7 YouTube Features That may help you Get More Views

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Are you aware that YouTube is the second-largest global search engine as well as the biggest video platform of all time?

That’s right. Each day, millions of people around the world visit the site to learn more about a topic, discover YouTube content when Google-searching a question, or stream a YouTube video embedded on an additional brand’s website.

But , despite the YouTube’s ginormous audience, having a strategy for the broad platform can be an total mystery to entrepreneurs.

One of the biggest hurdles brands and new creators often face is learning how to draw in solid sights for each video. Regardless of the millions of people who utilize it regularly, unlocking solid viewership can feel daunting, impossible, or like a total waste of time.

According to many online marketers who manage video clip successfully, this content is certainly worth your effort within 2020. Recently, our State of Advertising Report revealed that brands were prioritizing video over all other forms of marketing content material — including weblogs.  

And, as we’ve observed from a number of businesses and influencers who seem to pull in an incredible number of views on YouTube each month, it certainly is possible to achieve success on the platform. In fact , YouTube even offers a number of tools to help you create the content your own fans are wanting.  

Within this blog post, I’ll emphasize seven of the most important YouTube features that will help you get more video views. Plus, we’re going dive into exactly what YouTube browse features are — as well as how to rank on those people, as well.  

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Equipment That Help Enhance YouTube Views

Youtube . com Studio Features

The YouTube Business is an all-in-one place where video creators can go to monitor, enhance, and optimize there overall channel. Inside the Studio, you’ll find the Channel Dashboard, Analytics, Insights, Comment Filters and other tools that may inform your technique. Before we jump into some of the important YouTube Studio features you’ll want to use, here’s a quick demo of how the overall tool works:  

 

1 . Channel Dashboard

YouTube Studio is a dash that tracks the particular performance of your videos and channel. It also will inform you of trends, news, and feedback that are buzzing at the YouTube platform. You can use this dashboard to understand which videos carried out well, which didn’t, or how your channel is progressing. You can also use it to learn about trends or news topics that can inform your content technique.  

To reach your Studio, just go to your channel, and click the azure YouTube Studio key.  

Where to find the YouTube Studio for your channel

Once you click this particular button, you’ll be sent directly to the Approach Dashboard. Here’s a look at what it looks like before you decide to actually post movies:

YouTUbe Channel Daashboard

2 . Channel Analytics

The Analytics tab of the YouTube Studio offers data about how your video clips and overall channel are performing. Whilst looking at this information can’t directly get you views, you can use this to make informed choices about which forms of videos will gain more views.  

For example , in case you post a well-made explainer which will get high views plus sees high average view times, and then post a product promotion that gets reduce views, this might mean that your fans prefer to learn more about your brand through the explainer structure rather than an over-promotional one.  

The Analytics tabs will show you a number of useful data points which includes (but not restricted to):

  • Typical view times for every video.
  • Channel-specific views and clients.
  • Drop-off factors where many audiences exited the video.
  • View numbers for each video.
  • Demographic information about your audience and their interests.

Here’s a quick peek at what an Analytics tabs on YouTube looks like:

Channel Analytics tool in YouTube Studio

Different ways to Get More YouTube Views

3. Search Optimization Tools

YouTube might not have inherently created video descriptions, route About pages, plus video or playlist titles for the sake of SEO, but these areas are still incredibly important to optimize for the video search engine, and other sites such as Google, Yahoo, and Bing. Aside from customizing your content by completing descriptions, you can also personalize your video or even channel by assigning keywords related to your own niche or industry.  

By filling out your explanations concisely and informatively, you increase the chance of internet users finding you when they search for content related to your channel’s.

Aside from customization your channel to the platform itself, you can also use a number of convenient and affordable equipment to research search key phrases you want to target together with your content, similarly to the way you would do SEO research for a article.

For a more in-depth guide to customization your YouTube approach, check out this great posting. You can also watch this video walkthrough from your Senior SEO Strategist Braden Becker:

4. Featured Video or Playlist Autoplay

On your main Youtube . com channel, you can feature a video or playlist that can welcome brand new subscribers or intrigue viewers who may subscribe to your channel. At this point, YouTube even allows you to set another video for new viewers and subscribers. This means you can create educational or introductory content to convince new people to subscribe while still featuring more in-depth content for your present followers who already know what your channel is about.  

To update your featured content, simply click the Customize Station button on your user profile and you’ll land on a page which allows you to definitely personalize your images and your featured content.  

Set featured content on your Youtube channel's homepage.

Aside from helping you to create a more individualized experience for new plus returning viewers, featured videos will also pull in views whenever watched. Once the featured video is selected, you can also set it to autoplay. This might also score a person some additional sights if a visitor does not pause the video too rapidly.  

5. Online “Share” Button

The next time you film or even edit a YouTube video, consider encouraging viewers to share it on the social channels. These people. can easily do this along with YouTube’s built-in talk about function.  

Sharing on Social media with YouTube

6. Cards (Formerly Video Annotations)

For almost ten years, YouTube has enables users to post hyperlinks to other videos or even approved websites inside a video. This function, which was formerly called “Annotations” was enhanced for mobile experience and renamed since “Cards” in 2017. The Card creator for each video can be found in the particular YouTube Studio.  

Here’s a fast overview of how to set up these prompts:  

Apart from pointing your target audience back to your route or other movies, Cards can be used to immediate traffic to your site, or perhaps add interactive functions such as polls. This type of internal linking can also help with SEO ranks.

7. Links in Video Descriptions

When you’re creating a handful of blogs, odds are, you’ll link these to pages or additional blog posts on your site so that way you will get multiple views from the handful of visitors. This really is no different with YouTube descriptions, which usually appear under your movie.  

By adding links to your funnel or related videos, as well as a quick explanation of each title, you add to the viewer’s encounter by handpicking articles suggestions for them whilst also optimizing your video and approach for search engines.  

This is a typical strategy used by Lilly Singh, the host of A Little Late Along with Lilly , along with a popular YouTube inventor. Here’s a quick look at the description inserted in a single of her newest videos:  

Lilly Singh YouTube Description with links

Another guaranteed opportunity to get more views is through YouTube’s browse features. Let’s dive into individuals, next.

YouTube Browse Features

When you go to YouTube’s homepage, you’re immediately offered various videos associated with your watch background, as well as high-performing video clips for similar market types.  

If you don’t have a specific video clip in mind, you can get lost for hours scrolling with the videos shown around the homepage, as well as inside your subscriptions, Watch Later, and Trending/Explore options.  

Or even, put another way — you can spend hours browsing.  

These are all called YouTube’s browse features. YouTube’s browse functions include:  

  • The homepage
  • Subscriptions 
  • Watch Later 
  • Trending/Explore 
  • Other searching features

To attract new audiences with your videos, you rank on YouTube’s browse features. Rating on a browse function enables you to reach brand new audiences and raise your channel’s views plus subscriptions — that will ultimately expand your reach.  

Let’s explore a few of these browse features within greater detail, along with how to rank with them.  

YouTube Home Display screen

YouTube's home screen, which is one browse feature

YouTube’s home display uses a sophisticated protocol to ensure each YouTube user is shown videos on her home screen that she actually is most likely to watch.  

Among other things, the particular algorithm takes into account:  

  • Users’ past viewing background , which assists YouTube assess what topics they’re most interested in viewing, which accounts they loves most, how long or even short they prefers their videos, and so forth  
  • The performance of videos on the home screen — This evaluates whether similar audiences click on the video through the home screen, just how long people watch it, etc . to determine just how long the video should stay on the home screen associated with similar viewers’.  

For this reason, the house screen is one of the most powerful opportunities to reach brand new, potentially high-converting audiences with your content.  

To appear in the home screen, an individual ensure you’re customization your YouTube videos for YouTube lookup.  

Amongst other best practices, a few YouTube SEO methods include:  

  • Inserting your key word naturally in the video title.  
  • Tagging your movie with popular keywords related to your topic.
  • Categorizing your video.  
  • Uploading a customized thumbnail image for your video’s result link.  
  • Including cards, transitions, textual content, and other graphics to maintain the viewer engaged throughout your video.  

Nelson Chacon, HubSpot’s Principal Content Strategist meant for YouTube, suggests using related, highly-specific labels (i. e. keywords) that can increase the likelihood of getting a spot on someone’s feed.  

He says, “Basically, Youtube . com looks at what people possess watched, liked, left a comment on, and stored in the ‘Watch Later’, to recommend videos that are likely a great fit for the consumer. So , if you view a lot of Fortnite video clips, you’ll probably get multiple recommendations on that subject. ”

Chacon says, “Tagging your video with related tags is key for that long-term performance from the video. ” 

You’ll want to choose a lot more long-tail keywords to possess a greater chance of rating for certain topics. For example, it’s easier to rank for “marketing blogging tips for small businesses” than it is to position for “marketing”.  

Membership Feed  

YouTube's Subscription Feed, which is one browse feature

The subscription feed shows users brand new videos that have been posted from accounts to which they’ve subscribed. The only way to appear in someone’s subscription feed, then, is to get users to subscribe to your videos.  

To get this done, ensure you’ve placed a CTA in some places on your movie. First, you’ll want to put a CTA at the beginning and end of the video itself, pertaining to easy access as the consumer is watching, like shown below:  

Subscribe button on a video on YouTube

You’ll also want to incorporate a “Subscribe Here” CTA within the video’s explanation, plus within the script of your video clip, so your on-screen professional can remind audiences to subscribe if they discover the content useful.  

To retain your subscribers for the long-haul, ensure you’re submitting videos on a normal cadence so audiences know when they can expect new content from your brand.

In addition , keep track of your Youtube . com video’s performances to recognize which topics execute best with your target audience, and iterate over time to create a stronger, more effective strategy that attracts your subscribers’ preferences.  

Watch Later (Suggested Videos)

YouTube's Watch Later (Suggested Videos) section, which is one browse feature

This is why in the example above, Watch Later (otherwise known as Suggested Videos) have prime real-estate on a video’s web page.  

These videos are meant to keep users engaged on YouTube, so the content is often similar to the topic they may currently viewing. For example, if you’re watching a video about cats, you’ll likely see more animal-related videos on the right side of the display screen.

However , you’ll also see a few videos unrelated to the topic at-hand. These video clips are curated depending on your past observing history, as well as videos that are popular with similar viewing audiences.  

In the example above, my previous viewing history might’ve shown I enjoy moving content, which is why a on “Denzel Washington’s Life Advice …” shows up even when Now i’m watching a video regarding blogging tips.  

Similar to the homepage, the only way to appear on someone’s Watch Next list is with great YouTube SEO best practices. You’ll want to ensure if you’re using highly-targeted key phrases to ensure your content will be served to audiences who are searching for comparable topics.  

A video with plenty of views, subscriptions, comments, and likes also has a higher chance of getting shown here, therefore ensuring you’re engaging with your audience and taking advantage of strategies to grow the YouTube community is critical for appearing to the Watch Later section.  

Trending/Explore 

YouTube's Trend/Explore section, which is one browse feature

YouTube provides an Explore page designed for browsers to find brand new videos based off certain topics these kinds of are interested in, including “Music” “Gaming” and “Sports”. You’ll find trending video clips across a variety of classes in this section.  

This is a tough, highly-competitive area to rank on, yet ranking on a Trending section of YouTube begins with increasing views and engagement to your videos. To do this, think about how you might cross-promote your videos across other channels, including blogs, email notifications, or other interpersonal accounts.  

You might also create a YouTube contest and partner with other brands in order to quickly gain grip and reach new audiences with your articles.  

Other Browsing Functions

YouTube's Browse Channel section, which is one browse feature

There are a few other sections users can use online to browse for videos. One is called “Browse channels”, which separates trending channels centered off different classes such as “Cooking & Health” and “Film & Entertainment”.

Like previously mentioned, in order to rank on any one of YouTube’s browsing features, it’s vital you take time to appropriately label plus tag your movies so YouTube acts the video to customers who are searching for similar topics.  

But proper SEO isn’t the only strategy for appearing on a searching feature — engagement is a big one, as well. If your viewers aren’t commenting or even liking your movies, and if all your viewers are bouncing from the content quickly, then YouTube won’t let those videos come in a browsing section.

This is where high-quality content becomes the single most important factor within determining whether your videos rank.

Increasing Your YouTube Views

Although Youtube . com has a list of useful features, you’ll nevertheless want to create a technique as well as engaging content to gain a solid following. Building a solid articles strategy might include the following steps:

  • SEO or Keyword Research: This will help you recognize which topics or keywords are highly searchable and could notify a successful video’s position.
  • Content Promotion: As soon as your video is definitely live, you’ll want to take steps to make sure it will get views outside of just search traffic. Within the video, or inside a social media post, motivate your viewers to view and share with their networks.
  • Tracking: As you start your videos, make sure to look at everything from the Analytics tab towards the video comments to understand what audiences like and don’t like about your videos. It will help you determine what to maintain doing and what content might be worth pausing.

To learn more about how the YouTube strategy can benefit your brand attention and conversion rates, check out our Ultimate Explained YouTube Marketing.

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