Even though none of us enjoy to admit this, let’s be honest: first impressions matter. So if you’re endeavoring to build a remarkable social media marketing presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know absolutely nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, would not you want to make sure the initial impression of your brand page is one that captures visitors’ attention, making them inclined in order to stick around and learn read more about you?
Take Twitter brand pages for example. The background of the web page literally provides businesses with a blank canvas to decorate , so to overlook the marketing and advertising potential of this beneficial Twitter real estate might be a disadvantage to marketers. Smart marketers are using this space to visually and creatively capture visitors’ interest, emphasize their worth proposition, promote provides and campaigns, and offer more information than the personality limit in their bios allow. Are you?
If you could use several inspiration, here are some excellent examples of how true brands are painting their Twitter scenery. And to get started developing your own Twitter history, check out our convenient guide (with a video tutorial) on how to produce a custom Twitter background.
1) Etica Wines
The particular Etica Wines Tweets page is a perfect mixture of interesting design, branding, and links designed for visitors to learn more about the company, a wine guide and resource, along with connect with them on Facebook or through email.
The particular Twitter background design for Spotify, a music discovery and sharing application for everyone genres, effectively demonstrates Spotify’s value task, both in its symbolism as well as its plain and simple copy.
IdeaPaint’s Twitter background cleverly features the brand’s signature product — paint that changes walls into whiteboards — in action. After all, a picture is worth one thousand words!
The Tweets background design to get Dropbox, a file plus folder sharing services, features a cute and clever cartoon that will embodies its brand/product. Your first impression? Dropbox is such a likable brand name!
Adrants, the quirky marketing and advertising syndication, uses its Tweets background to imitate that of its internet site, simply and consistently extending brand acknowledgement.
6) The Sales Lion
Similarly, The Sales Lion’s Twitter background perpetuates the personalisation elements of its home page’s masthead while also providing visitors having a quick snippet info about what The Product sales Lion is and exactly what it offers.
Snapple uses its Twitter background as a call-to-action to promote its latest Twitter campaign, which promotes Twitter users in order to tweet at the brand name using either the particular hashtag #lemonade or #tea (depending upon Twitter users’ choice for which part of the well-known Half & Fifty percent flavor is their favorite) for a opportunity to win ‘Snapply’ awards. *
Salesforce uses its Tweets background real estate to emphasise its cloud logos and also show the particular faces behind the particular brand’s tweets. (Note: Making use of ^ followed by a homeowner’s initials is a method for brands to show who have authors individual twitter posts when Twitter is usually managed by multiple contributors). *
While we generally find patterned skills to be a little bit over the distracting/annoying/headache-inducing side, Focus on strikes a healthy stability between pattern plus white space on its Twitter background, while also offering ways for Twitter users to connect with all the brand on other social networks.
There’s nothing wrong with a basic, clean design, and Zendesk’s background definitely demonstrates that, along with an unobtrusive call-to-action to follow the brand — and what you will get if you do.
Livestrong’s fierce Twitter background also motivates, empowering visitors to match the foundation in a number of ways to appeal to each of the brand’s different personas.
12) MLT Creative
MLT Creative, the B2B marketing agency, uses its web page to feature the mission, to “make ideas work, inch and emphasize the agency’s creativity. Thoroughly clean, professional-looking, and interesting!
Zipcar’s background creatively showcases its happy users, putting customers in the forefront of its Twitter marketing strategy. The page also includes a call-to-action to learn more and sign up for Zipcar on its website.
14) IMPACT Branding
Incoming marketing agency INFLUENCE Branding’s Twitter web page proves that searching professional and appealing doesn’t have to indicate complicated designwork. Using its sleek design, the particular page highlights IMPACT’s value prop and where Twitter users can find more information.
Like Snapple, McDonald’s uses its Twitter background to reflect its current marketing promotion, Dollar Menu College, an interactive game that it also encourages using its banner picture and the pinned twitter update at the top of its web page. *
While we all didn’t find many samples of businesses using their Twitter backgrounds to function calls-to-action for specific promotions, offers, or even events, we’re presently using HubSpot’s own Twitter background to market our upcoming marketing and advertising conference, Inbound this year. Don’t be afraid to use your Twitter background to highlight your promotions and drive Twitter users to motion. Remember: you can update your background as often as you’d like!
(*Note: Use of features such as page banners/pinned tweets you see on pages like Snapple, Salesforce, McDonald’s, and HubSpot is available simply to businesses with Enhanced Brand Pages, presently only available to select brands. )
What other creative business uses of Tweets backgrounds have you come across? Feel free to share all of them in the comments beneath!