Whenever a brand new feature comes out upon social media, I am generally a late adopter.
Back when Instagram launched Stories, the worthy Snapchat challenger, I thought, ” Hm, I how to start about this . ” Perhaps it’s because change, even if slight, is certainly uncomfortable or just mainly because I’m naturally a cautious person.
But here we are a few years after its start and I barely look at my newsfeed. Exactly where am I? You guessed it, forever swiping through Tales.
The function gained steam on Instagram but was then integrated on Facebook. Now, every brand name with a Facebook Business Page has gained another marketing tool to achieve users.
Therefore , what exactly can you post on Facebook Tales? Get inspired simply by these eight manufacturers.
Examples of Fb Stories for Business
A Look Behind the Scenes
Back when Fb only allowed manufacturers to publish posts, brands were probably more selective about their content, knowing it will stay there permanently.
Now that Fb Stories is here, manufacturers can have a little bit more pleasurable with what they article knowing the content is only going to be available for the next 24 hours.
Essential behind-the-scenes content is good for Facebook Stories. It’s not necessarily important enough to be featured in news reports feed but it could be a great way to create several buzz around a future release. Within this example, Woven Nook, a home decor business, posts a Story to tease an upcoming task. The Story allows the brand to create some anticipation around the project and also gauge the audience’s interest in this kind of content.
Another important element in this Tale is that it features among the founders of the organization. In recent years, studies have shown that consumers connect more with manufacturers who pull back again the curtains and show the faces at the rear of the business.
Woven Nook could have published the sneak peek without the founder. Nevertheless , having a human featured in the image may leave a stronger impression than just a setting.
Polls plus Surveys
Facebook Stories isn’t just one more publishing channel, it also has great features that will help brands interact with and engage their own audience. Engagement is essential for building brand name loyalty and knowing your consumers.
The better you understand them, the better equipped you might be to deliver content that resonates.
The particular grocery delivery organization Instacart hosted its trivia game upon Facebook Stories to test its audience’s foods knowledge.
While this may not necessarily give the brand name valuable insight into their particular audience, their wedding with the post might tell them a lot in regards to the type of content their followers enjoy.
Want another way to make use of polls? Tie them to a product or company.
Alaffia posted an easy poll asking its audience about its product.
This accomplished two things at once: It released followers to a item they may not yet know and it had an interactive element that encouraged audience engagement.
One of the most well-known uses for Facebook Stories is user-generated content (UGC). UGC provides what’s generally known as social proof, a psychological phenomenon exactly where we tend to turn to others for assistance with what to do.
Adjourn Teahouse leverages UGC to show the various ways in which consumers use its products. Because of the Facebook Stories repost feature, the brand can fill the Stories with content already created by others, saving both money and time.
One thing to note is that because Fb now owns Instagram, you can repost another user’s Instagram happy to your Facebook Tales – something that’s not available between additional social media platforms.
The brand Curls uses this same approach to promote its products.
What brand is not going to love free promotion? This type of UGC helps brands gain credibility and earn new clients.
Direct in order to Website Traffic
Come with an article on your internet site you want your Fb followers to read? Take advantage of the “‘See More” feature on Facebook Tales. Blavity, a news and media company, frequently uses this feature to lead Facebook users to the blog posts.
While this brand mostly guides traffic to its blogs, businesses can use this feature to business lead their followers to landing pages, item pages, or any various other webpage.
Elaborate great about this tool is that it makes it easy for users to get around to other channels from the brand without actually leaving the Fb platform.
If you’re hosting a giveaway, you’ll likely develop a Facebook post to ensure that users can access it beyond the 24-hour window. However , you need to promote the free items on other channels to give it more visibility.
Note how beverage company BLK & Bold promoted its giveaway on Fb Stories. Instead of publishing all of the giveaway details, like the rules and eligibility requirements, the brand highlighted what its audience is most excited many: the giveaway itself.
If your free items is hosted on another social media platform – say Instagram or Twitter – you can still promote it on your Facebook Story and utilize the “See More” feature.
There’s no right or wrong way to post on Facebook Stories. It’s all about finding what stories resonate best with your audience.
Every Story you write-up is an opportunity to connect with your audience and learn more about them.
While some of these techniques may not work for your own brand, they’re worth trying out. Because actually stories that do perform well give you as much insight as those that do.