In the past, I’ve told you to maintain an eye out for the best marketing trends . But now I want to take that one step further and narrow that will focus specifically to mobile trends.
As a company owner, you need to keep your finger on the pulse of recent marketing trends to reach your goals.
Information is beneficial for entrepreneurs, app developers, plus anyone else who wants to boost their business.
While I’m not really saying you need to apply these trends to your own marketing, it is important you’re conscious of the new technology that is available and around you. Who knows, maybe you’ll decide to change your strategy based on this information.
I used research from previous years as well as some recent technological developments to come up with this list.
These are the top fourteen mobile trends dominating the year so far. We expect these to carry on trending upward.
1 . Synthetic intelligence (AI)
Artificial intelligence has permeated our mobile world.
We are getting one step closer to mobile devices morphing into robots plus taking over the planet. Certainly, I am kidding .
While that will day has yet to come, we are seeing advancements in cellular AI. You may be acquainted with some of these:
- Google Associate
All of these are examples of AI that may even be installed on your mobile devices right now. Along with these popular types of AI, mobile apps are now using software program such as voice recognition to encourage hands-free use and eventually improve the customer experience .
AI software is used to assist developers and marketers learn more about the user.
Businesses are trying to get more revenue applying this information to create relevant advertisements that focus on specific audiences.
2 . Location-based technology
Your smartphones and tablets are tracking where you are. That’s not a secret.
Mobile applications are also tracking your location, with your authorization. Each time you download a brand new app, it demands your permission to use your location. Here’s an example of this from Nexonia:
Each time you download a new app, you’ll get a notice similar to the one seen above.
You may not even be able to use some apps to their full potential without giving them access to your location. For example , think about a ride-sharing app such as Uber .
They require your exact place to connect you with a driver.
But have you observed an increase in apps requesting your location even though you don’t think it is required to use the principal function of the app? That’s because 7 out of 10 apps on your smartphone share your data with third parties.
They do that to enhance their marketing campaigns.
If a business knows where a user is, it can send them targeted ads on the basis of the location. An example of this is when an app uses geofencing technology. Here’s how it works.
Let’s say you own a restaurant and have a mobile app. If an app user walks within a few blocks of your location, they’ll receive a notification about your lunch special.
We’ve seen an increase in this strategy, and we’ll continue to see it found in the future.
3. Augmented reality
Augmented reality takes something that’s real and modifies it.
One of the best examples of here is the face filter options on Snapchat. Recently, Instagram implemented this feature as well:
Other mobile apps use this strategy to generate revenue.
Remember when everyone was going in love with Pokemon Go? The whole premise of that game was based on augmented reality on a mobile device.
I found some mind-blowing statistics in regards to the game and how successful it was:
- over 800 million downloads
- more than 5 million daily active users
- $1. 2 billion total revenue
Those numbers speak for themselves. Based on the success of apps such as Pokemon Go, Snapchat, and Instagram, more businesses have been trying to incorporate augmented reality into their mobile technology.
This will help them create brand awareness, app downloads, engagement, and revenue.
4. Syncing wearable technology with mobile devices
Wearable technology has become ever more popular.
I’m referring to things such as for example fitness bracelets, smartwatches, healthcare monitors, and glasses. They all may be paired with mobile apps.
Take Fitbit as an example. Most of the movements of a person wearing it can be tracked through an app. Users can check their heart rates and how many miles they walked in a day, among other things.
By syncing with mobile devices, these apps can be used socially aswell. People can compare their progress with their friends and ensure it is a competition.
As a result, it encourages the usage of the technology and increases engagement .
By the end of 2019, experts estimate that more than 125 million units of wearable technology is going to be shipped. That even compares to just 50 million units shipped in 2015.
The reason for the popularity of this technology is its ability to pair with mobile devices.
5. Revenue from mobile applications
Mobile apps are making a killing. Just look at the jump from 2016 to 2017 in terms of worldwide app revenue:
There was a substantial increase in revenue through both the Apple App Store and Google Play Store.
This trend isn’t slowing down. Mobile apps will continue steadily to thrive.
6. Mobile devices syncing with domiciles
Mobile apps are being developed to help improve consumers’ experiences inside their own homes.
You can find companies that sync your property air conditioning and heating with an app. That way, you can control temperatures whether you’re home or not.
Instead of planning to a central thermostat in the house, you can reach into your pocket and set everything on your phone.
Home security has been integrated with mobile technology as well. There are apps that have a video camera synced with your doorbell so you can see who is at your front door if the bell rings.
Home security cameras on the inside and outside of your home can all be controlled and monitored from cellular devices.
You can find even smart refrigerators that connect with cellular devices. This technology offers you the ability to see as part of your refrigerator while you’re at the food store so you can see what you need to buy.
7. Enhanced mobile security
Saying that security is essential would be an understatement.
With big companies having security breaches, consumers have become increasingly aware of the potential dangers of giving away their personal information.
Many people don’t like the risks of providing sensitive information to businesses, especially through mobile apps. Actually , security and distrust are two of the top reasons why mobile users don’t feel safe using mobile payment applications.
Furthermore, 56% of American consumers say they believe mobile payments will increase their chances of becoming a fraud or theft victim. Only 5% of individuals think these types of payment methods reduce those chances.
But as previously discussed, mobile app revenue is rising. While some consumers are reluctant to pay via mobile, others are not.
Businesses are recognizing these perceptions and improving their mobile security. They want their customers to feel as comfortable as possible when paying using mobile devices.
8. Small business mobile apps
Recently, mobile applications were just for the big players. But now many people are developing them.
It doesn’t matter how long you’ve been in business or how small your company may be, you can probably benefit from mobile app development .
Last year, more than half of small business owners in the United States said they had plans to produce a mobile app. Those apps must be in development and launching soon, should they haven’t already.
Why are they building apps? Fifty-five percent of small business owners are using mobile apps to increase sales revenue .
Apps also improve the user experience and help companies stay competitive in a market that’s always changing. You can’t afford to fall behind, so you need to stay up to date with the latest technology.
9. Increased mobile payments
As mobile security improves and worldwide app revenue rises, we’ll see a rise in mobile payments as well. Among them are:
- bank apps
- Google Pay
- Samsung Pay
- Apple Pay
Just look at the jump in the number of payment apps users we’ve seen throughout the last three years:
These numbers are continuing to rise.
Again, this relates to mobile security. There is a direct correlation between how comfortable people feel making mobile payments and the upsurge in mobile payment popularity.
10. Transportation apps
For quite some time, we’ve seen apps for train tickets, local bus schedules, etc .
Ride-sharing apps, such as Lyft and Uber, have been dominating for years now as well. Even car sharing apps, such as Zipcar or Turo, are nothing new.
But new apps are bringing transportation to a complete new level. I’m talking about Bird and Lime Bike . Users can locate a scooter or bicycle from their mobile devices.
When they approach the transport, they could unlock it using cameras on their smartphones. Users get charged for the length of time they used the bike or scooter. When they’re done, they are able to leave it anywhere.
Remember that it’ s strongly related our discussion about location-based services and mobile payments.
These new types of transportation are also integrated with mobile technology.
Bird raised $15 million earlier this year from investors. They’ve been seeking an additional $100 million. It’s safe to say they predict this will be a major area of the future in this industry.
11. Virtual reality
Virtual reality is not quite the same as augmented reality. You’ll need more than just a smartphone to experience virtual reality.
An average of, a helmet or some type of goggles get used simultaneously along with your mobile device. This technology may even feature a joystick or controller.
It’s estimated that the global valuation for the virtual reality market will exceed $26 billion by the year 2022.
This won’t happen overnight. We’re already seeing virtual reality advancements and I expect those trends to continue as we move forward.
12. Hybrid apps
Mobile app development can be expensive. Business owners have weighed the pros and cons of native and hybrid app development .
While both have their upsides, native development is more expensive. Furthermore, native apps could be built only for one platform at a time.
This is a problem for smaller businesses with smaller budgets for app development.
If you want to have your app on both iOS and Android devices, you’d need to go through development twice, which is no easy task. Some businesses can’t afford that.
But hybrid apps make this possible. It provides people the opportunity to launch their apps on the Google Play Store and Apple App Store simultaneously for a fraction of the fee.
That’s another reason why more mobile apps are for sale to download, which plays a role in the rising world wide app revenue aswell.
13. Personal mobile phones in the workplace
Research indicates 87% of businesses depend on their employees to access work resources from their personal cellular devices. This is a big vary from what we’ve observed in the past when businesses were trying to prevent this.
The concept is known as BYOD, or bring your own personal device.
In 2016, 78% of companies that disallowed BYOD said it was due to security concerns. But as I’ve already discussed, mobile security is improving, so now businesses are adapting and changing their policies.
Research shows there is a 34% escalation in productivity when employees are allowed to use their personal mobile devices for work, making sense.
They are used to handling these devices every day. It’s easier in order for them to navigate and stay organized.
This also helps organizations cut back on costs simply because they don’t need to pay for new hardware.
14. Biometrics advancements
Biometrics are used to enhance security for mobile devices. Examples of biometrics include:
- voice recognition
- facial recognition
- signature recognition
- fingerprint recognition
Your current device may have some of these features installed. We’ll see a lot more of this dancing.
For example , let’s say you’ve got an iPhone that was released within the last couple of years. You’re used to the fingerprint feature to unlock the device.
But now the new iPhone X has facial recognition software.
Other apps are using biometrics aswell. For example , you may be required to use your fingerprint to make a mobile payment through some platforms.
Technology is constantly evolving. Just compare your current smartphone to the phone you had five or ten years ago.
Even as we continue, we’ll see several different trends. Older mobile technology will soon be improved, and newer technology will be introduced.
The idea is to understand how consumers react to these changes. They are the ones who shape these trends.
Identify the upward trends, and adapt accordingly to meet the needs of your mobile customers.