five YouTube Description Templates That Have Helped Our own Videos Go Virus-like

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YouTube is the second largest search engine, with over 2 billion dollars users per month — so it’s an unquestionably powerful channel for your marketing efforts.

However , if you don’t make use of YouTube for your present marketing strategy, you’re not solely. In fact , businesses choose Facebook as a channel over YouTube, even for video articles.

In 2018, the HubSpot Academy team didn’t take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn’t visit board — so they implemented a strategy that enabled them to develop YouTube subscribers by 25% in just two months. Because YouTube is a search engine, part of that will strategy relied upon optimizing the videos to increase the chances of discoverability.

One of the most important tactics for optimizing your YouTube channel is writing detailed YouTube descriptions.

→ Download Now: 7 YouTube Video Description Templates [Free Prompts]

YouTube Channel Description

A Youtube . com channel description is comparable to the “About” web page of a website. Actually it even shows up under the “About” tabs of your channel’s Youtube . com page.  

youtube-channel-description The Youtube . com channel description is intended to convey to potential viewers what your articles is about: the subjects you cover, the themes you deal with, and why. You’ll not only need to convey what  you discuss but additionally what you bring to the discussion and exactly why they should listen to a person. The goal the following is to turn a one time viewer into a long lasting subscriber and consumer of your content. You can use add this whenever setting up your YouTube channel.

In addition to its primary goal of turning viewers into subscribers, this text can also be crawled by YouTube and could help your channel get found by people who are looking for channels like yours. Knowing that, be sure to use the conditions that you think people would use to search for your content.

Youtube-video Description

The particular YouTube  video  description can be found underneath the viewport from the video itself.  

youtube video description underneath video viewport As the YouTube channel description talks about the body of video content which you upload, each video will also need a distinctive description to increase the possibilities of your video obtaining found when someone is searching for a particular topic.  

In this video, the particular creator summarizes the question being asked and specifies the target audience that the video is intended for. This text will help audiences (and YouTube) understand what it is about. In addition , it is also prime real estate to incorporate contact information and calls to activity.


Ultimately, if you’re ready to begin using YouTube in order to attract and convert an audience, it’s critical you optimize your video explanations for SEO. For anyone who is unsure how to start making compelling YouTube descriptions, keep reading — here, we’ll explore various tactics you can employ, and provide templates to make sure you have everything you need to excel on YouTube.

How to Create Persuasive YouTube Video Descriptions

1 . Use YouTube Description Templates [Free Prompts]

HubSpot has put together seven YouTube video description web templates to assist your business provide context to your viewers, position better in search, manage your team, and link out to appropriate webpages on your site.  

HubSpot's 7 YouTube Video Description Templates Download These Templates for Free

2 . Describe what your video clip is about.

To learn the best tactics for writing YouTube explanations, I spoke along with Eric Peters, a Senior Growth Advertising Manager on HubSpot’s Academy team. This individual told me, “[YouTube descriptions] is one of the primary ways YouTube understands what your video clip is about. Include hyperlinks, additional resources, hyperlinks to other videos plus playlists, etc . Guarantee the description box is simple to read. ”

As Peters information, explaining your Youtube-video and incorporating keywords into your description is not going to just help with SEO rankings — it also helps with accessibility for those who are deaf and hard of hearing.   For that reason, including closed captions to your videos is an total must, too.

For instance, take a look at certainly one of HubSpot Academy’s YouTube video descriptions:

Transcript for a YouTube Video Description

As you can see, a YouTube description is extremely different from a web page meta description. In the YouTube description, you have the space to go in-depth and explain exactly what your entire video is about, and even link to external resources.

Peters told me, “You obtain 5, 000 character types total, so make use of it. A lot of creators use asterisks or all-caps to differentiate titles from body copy because that it is all plain textual content. Consider writing up a text edition of the key points from the video, or even replicating the transcription from the video into the description. ”

a few. Include a CTA.

Your YouTube description is a fantastic opportunity to request viewers to continue to interact with your channel or even find additional assets that will help them learn more about a topic of interest.

For instance, let’s say a person create a brief “How to add filters in order to Instagram” YouTube video, but you also have an in-depth, “How to Use Instagram for Marketing” post — why not url to it in the explanation? More than likely, anyone who will be watching your Instagram video on YouTube would be equally grateful for your opportunity to learn more via a blog post.

Alternatively, perhaps you simply want to ask viewers to subscribe, turn on notifications, or even share your content using their networks. These are most acceptable CTA’s for your description.

In addition , it’s critical you format your description to ensure you put the most significant information first — as Peters advises, “The first two hundred characters are over the ‘more’ fold on the description box, so if you want your own CTA/link to be seen by the most people, keep it within the first 200 figures. ”

Collapsed YouTube Video Description With Show More Box Highlighted

After the first 200 characters, your textual content will be cut-off, and viewers will need to click “Show more” to find the rest — so it’s vital you create your first 200 characters count.

four. Add your personality.

A Youtube . com description should be enjoyable, and demonstrate your brand’s personality or even unique voice for an audience. Unlike more traditional forms of advertising, it is really an opportunity for you to infuse creativity and laughter into your content.

Brian Dean’s YouTube channel is a great sort of this — their YouTube descriptions frequently mirror the way this individual speaks. The explanations are candid plus casual, and he causes it to be feel like he’s creating to a friend.

Brian Dean YouTube Video Description

To learn more regarding using YouTube for marketing purposes, consider checking out HubSpot Academy’s comprehensive YouTube Marketing course.

Youtube . com Description Templates

Now that we’ve protected the basics, take a look at a number of templates you can use to craft compelling YouTube descriptions today.

Templates for Your Channel Description

You may create a playful, easy-going channel ‘About Me’ description, like this one:

Alternatively, you can craft a YouTube description that describes exactly what your company does from the third-person point of view, like here:

Templates for Your Video Descriptions

If you’ve conducted an internal interview, you might keep your description short-and-sweet to describe your conversation and why it matters to your audience, as well as a CTA:

Alternately, if you want your description to help new viewers find your various channels, try crafting a description such as this one:

Finally, if you want to focus on crafting the description that explains what your video is about and incorporates a keyword description, try this:

Ultimately, Youtube . com description templates can help you reduce the amount of time it takes to upload plus optimize your Youtube . com videos, getting them out to your audience quickly and with less effort. Just be sure to personalize the text to enhance the reading experience since you want to be as useful as possible for your market.

Editor’s note: This post was originally published within March 2019 and has been updated regarding comprehensiveness.

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