Upon social media, your follower count gives you an idea of your brand awareness and reach.
That’s why gaining followers is often an important objective for brands, especially as they scale.
So , how do you gain followers? We know buying all of them doesn’t work because it hardly ever translates to engagement. The good thing is that there are at least 20 ways to gain them organically.
A few cover them below.
1 . Create your Facebook marketing strategy.
Having a social media marketing strategy for your Fb Business Page is the first step in bringing in followers to your brand name. A robust strategy provides your team direction and a playbook from which to develop new ideas. It also helps you assess your performance from the correct lens.
Whenever developing your playbook, here are a few questions to consider:
- What does achievement look like?
- Exactly what does our audience want to see?
- How ought to we engage our own audience?
- What tactics are our own competitors using on Facebook?
Once you are clear on your strategy, it will be easier to explore the growth methods layed out below.
2 . Post often.
Your posting plan is undoubtedly linked to your own followers. Why? The greater you post, the greater visible you are for your target audience and the more likely you are to reach new users.
Listed below are two tools to streamline your publishing process:
- A content diary – This is used to plan out what content you may post to your social networking platforms and when they will be published. It’s specifically helpful to have a content material calendar to arrange your social media at ease with upcoming events, such as product or service launches.
- A social networking publishing tool – Personally publishing to your Fb Page can be time-consuming and take you away from more important duties. With a publishing device, you can schedule your posts to go live at a specific time plus date, and have the peace of mind that your web page will always be active.
3. Host free gifts.
Giveaways can be an effective and low-cost way to build brand awareness and entice new Facebook customers to your Facebook Page.
To maximize the particular impact of your free items, set rules that will encourage audience involvement. For instance, your free items can require every user to label a friend in the giveaway post and make a post of their own in order to qualify to earn.
The more engagement you will get from your followers, the greater chance your free items will reach brand new users.
4. Vary your posts.
One of the reasons why your own follower count might have plateaued is because your articles isn’t connecting with consumers.
Begin experimenting with various types of blogposts to see what garners more shares, comments, and other forms of engagement. You may find that movies perform much better than pictures, or that covering certain topics have more shares than other people.
As you observe trends in exactly what is working and can be not, tweak your strategy, observe, and keep experimenting.
five. Post at the correct time.
In case you post something upon Facebook but no one’s around to see it, does it make an impact?
Along with social media, visibility is vital. The first part of increasing your visibility is publishing regularly, but you also have to align your publishing schedule with your audience’s scrolling habits.
If your users are usually most active on Facebook between 5: 00 and 9: 00 PM., that’s your time to publish your content. Post outside of that window and you risk your content being missed completely.
6. Generate shareable content.
Whenever you see something that is certainly informative, entertaining, uplifting, or just interesting, exactly what is your first instinct these days? Mine is to hit the “share” button and send this to other people.
Making shareable content is one of the best ways to get followers because it expands your reach.
What makes something have got that shareable quality? It varies, with respect to the audience you’re concentrating on, but one common thread is that it has to resonate. Maybe your content addresses a concern they have got, or it talks about a topic they’re interested in.
This viral video from HubSpot garnered over 760K views and displays how to take a buzzy topic, like Video game of Thrones, and apply it to your brand name.
Shareable content is also easy to digest – which reason why the most virus-like videos are typically through TikTok and Instagram Reels. They’re short and get to the point.
For instance, this 40-second video by ASOS is weird, funny and has over 300K views.
Lastly, make sure your content can be visually appealing. If your team doesn’t have the bandwidth to invest inner resources to create these creative assets, consider outsourcing them through independent contractors.
7. Interact with your own audience.
Fb users, like most social media users, like to really feel seen and noticed by the brands they will engage with. Your brand name should make it a concern to interact with your own followers regularly, many people answering a direct information or responding to a comment under your latest post.
These types of interactions not only boost your engagement rate but can also build brand name loyalty. And we are very mindful that a consumer who is loyal to a brand name will spread the word and bring on a lot more brand promoters, serving as unofficial influencers.
8. Market your Facebook Page just about everywhere.
If your goal is to gain more followers on your company page, you should direct traffic to your web page whenever possible. There are a few ways to do this:
- Put in a Facebook plugin aimed at your website.
- Include a CTA in your email e-zine to encourage your own subscribers to visit your Facebook Page.
- Embed your Facebook articles whenever relevant in your blog posts.
- Sponsor your giveaways just on Facebook.
- Promote your Facebook Page on other social media marketing platforms.
nine. Add your Fb social link to all of the digital platforms.
Your Facebook hyperlink should be accessible all over the place you have an online presence. Including your website, email, and social media platforms.
It is as simple as placing “Follow Us, ” or “Connect With Us” with the social icons, as shown in the business above.
The easier it is to discover you, the better the chance for gaining followers.
10. Work with influencers.
Working with influencers is great for many factors, the main one being the particular credibility they give to your brand. When an influencer promotes a brand, really social proof (i. e., a stamps of approval).
You can work with influencers to target an viewers you haven’t yet connected with and generate traffic to your Facebook Page.
Above that, studies show customers tend to trust the word of an influencer more than a brand’s word. Therefore , by collaborating along with influencers, you can earn brand new followers who curently have a certain level of rely upon your brand.
11. Partner up with another brand.
Co-marketing is a cooperation between two brand names with similar audiences and marketing objectives who team up for marketing efforts.
A co-marketing campaign on Facebook can look like a video series released over a 30 days or week-long Facebook Live events managed with your partner.
This strategy allows manufacturers to use their person distribution channels to reach new people and share the outcomes of the campaign.
12. Offer a discount.
In addition to giveaways, there are other ways to incentivize your audience to advertise your brand, which includes offering coupons.
With a plugin such as Shopify’s Facebook Loves Popup, for example , you are able to offer a discount code to consumers whom like your Facebook Page as they are finishing a purchase on your site.
You can even offer discount codes in order to encourage Facebook reviews, which serve as social proof and can help you gain more fans.
13. Join Facebook Groups.
Joining a Facebook Group can give you direct access to your target audience.
You can get direct insight into your audience’s requirements, concerns, likes, and dislikes. In addition , is actually another channel to connect with them more intimately.
But remember, it’s not a place for marketing – use it in order to introduce yourself to your target personas and build authentic cable connections.
14. Make your own Facebook Group.
Having your own Facebook Group will be arguably the second-best channel you can have at the rear of an email list.
Similar to email subscribers, a Facebook Team user has elected to join your group and stays within because it adds value to their lives.
It’s another way to bring in your target audience, build a strong community, and offer value to your consumer personas.
15. Learn from your Fb Insights dashboard.
Your Facebook Information dashboard is where your page’s analytics live.
It tells you how users are behaving on your Facebook Business Page and how your posts are carrying out.
Use it being a resource to identify which usually strategies are generating you followers plus what’s worth modifying.
16. Use hashtags in your posts.
Hashtags best discoverability tool on Facebook. You can use them to help your target audience find your submit and increase your follower count.
You need to use a mix of popular and niche hashtags to ensure that your posts are becoming enough visibility without having disappearing in a ocean of posts.
For example, PowerChord used a mix of geo-specific hashtags to achieve local Facebook users and topic-specific hashtags to reach audiences interested in the subject.
seventeen. Make your web page easier to find.
The last thing you want is definitely someone who wants to stick to your page yet can’t seem to still find it. While some may be chronic, others may give up once their initial search is lost.
To avoid this problem altogether, optimize your Facebook Page intended for search to ensure you are going to always be easy to find. Here are some ways to do so:
- Use the same user name on all your social networking profiles.
- Add your logo for your profile picture plus add a cover photograph that reflects your own brand.
- Have a complete “About” area.
- Keep your contact information and company hours updated.
18. Don’t over-promote.
Your Fb Page should be utilized to connect with your audience and publish content material that resonates with them.
While a specific level of promotion will be expected, it should not be the majority of that which you post. Depending on your industry, pushing your products and services could repel your audience and lead to high unfollow rates.
19. Authenticate your web page.
Social media is usually rampant with robots and fake company pages aiming to deceive consumers. This can make Facebook users a little reluctant to follow brand names they don’t recognize.
Authenticating your page can give your brand the credibility needed to both protect your audience against fraudulent pages and give them the particular reassurance they need. To request a confirmation badge on Fb, you must fill out this form.
20. Develop original content.
As new social media marketing platforms gain reputation, it’s easy to recycle content from one platform to another. While that will make posting frequently easier, it may be harming your engagement.
Every social media platform is different and so are its users. For instance, Facebook users tend to prefer video clips over other forms of content, according to a 2019 Buffer research. The best performing content on Facebook will be funny, entertaining, or practical.
Being mindful of this, it’s important to customize your content to the platform. Repurposing can stretch the life of your content. However , it shouldn’t be your only strategy. Make sure to listen to your audience and build content material around their requirements.
21. Run ads.
In addition to all the steps mentioned previously, you can also run advertisements to reach more Fb users.
Facebook Ads allows you to target users depending on demographics, behaviors, and interests. This guarantees that you reach users who match your own user persona and they are more likely to convert.
Getting more fans on Facebook demands more than just posting regularly. You have to tap into what attracts your market – through information analysis and neighborhood engagement – to develop sustainable strategies.