Keywords are your short key phrases to success that let people find your content when putting in a search query. On the other hand, meta descriptions are HTML meta tags that inform search engines regarding your post plus page content.
As you can judge by the definitions, both are really, really important for SEO.
This guide will help you understand how you can add keywords and meta explanations in WordPress to generate your website more enticing plus click-worthy.
Ready? Let’s begin.
What to anticipate When Adding Key phrases and Meta Explanations in WordPress
- Step 1 – Install and Activate Yoast SEARCH ENGINE OPTIMIZATION Plugin
- Step 2 – Include the Focus Keywords plus Meta Description
- 3 – Adding the Key phrases and Meta Explanations Manually
The very first outcome on Google gets 31. 7% of all clicks, while the results within the second page get just 0. 78% of clicks. That is the difference applying SEO best practices can make to your content, and in turn, your business.
Key boards and meta explanations are the little parts of SEO that can help you rank your web pages higher in the search results pages (SERPs), and the higher the position, the better for your company.
They offer additional information to search engines and uses about your content. When Search engines knows exactly what your articles is about, its likelihood of showing your content to users wishing to learn more about a specific key phrase are higher.
More views translate to higher visitors and possibly more sales and conversions.
You can also use SEO plugins to add meta descriptions plus keywords designed to enhance content, and truthfully, they are awesome. For WordPress, in particular, these people help expand the particular scope of the supply software with specific tasks and functions that typically affect crucial aspects such as SEO, online marketing, and web analysis.
In other words, it makes optimizing your website content material easier and more effective. Not to mention very quick, as well.
One can’t really be sure about how much weight search engines placed on keywords and meta descriptions. There’s a general disagreement among Wp experts on whether keywords and meta descriptions really issue to improve your position or if they are just extra work that will doesn’t pay off.
Additionally , whilst Yoast SEO is among the best plugins to optimize content, this doesn’t give you the facility to add meta keywords.
Meta keywords are a particular type of media label that appears within the HTML code of a webpage. That main work is to inform search engines like google about the topic from the page in more details. If you want to add meta keywords to a webpage, you’ll have to do so manually, which can be slightly more complicated than simply using a wordpress plugin.
One more thing that I want to provide for your attention is keyword stuffing.
Yoast SEARCH ENGINE OPTIMIZATION gives you suggestions in making your content more appealing towards the SERPs, and that’ s no doubt amazing. However , there are times when adding the keywords—plus all of the suggested changes—to your articles can take away the particular natural flow and make it look pressured and too “ optimized. ”
So while optimization is great, it shouldn’ t be at the cost of the flow and quality of your content.
Step 1 – Install and Trigger Yoast SEO WordPress plugin
I suggest Yoast SEO considering that it’s pretty much the very best. Don’t take the word for it—just google “best SEARCH ENGINE OPTIMIZATION plugins” and you will have your answer.
This wordpress plugin simplifies SEO settings and comes packed with many useful functions like multi-page and tabbed settings, each of which give it an edge over its competition. What’s more, it makes it incredibly simple to edit elements such as the title and explanation, helping you propel the top of the search rankings.
Other than Yoast SEO, you can also attempt Rank Math and All In One SEO—the choice is yours. In this section, though, I’ll teach you how to add key phrases and meta descriptions through Yoast SEO—but first, you need to install it.
Below is how you can include Yoast SEO for your WordPress website.
Search for Yoast SEO from Wp Plugin Directory
Log in for your WordPress account. You’ ll see your administrative dashboard by default.
You’ll visit a side menu around the left-hand side of the screen. Click on Plugins from there. A dropdown menu can look with a list of extra options.
Click on Add New .
In case you don’t see the Add New option, it means your site is a part of the network. Here, you will have to install the plugin through the Network Admin . You’ll find this option under My Sites , followed by Network Admin .
Type in “ Yoast SEO ” in the search pub located on the top right-hand side of your display screen, and hit Search .
Install Yoast SEO
After you search for the plugin, you’ll see the Yoast SEO option displayed on the screen. Click on the Install At this point button to start installing the particular plugin.
Activate Yoast SEARCH ENGINE OPTIMIZATION
Once Yoast SEO coatings installing, you’ lmost all have to activate the particular plugin.
For this, click on the Activate button that will appear immediately after the installation process has ended. It’ll be in exactly the same place where the Install button was once located.
With the plugin today installed and triggered, you can focus on including the keywords and meta description.
Step 2 – Add the Focus Key phrases and Meta Description
At this stage, Yoast SEO is preparing to use. The next step is to add the keywords and meta description to begin the optimization. The concept here is to incorporate these types of keywords naturally inside your article so your articles can rank higher in the SERPs.
You can no longer include meta keywords to your posts and pages since the latest version of Yoast SEO doesn’t support this. However , you can add a focus keyword, which can be a word or phrase that identifies your article greatest.
Yoast SEO’s job is to help you include these types of focus keywords within your article by giving you (good) suggestions. Let’s take a look at how to include keywords and meta descriptions in Yoast SEO.
Add the Focus Key phrases
Open up the post, page, or category you wish to edit from your WordPress admin dashboard. People who want to edit a post can find this by clicking on Posts , followed by All Posts .
Given that you’ve already turned on the SEO wordpress plugin, you’ll see a Yoast SEO box located at the bottom of the page—below your post articles.
Established your focus key word on the Keyword tab. You’ll instantly see suggestions produced by Yoast SEO, like adding the key phrase in your H2 subheading, your post title, increasing the number of periods the content is described in the post, and so forth.
Try to follow and incorporate as many suggestions as possible if you want a well-optimized article. Your search rankings can improve considerably by making these tiny tweaks. You want to get because few red dots as possible for better optimization.
Want to add meta keywords as well? As mentioned before, it isn’ t possible to add it in Yoast SEO, but you can get it done manually. I’ll get to that later in this post.
Include the Meta Explanation
Once you enter the keyword within the Keyboard tabs, you should also see a snippet preview of how your own article will look on Google. Think of it as a final message to the visitor to learn your content.
This is also exactly where you’ll add the particular title and explanation of your page. Make sure your media description can be short, concise, plus readable. You must also include helpful and relevant keywords to further improve the chance for scoring a higher position.
The following are a few pointers to keep in mind when you’re creating your description:
- Keep your meta description regarding 155 characters long despite the 300+ character limit. This way, it‘ll be easy to read and encourage page clicks.
- Consistently include your keywords—or their own synonyms—in your meta description.
- Add the key phrases as naturally as you possibly can within the text.
- Make sure your meta description reflects your site niche and articles. Avoid misleading explanations as the visitor will likely leave your home when they find out about, which, in turn, increases bounce prices.
- Attempt to write a media description with the importance of what you want to deliver through the category, web page, or post.
Type your media description in your text in the Meta Description field.
Keep modifying this until the bar transforms green. If the club is orange, it indicates the description is simply too short, while the colour red indicates it’ s too long.
And not just posts, but Yoast SEO also enables you to set a meta description for individual categories and tags.
To get this done, go to Posts followed by Categories (or Posts followed by Tags depending on where you want to add a description). Find the category or tag whose meta description you want to change, and click on Edit .
Here, you’ll find Yoast SEARCH ENGINE OPTIMIZATION options to change your own meta description.
Step 3 – Adding the Keywords and Meta Descriptions Manually
You may not like people using a plugin when it comes to adding keywords and meta descriptions. Maybe you prefer to do things yourself, or perhaps you want to add meta keywords.
Either way, you can add meta attributes and keywords to WordPress without Yoast SEO or any other SEO plugins.
Just follow the simple steps below to do this.
Enter Your own header. php Document
You can create generic mass media tags in Wp that affect your title, description, plus keywords by adding them to your header. php file. Editing the code to change the web site title or description isn’t required.
Go to Administration , and then click on Settings . Select General from the presented options, and change the name or description because need be.
If you want to add the meta attributes towards the header, you can either access WordPress and header. php via FTP or modify it from the dashboard. For the latter, you’ll have to click on Appearances , followed by Editor , and after that header. php .
You probably find your name tag in the header file. It should seem similar to this:
< title> <? php bloginfo(‘name’);? > <? php wp_title();? > < /title>
This is the calling from the title you set in your Administration settings, and so i recommend not editing the code. Having said that, you can change it to a simple < title> Your site name< /title> function —but carrying this out may also tweak the title for every page on your site.
Below the code line, you can include your meta features for keywords plus site description. Remember that this is a generic explanation that applies to your whole website.
For your search engine snippet, copy and paste the following:
< meta name=”description” content=”your description here” />
For your keywords, utilize this:
< meta name=”keywords” content=”your keywords here” />
After this, replace the content tag in quotes with all the description and key phrases you want to set. Remember that the snippet should be within 130-150 characters as per Google’s authorized range. Avoid key word stuffing and only make use of relevant phrases.
Add a Conditional Tag Query
Generally, I suggest using a plugin if you want to change the description plus keywords for specific pages as it is easier. But if the manual is the way you want, you can use a conditioner tag query as well.
Here is what you need to type in:
< meta name=”description” content=”<? php if ( is_single() )
bloginfo(‘name’); echo ” – “; bloginfo(‘description’);
? > ” />
Composing this code can create a description you set for that specific page to appear if Wp is on a single blog post view. Otherwise, it’ll roll back to displaying the default.
And that’ s it! You need to now have your customized description and key phrases for every web page.