Whether you will absolutely part of an internal advertising team or a company developing an advertising pitch, it’s imperative to nail your advertising proposal to get stakeholder clarity plus secure their buy-in.
After all, marketing is expensive, and a poorly managed marketing campaign results in wasted funds and resources that fail to deliver a return on investment – which could hinder a company’s ability to strike its awareness plus sales goals.
Executives need to know that an advertising project continues to be well thought-out from all angles prior to they front the money to develop creative and buy advertising space. As well as the best way to inform plus persuade these decision-makers is with a superior and actionable marketing proposal.
In this post, we’ll outline those things to take, templates to use, and questions in order to answer when establishing your advertising offer, so you can get moving on your own advertising project quicker and maximize revenue from it.
Follow along with HubSpot’s free Advertising Offer Template for PowerPoint. The template is completely customizable to your organisation’s needs and can make developing an advertising proposal presentation simple, covering sections comprehensive proposals need to have such as:
- Project timeline.
- Project group.
- Project budget and fees.
- … And more.
While the template is definitely best-suited for marketing agencies, it can simply be adjusted pertaining to in-house marketing groups for internal task management. Download the template now to get going.
How to Make Your own Advertising Proposal
1 . Plan your advertising project.
Preparing an advertising plan is an important first step in an advertising pitch project. As a rule of browse, it’s best practice to operate off of an marketing plan template to make sure you check all the necessary boxes when it comes to the particular project.
In the next couple of sections, we’ll highlight what you need to include in your advertising plan and suggestion, but the reason to begin with this step is to ensure organization. By proactively setting up your platform, you’ll be better suited to prioritize your jobs down the road and realize which roadblocks you might face – and the process, get ahead of them.
2 . Identify your tasks and/or services.
Therefore , you’re moving forward along with your advertising proposal – but what exactly are you planning on doing?
The next step is to summarize the scope of work for the project, including:
- Performing market research.
- Selecting an advertising system.
- Developing creative and copy.
- Working with media buying/selling vendors.
- Examining and presenting results.
Depending on the makeup of your team or agency, you might be responsible for some or these tasks – or perhaps some not even right here.
The important thing to keep in mind in this step would be to make the expectations associated with what your team will be doing abundantly clear.
There ought to be no question from those to whom you’re presenting concerning what will or will not be done by your group.
3. Pick your team members.
An advertising campaign demands contributions from marketing, sales, sales enablement, finance, and/or the product teams.
Inside your proposal, put people to names simply by explaining who will be responsible for what. Naturally, this technique might take more time should you be combining the initiatives of those within and outside of your company, or if there are various team members in the same department who need to determine which person is going to be responsible.
4. Establish a timeline.
When boiled down, professionals need to know what is happening and when it is happening. Therefore, the next step in the process would be to build a timeline for the activities.
Since you have a list of those who is going to be involved in your campaign, work with their activities and areas of experience to determine who will become doing what, with what point.
Your timeline ought to be clear, efficient, plus attainable. When delivering your proposal, you don’t want anyone feeling unsure about your team hitting its targets, but you also don’t want to give off the impression that you have been not moving because diligently as possible.
As such, be sure you may speak to why each step of the process of the process will take as long as you’re suggesting and exactly what contingency plans – if any – you have in-place.
5. Solidify your budget.
The important thing distinction between advertising and marketing is budget. Advertising requires an extra investment to buy space on a desired system, and when asking for money, you’ll need to be transparent about how exactly much you’re requesting, and why.
Your budget outline need to speak to all money required to execute the particular campaign, such as:
- Agency fees (if applicable).
- Innovative development fees with regard to video, imagery, and graphic design elements.
- Advertising positioning costs on your meant platform(s).
- Additional headcount (internally or even freelancers).
Alongside your budget, you should also talk to the projected monetary impact of your advertising campaign, including both revenue and income, and, if accessible, the projected increase in customers and device sales. Adding these types of elements can help make the budget more sensible.
6. Talk about your presentation.
Once you have all of these components laid out in your marketing proposal, it’s time for you to share your demonstration.
If it’s via email, make sure to include relevant articles or resources in your messaging or in an appendix, and encourage the particular email’s recipients to promptly send any kind of questions so you can address them and proceed forward with the project quickly.
When the presentation is in-person or over a video contact, normally be sure to rehearse your presentation – particularly if more than one person is detailing the proposal. Like a best practice, you should leave ample time at the end of your demonstration to answer any outstanding questions somebody may have before putting your signature on off on the proposal.
3 Tips for an Outstanding Advertising Proposal Presentation
1 . Be creative.
You’re being tasked to work on this advertising project because you’re creative, so why can you allow your advertising proposal to be any less creative?
Make sure your proposal plus presentation are filled up with imagery and is well-designed. If appropriate, you might also want to consider throwing in some references, GIFs, or jokes to appeal to your audience’s more lighthearted side.
2 . Become clear.
We’ve said this currently, but advertising campaigns can require enormous assets of time, resources, plus capital. Leave simply no stone unturned within your presentation, or you might risk setting false expectations about your team’s capabilities.
A lack of clarity might also convince your audience you haven’t completely answered all questions, which could result in your decision to not move forward with the campaign. When it comes to quantities, timelines, and procedures, clarity is key.
3. Be succinct.
Finally, bear in mind that we’re all pushed for time. Whilst clarity is essential, there is point in redundancy or wasting your audience’s time. A few information is best suited to be clarified in the Q+A session after the display or in followup collateral if requested.
In your presentation, prioritize delivering the need-to-know information – but be prepared to follow-up on anything that needs clarification.
Providing a Winning Advertising Suggestion
With these tips and this template, you have got the foundation to bring your own advertising campaign idea to our lives. Find the balance among clarity and creativeness, know your numbers, explain your process, and you’ll be soon on your way getting your advertising suggestion approved.