The Step-by-Step Guide to Instagram Live [+ Influencer-Approved Tips]

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There are plenty of benefits for businesses to post Live videos on Instagram.

For one, people love watching live videos. The content can feel more authentic and natural than it would if it had been pre-recorded — just consider how addicting Saturday Night Live can be, particularly if the actors make mistakes or break character.

Additionally, 82% of people prefer live video from a brand over standard social media posts.

You might consider using Instagram’s Live feature to host live Q&A’s with industry leaders, stream entire virtual events, or host live product tutorials from social media influencers.

If you’ve never posted a live video on Instagram, you’re in luck. Here, we’ll dive into how you can go live on Instagram in five easy steps — plus, take a look at Instagram influencers’ favorite tips for creating Instagram Live content.

Table of Contents

  • Influencer-Backed Tips When Using Instagram Live
  • How to Go Live on Instagram
  • How to Share or Save Your Instagram Live Video
  • Instagram Live Features

New Data: Instagram Engagement Report [2021 Version]

@maryscupofteaa, 281K followers) says it’s a good opportunity to showcase a more authentic side to you or your brand. 

“Instagram Live is a great way for your audience to see ‘the real you’ and interact with you in real time.”

“I really enjoy doing joint lives because you and a friend or fellow influencer/brand can reach both of your audiences and host a very conversational live.”

“I’ve even became friends with people after doing a joint live with them! It’s a great way to meet people and connect.”

2. Diego Leon (@dandyinthebronx, 41.2K followers) urges users to wait for the opportune time to go Live to reach the most amount of people. 

“One huge benefit to being on Instagram Live is having Instagram help you push your content to more people. For instance, when you go to the Instagram Live screen, you’ll be told how many of your followers are currently online. I’d recommend using this information to know when to go live in the future.”

3. Eli Erlick (@elierlick, 40.3K followers) recommends using Instagram Live as a chance to interact directly with your followers. 

“Instagram Live is the best option to directly interact with followers. It’s more important than ever to have an engaging social media presence, especially when people are separated from friends or family.”

“Live lets users not only speak directly with you, but discuss what you have to offer them among each other in an instant.”

4. Tomi Obebe (@GoodTomiCha, 39.7K followers) suggests using Instagram Live as an opportunity to switch up your marketing mix.

“Instagram-Live is a great way to switch up your marketing mix. I think audience members really value being able to ask questions in real-time or watching a ‘how-to’ tutorial in a live and seeing that a product really works.”

“There’s a sense of authenticity you can provide with Instagram Live that you can’t really share with other features in the app.” 

Loola TV.

1. Open your Instagram app, and click the camera icon in the top left corner.

First step to create an Instagram Live is clicking the camera icon in top left of your screen2. Scroll to “Live”, and then click the white circle button.

On the bottom navigation, scroll all the way to the left until you see “Live”. Then, click the big white circle to begin recording.

(Note: You’ll know you’re Live when you see the pink “Live” button at the top of your screen, as well as the text “We’re telling your followers that you’ve started a live video” at the bottom.)

Step two to creating an Instagram Live is clicking "Live" button

3. Filter your live video. 

If you want to filter your Live video, click on the Smiley face icon in the top-right corner of the screen. Then scroll through the options that appear at the bottom. 

change the filter on Instagram Live video with the smiley-face icon

4. Invite others to join your Live event. 

To increase engagement to your Live video, click on your profile (top-left of screen), and then “Invite Others to Join” to invite your colleagues, friends, customers, fellow influencers, etc. 

invite others to join your Live video on Instagram

5. Use Q&A to engage with your viewers and answer questions. 

As followers begin joining, you’ll want to keep track of any questions they ask. To do so, click on the Question-mark icon in the bottom right corner of your screen. This is where you’ll be able to see and respond to your followers’ questions. 

Use the Q&A option on Instagram Live to engage with followers

6. Consider co-hosting a Live event with other brands or influencers in an Instagram Live Room. 

To expand your reach, consider co-hosting a Live event with other brands or influencers in an Instagram Live Room. To go Live in a Room, click on the video player icon, and then “Invite” other users to go live with you, or search for another person’s live videos in the Search bar.  

Use Instagrams Live Room featuer to expand your reach with your Live videos

7. End your video when you’re ready. 

To end your video, click the “X” at the top-right corner of your screen, and select the pink “End Now” button.

end your Instagram Live video by clicking the X in the top right

Kayleigh Guinee’s Instagram Live workout classes, but there are times I’m unavailable for the live version. Fortunately, I know she saves her videos to IGTV, so I’m able to pull up the videos whenever I’m ready to watch:

Kayleigh Guinees IGTV section, where her Instagram Live videos are housed after filmingBest of all, I can pause, fast-forward, or replay the live version whenever I need to. You’ll know you’re watching a previously live Instagram video if you see the small “was live” text in the top left of the screen:

Kayleigh Guinees IGTV video of an Instagram Live workoutsI spoke with Kayleigh to understand why influencers choose live video over other forms of content.

Kayleigh told me, “Online workouts are amazing, but live workouts on Instagram allow my followers to connect with me — and one another — while continuing to build a community, which is more similar to in-person fitness classes.”

Kayleigh added, “We’re all able to see who joins, chat with each other, and workout in real-time. There is also something about having a time set aside to join a workout that helps us all stay more accountable.”

To save your Instagram Live video and repurpose on your own site, simply click “Download Video” instead once you click “End Video”. The video gets automatically saved to your smartphone device’s Photos app. From there, you can embed the video onto your website, share it across your other social platforms, or even email to prospects and customers. 

how to save your live Instagram Video for later repurposing across channelsFinally, there are some great features included in Instagram’s Live tool. Let’s explore what those are, next.

Live Room is a good opportunity to co-host a Live video with up to three guests — enabling you to quickly expand your reach. For instance, perhaps you partner with a few influencers in your industry to create a round-table discussion, with yourself as the host. Those influencers’ followers will ideally check out the Live video and learn more about your brand as a result. 

2. The question-mark bubble icon lets you share questions from your viewers. (It’s important to note, you’ll only be able to share questions if someone has submitted a question during your Live video.)

The Questions section of an Instagram Live

3. The paper airplane icon lets you send a direct message to someone about your Instagram Live video, which you might want to do if you’re hoping to invite someone who hasn’t yet joined your Live video to watch.

How to Turn Off Live Video Commenting or Hide Offensive Comments on Instagram Live

If you want to turn off commenting on your Live video, tap the three dots in the “Comment” box, and click “Turn Off Commenting”.

How to turn off commenting on Instagram LiveAlternatively, you can click the three dots if you’d also like to “Turn Off Requests to Go Live” if you don’t want other participants asking to co-host. 

We’d also recommend hiding offensive comments to ensure followers don’t post inappropriate comments during a live video. To do this, go to your Instagram Settings > Privacy > Comments. Then, toggle on “Hide Offensive Comments”.

Additionally, you can manually filter to hide certain inappropriate words or phrases you don’t want to appear during your live video. Just toggle “Manual Filter” and then type in the phrases you’d like hidden.

And that’s it! Hopefully, you’ll have your own Instagram Live videos up-and-running in no time. Remember, there’s no pressure to make your Live videos perfect. In fact, followers often appreciate when they can see real, authentic, behind-the-scenes footage of your brand. 

To learn more about creating top-notch live videos and get inspiration, take a look at Which Types of Live Video Are People Actually Watching? [New Data].

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