The Beginner’s Guide to Fb Insights [+ Step-by-Step Instructions]

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If your brand has a business Fb page, you’ll want to invest time understanding your own Insights dashboard.

It holds important data that helps you realize how your page is performing and is key to growing your page.

Free Resource: How to Reach & Engage Your Audience on Facebook

Features like weekly insight summaries and aggressive data on additional business pages make Facebook Insights an excellent tool that every online marketer should leverage.

Let’s dive in to what Facebook Information is, how to access it, and how to interpret the particular metrics it tracks.

Facebook Page Insights vs . Fb Audience Insights

Despite having similar names, Facebook Information and Facebook Audience Insights have very different functions.

Fb Insights visualizes incoming data from your company page so you can find out how users are acting on your page, exactly what content they’re engaging with, and how your own page matches up to competitors.

Facebook Audience Insights, on the other hand, is used for advertisement campaigns and helps marketers understand Fb audiences in general (which can also include people who follow your page).

Facebook Audience Insights dashboard

The platform includes home elevators user demographics, for example location and partnership status as well as consumer behavior, including average ad clicks and comments.

Where is Facebook Information?

To access Fb Insights, you’ll need to have a business page. After that, follow the steps below:

  1. Once you login Facebook, head to your company page. Then, click on “Insights, ” situated on the sidebar to the left from the page.

    Facebook Business Page Insights Tool

  2. You’ll land on the “Overview” web page which features a dash with three main categories. The first is your page summary, which usually shows key metrics from the last seven days. However , you can also see data from nowadays, yesterday, and the last 28 days. Facebook Insights Page Summary dashboard

  3. Once you scroll down, you’ll see insights on your latest posts.

    Facebook Insights Most Recent Posts

  4. The last section features insights from your rivals. In this section, Fb can recommend pages to watch, but you can also customize which brands’ performance you track by clicking “Add Web pages. ”

    facebook insights pages to watch

  5. To dive much deeper into these metrics, you can click every category listed on the sidebar to the left of the dashboard.

How to Use the Facebook Insights API

The Facebook Insights API, also known as the Ads Insights API, allows you to fetch ad data to track your ad performance. The particular API is particularly useful because it allows entrepreneurs to pull the exact data they want to track, no matter how granular.

In order to fetch the data from your API, you must figure out what data you want to draw and create an gain access to token for that advertisement, so that only your team can accessibility that information. Certainly then need to figure out where to import that data, like Google Sheets or HubSpot’s ads software inside the Marketing Hub.

It allows you to pull your Insights API into the platform and match it against with data already in the CRM. This will provide a better understanding of the customer journey and provide you a 360-degree watch of how your ads are performing.

How to Export Facebook Insights Data

  1. Start on your dash overview. On the top correct corner of your “Page Summary, ” you will see “Export Data. inch Facebook insights page summary

  2. A window will certainly pop up. From there, certainly narrow down what data to export, the data range, extendable and layout. facebook insights export data page

  3. Click “Export Data” and you’re all set.

Top Facebook Information Metrics

Your Facebook Insights dashboard displays top metrics about your business page. On any given day time, you can get a snapshot of your page’s performance plus adjust your strategy accordingly. Top metrics include:

  • Page views – The number of times your web page has been viewed simply by Facebook and non-Facebook users.
  • Page likes – The number of Facebook users like your business page.
  • Actions on page – How many activities users take on your business page, such as to click on a website hyperlink or ask for directions to your store.
  • Post achieve – The number of users on Facebook who saw your post.
  • Post engagement – How many people liked, shared, reacted, or commented on your post.

You also have video clip insights, which can inform you how your movies are performing. Crucial metrics include:

  • Minutes seen – The total amount of time users have spent watching your videos.
  • Video views – The number of users whom watched your video for three seconds or more.
  • Audience retention – How long a person maintained your video’s audience in a video clip.

For tips about how to interpret your movie insights, jump to this section.

Ways to Interpret Facebook Information

Before you start examining your data, make sure you understand what questions you want responded. This will help you thin down which crucial metrics to focus on.

Once you know that, search through the data to distinguish patterns.

For example, let’s say you notice that your how-to posts get shared at a much higher rate than your other content. This might indicate that this type of content resonates more with your audience and adds value to them and their local community. As such, you may want to double down on these posts if your goal would be to get higher wedding.

Analyzing the information is one thing, but what’s more important is exactly what you do next. When you notice trends, make a note of them and carry out experiments to learn more about what your audience wants. This will help you learn more about your audience and develop content that meets their needs.

If your team wants to focus on movie insights, scroll down to the “Videos” tab on the left sidebar and click on it. Once there, you’ll see your own top video metrics, such as watch period and top video performers.

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