What Is Content Writing? Plus twelve Tips to Take Your Content to the Next Level

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When you look for “content writers” upon LinkedIn, you’re certain to come across an incredibly different range of professionals.

For instance, you’ll see some content writers create social media duplicate for small businesses, while others write press materials for insurance brands.

You’ll also find that some content writers write long-form editorial content for gorgeous magazines, while the a lot more entrepreneurial-type write scripts for their own top quality content, like podcasting or video.

So , what’s going on right here… Are some of them lying down?

In fact , could possibly be all telling the reality. Content writing can take various forms, but in substance, it comes down to producing content for digital formats — and (at least within our case) for marketing purposes.

Right here, we’ll explore exactly what content writing is ( hint, touch … I’m presently doing it ), as well as tips to take your own content to the next stage. Plus, we’ll explore examples of incredible, high-quality content writing.

But , to start — What is content writing, anyway?

What is content writing?

Content writing is the process of writing, editing, and publishing content in a digital format.

That content may include blog posts, video or even podcast scripts, ebooks or whitepapers, press releases, product category explanations, landing page or social media marketing copy… and more.

Simply put, content authors are the storytellers for his or her brand. They present meaningful, helpful, and insightful messages to inspire and shift an audience to do this — that action being a final purchase.

Nowadays, content creation is a critical element of most businesses marketing strategies — actually as of 2020, 70% of marketers right now actively invest in articles marketing.

What this means is the role associated with content writer is more in-demand than ever before. Nevertheless , the role varies depending on both market and business requirements.

For instance, rate of interest cap might invest greatly in a social media strategy, while other companies choose creating content in the format of blog posts or e-books.

Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand’s voice, while appealing to, engaging, and delighting the right audience.

When done right, content writing has the power in order to convert readers in to prospects, and leads into paying clients. So it’s undeniably important for your business’ bottom-line that you’re able to regularly create helpful, participating content.

Yet that’s easier said than done. To assist take your content to the next level, let’s dive in to some of my favorite content writing tips (these have personally helped me, as well).

12 Content Writing Tips

1 . Write exclusive and original content material, and go above-and-beyond what you find on the web.

Whenever I actually start a new article, like this one, I start with plenty of online research — but that’s not where this ends.

After Googling relevant subjects, including “content composing tips”, I start creating an outline with a couple of the information I actually find online.

However , your piece will never rank if you just copy-and-paste exactly the same information that already exists online — and, even if it can, when your readers catch on (and these people will), they’ll lose trust in your brand name as an authority within the industry.

As soon as I finish the rough outline (which will include about 60 per cent of the information I discovered through online research), I fill in the rest of the 40% with unique, original insights. If I know about a topic individually (as is the case with “content writing”, since I’m the content writer myself), I’ll fill in the outline with first anecdotes, tips, or personal examples.

However , if I don’t know much about the topic at-hand, that doesn’t mean I simply use what’s currently online. Instead, Factors . reach out to internal HubSpotters who are experts for the topic or use other original internal-company resources, or I am going to conduct external outreach via my social support systems to find a reputable source willing to provide guidelines, quotes, or primary examples to strengthen my piece.

Additionally , I’ll look for content regarding the subject across a wide range of resources — including Youtube . com, LinkedIn, Reddit, Quora, as well as podcasts — to ensure when readers’ come across my articles, it’s both extensive and unique.

If they can find exactly the same information elsewhere on Google, why should they remain on your page? As being a good content article writer, it’s your job to take your content to the next level, always.

2 . Write a good hook to grab your reader’s attention.

Occasionally, it’s easy to write a good hook — especially if the topic is interesting or exciting to you, as the writer.

But what about more boring, mundane subjects, like Rel=nofollow?

In certain cases, writing a good hook requires pulling back and taking a look at the bigger picture. For instance, while rel=nofollow isn’t the most fascinating subject (in my opinion), what is interesting to me will be SEO, and how SEARCH ENGINE OPTIMIZATION can directly effect a company’s capability to reach new viewers — plus, how Google has necessary to change regulations in recent years due to an increase in illegitimate sites.

Which means, when I began writing 3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement, I utilized that position to inspire the hook, and painted a picture: Myself being a Wikipedia editor, writing about zebras, and getting paid $500 to connect to a fake news website.

( Now you’re serious, aren’t you? )

My Innovative Writing background helps in this case, plus I’m willing to bet your own passion to get writing will help you generate exciting hooks, too.

Oftentimes, the introduction and hook is your best chance to use your writing abilities to truly inspire, move, surprise, and pleasure your readers from your get-go. Take advantage of that space by thinking: What would make me and my friends want to keep reading?

3 or more. SEO-optimize your content regarding search engines.

Your writing can be completely stunning, but if difficult SEO-optimized, no one may ever read it.

As a articles writer, it’s vital you become familiar with SEO when it comes to writing.

Being an SEO-savvy writer can help you ensure your content ranks on whatever platforms you’re publishing, including YouTube, Google, or even social sites like Instagram.

Plus, you can use SEARCH ENGINE OPTIMIZATION to ensure you’re writing about the most popular topics related to your products or services, plus covering the right sub-topics when you’re writing about a given topic.

For example, “content writing tips” is a keyword phrase I discovered when conducting key phrase research on the subject of “content writing” as a whole — difficult necessarily a sub-topic I would’ve regarded covering in this blog post had I not really done the research to identify HubSpot readers are trying to find out that information.

Ultimately, understanding key SEO strategies will help you become a writer whose more mindful with your readers’ difficulties, and ensure you produce content that a lot more accurately answers those people challenges.

4. Consider how you can draw in an audience throughout a wide variety of platforms.

While SEO is crucial for ensuring your content ranks on search engines like Google, it’s not the only chance for distribution.

To achieve a wider audience, it’s helpful to discover ways to write content that will performs well upon various platforms such as Instagram, LinkedIn, or even email.

Plus, you might be a articles writer whose singular job is to  write newsletter articles or social media copy, depending on your business’ needs.

To make sure your content reaches plus inspires audiences whatever the platform they choose, it’s vital you consistently consume content through email and social to pick up writing guidelines specific for those sources.

5. Incorporate multimedia components in order to up the text.

Whenever possible, try to include videos, images, charts, or other media content to break up the written text and make it easier for your readers’ to eat — particularly if it might be long-form content, like pillar pages or even whitepapers.

Consider, for instance, the blog article I wrote: “How to Develop a Content Strategy: A Start-to-Finish Guide”.

That blog post is long, with over 3, 000 words. To break it up, I embedded videos and other multimedia elements (such blockquotes), to keep the reader engaged throughout.

This is also a good opportunity to increase visitors your company’s various marketing materials. For example, if you have a new company podcast, try embedding episodes in relevant blog posts to drive audience to the podcast whilst providing additional value for your readers — a win, win.

6. Segue into appropriate and relevant calls-to-action.

As a content author, your job isn’t just to create great content (that’s what novelists are for). It’s also to ultimately convert those readers, listeners, or audiences into prospects and customers.

As a result, it’s vital you learn to appropriately include appropriate CTAs throughout your content, particularly if those CTAs can help your visitors learn more about the topic at-hand.

Consider, for example, the relevant CTAs inlayed in the body text associated with HubSpot’s YouTube video, “How to Understand Facebook Video clip Insights (Guide)”:

CTAs included in the description of a HubSpot YouTube video. These in-text CTAs direct Youtube . com viewers to explore other HubSpot offerings, which includes HubSpot Academy social media marketing courses. The CTAs aren’t jarring or off-putting — rather, the content writer did a good job ensuring the CTAs were relevant and truly valuable for the viewer.

When you’re creating your own content, you should try you ensure you consistently directing your audience to various business offerings to transform those viewers in to prospects and, eventually, consumers.

7. Edit, edit, modify.

Whenever I finish a first set up of a blog post, We take a few hours off and then go back to it at the end of the day. Using a fresh perspective, I’m able to edit for small grammatical errors or even fix structural problems.

Good article writing is impossible with out good content editing.

We’re all human and will continue to make mistakes in our composing: That’s okay, so long as you remember to go back and edit for those mistakes, later.

In addition , small grammatical errors can ultimately make-or-break a readers’ rely upon your brand in general. If they notice you could have forgotten periods or misspelled words, they might make the judgment that your content isn’t because authoritative and clean as other content on the web, and look for upcoming information elsewhere.

8. Jam-pack value into every word.

When I worked with an editor a couple of years ago, she consistently told me: “If your sentence isn’t telling the reader anything brand new, delete it. ”

This was a tough pill to take. That meant several of my most beautiful, relocating sentences needed to be deleted. But it’s a reasonable point: In article marketing, you need to move quickly onto your next stage, or you’ll eliminate your reader entirely.

Most of your visitors are busy individuals with plenty of distractions, which includes various other businesses’ social posts, weblog articles, or YouTube videos. Make it easy for them by making your stage — and then moving on.

9. Play around with interesting angles.

Good content authors consistently test out new, surprising angles to help keep readers engaged and coming back for more.

Consider, for instance, just how often “consumer product” has been written about. Now i’m willing to bet when you have ever researched the topic, you’ve already observed a wide variety of angles because different content writers try to make an old topic feel new again.

But … have you ever noticed consumer product in comparison to drinking water , before?

Articles like “Be Like Water — A Guiding Guideline for Consumer Product” do an excellent work at finding new angles to pull readers’ in, even if individuals readers have seen plenty of consumer product-related articles before.

The more unique and amazing your angles are, the more likely you are in order to capture new audiences.

10. Include original quotes through thought leaders or even colleagues to paint a well-rounded point.

No matter how great my writing is, our readers still can not necessarily want to hear our suggestions about protecting your psychological health while working from home.

Which is why I didn’t try to deal with the topic myself — instead, I found a psychologist to provide well-researched, helpful tips to take the piece to the next degree.

Even if you’re an expert on a topic, consider how you might provide alternative opinions to create a more well-rounded argument. If you’re writing a blog post like, “Video vs . Podcast: Which Is Better For Your Business? “, find out if you can get quotes from both podcasters and video producers (or your own internal colleagues who feel interested in the subject).

Expert quotes or even original insights may impress readers and possess them that exactly what they’re finding on your website, they won’t discover elsewhere on the web. And that’s powerful.

11. Tell the reader exactly why what you’re writing about matters to them and their particular daily lives.

Let’s say you’re generating an ebook: “A Comprehensive Guide to Excel”.

Not exactly what excited you most when you majored within English, is it?

Imagine how your readers feel: Sure, they might download your own ebook if they require the information to exceed (ha, ha) within their jobs, but they will not necessarily be excited about it.

Consider, however , exactly how critical Excel is perfect for certain functions. Excel can help a carrier’s financial department evaluate year-over-year performance to find out how much budgeting the marketing team will receive in the upcoming year.

That budget contributes to essential growth, and the company ability to reach and convert new customers. Without having it, the marketing team won’t be capable to increase brand consciousness as effectively because they’d like — and the business are affected, as a result.

Whenever you recognize that Excel can in fact be tied to a homeowner’s job security, this suddenly becomes much more fascinating, doesn’t this?

Content writing isn’t just about creating fairly sentences. It’s also about telling a audience why a topic should matter to them, and exactly how your content can help all of them become better in some areas of their lives — be it work, family, health, or travel. Now that’s purposeful.

12. Ground your own advice with illustrations.

As We have covered these content writing tips, I’ve tried to include a few relevant examples (i. electronic. my Rel=nofollow blog post).

Examples can help ground your own advice and generate a message home — and they can also assist demonstrate how visitors can apply your own advice to their lifestyles.

Particularly when if you’re writing about loftier, less tangible topics, it could critical you display your readers that which you mean, rather than simply telling them.

But what much better way to demonstrate the importance of examples than to … Show you some examples? (Great segue, huh? )

Let’s dive into some examples associated with powerful content writing, next.

Examples of Article writing

Along with the good examples I’ve included over, let’s take a look at several impressive examples of content writing.

1 . Harris and Harris Wealth Management’s Blog Post, “What Keeps Me Relaxed For Clients Since Markets Gyrate”:

The hook in Harris and Harris Wealth Management Blog post on market downturns.

Why It Works

If you have the opportunity to read the whole content, do — the entire piece is educational and engaging. Yet what this launch does particularly well is catch the reader with an starting that’s surprising plus intriguing.  

“You never view it until it occurs… We were due… I just didn’t expect it… ” are all key phrases that work to create uncertainty and encourage the particular viewer to keep reading. Zaneilia Harris, the author of the post, uses emotion to engage with her readers plus make “market downturns” as a topic each personal — plus universal. A great sort of using a powerful catch to attract, surprise, and delight visitors.  

2 . The Rachel Hollis Podcas‪t‬, “No Inspiration? Here’s How to Develop Your Own! ”

The description on a Rachel Hollis podcast episode.

Why It Works

The podcasting script is fascinating, relevant, and powerful. I found myself nodding along as I took in: something most content material writers hope will happen in reaction to their particular content.  

In particular, take a look at the particular description for the podcast (if you don’t have the time to listen to the whole episode): “This week… Rachel is delivering her best secrets for producing a firestorm of motivation inside a time of year where even a spark feels hard to find. ” 

The language will be compelling and exclusive — and which doesn’t want a  firestorm  of motivation? This is an excellent example of article writing that encourages the reader to complete a task: In this case, downloading the particular episode.  

3. Trello’s Business Plan Template submit via LinkedIn.

A Trello advertisement on LinkedIn.

Why It Works

Simply put, occasionally, timing is everything.  

Trello’s content writers published the right message at the  right  time —in this case, the very beginning of 2021. Entrepreneurs were likely attracted to the hook, “Are you considering turning your interest project into a real-life business in 2021? ”

In addition , the copy uses a wide-variety of examples to attract as many viewers as possible. For instance, the copy mentions the template can help you organize product descriptions, finances, or market analyses.

Whenever possible, it’s helpful to make sure your copy can attract audiences with various challenges or requirements — which this awesome article does well.  

4. John Dean’s YouTube video, “How to Start (And Grow) a YouTube Route in 2020”:

Brian Dean's video on growing a YouTube channel.

Why It Works

When the video starts, one of the first phrases Brian says is one: “These are the exact same steps I used to take my funnel from zero clients to over 5, 1000, 000 views. inch

That’s powerful script writing, and goes a long way in the direction of convincing viewers to keep watching. Why? Because it tells you the content that will follows actually helped someone succeed, and creates a level of authenticity that could be lacking if Brian merely said, “I’ve heard from others these tips work. ” 

5. Friend Bank’s “Save just for what matters within 2021” newsletter e-mail:

Ally Bank's newsletter at the beginning of 2021.

Why Functions

I was immediately drawn to the punny slogan on top of this email once i opened it in my inbox, which says: “On your tag. Get set. Goals. ” The rest of this particular newsletters packs the punch, too — each sentence is certainly jam-packed with precious information, and on top of that, the content is instructed right at me , you.  

And who doesn’t want to make 2021 the “year you save designed for what matters”?

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