Facebook is the most popular social networking in the world. Its users take the platform to connect with friends, watch video clips, and share snippets of their own lives.
The channel is also an excellent platform for companies, as many consumers statement using it to connect to the brands they enjoy. In fact , in the recent HubSpot poll, 51% of respondents reported primarily making use of Facebook for item research.
Given this, it’s essential to learn how to leverage the platform to satisfy your business needs. This post will explain precisely why businesses should write-up on Facebook and promote an expansive listing of Facebook post suggestions that you can use to interact with your audience plus generate engagement.
Why should businesses post upon Facebook?
Your decision to post on Fb should depend on your business’s individual marketing goals, but we’ll outline some benefits below. Firstly, within Q4 of 2020, Facebook reported almost 1 . 85 billion daily active users on the platform, which means that segments of your viewers are likely already using the network.
When your audience discovers you are on the platform, you can work to develop a community of like-minded consumers and deepen the bond they have to your brand. When you engage with them, you’ll learn more about their own likes and passions, making it easier to create content they’ll appreciate and interact with.
Also, maintaining a Facebook profile is a good way to show your audience that you are active and in business. As most users use the platform to research products, stumbling upon a good in-active Facebook profile may prompt these to bring their company elsewhere.
Finally, 200 million + businesses are already using the platform to meet their own business goals, and that means you should join all of them.
How often should you post upon Facebook?
A current HubSpot experiment found that, overall, businesses should aim to blog post on Facebook two to five periods per week. While this is just an average, it is okay to adapt your strategy depending on your audience insights and exactly what seems to bring the utmost success on the platform. However , the experiment do note that posting more than five times per week can substantially reduce ROI.
All in all, spend time on the system, learn from your market, and use your web page metrics to determine the best combination for your business.
Below we’ll list various Facebook post ideas intended for businesses that you can use to generate engagement, drive visitors, and boost conversion rates.
41 Facebook Post Ideas For the Business
1 . Promote your website.
A great first-post to make on Facebook can be promoting your website. If you share a link on Facebook, customers get a full-sized survey of what the link leads to and, when you have designed an eye-catching website, you may lure your users to follow along with the link and go to your website, which in-turn drivers traffic plus helps you convert qualified prospects.
2 . Inform a story.
The best way to engage with your viewers on Facebook would be to tell a story.
This story could be about your brand, like an experience that sparked your attention, or your brand’s mission and how a person became what you are usually today.
You will share a bit of backstory with your audience, give them something to connect with, and get them interested in what you have to offer.
3. Share behind-the-scenes content.
Customers enjoy doing business with you, but it’s also exciting for them to see exactly how you choose to do business. Sharing behind-the-scenes content on Fb allows them to be familiar with day-to-day operations that will generate the products or even services they take pleasure in.
For example , should you be a clothing organization, you could share a that shows exactly how your products are created, or a SaaS company could share a from a developer explaining how they built this program.
4. Request your followers questions.
A great way to generate engagement with your Fb audience is to ask them questions. If people response, you’ll gain valuable insight into how they believe and feel, plus you’ll also have a chance to respond to comments and let them know you’re hearing. Below is an example of a question-type Facebook post from HubSpot that reads, “What’s the weirdest work title you’ve ever seen? Major reward points if it had been yours. ”
5. Post tutorials and how-tos.
Expressing how-tos and tutorials on your Facebook web page is a great way to create engagement with your target audience, especially if the content is relevant to your business offerings. They’ll recognize and appreciate that you’re willing to help all of them succeed with your item, and they’ll carry on and return to your web page to seek out similar details in the future.
This type of post allows for creativity, as it doesn’t always need to be text-based. You are able to create an educational video tutorial, infographic, or whatever best meets your needs. Beneath is an example of a how-to video guide post on Facebook.
6. Share industry-related news and content.
Your Fb audience is subsequent you on the platform because they care about what you have to say. Given this, it is safe to assume that they also care about news relevant to your industry, so consider publishing this type of content on your Facebook page.
The example beneath is from Bon Appetit, a food magazine, where they’ve shared news about a haughty discussed topic in the food world: natural and synthetic flavorings.
7. Reveal user-generated content.
A great way to generate rely on with your audience on Facebook is to share user-generated content (UGC), which is content developed by people who have used your products, services and have had some experience of your business.
UGC is also a valuable type of social proof, which essentially means that your audience will believe in your legitimacy mainly because other consumers such as what you have to offer. Actually consumers are 14% a lot more likely to believe in the recommendations of somebody like them (another consumer) than a brand employee.
This article can be anything from product reviews and testimonies to photos that will customers have discussed using your products. The example below is usually from Hydro Flask, a water container company, where they’ve shared a picture of the fan using their item in-action.
8. Blog post videos.
The average engagement rate on Facebook is. 18%. The average wedding rate for video clip posts on Facebook is 0. 26%, so take advantage of this particular and post movies on the platform.
The video below is an example from Spotify, a music loading service, of a video they’ve posted in the platform featuring actors discussing a soundtrack from an upcoming film.
9. Post blog content.
Cross-posting content from your blog is a great method to drive traffic to your site and expose your site content to an audience that may be unfamiliar with it. In the example beneath, virtual conference revealing platform Zoom has shared content from their blog to Fb.
10. Use hashtags.
Like Tweets, Facebook uses hashtags to organize community conversations about specific subjects all in one stream. Make use of industry-related hashtags within your posts to join in on conversations that are currently happening on Fb as a means of boosting visibility and joining with a new audience.
11. Post about trending topics.
Like making use of hashtags, posting about trending topics gives you an in at the conversations people are already having. People are also more likely to talk about a present-day trend in the moment, which can drive engagement to your page.
In order to leverage this tip, stay on top of relevant industry styles and general internet trends and blog post about topics you think your audience is going to be interested in.
12. Share branded visuals.
One of many goals of marketing and advertising is to increase awareness and recognition of the brand.
Given this, Facebook is a great system to share branded graphics to show your market who you are and give them the cues they need to recognize your brand name and pick a person out of a crowd.
13. Share item photos.
Customers love visuals, so sharing them upon Facebook is a great way to generate engagement plus excitement for your brand, especially if they’re high quality.
14. Article infographics.
90% of the information carried to the brain is visible, so infographics are a great marketing tool for training customers and sharing relevant information.
Consider creating high-quality infographics and sharing them on your Fb page. The instance below is an infographic created by Ben & Jerry’s ice cream firm that directly relates to their social proper rights mission.
15. Sponsor contests and free gifts.
Hosting contests and giveaways is an excellent way to generate engagement and interact with your audience on Facebook. The parameters of the contest can follow the same structure every other contest you would post on social media, but this post can help you create a Facebook-specific giveaway.
sixteen. Announce deals and offers.
Your Facebook audience may seem a bit different than your email audience or your Twitter audience, so it’s worth announcing deals while offering on all of your social platforms to ensure that everyone has the chance to experience them. Below is a Fb deal announcement through Chipotle, a fast-food restaurant.
17. Share content from other social accounts.
There’s nothing wrong with recycling content material; in fact , it is a valuable practice. Take screenshots of tweets, Instagram posts, and even blogs, and share them upon Facebook. As various platforms have different user bases, you’re ensuring that all of your segments can enjoy what you have to give you.
Here’s another example from the HubSpot Facebook account of a cross-post from LinkedIn.
18. Post Fb Lead Ads.
Facebook Business lead Ads allow customers to submit information into a lead form without leaving the woking platform, helping you collect the information you need to further foster your leads.
Since they aren’t promoted to leave the page or navigate to a different window, users are also more likely to full these, especially simply because they can autofill with information already shared in the user’s Fb profile.
19. Publish trending memes and make them relate to your business.
One of the great things about social media is exactly how easy it is to move viral. Take advantage of well-known memes, rework them to relate to your business, and share them on your User profile. Consumers appreciate this sort of content, as it displays a sense of humor, and in addition it shows them that you simply actively monitor online conversations.
The particular example below will be from Starface, a beauty company that adapted a trending meme from the reality TV Show Keeping Up With The particular Kardashians.
20. Blog post discounts and sales.
Much like announcing deals and offers, cross-posting discounts and sales on Facebook is a great way to make sure that all segments of the audience are aware of your company offerings, helping you generate traffic to your website and increase sales.
21. Partner with influencers.
80% of marketers say that influencer marketing is effective, and 49% of shoppers today depend on influencer recommendations for their buy decisions.
Sign up for other marketers and partner with influencers to advertise your business, and share the content on Facebook pertaining to interested consumers to see. The example below is a Facebook posting from Taco Bell, where they’ve combined with a famous influencer and created a humorous video advertisement.
twenty two. Share your Youtube . com videos.
As stated before, cross-posting articles from your other stations is a great way to generate traffic and create engagement. So , reveal links on Facebook from your YouTube movies.
23. Highlight products.
Your customers may already be aware of what you have to offer, but why not remind all of them? Consider creating a Fb post to highlight your product choices. The example below is from the Human beings Of New York Facebook page advertising a new book.
24. Declare new products.
Inside a similar vein, Facebook is a worthwhile system for product announcements. Below is an example from Dove, a personal care brand, announcing a new range of items.
25. Share product critiques.
Product reviews are another form of user-generated content to post which will generate social proof and establish your own authority with clients.
You can take screenshots of positive reviews on your product pages, e-mail feedback, social media remarks, or even invite customers to create reviews specifically for your Facebook page.
26. Talk about open job roles.
While Facebook is great for marketing, it can also help you attract brand new talent. Post work openings on your Facebook page, and you may discover that engaged customers also are interested in becoming employees. Here’s an example of a Facebook job post by Global Fund for Women.
27. Sponsor ‘Ask Me Anything’ (AMA) sessions.
Ask Me Anything at all sessions are a great way to interact with your audience. You are able to create a post about your desired topic and let your audience know that you’ll answer their questions in the comments plus generate conversation.
28. Post solutions to FAQ.
A great customer service suggestion is to practice positive customer service, where you succeed of customer questions if you notice that there are commonly asked questions.
Consider creating Fb post(s) that solution these questions, therefore customers can visit your own profile and find the answers they’re searching for before picking up the device and calling a service rep. The instance below is from a small farm in Gainesville, Florida.
twenty nine. Promote events.
As mentioned before, some people don’t check their own email or remain active on every social channel they have, therefore sharing events upon Facebook is another method to ensure all segments of your audience is aware of them. Below is definitely an example of an event statement from Mount Holyoke College.
30. Live-post events.
Live-posting isn’t something appropriated for Twitter.
Consider doing this upon Facebook as a means of creating more opportunities to get engagement with supporters that are at your events. You’ll be close to to answer their questions in real time, participate in conversations, and also inspire others to show as much as your next event. Here is an example from The Fantastic Globes Facebook accounts live-posting the 2021 Golden Globes event.
31. Create polls.
Fb polls are a method to gain insight into your own audience and their preferences. A unique element of Facebook polls is that results can be viewed within real-time so your supporters can visualize just how others are responding without needing to filter through responses.
Polls really are a native Facebook function, and you can learn how to create one here.
32. Share worker generated content.
Just as people might be interested in working for your company, your followers can also be interested in who works at your firm. Employee generated content posts can showcase company culture, projects, and the talent in order to run your business. The particular example below is from the HubSpot Facebook account.
33. Submit in industry-relevant groups or pages.
While most of the posts you make is going to be on your own profile, it is also worth publishing in Facebook groups that are relevant to your own industry. You’ll obtain exposure to a new market, and, depending on everything you post, generate new leads.
thirty four. Share a call-to-action (CTA).
Writing a call-to-action in your Facebook profile can help you collect information on new leads, and generate traffic to your website. A good example of a CTA can be encouraging your supporters to sign up for a e-zine, or inviting them to sign up for exclusive entry to a new product before it becomes widely available.
35. Recycle articles from popular content.
One of the advantages of social media is that it is an ever evolving landscape where people are finding new things every day. Consider recycling content out of your most popular posts so newer followers plus leads can learn from and enjoy that content material as well. Facebook includes a native sharing choice that will allow you to re-share your old blogposts.
36. Produce a themed series.
Creating a themed collection is a great way to drive engagement and interaction, as those who are interested in what you have to say can keep coming back to read new posts as they move live.
The content in your themed series should be relevant to your company, but an example could be sharing information on a new industry trend, the post explaining how it relates to your business, and another blog post explaining how it affects your audience.
37. Talk about content from other market leaders.
Your own audience trusts a person because they believe a person provide them with something of value.
Due to this, consider sharing content material from other industry frontrunners or businesses that you think will benefit your audience plus help them succeed. The example beneath is from the HubSpot Facebook account spreading an industry-relevant estimate.
38. Share your own business’ values.
70% of consumers say that trusting a brandname is more important now than ever before.
Try to build trust together with your audience by revealing your brand values on Facebook plus letting them know what you care about. The example below is through Google’s Facebook web page, where they commit to supporting nonprofits plus social enterprises in order to empower women.
39. Host a Fb Live.
Fb Live is a indigenous feature that allows you to broadcast real-time video to your page plus newsfeed. While you can certainly emulate a Fb live with Facebook content, live video provides you with the unique opportunity to construct trust with your market with interactive dual end conversations. Your market can ask questions in the comments, and you can verbally reply using their name and generate a familiar relationship.
40. Promote some other social channels.
While there is several overlap, most social media platforms have different audience demographics. Reveal links to your additional accounts on your Fb profile as a way to drive engagement and obtain followers on all your accounts.
41. Share content out of your other Facebook information.
Some businesses have multiple Fb profiles that correspond to different segments of the business. If this is you, share content out of your other Facebook users to your main profile to make your market aware of the different varieties of content you have to offer.
The illustration below is from Google’s main profile page sharing content from your Google Small Business profile.
All-in-all, leveraging the particular tips on this list will help you create a good engaging Facebook company page that your market visits to learn more about what you have to offer plus develop a relationship with your company.