With 2 . 6 billion people actively using Facebook every day , Facebook has become a first choice component of almost any inbound online marketing strategy.
But as more and more Facebook features change, so does the setting up a Page.
Don’t waste materials another day aimlessly poking close to on Facebook trying to figure out ways to get your Page posted. We built this guide to help you prevent wasting time on a advertising asset that should work for you.
(If you’re looking for tips and resources for methods to leverage your Facebook Web page once it’s up and running, have a look at our comprehensive guide to Fb marketing).
Facebook Company Page is essentially your company or even organization’s “real estate” upon Facebook. It constitutes your main Facebook presence — exactly where you’ll post updates, reveal content from employees plus customers, and link to whenever referring to your business elsewhere upon Facebook.
Consider your Facebook Business Page your Facebook “home. ” Moreover, your own Facebook Page is not a static site. Sure, there will be static elements like your About information and include image, but to manage your own Page correctly, it should be regularly updated with content.
But let’s not get ahead of ourselves. First, we’ll walk a person through how to create a Facebook Business Page. We’ll talk about what to post on it afterwards.
Facebook. Over the left-hand menu, choose Web pages > Create New Web page. This should launch the Page creator within your Facebook interface.
Enter your Web page name and choose up to three categories. Type in a brief description — what your business does, the assistance you provide, or the purpose of the Page in under 255 characters . You should see this information populate the perfect side of the Page inventor.
Once finished, click Create Page .
2 . Add images.
Clicking Create Page shouldn’t move a person off the Page creator. You will see two more prompts added to the left-hand menu: to add a profile photo (170 x 170 pixels) plus cover photo (1640 by 856 pixels).
Add a logo design or widely recognized image for your profile photo. If you have additional social media accounts for your business, consider using the same profile photo from those to keep your online presence consistent.
For your cover photograph, choose an image that symbolizes the purpose or theme of your Page
You should see these images populate the proper side of the Page creator. When finished, click Save .
3. Choose a user name and assign a CTA.
After the previous step, Fb should move you to the Facebook Business Page dash where you’ll manage all other aspects of your Page.
This particular interface can feel overwhelming, so bear with me. 1st things first, choose a username for your Page. A user name helps people find your own Page in search and enables them to easily tag your own Page when posting about your company. Your username also makes up your Facebook Business Page URL.
For the example below, I chose @cloverconsignment. So , my Facebook Page URL would be https://fb.me/cloverconsignment.
Next, click + Add Action Switch to add a CTA to your Page. This will be the action you want any visitors to take when they visit your Facebook Business Page.
Fb offers 10+ different CTA options, from Shop Today to Learn More to Contact Us, plus some allow you to input your website to help drive traffic.
4. Edit your Page info.
After setting a user name and choosing a CTA, click More > About in the primary menu. This will navigate you to your Page info, where visitors will go to learn more regarding your organization.
Click Edit Page Info in the top right corner to update this information.
There are many fields to update here. Here’s what to focus on:
- Location : When you are a local business, input your business address so visitors can find you.
- Hours : Brick and mortar businesses should input their store hours as some shoppers may reference their particular Page to see when they can visit.
- Price range : You don’t have to fill out this status, but it may help to stipulate the price range of your products and services to target the right shoppers.
- Additional contact info : Input your website, phone number, and email so visitors may contact you outside Fb. This information will also help generate Facebook traffic to your website plus products.
- More information : The description a person added in step one needs to be under “About. ” You can add more information under “Additional details, ” and you can write in the mission or vision statement under “Impressum. ”
5. Realize your Page settings.
In the left-hand navigation, click Settings at the bottom. The left-hand menus will change to more detailed categories, and the right side user interface will list (seemingly) countless options.
I encourage you to skim through these settings and get familiar with what each might change or update on your Page. In the meantime, however , I’ll unpack a few core configurations to know.
- General > Other people Tagging this Page : Make sure this is checked as it enables others to post about and share your Page.
- General > Similar Page Suggestions : Make sure this is examined so Facebook recommends your own Page to new fans and fans.
- Messaging > Show a greeting : Turn this upon so your Facebook Page will certainly automatically send your followers a greeting when open Messenger.
- Templates plus Tabs : If you need to piece together the menu on your Page or the information offered to website visitors, you can do this here.
- Notifications : This section allows you to personalize when and how you’d like to get Page alerts. Set a frequency that fits your social media marketing schedule.
- Page Roles : Whether or not you’ll be the main supervisor of the Page, there may be other people at your organization who need access to your Facebook Page. Right here, you can invite other co-workers to make changes to your Webpages. Some common use cases here include:
- A public relations manager who has to respond to any delicate questions.
- A support representative who can support those asking technical queries.
- A designer tasked with uploading new photo innovative to the Page.
What you should Post On Your Facebook Business Page
Congratulations! Your Facebook Business Page is up and running (just like I actually promised). Now it’s time to work… through work, I mean post on your Page, regularly .
As I said in the launch, your Facebook Page should not be a static web site. To manage your Page correctly, it should be updated with content on a regular basis.
Moreover, you should have adequate content published before you invite users to be a portion of your growing community. Who wants to follow a blank Page, anyway?
When posting on your Page, use a variety of content — images, video, GIFs, memes, shared customer content, or even graphs.
What images might your audience like to observe? What stats would they like to read? What hyperlinks would they like to click on? Ask these questions to jumpstart a Facebook write down ideas.
If you post a particularly amazing or exciting post, you are able to pin it to the best of your feed. Do this by clicking the little grey arrow in the top-right corner from the post and tapping Pin to Best to move it to the top for 7 days.
You can also use this feature pertaining to product announcements, business anniversaries, and other major events relevant to your brand.
When you have sufficient content on your Page, start strategically inviting users to Like it. I recommend inviting users in the following cadence:
- Invite co-workers to Like your page and its content to build some preliminary activity.
- Invite supporters in your network. Encourage them to engage.
- Invite customers. With some activity today on the Page, they’ll become more interested.
Promote your Page by revealing its content on your other social networks and including a hyperlink to your Page on your internet site and your email signatures.
Ways to Measure Your Facebook Company Page
The work you put into the Facebook Page should relieve over time. How? By keeping an eye on what kind of content your market prefers and likes to engage with.
To measure your Business Web page activity and growth, click Insights on the left-hand menu. From this level, you can monitor how individuals are engaging with your Page and content, thus showing you what content to focus on sharing in the future (and what content you can do away with).
You must also measure your efforts to ensure you making valuable marketing decisions on Facebook. Under Insights , you need to see the following:
- Overview : This tab shows the seven-day snapshot of your metrics such as Page Likes, publish reach, and overall engagement.
- Followers : This tab gives you information about your followers and how that number is promoting over time.
- Likes : This tab shows your overall fan growth and failures. If you’re employing paid attempts, you’ll be able to see the breakdown of paid versus organic growth.
- Reach : This tab highlights the organic number of people your Page is usually reaching every day. If you notice surges on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
- Visits : This tab indicates where on Facebook your viewers are coming from. You can observe the difference in visits on Facebook Timelines, your information tabs, reviews, and others.
Other tabs like Posts, Events, and Stories show you specific activity around those types of Page content material.
Over to You
Facebook has ceased to be a “nice to have; ” it’s a necessity for any company developing a strong inbound online marketing strategy. Use this guide to build a prosperous Facebook Business Page to engage your audience and drive traffic to your website.
Want to see exactly how HubSpot uses Facebook? Like our Facebook Page right here.
Editor’s note: This post was originally published within October 2014 and has already been updated for accuracy and comprehensiveness.