We all know concerning the infamous rivalry among Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated solid, unique brands, and have attracted very different viewers as a result.
You can often overhear warmed arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other.
But let’s say you didn’t know about the rivalry, plus you’d never heard of either Starbucks or Dunkin’ Donuts before.
Instead, you stumble across both of these very different company profile statements:
Image courtesy of Dunkin’ Donuts
Image courtesy of Starbucks
From their starting paragraphs alone, Now i am willing to bet you will absolutely persuaded to check out a single brand in more fine detail over the other. It’s just the language alone that gives you a sense of their business — it’s the design, the particular font, and the color.
Ultimately, your organization profile matters. It may intrigue a new customer to check out your products or services in more detail, plus nudge potential customers directly into choosing your business over competitors.
In this post, we’ll discuss:
- What a company profile is
- Organization profile examples
- How a company descriptions fit in
- Business description examples
- How to write a company profile with all this in mind
- Firm profile templates to assist you
Starbucks’ company profile has it all — the company’s mission, background story, products, store atmosphere, and even folklore regarding the name. Best of all, they somehow manage to accomplish sounding both genuine and grandiose. I actually don’t know many other coffee stores that could state, “our mission: in order to inspire and nurture the human spirit”. Starbucks’ company profile is a fantastic example of a store with a common household item — coffee — managing to stand out from the competition through their mission and ideals.
2 . Nordstrom
If your company has an fascinating and lengthy background, you might consider developing a visual timeline, like Nordstrom did on the company profile. The profile reads just like a creative story in the very first line — “In 1887, Sara W. Nordstrom, in 16 years old, still left Sweden for the United States. He arrived in Ny with $5 in the pocket, unable to talk a word of English. ” With a good balance of picture and text, the particular timeline serves as the reminder of Nordstrom’s stability and development.
3. Diehl Group Architects
For each cleanliness and ease-of-use, take a look at Diehl Team Architects’ company user profile. The web page utilizes clickable boxes to split up topics, allowing customers to choose which subject they’d like to learn more about. Additionally , the entire design — including the page’s background, which displays a floor-plan — mirrors the company’s objective.
Almost nine out of ten people report planning to see more video clips from brands, so you might consider using a convincing video to convey your own company’s story, like Bloomberg does in their company profile.
Additionally , Bloomberg’s profile proves the company knows its audience — they offer a few quick statistics, and then link to other areas of the web site, such as Careers plus Tech. While another business might excel offering a creative, long-form story, Bloomberg’s usual demographic is likely a lot more analytical.
You can get a sense intended for Nike’s two principal purposes almost instantly — fitness, and people. When you initially open their company profile you’re welcomed with videos of individuals of different ages, sex, and nationalities playing sports.
Additionally , their initial intro is this: “Bring motivation and innovation to every athlete* in the world”. Below, beside the asteric, it says, “If you have a body, you are an athlete”. As you scroll, you’ll see information on their internal variety and inclusion initiative, their global community impact, and their own sustainable business program, with very little reference to their products.
Nike’s company profile shows a larger, grander vision, compelling an viewers to believe in their brand name even before they purchase a product.
6. Seattle Cider
Seattle Cider Company’s profile is certainly fun, and activates the user through persuasive graphics that show the company’s cider process. The page runs seamlessly, and provides essential information regarding the product before displaying the company’s mission and ideals. This profile is a great example of a company that will understands its users’ concerns (in this case, quality ingredients), and addresses all those issues while still displaying personality plus flair.
Delta’s web page is well-organized by topic, and displays the company’s values, including efforts to engage with the community and advertise sustainability. They’ve integrated brief meta-descriptions beneath each category. The style allows for users to click-through if they want to learn more. Overall, Delta’s company profile is straightforward and uncluttered, yet includes all the required information to demonstrate precisely why Delta is unique.
On HubSpot’s business profile page, you can find a fast description of the carrier’s mission and what it can. In just a few terms, HubSpot explains that the company’s goal would be to help businesses develop through its specific inbound software.
second . Landed, Inc.
Landed, Inc. is actually About Us page starts with their vision statement: “If we would like stronger schools and safer communities, we need to support those who have the ability. ” From there, these people talk about their history before launching into their mission statement and company description. These is summarized concisely, pithily in bullet points in its own separate section, making it simple for prospects to find and understand:
3. H& H Wealth
In the “Why Us” page of their internet site, the founder associated with H& H Prosperity calls out why is her different from additional certified financial organizers and leans directly into why her customers benefit from her distinctive perspective. She furthermore makes a promise with her clients, which sets the expectations as well as the tone for the service being delivered. Because of this, the tone comes across as that of somebody rather than a vendor.
Within this description, Tesla clarifies when it was founded, the company mission, and what forms of products it specializes in. It also gives added information about the history of the company and how they have continued to grow with the same values.
5. Yokel Local
Yokel Nearby provides a lot of info up front for their customers because they know that partnering with an agency (and choosing which one on top of that) is a large decisions for climbing businesses. For that reason, they will split it up into two pages.
First, there’s a good About page that includes the mission, vision, and history:
2nd, there’s a “Why Us” page that speaks through the outcomes plus process that a customer should expect:
6. The Cru
The Cru is a service that connects members with like-minded women to fuel personal and expert growth. They use a good “Our Story” page as a company user profile, where the founder information how the organization was formed and how has her own “Cru, inch which is a testament to the cost of the service. The “letter from the founder” style also feels very personal and welcoming.
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- Company name
- Established time
- Physical address for each location
- Contact information
About Us and Our Story / Our Beginning
Here, you’ll want to include a short introduction to your company, including where, when, through whom the company was founded, the company’s mission statement, and/or the company’s vision and purpose. In this particular section, you don’t necessarily want to include products or services — instead, focus on your bigger which means, and how you stand out from competitors. Tell your tale in a compelling method — for instance, HubSpot starts their About Us section with, “More than ten years ago, we had a vision — an inbound world”. HubSpot doesn’t mention goods until further down the page.
If you want to add your company history towards a more compact way, think about adding a company timeline, like this one:
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Our Mission / Values
Here, you’ll want to say what your company stands for on a larger scale. What is your own ultimate goal, and exactly what do you hope your products or services will give individuals? Take a look at these uplifting company vision and mission statement good examples for ideas. Below is an example:
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Provide a image or brief paragraph describing your team — you might focus on leadership, or offer an explanation of your company’s culture. Ultimately, it should help customers understand how your workers can uniquely serve them.
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The Product / Services
Explain a high-level introduction to what your product is, and how you hope it will positively impact the user’s life. You can link to an item page if necessary, so keep this section fairly general.
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There are a few components that can contribute to a stellar company profile, and by adhering to the template, you can construct one quickly and effectively.
Editor’s Take note: This post was initially published in The month of january 2019 but has been updated for comprehensiveness.