The Best Video Formats upon Instagram [New Data]

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As a millennial, it’s no surprise that will Instagram is one of my favorite social media systems. This network could be the third most popular social media site for Style Z and millennial audiences.

Whilst scrolling through the web site is the easiest thing to do, posting the right articles for your audience isn’t really.

As a marketer, you’ve probably pondered what type of Instagram articles would perform the best for your audience. To assist you, we decided to ask consumers what type of movie formats they view the most.

In this post, you’ll learn what video format customers like to watch on Instagram, and what size, length, and aspect ratio those video clips should be.

New Data: Instagram Engagement Report [2021 Version]

Best Video clip Format for Instagram

Instagram is very popular, but do you know there is more than one type of video format you could use for your content?

To find out which is the most famous we surveyed more than 300 people to discover which videos they will watch the most.

Ultimately, Instagram Story videos were the most popular video format to watch on the social media site, with 43% of those surveyed watching this type of video content one of the most.

Besides survey respondents who didn’t use Instagram, the next highest video file format to watch were reside videos and then video clips shared directly in the feed.

Minimal popular video platforms to watch on Instagram were Instagram Reels and IGTV, with only 19% and 13% of participants watching them correspondingly.

To view the final results, see the graphic beneath.

Instagram video formats.

Data Source

Since we know what kind of video clip formats users love to see, let’s find out how you can post the best video content on Instagram.

This is actually the proper video quality for a post on the Instagram feed. It can look something like the screenshot below.

Instagram feed video.

To have an Instagram Story, the video should be 1080 x 1080 pixels, with an aspect ratio of 9: 16. The most file size should be 250MB.

It will appear something like this screenshot:

Instagram Story video

While these are the main types of videos to upload on Instagram, you can explore other spec requirements in the Instagram site.

While all these statistics are important, one of the ways to keep file size down is to shorten the video. You can’t just upload twenty four hours of video articles on the platform. Now you might be wondering, “How lengthy can my Instagram videos be? inch Let’s take a dive in below.

How Long May Instagram Videos Become?

  • Instagram Give food to — 60 seconds
  • Stories — 15 seconds
  • Livestream Videos — 60 a few minutes
  • IGTV — 15 seconds – a couple of minutes. Verified accounts can post up to sixty minutes of movie on IGTV.
  • Instagram Feed advertisements — 2 moments
  • Instagram Carousel Video ads — 60 seconds

Instagram videos are a great way to reach Gen Z or millennial audiences. Nevertheless , it’s important to think about the type of video content that will performs best to the platform. Additionally , the actual right size and video specifications just before filming your video clips can help you reach success quicker.

instagram statistics

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