives on ephemeral content, AR filters, and Bitmoji features, TikTok highlights goofy, fun, or musical 10 to 60-second videos similar to Vines.
Despite the fact that these platforms draw in odd content developed by users, it doesn’t necessarily mean that will brands can’t use the apps to gain credibility and recognition.
At this point, a plethora of brand names — from publishers to B2C companies — have got created profiles or advertisements for TikTok. One of the most amazing and oldest brands to build a TikTok strategy could be the Washington Post. Although the syndication has a very formal social networking presence on other platforms, they use TikTok to highlight the funny, yet individual, side of working in the newsroom.
Similarly, a number of larger businesses have also released paid promotions or long-form Stories on Snapchat Discover. To learn more about these companies as well as the content they’ve launched, check out this blog post.
At this point, you are able to certainly take any well-known social media platform seriously. But , as we noted when debunking previous myths in this post, you should identify which platforms best match your audience and your goals before spending time plus money to build a strategy for them.
16. You don’t have enough content to have a social media station.
The thing with social media is that it moves really fast . What’s posted today might very well be forgotten about tomorrow. It’s easy to think of this as a problem by saying, “I don’t have enough content to post. ” However alternatively, you could just repurpose content or re-share great content regularly.
If the subject your post discusses is definitely evergreen, it will almost always end up being useful, even if you repurpose or even repost it later. This doesn’t mean you should share the very same link and update commentary day after day, but if a few weeks pass by and you want to re-promote something, go for it. Just do your loyal fans a favour and find a new interesting nugget of information to call out in your update.
17. Social networking gives people a place to publicly bash your organization.
The truth is, angry customers curently have plenty of venues: word of mouth, Search engines reviews, Yelp reviews, and many more places on the internet that will allow them to give feedback when they usually are happy. Not creating a Fb page simply for fear of harmful feedback isn’t protecting a person from an angry wrath.
Instead, get ahead from the conversation by being aware when negative reviews are taking place, reading them, responding to the customer, and coming up with solutions for their problems. Additionally , when clients are pleased, encourage them to discuss their positive stories.
eighteen. Social media is too “fluffy” to have solid metrics around.
Again, social media isn’t about comfortable things we talked about earlier, like “brand equity” and “engaging conversation. ”
Yes, those things happen, but it will not mean you can’t measure the usefulness of your social media activities.
With HubSpot marketing tools, you are able to identify exactly how much traffic social media marketing drives to your website, how many qualified prospects social media generates, and how many of those leads become customers.
From there, you can even calculate things like the average cost-per-lead and customer — across individual social media systems, and in aggregate — just like you do with every other advertising channel (right? ).
nineteen. Social media is completely free advertising.
It’s free to join, but it’s still a source investment. Even if you are posting free of charge, you’ll likely need to pay an employee to manage your channels and construct strategies. And, as your social networking strategy grows more successful, you may decide to up time and money purchases.
Luckily, social media is still one of the most affordable ways to boost viewers, brand awareness, and eventually leads. This makes the expense worth your while.
Navigating Social Media Marketing
Now that you’ve learned about the falsehoods and myths behind social media, it could time to start looking at the actual research-back tactics that could make your brand successful on the given network.
To get more data that backs las vegas dui attorney need a social media marketing strategy in 2021, check out this listing of stats. For tactical advice on various social media tactics and platforms, read our Supreme Guide to Social Media Marketing.
Editor’s Note: This post was originally published in Oct 2012 but was updated in February 2021 for comprehensiveness and freshness.