With ShopPop, you can start customer conversations, manage customer support, and ultimately increase sales.
With pop-up widgets and messenger features, you will be sure to stay in touch with your customers all the buying process.
Whether ShopPop is crucial to business success or just one more tool you won’t find much use for depends on the features you’re looking for and how you want to market your online store.
Below we feel the ins and outs of ShopPop, its best features, and how it piles up against similar tools in the online marketing room.
Very first, let’ s look at some quick advantages and disadvantages.
ShopPop Pros and Cons
- Gives you immediate and immediate access to your customers
- Automates client concern responses
- Uses one particular inbox to manage many customer messages
- Sends clever notifications to help reduce abandoned cart rates
- Analytics functions have their limitations
- No direct link between the flow and the viewers segment
- Not the best tool for basic marketing
Exactly what features make ShopPop stand out from other messaging apps? Here’s an in-depth look at the key features:
Abandoned Cart Recuperation
An effective abandoned trolley recovery strategy may increase your sales margins significantly. But only when you’re equipped to execute one. With ShopPop, you can send out abandoned cart simple guidelines via Facebook Messenger.
This makes sure your message doesn’t get lost in spam (or a sea of other, more urgent emails), and you can also include links inside your message that guide straight to the products they’ve left behind. The homeless cart recovery feature is a surefire way to ensure your deserted cart reminders are now being seen.
According to ShopPop, the average Messenger open rates are anywhere from eighty – 90%. Clickthrough rates are a whopping 56%, and abandoned cart messenger conversion rates hover around 33%. If you’re a internet marketer that has experience with the particular classic abandoned trolley email strategy, you know very well these Messenger numbers blow traditional email open prices, click-through rates, and conversion rates right out from the water.
The best part is that ShopPop automates your Messenger cart strategy for you. As soon as you’ve set it up, you can set it and let it work in the backdrop every time users forego their cart.
Because of functions like this, paired with many other robust equipment powered by automation, ShopPop stands out as a frontrunner in the talk marketing space.
It’s getting a great deal easier for entrepreneurs to reach their audience. ShopPop makes it possible to reach your customers once they connect to your ads by means of automated conversations.
The downside? Employing this powerful feature will require that you are familiar with social media ads, specifically Facebook.
Once you grow your audience through the a lot of touchpoints ShopPop offers—meaning through Messenger, pop-ups, or QR codes— you can then export your customer PSIDs towards the Facebook ads manager and create a custom or lookalike market. From there, you can start operating ads to target identified customers and achieve new ones.
The great thing is that once you get your ads around, ShopPop’s click-to-messenger function helps you connect plus collect data for brand spanking new customers once they opt-in.
The particular ads and messenger feature can be a solid tool for online businesses that depend on Fb ads to make product sales and grow their particular audience. The fact that you are able to automate a lot of this process makes it that much more desirable.
If you’re making use of methods other than Facebook ads to reach your target customer, this might not be the function that sells a person on ShopPop. It is worth knowing it is there if you decide to venture into Facebook ads later on.
Automations create a lot of the online world go round. ShopPop knows this. And it is why it has included automation into just about every feature that can use it. Through its pop-up widget, you can start discussions with customers along with premade conversation themes.
You are able to automate offering a discount code so your customers are enticed to click on the Messenger button and opt into your list.
On Facebook, you can create pretty simple rules for automating engagement with customers if they have questions, comments, or concerns. You can also automate the segmentation process. So as soon as your audience opts-in through either Messenger, the chat golf widget, or pop-ups, they will get sorted in to the correct categories to receive the right targeted messaging.
As a conversation marketing tool, you already know ShopPop also comes with the now-classic What Widget. It pops up on the corner of their screen and is always there open to answer any questions. A nice feature it is about with is that your clients can choose which route to contact you through.
That can be by Messenger, Whatsapp, Twitter, Instagram, mobile phone, or email. You may also link to external sites if you want to funnel market traffic to specific landing pages.
If you’re stuck on how to create your own automated interactions, ShopPop gives you templates so you can modify them for the business.
ShopPop leaves no rock unturned as far as methods for getting your ideal client to interact and exchange information with your business. Its comment-to-messenger feature lets you setup rules that instantly message anyone who feedback on your posts.
The more your automated process will this, the more of the audience your business develops over time (unless customers opt-out). The effectiveness of this feature can be quite self-evident.
We already know that open up and click-through rates are much higher when you connect with your market on Messenger. Once you craft your submit and create a established Messenger flow that will it’ll send in order to commenters, it’s only a matter of linking the two and allowing ShopPop do the sleep.
Nevertheless , tinkering on Facebook might take more information. You’ll need to be be certain to know the ins and outs of Facebook marketing to find the most out of this tool.
I’ve outlined the top features ShopPop offers to help you grow your business with more individualized customer interactions. Nevertheless , ShopPop’s list of functions doesn’t stop presently there. Here’s a quick explanation of the additional benefits of using this kind of powerful chat promotion:
Custom fields: ShopPop lets you gather data that then gets saved in order to individual user single profiles. It also allows you to conserve emails and queries for qualifying network marketing leads.
Advanced statistics: ShopPop will be remiss not to include data that notifies your marketing attempts through the app. Using its analytics feature, you can study more about your sales efforts, your open rates, and how nicely your audience keeps growing.
Persistent menu: Once your customers are interacting with ShopPop’s chat widget, it’ll automatically show them your own dedicated menu options to help users browse and find answers quicker. This is a helpful feature to make sure your pop-up widget is as useful as possible when people use it.
Audience filters: With audience filters, you can preset filters that’ll keep the customer data structured while also syncing with Zapier. Market filters help consider some of the work off your plate. Instead of needing to sort incoming target audience information manually, ShopPop takes care of it within the background.
Custom shareable URLs: Want to share the URL that’ll channel customers into your premade flows? ShopPop allows you to create custom URLs that are easy on the eyes.
QR Rules: You are able to create QR requirements that help you develop a direct messaging checklist to market to and share your latest products with. With ShopPop, you can easily create a QR code that connects to a designated talk flow. It’s another valuable and innovative way to reach plus stay in touch with your most valuable customers.
ShopPop Prices and Package Choices
If you want to try the perks of ShopPop without any dedication, you can try it liberated to chat with the first fifty people who come across your web site. You get access to comment-to-messenger features, widgets and opt-ins, and an inbox where you can handle it all.
ShopPop charges by the number of individuals you come into contact with. You’ll get a better idea of how much it will cost when you estimate the average showing how many messages you’ll receive. Then go to the pricing page to toggle through pricing options.
Here’s a quick break down of what the very first few pricing tiers look like for its Makers, Services, and Brand names plan and its Ecommerce option:
Creators, Services, and Brands
- fifty people for $0
- 5, 000 people to get $79
- 10, 000 people for $49
- 15, 500 people for $69
- twenty, 000 people just for $89
- 30, 000 people for $109
- 50 individuals for $0
- 100 individuals for $8
- 500 people for $22
- 1, 1000 people for $45
- two, 500 people intended for $119
- 5, 000 people for $179
ShopPop matters each person you connect to as ‘subscribers. ’ Once your consumer interacts with you via a platform like Messenger, they’re automatically activated. If you’re a smaller business that sees strong results by selling through direct messaging, a pricing tier based on the number of people you interact with can be a lot more cost-effective.
ShopPop also boasts clients like Roc Nation, BBC, and Universal. So if you require enterprise-level solutions, you may get in touch with them here to strike a deal that works for you personally.
If you take the time to listen to what real ShopPop customers are saying, the sentiment is generally positive. It’s easy to fall in love with ShopPop’s features because they get things beyond just being able to chat with your customers through its golf widget to answer questions.
While more basic talk apps can be quite cookie-cutter in nature, ShopPop makes sure your clients are met numerous options to help all of them navigate any inquiries they may have. Customers also love that ShopPop is a Fb marketing partner while offering plenty of creative methods to reach out and connect with customers on social media marketing.
Ecommerce store owners and online business creators like the fact that you can count on ShopPop’s customer support any time you have a question or even an issue. It’s helped them find new and more intimate ways to connect with customers and meet them exactly where they’re already hanging out.
Besides being praised for being user-friendly, ShopPop also offers a reputation for being extremely easy to integrate with the rest of your own tech stack by means of Zapier. Online, you’ll often find blended reviews about a large amount of tools, but ShopPop isn’t one of them.
All in all, ShopPop can be a great expense for online businesses looking to level up their product sales and marketing online game. It takes your marketing strategy beyond just being able to message and interact with your customers automatically when they land on your site.
ShopPop makes it a point to equip you using the tools to non-stop go after your market where it’s already hanging out. While it is important to remember to use each tool meticulously so as to not mistreatment its capabilities. ShopPop has taken merely being able to create automated chat features to a totally new level.
The cherry at the top is that its prices structure isn’t really bad either. It’s available for businesses hardly getting their begin and trying to create their first couple of sales. But it also provides if you’re an established brand looking for new ways to market to its customers and remain top of mind. After all, it’s called the All-In-One Talk Marketing App to get a reason.
You can quickly start using ShopPop for free. When you go over the customer limit, it’ll simply ask you for the next tier up. Get started with ShopPop for free here to make a lot more sales and grow your brand’s audience.