Shower thought: Where perform marketers’ *best* landing page ideas come from? Wait—do they get them in the shower?
While some marketers might have their own personal muse, mantra, or go-to sources of inspiration (a lucky shampoo, maybe? ), the rest of us are just kinda hoping for something to come to us. And although inspiration can strike any kind of time moment, we don’t always have the time to delay for it to show up.
So , instead of hoping your next large landing page idea may manifest on its own, all of us decided to put together a list of creative approaches you can test for your next advertising campaign. Whether you’re looking for the next big design trend or just a cool idea to get you thinkin’, we’ve wrangled 7 interesting landing page tips that can help your business be noticeable and drive action.
But first! Allow me to walk you by means of three tips to make your brainstorming program that much better.
Why should you care about bringing creative, surprising, or even uncommon concepts into your squeeze page design? Doing something different helps ensure your web page packs the strike it needs—both to leave a long-lasting impact on your visitors plus, most importantly, get ‘em to convert.
3 Things to Keep in mind When Brainstorming The next Big Idea
1 . The same as your ads, your own landing pages aren’ t for everyone (and that’s a good thing! ).
Your own landing pages should never be one-size-fits-all . Rather, they should provide a snug, perfect fit for the very specific audience. In fact , niching straight down your campaign is really better for being approved leads.
Here’s why: Just targeted customers who else identify with the exclusive messaging and design of your ad are going to click it. This particular self-vetting process guarantees those who do reach your squeeze page are into why is you (or your one-off campaign) a little different—which means an increased likelihood of sales, keys to press, and conversions.
2 . It’s A-OK for your landing page ideas to be a bit “out there. ”
Unlike a core page on your website, landing pages provide an opportunity to play with exclusive designs, colors, as well as messaging that might not fit the rest of your brand . Whether that means obtaining loud and fancy or trying out some new tagline, there’s nothing wrong with taking some computed risks!
a few. Variants can help you find a very good approach.
When you have a few different ideas and want to find out which usually approach is best, you can run A/B exams on several variations of your landing page to find out which converts best. But what if (as is often the case) certain types of visitors respond better to one edition than others? That’s where Smart Traffic comes in.
Using AI, Smart Traffic learns and tests different squeeze page variants to determine which one will most likely convert a certain type of visitor. So when someone new arrives on your web page, they’ll be immediately routed to the variant that’s the best suit for them. In other words, running multiple variants at the same time can help you drive the ideal message to the correct person, every time.
7 Squeeze page Ideas to Inspire Your Next Campaign
Ready for some severe inspo? These 7 landing page ideas will help get those innovative juices flowing. Do not worry, we’ve furthermore included plenty of distinctive examples to help you imagine your next masterpiece.
Hungry for more examples? Check out the E-commerce Lookbook —featuring 27 quality landing pages from Unbounce customers.
1 . Play with contrast (darkness and light)
Just like a neon sign that stands out towards a night sky, this creative landing page example from Nathan Sports places shiny neon text plus design elements over a dark background.
Not only will be the use of contrast striking, but it’s a huge step away from their particular online store design. The neon colors about this landing page are uniquely tied to this advertising campaign and reinforce the significance of visibility when working at night.
Our next illustration comes from invoicing application Ballpark. Similar to the landing page from Nathan Sports, the space above the fold relies on contrast to make the text put. Not only is the white-colored header and eco-friendly copy on a dark background eye-catching, it also matches the concept (“Your business shouldn’t keep you up at night”).
Yet scrolling down reveals the use of gradient to tell a story. The further you scroll, the brighter the page becomes. It’s oddly satisfying, and visitors may feel compelled to keep scrolling from pure curiosity—what’s this site building up to? (Spoiler: it’s a well-lit call to action. )
Watch how the page unfolds when you scroll:
second . Embrace a world associated with color
There is a big, bright, wonderful world out there—why shouldn’t your landing page be part of it? Color can be used as shorthand to communicate the particular emotion behind your message, draw visitors’ eyes to a particular element (like the call to action button) or simply create visual interest.
Plus, as we saw with the Nathan Sports example above, your landing page is the perfect place to test out different colors or styles that aren’t typically associated with your brand name.
In this instance from SnackNation, colour takes center stage. They use playful colors to set the tone for his or her product and brand (because snacking ain’t a chore—it’s something people do to treat themselves).
SnackNation also uses complementary colors to highlight important information. (Top tip: A yellowish CTA will always stand out from a purple history! ) But the most popular part of this page will be the bright burst associated with confetti coming out of the particular snack bag. This adds an extra place of color plus movement—and reminds all of us that color doesn’t need to be realistic or even functional to work for the landing page.
Our next example is not a landing page, yet it’s certainly a source of design inspiration.
Stripe gets a lot of praise for this web site design (and for good reason! ). The idea is simple enough—a changing gradient background that flows via different colors—and the execution is brilliant.
The liquid animation brings high-tech, sci-fi vibes to Stripe’s home page, however the colors are cozy and inviting. The end result is a futuristic-yet-accessible animation that reflects what Stripe’s brand is about: Modern payment solutions for businesses of shapes and sizes—from local mom n’ pop shops in order to Silicon Valley Vip’s.
3. Make a bold statement together with your copy
Sometimes, a bold statement can be simple. Other times, it requires copy that’s a bit more attention-grabbing. In any case, because standalone landing pages exist to get a specific campaign (and don’t live on your own website), they’re a safe place to play around with messaging.
This landing page from Business Coffee features a strong headline next to a (presumably) strong glass o’ joe. No lingo, no buzzwords—just a bold declaration about their item.
“Damn Good Espresso. ” It even somewhat smacks you in the face like a shot of espresso.
This example is also a good reminder that landing page headlines do not need to be complicated or even clever to be impactful. They can be simple, very pleased statements about your brand, service, or product.
An additional place you can have fun with bold or unpredicted copy is your call to action. Take this unconventional CTA copy from a good Awayco landing page, for example.
We’re loving the call to action—“I’d Like to Trip That”—for two factors: Its risqué enjoy on words totally grabs the readers’ attention, and the utilization of first-person pronouns helps visitors envision them selves riding this panel.
Further down the page is another CTA that asks people to “Free the Funk Today, ” which plays on the title of the featured surf board (“Free the Funk”) and still works as a clear call to action. This copy ties into Awayco’s brand and talks the language of their focus on audience—rock on, brah!
When creating new landing page tips, don’t be afraid to look a bit “off script” with certain components of your copy. Search for little ways to provide your brand, personality, and creativity, whether it’s in a subject or part of a good actionable CTA.
4. Set issues in motion
Call me insane but your landing web pages don’t need to be stationary. Video content, GIFS, moving backgrounds, and little animations will help bring your landing page to life. With the correct landing page builder, there are many ways to integrate motion into your design without having doing anything as well fancy (or hiring a developer).
For example, simply embedding movie content gives you a far bigger opportunity to supply information quickly— without bogging down your own page with never-ending text—and that’s precisely what our next instance does.
Being a marketing video platform, it’s only installing that Promo would feature a bunch of video clips on their landing page.
Not only may be the header background a video, but there’s an entire gallery of videos more down the page. By giving site visitors the chance to press play on whichever videos catch their eyes, they’re inviting engagement, while also enabling visitors to explore the particular page and content material at their own pace.
So , we’ve looked over embedded video plus galleries, but how about animations ? The options are endless—from cartoon headers and switch effects to moving backgrounds to . surprise bears?
This is a really fun example from TunnelBear where the bear pops out of the tunnel. The animation is really a short, one-time impact that only occurs when someone arrives on the page. It’s simple, quick, and most importantly, memorable. Although it’s somewhat foolish, it’s very on-brand—and it helps you keep in mind their name.
5. Pull visitors deeper into the page—literally
The innovative web page from ABS Architects is enough in making visitors re-evaluate the way they interpret online “space. ” Unlike a typical vertical page style, scrolling pulls visitors forward into the page. It feels like you’re strolling down a long hallway—or moving through a gallery—with pictures from their “Living Services” portfolio on either side.
We adore this entire concept because it challenges guest expectations in such a unique, engaging way. Given that this example was developed by NextPage to have an architectural firm, all of us can’t say we are completely surprised—but all of us are completely impressed.
Of course , it’s not always possible reinvent the squeeze page, but this instance serves as an important reminder that the best on the web experiences can be immersive and engaging.
6. Let visitors play with design components
There’s some thing special about web sites that provide interactive style experiences.
This example from Jigsaw uses a limelight effect that requires visitors to move their cursor over the headline in order to reveal what’s hiding in the dark. This is directly in line with their messaging about creating a safer internet, but it’s also a very unforgettable experience for website visitors.
All of us see a similar impact on Glyphfinder’s website. The background header comes to existence with floating tiles that react to computer mouse movements. This allows people to first have fun plus interact with the landing page, before scrolling down to learn more about the platform (without distraction).
We love that will both of these concepts are usually immersive, interactive, plus plain old fun. But be mindful that your creativity does not overpower the site’s functionality . The particular spotlight effect utilized by Jigsaw and the scattering effect on Glyphfinder website are both really cool—but for website visitors on an older device or slower internet connection, it could lead to the frustrating, negative user experience.
seven. Ask for audience involvement
Interactive components come in all shapes and sizes. Short surveys and quizzes, for example , are simple additions, yet bump up guest engagement by several notches (and may score you a few valuable customer data).
In the example below, we can see that Warby Parker nudges website visitors through the funnel with a quiz that helps them choose the ideal frames. Not only is a fun, helpful method to interact with their audience, but the survey also functions as a retargeting tool for potential shoppers.
If you’re not seeking to create a whole survey, you can still incorporate audience participation in your campaign. Take a look at this particular screenshot from Mon. com for another concept of how to collect guest data and personalize their on-site experience without using a traditional direct form.
Any sort of prompt or even field that requires insight to unlock the next phase can help you convert high-quality leads and disclose valuable insights regarding their goals or even needs.
Boundary Buddy simplifies this particular concept even further by presenting only two choices for visitors who are ready to move forward.
However you decide to engage with visitors—a survey, form, test, or even an online flow chart—you simply made your landing page more valuable to you and your audience. Not a poor day at the office.
Let’s Bring Your Landing Page Suggestions to Life
Now that we’ve got those creative fruit juices flowing, you’re most likely itching to take away from and create a landing page of your own. Whether you start from scratch or make use of one of our helpful landing page templates, it is time to make ideal landing page idea a reality. Let’s bring individuals shower thoughts to our lives!