Recently, Clubhouse — an invite-only, audio social media app — has gained viral amounts of awareness.
In just a few weeks, Clubhouse, which allows members to sponsor and join audio chat rooms, has jumped from six hundred, 000 to 2 mil active users, gained the $100-million valuation, and managed some of the world’s top thought leaders.
Because of Clubhouse’s growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies
But since Clubhouse is still invite-only but not available for Android users, numerous marketers are just logging on for the first time now. And, a new social media app, studying all of Clubhouse’s features — and trying to catch up with its earliest adopters — can feel a bit overwhelming.
If you just got your Clubhouse invitation — or wish to be ready to use the app if you choose — read this guide to learn how to set up your account, follow others, and attend or even host your first audio talks (also known as “rooms”).
1 . Track down and acknowledge an invite.
At this point, Club is still invite-only and only readily available for iPhone users. Luckily, due to its growing audience, you might have a buddy or colleague who’s already on it and willing to provide you with one of their invitations.
In case you aren’t sure if you know anybody on Clubhouse, you can still register for an account on the application. Once you set up a basic user profile, give your contact details, and select a few topics you have in mind (as noted in Phase 2), you’ll see a display that says you’ve joined up with the waitlist.
From there, connections who are on Clubhouse is going to be notified that you’ve joined the particular waitlist and they can give you an invite to move you up to full user status. Here is a text I received through Clubhouse when my HubSpot colleague, Amanda, bumped me personally up to the top of the waitlist.
If and when you receive an request from someone, be sure to register with the phone number they texted your invitation to — otherwise, the app might not register that you’re the same get in touch with.
When you register, you’ll be prompted to add an email address. You will also choose a photo, username, plus password. Alternatively, you can link your Twitter to have the exact same username, photo, and profile information flow into the application.
2 . Pick topics of interest and follow users.
Right after giving some basic info during registration, you can also choose topics you’re most thinking about from a long list to help personalize the content the app will certainly suggest to you.
After that, Clubhouse will ask you to accessibility your contacts and occurs topic preferences to recommend both people you might understand and influencers you might be interested in following.
If you don’t want to select any topics or follow any people just yet, that is okay. You can do all of these issues later.
3. Set up your own profile.
If you didn’t hyperlink your Clubhouse account in order to Twitter to auto-generate the profile, you can set up your profile by adding or modifying your photo and writing a description that notes your hobbies, interests, businesses you work for, or sector.
While we aren’t very sure if your profile explanation will optimize your page for the app’s search function, it will be helpful for prospective followers to see when they decide whether or not to follow you.
Lastly, you can complete your profile simply by linking Twitter and Instagram. Once you do this, Twitter and Instagram icons linked to your profiles on those channels will appear under your description.
Here’s a great profile example from Cassy Isabella, a notable influencer, entrepreneur, and journey expert on the platform:
4. Scroll through the website.
Once you’re all set up, begin exploring. The first place to check out is Clubhouse’s homepage. While there isn’t an icon for it, you can access it by clicking on the back button in the upper left corner of any other page on the app.
5. Use the Explore page to find other users, clubs, and rooms.
Not interested in exactly what your homepage is demonstrating? Tap the magnifying glass image to see Clubhouse’s Explore page.
From there, you can get suggestions of individuals to follow and click on particular topics to see ongoing rooms, people, or clubs related to them.
You can also utilize this tab’s search feature to consider specific users or clubs, which we’ll discuss in the next step.
6. Join Night clubs.
Clubs are groups of users interested in the same specific topics, similar to the Facebook or LinkedIn Groups feature. Once you sign up for a club, you can see notifications of Rooms hosted by it. You can also use clubs to find or connect with Clubhouse customers that have similar interests.
To get clubs, you can either sift through the Explore tab or even tap its search pub, select clubs and search a topic, as I did with “Growth Marketing” below:
You can join a membership by going to its profile page plus tapping “Follow. ” Right after doing this, you’ll be notified whenever its admins launch a room.
No longer interested in a club you joined? To leave it, just go towards the club page and tap the “Following” button. This will unfollow you and the button will certainly switch back to just stating “Follow. ”
7. Begin a Club.
Once you’ve hosted 3 discussions, or rooms, on Clubhouse, you can start applying for night clubs. To do this, you’ll go to your own profile and tap kit in the top right corner to get to your settings.
Through the settings page, you’ll click to Clubhouse’s FAQ web page, or this Clubhouse Knowledge Center link, where you’ll find club rules and application instructions, as well as a Club application link.
Once Clubhouse approves the Club, you’ll see an app notification and get the ability to edit the club profile and launch rooms for the Club.
One thing to note is that the Clubhouse team manually approves club apps. Because of the popularity of Night clubs, the company is only allowing one particular club per user at the moment. This means you should be sure concerning the club you apply for as it might be the only one you’ll control in the future.
8. Drop in to a room.
When you see a room, or audio chatroom, you want to sign up for (or “drop-in” on), all you have to do is tap this to start listening. Upon getting into a room, you’ll be automatically moderate as a listener. You’ll also see the room speakers and moderators at the top of the screen.
The unlabeled area of the room display screen that highlights the audio speakers is referred to as “the stage” simply by moderators.
Below the particular “stage, ” you’ll see participants the speakers follow underneath the “Followed by speakers” proceeding, and a list of general guests under “Others in the space. ” All attendees that are not on the stage are muted and cannot speak unless they’re brought to the stage.
If you get a party popper emoji (or 🎉 ) on someone’s picture, it means they’re new to Club.
9. Request to talk.
Want to speak? Press the particular hand icon in the decrease right to be added to a speaker request list.
When you raise your hand, the particular moderator will be notified of your request to speak and can either unmute or ignore you.
If a moderator unmutes you, which will move your name and icon up to the speaker stage, ask your question or stay on topic with any points a person add. You should also avoid hogging the mic, let others have time to speak, and follow any room rules that have been given by the moderator(s). This will help you stay proclaimed as a speaker as long as probable.
As you enter rooms and raise your hand, keep in mind that countless other users might also be asking for to speak. If you’re disregarded, don’t be offended as a moderator can only allow so many people to the stage before losing control of the particular conversation.
10. Add close friends to a room.
Love a room you’re listening to and wish your friends to hear the discussion too? Press the “+” button in the lower navigation of a room to select plus add followers.
11. Keep a room.
Because of the way Clubhouse is built, rooms with multiple moderators can go on for hours — or even days, so there’s no shame in leaving one particular before it ends. To do this, all you have to do is faucet “Leave. ”
If you’d like to browse the app a bit more without having turning off the audio, you can alternatively tap “All rooms” at the top of the screen to minimize your room and tap through other screens.
If you click into another discussion, you’ll leave the minimized room automatically so you avoid hear two discussions at once.
12. See upcoming rooms.
Don’t have time to listen to an area right now, but want to discover Clubhouse later? Tap the calendar icon to see upcoming room suggestions.
If you see a room you’re interested in, touch the notification symbol on it to get a phone alert once the event starts.
By tapping on the scheduled room, you can also share about it on social media marketing or add a reminder to your calendar.
13. Invite close friends.
When I started my Clubhouse account, I and many of my friends received just two invites. Then, about two days afterwards, I received three more. While it’s unclear in case everyone starts or continues to receive the same amount of invites, you will most probably get at least two to start with.
If you have a phone contact that’s excited to join Clubhouse, tap on the icon that looks like an opened invitation to search and invite your own contact list.
Once you ask someone, they should receive a information with instructions for how you can join, similarly to the one I have shown in step one of the list.
Additionally , their profile will note that you nominated them to join Clubhouse which could help their friends or even followers find you later on.
1 . Start or timetable a room.
Anyone on Club can start or schedule among the following Rooms:
- Closed: Only open to individuals you invite to the room.
- Social: A room that’s only available to your followers.
- Open: A room absolutely open to anyone on the Clubhouse app.
To start a room automatically. you are able to either click the “Start the room” button at the bottom associated with multiple Clubhouse app web pages.
You can also tap the icon next to the “Start a room” button to see which usually of your followers are on the web and start rooms directly with them.
If you’d like to schedule a room, go to the Upcoming for You tab and tap the top right calendar button to preschedule one.
Below I will go over some differences between starting and scheduling areas.
Starting a Room
To immediately start a room, you’ll tap the “Start a room” button, add a topic, and select your privacy setting. After the room starts, you can expand the privacy settings from Closed to Social or completely Open. However , you cannot change the topic.
Since the room launches, you’ll immediately be assigned as a ansager. You’ll retain these moderator privileges even if you leave the bedroom and come back later.
Scheduling a Room
Whenever you tap the calendar icon to schedule a room, you’ll see a webpage that allows you to determine an event name, co-hosts or moderators, an initial guest list, a date, and full description. If you press publish, the event will certainly show up in the Upcoming tabs.
When the time comes, a person or your moderators only will enter the room to start this.
2 . Introduce yourself and your moderators to your audience.
When your room begins, your icon will show up towards the top of the screen and you will not be on mute. At this point, you should start introducing your self, your moderators (if you might have any), and other speakers.
At the moment, you might also want to highlight the actual room aims to discuss and any ground rules of the room. For example , if you’d just like people to raise their hands with questions, allowing the audience know of that could be a ground-rule.
3. Look for hand raises — or even requests to speak.
If your conversation is engaging, people in the audience might raise their hands to request to speak. When this happens, you may a notification and the choice to assign them to speaker setting.
4. Bring guests to the stage as speakers.
Even though someone doesn’t raise their own hand, you can still ask them to speak. To do this, simply tap their icon. You can then see options in order to “Make a moderator, ” “Make a speaker, ” or “Move to market, ” which will unmute them if they’re already talking.
If you make the person the speaker, they’ll just be able to speak until you move all of them back to the audience. However , if you make them a moderator, they gain co-hosting privileges and can also permit speakers and hand raises.
5. Own the conversation.
Because you can’t change a room topic once it starts, an off-topic conversation could cause guest churn when people pay attention and hear a completely various discussion. So , if you begin or moderate a conversation, it’s important to take ownership to ensure it stays on track.
To possess the conversation, make sure you just make seasoned speakers or friends who are good at managing conversations. Additionally , while you ought to let others speak, don’t allow speakers hog the mic.
If you do feel like the discussion is going off-course, politely refresh audiences by reminding all of them of the room topic plus ground rules.
6. Check out your own attendee list.
If your additional moderators or speakers possess the room under control, give your attendee list a quick skim to see who’s listening. If you choose this, look for high-profile listeners or Clubhouse members using a large following.
If somebody interesting is in the viewers, invite them to the stage if you feel they could contribute to the particular conversation. If they accept your own invitation to speak, present them to the room.
7. Inquire listeners to add their buddies.
While room moderators can also add more people to the conversation, or change privacy through Closed to Open at any time, room moderators can also encourage audience to invite a few close friends that would also enjoy the conversation.
8. Remove inactive moderators or speakers.
Occasionally, a few speakers or moderators can leave the room but the Club app won’t automatically renew. When this happens, I’ve seen moderators move inactive speakers back down into the audience. This helps control the number of moderators and audio speakers as well as the conversation.
nine. Leave or end the room.
If you don’t have any other moderators, you can simply leave a room to finish it. However , if you keep a room with other moderators assigned, it will keep going until all the moderators leave — or one of them ends the room.
If you wish to end a room with moderators, you will need to do this manually by tapping the three dots in the top right corner and selecting “End Room. ”
If you want to leave an area you launched, but do want it to end for audiences, you can designate a ansager before you leave.
Because multiple moderators can keep a room going, it can last for hours or days. But , if you return to a room you started after leaving it, you will still restore your moderator privileges and your ability to speak and dominate.
While it’s actual still a bit early to determine Clubhouse best practices, here are a few things you can do to learn more about the app and how to use it:
- Check out a few rooms related to your industry for discussion-topic inspiration.
- Take note of how moderators manage room conversations whilst still allowing audience people to speak.
- Join night clubs and follow users with similar interests as you to create your Clubhouse network.
- Gain attention and more followers by taking part in rooms, raising your hand, or hosting your own chats.
Want to learn more about Clubhouse’s short history and how it became one of the latest viral social media apps? Check out this post.