Your brand’s team went on Facebook Reside and now the live is finished. Instead of leaving that footage to collect dust in your video clip library, you can repurpose this.
Think of live content such as an item of clothing within your closet. You wouldn’t wear a shirt once and throw it out, right? That’s because you know you can style it in many different ways depending on the look and feel you’re going for.
Live content follows the same idea. You may think that will once your live Fb video has ended, it’s no longer usable. But in fact, you can use that same video to produce 10 more pieces of articles. It’s all about reframing it to fit your goals.
With that in mind, take a look at dive into how to download your live videos on Facebook and extend their own shelf life.
Can you down load Facebook Live videos?
Yes, you can download Facebook Live videos but only on a computer. Facebook does not currently allow users to download their live videos to their phones or other mobile phones.
The first thing you can do after installing your video is reveal it on your timeline just for followers who may have missed the particular live session. You can then make use of a transcription app, like Descript, to get a written version from the content, adding to your audio and visual formats. From there, you can brainstorm ways to prolong the video’s shelf life.
The main benefit of repurposing live articles is saving time and money.
“Live can be a great way for companies who are light on sources to make video content. While lives can be complicated, they could also be as simple as a person in front of a camera, inch says Kelly Hendrickson, social media marketing manager at HubSpot. “The biggest benefit of a reside is the low cost and low production needs. ”
It can save you a lot on production costs by re-using past video and building from it rather than starting from scratch.
Tips On Repurposing Your Facebook Live Articles
1 . Don’t force it.
Repurposing content only functions if it’s valuable to your target audience.
Hendrickson highlights that the question to ask when repurposing any content is, “Is this valuable to my audience? inch With live content, there are a second layer to it. At this point you have to ask if live content is the most effective method for your audience to get this particular value.
“There is a stability between providing value within the most digestible way and creating content in a eco friendly way for your business, ” the girl says. “If your audience could take the value simpler in a still image or perhaps a quick text post, which will be a better option. ”
The girl also adds that prior to deciding to use the live content to create another video, dig into your data.
“If the answer basically video, don’t force it because the algorithms won’t give you brownie points for placing your best effort forward, inch Hendrickson says. “They are going to serve your audience what performs best for them. ”
While you may know exactly where your audience consumes media, they may have different targets and behaviors on each platform. So , before scheduling that post on interpersonal, make sure it aligns with what your audience is looking for.
second . Get usage rights through talent.
Before you start repurposing, make sure that your team has gotten before approval from the talent showcased in the live video.
“You often cannot repurpose reside content without a contract from the talent who agrees to this, either going into the reside record or after the fact, ” says Jamee Sheehy, director of video in HubSpot. “If someone has agreed to one live bit of content and then there’s twenty different cut downs of it from Instagram to YouTube, that’s not a good thing, you need to agree on usage. ”
The contract should include the following details:
- The period of time of the usage – Usage rights may range anywhere from one to 12 months.
- Where the content will be repurposed – Brand names will need to specify if the articles will be used for organic social networking posts, paid social promotions or on digital marketing and advertising channels.
Once you have these details ironed out, it’s important to share them with your marketing team to ensure compliance across all channels.
three or more. Create a blog post.
One of the best ways to repurpose live Facebook movies is by creating blog posts from the key points discussed during the live.
For instance, let’s say Bicycle World sells bicycles plus hosts a live with an influencer known for their outdoor adventures. Let’s say you mainly discussed bikepacking tips, biking communities and the best bicycling trails in the world during the live. You can take each topic and turn it into a blog post for your audience, including quotes through that influencer.
You could also include a video and/or audio thoughts in the article to add a lot more depth to your posts.
four. Get snippets for social media marketing.
Just because your live video clip was originally on Facebook doesn’t mean it has to remain there.
You can reformat your articles to fit on other systems where your audience life, like Instagram or TikTok. Instead of reposting the full video, take snippets of the best moments from the video.
“During the live, you’re there for your live feel, the unique trailing off topics, the moments. Find the substance of the talk and edit to those, inch said Sheehy. “Once you make an edit from that, add graphics in order to fill out the story if something got lost in interpretation, or to add something that was not talked about in the live. ”
One thing to keep in mind when repurposing content on other systems is formatting. You want to make sure you adapt the video frame towards the platform so it fits the particular screen accordingly. For instance, the particular dimensions for Facebook Reside videos are different from all those on Instagram Reels. As a result, you’ll need to create a platform-specific version.
You may also need to adapt the information for the platform. While a video snippet with cool images may work well for a short TikTok video, that method may not work so well on Twitter. For that system, it may be better to write out the stand-out quote from the video instead, as it’s a text-heavy app.
To generate the best results, you’ll have to adapt the content to the platform.
5. Use the sound for a podcast.
What much better way to use audio than incorporate it into a podcasting? It’s one of the most popular ways people are consuming information these days.
While your video may not work well as a full podcasting episode, you can use snippets from the video to include in your podcast series. For instance, if you evaluated someone in your live video clip and your podcast series has an interview segment, it could be the best way to integrate that audio.
However , if the audio from your reside isn’t so great or the conversation relies heavily on visible elements, a podcast may not be appropriate.
6. Upload in order to YouTube.
If you want your reside video to be easily accessible to your audience for a long time, upload it to YouTube.
Similar to social media marketing, it allows those who are newly introduced to your YouTube channel to freely explore your own past content. They’ll also get to enjoy the off-the-cuff feel that you only get through live video clips.
Keep in mind that YouTube has rigid copyright rules. If your reside video features music or even other content not permitted under fair use laws, you may have to edit that out of your video before uploading it.
In most cases, it’s best to plan out what content you will repurpose before you start your live movie. That will give you direction about what to cover during your live to maximize the material you’ll get to utilize on other platforms.