Contents of a Great Marketing Resume
A great marketing resume should be well written plus formatted, one page long, define your unique value proposition and contain details of your own employment and education. Depending on the company and the job, you may also add an interests plus hobbies section to your advertising resume.
It’s ironic, but despite knowing how to sell products and services, a lot of marketers have a hard time selling on their own. It can often be hard to turn the spotlight inward, but creating a standout continue is a skill all marketers need to perfect if they want to grow their career.
The right way to Write a Marketing Continue
If you’re a marketer in whose resume could use a little polish, don’t worry. With just a few resources and some actionable ideas from hiring managers on their own, we’ll help you create a really impressive marketing resume that’s sure to stand out to recruiters.
These free of charge resume templates feature sample copy regarding 10 of the most popular advertising positions. Take a look at them, and then use the advice below to customize your resume plus make it rise above the rest within the stack.
1 . Know your target audience.
You never begin a marketing campaign without knowing who you want to reach. That’s because once you know your target audience, it’s easier for the other decisions to fall into place.
The same logic applies to your resume. Once you know who will read it and what’s important to them, you can shape your message appropriately. To do this, you need to think about the kind of job and company if you’re hoping to work for.
Ask yourself queries like:
- Is the job purely in inbound marketing, or will it require both traditional plus digital work?
- Will you be a specialist or a generalist?
- Who is the employer — an agency with a humming digital marketing team in place already, or a small company looking to leverage the power of social media to grow their sales? Or maybe from the marketing department within a big and established corporation?
Once you’ve defined what’s most important to the company and job you’re applying for, you can carefully target your resume to them. You’ll understand what skills or traits to highlight, what keywords to make use of, and which parts of your own background will be most interesting to the hiring manager. (For clues regarding which skills different marketing roles typically require, understand this blog post on marketing and advertising job descriptions. You can borrow phrasing from those for your own personel resume. )
2 . Specify your unique value proposition.
You have a unique blend of skills, features, and experiences that make you different from every marketer. To produce a truly effective resume, you need to define exactly what this unique mix is — we’ll call this your value task.
To develop your own value proposition, think about what separates a person from other marketers. Is it your in-depth knowledge of marketing analytics? Your ability to write irresistible headlines? Perhaps it’s your talent for creating compelling videos? Or maybe you have an impressive record of using social media to push sales growth? Whatever it really is, you can use it to set your resume apart from the crowd.
To a large extent, your value task depends on the type of positions plus companies you’re targeting. Big and small companies often look for completely different skill sets, as do companies in different industrial sectors. So as you think about what makes you uniquely valuable, and how that aligns with the jobs if you’re applying to.
3. Determine your messaging strategy.
It’s crucial to determine your messaging strategy — before you write a single word of your resume. That’s what you are when you’re running a marketing campaign, is not it? Here are some of the items to think about:
- What is the best structure for your resume in order to highlight your value proposition?
- Which key phrases will your ideal company be looking for?
- How can you give real world examples of your worth proposition in action? (Think regarding campaigns you’ve run, social networking successes, ideas you developed, etc . )
- What is the best layout and design to strengthen your message?
All these decisions ought to be made before you start writing, and so they should all be made with your customers in mind. That way you can be sure that when potential employers learn your resume, it will instantly strike a chord.
If you would like an example of great messaging in a resume, check out the digital marketing and advertising executive resume sample among our totally free downloadable resume templates . Look at the progression of tasks and key accomplishments in those roles — this tells his career tale while also making your pet look exceptionally qualified.
4. Make sure your resume gets seen.
If you don’t already have an association at the company you’re signing up to, you’ll most likely need to use through a computer system. This process is the reason why it so critical in order to upload it in a format that allows all recipients to read it as intended, just like a PDF. That way, none of the original formatting or spacing is definitely lost in translation, which makes it really yucky to read from a recruiter’s perspective. Although they’ll still have access to your resume, confusing formatting might distract them from the content.
Many common applications have similar save or export options that let you ultimately save as a PDF. The most common are usually Microsoft Word and iWork Pages:
- Microsoft Word: Choose File > Save as Adobe PDF
- iWork Pages : Select File > Export to > PDF
Once you send in your resume, the computer service will do is scan it pertaining to relevant keywords that have been designed in advance by the recruiter. Then, the system will either “pass” or “fail” you, depending on how many keywords and phrases are as part of your resume that match what the recruiter’s looking for.
Don’t worry: Even if you “fail, ” it doesn’t mean your resume won’t ever obtain seen by a real individual. But it doesn’t look great, possibly — so try to anticipate which keywords the recruiter will be looking for by making some all of the skills you have that are relevant to the job description.
Key phrases to include might be the names of the social media sites you use, analytics or CRM systems you understand, and software programs or SAAS systems you’re familiar with. Ensure you’ve included these terms as seamlessly as possible throughout your resume (where relevant), and add any outliers at the very bottom within “Technical Skills” or “Digital Marketing Skills” section.
9 Things Hiring Managers Are Looking For in Your Marketing Resume
Certain, computers may be used in the initial screening process, but it could humans — with genuine feelings, pet peeves, hobbies, relationships, experiences, and backgrounds — who are ultimately reading and evaluating our resumes.
They’re also the ones which get annoyed when we avoid put our employment record in chronological order; who have just don’t feel like reading paragraph-long job descriptions; plus who get excited whenever you went to the same college since them. So to get a sense of what really issues on a marketing resume, I asked some hiring experts what they actually care about whenever they scan resumes, and here is the inside scoop on the guidelines they shared with me. (By the way, don’t miss out on the actual said about cover words at the end. )
- Creating Quality
- College/Graduate College and Major/Concentration
- Companies plus Titles
- Top Few Topic Points in Each Area
- Dates of Employment
- Interests and Hobbies
6 seconds to decide whether they the resume or not. If they perform, they’ll keep reading. If they do… well, it’s on to the next. So , chances are, they won’t even get to page two.
In some instances, bleeding onto another web page is OK, especially if you possess a lot of really relevant experience. But if you have to do that, simply don’t exceed two pages. Remember, recruiters can usually look at your LinkedIn profile for the full story. (Because you’ve completed your user profile on LinkedIn, right? )
Andrew Quinn describes it, “A candidate’s curriculum vitae is their ad to me. How are they structuring this particular ad so I get a clear picture of what she or he is capable of? ”
There’s a good line, though, warns Marketing and advertising Team Operations & Technique Manager Emily MacIntyre. “If you stray too far from normal formatting, it’s hard to read and understand your resume. Don’t get so innovative that your resume becomes difficult to digest. ”
Below is really a snippet from a 2-page curriculum vitae with great formatting which easy to read. If you like the file format and want to use it as your own, you can find it among the free downloadable resume templates here under “Digital Marketing and advertising Strategist. ”
Below is another one, this time a one-page resume from a student seeking an internship. If you like the particular format and want to use it as your own, you can find it amongst our free of charge downloadable resume templates right here under “Inbound Marketing Intern. ”
To explore other resume forms, download our free resume templates.
The creatives among you could be asking, “What about infographic resumes? ” Here’s the general consensus: Don’t make an infographic resume. Every potential employer I spoke with recommended sticking to the classic resume form instead of infographics or even other formats.
“Infographic resumes are impossible to understand, ” says MacIntyre. “We enjoy creativity, except when it is overkill and hard to adhere to. Keep it simple. Everyone appreciates a simple resume. If you’re the designer, showcase your creativeness with a cool portfolio site in addition to your simple continue. ”
Below is an sort of a creative format that’s still easy to read and understand. It had been made using the Apple desktop app iWork Pages, which may be exported as a PDF therefore none of that beautiful format gets messed up in interpretation.
See #11 in this blog post to understand why that’s not okay. )
“Formatting, spelling, syntax, plus structure are all evidence of attention to detail, ” Quinn informed me. “This is important for any work, but especially if you’re signing up to a job where attention to detail matters. ” If you’re applying for a writing position, this really is even more important.
marketing certification .
David Fernandez, former Recruiting Team Direct at HubSpot, told me. “If you’re applying for a services position, we’re looking for customer-facing experience. ”
Indeed, people tweak their game titles at previous companies to more closely match the particular positions they’re applying for. Should you do this, your “new” name should be close enough to what you really did that if somebody were to call and check a reference, they didn’t be dumbfounded. Maybe “Clerk to the Surgical Waiting Room” becomes “Customer Service Attendant. ” Also, make sure to swap out your titles on LinkedIn, as well — hiring managers will check for consistency on LinkedIn, Fernandez said.
download these free continue templates .
HubSpot’s culture code in case you haven’t already. )
Invest Less Time on These…
In fact , we suggest skipping these altogether. Honestly, they’re irrelevant — let alone way too easy to screw upward. I’ve spoken with HubSpot recruiters about numerous times where candidates put the title of another local firm on there — huge mistake.
Instead, substitute it with a “Skills” or “Key Skills” section at the top of your continue, in column format, that highlights the top six in order to nine skills applicable towards the role you’re applying for. Be sure to change these skills for each job and use the job description as a guideline.
Can not plagiarize the job description by any means, but you can pull out key phrases. For example , in the example below, one of the listed skills is “Deep understanding of the consumer lifecycle. ” That’s because the job explanation asked for exactly that: a deep understanding of the consumer lifecycle and customer journey.
Pro Tip: Although you should depart this section off your resume, a person should have something in the ‘Summary’ section of your LinkedIn profile. Focus this section upon specific skills and achievements. It’s a good place to put a link to your portfolio, weblog, SlideShare presentations, or examples of work you’ve created like open-source code.
Use that will space to talk about specific accomplishments from previous roles, awards you’ve won, or projects you’ve worked on. The information and skills on here ought to be applicable to where you’re headed in your career, not irrelevant past skills. (When I first heard this tip, I immediately took “emergency medicine” off of mine. )
Protect letters vary in significance, depending on industry, and even upon individual company. Here at HubSpot, we phased out requiring one particular — and instead inquire candidates thoughtful questions during our application and interview process. Many companies that need you to write a cover notice will read it, but they’ll focus mostly on your resume.
With this in mind, include important details on your resume, such as gaps in employment, rather than relying on your cover letter — which may never get look at — to explain it. And reallocate those hours you plan to spend writing and perfecting your cover letter to writing and rewriting your curriculum vitae. Your resume is the most important tool in the first stage from the application process, so spend a lot of time on it and ask several people to critique it.
Is actually Just Like Marketing
As a marketer, you have a talent for conversation and a solid understanding of what makes people buy. The good news is that by applying this knowledge for your own resume, you can easily stand above the crowd.
Editor’s note: This post was initially published in July 2018 and has been updated with regard to comprehensiveness.