Nowadays, Instagram is often someone’s preliminary contact with a brand, and nearly half of its users shop on the system each week. If it’s the entryway for 1 / 2 of your potential product sales, don’t you want your own profile to look clean and inviting?
Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’s Instagram account or peruse your posts. You simply have one chance to make a good first impression — so it’s crucial that you put hard work into your Instagram give food to.
Finding the ideal place to start is tough — where would you find inspiration? Exactly what color scheme in case you use? How do you organize your posts so they resemble a unit?
We know you enjoy learning simply by example, so we’ve compiled the solutions to all of these questions in a list of spectacular Instagram themes. We hope these inspire your own personal feed’s transformation. But beware, these feeds are so desirable, considerably more . hard time choosing just one.
Tools to Create Your Own Instagram Theme
Developing a theme on your own requires a keen eye regarding detail. When you are editing several blogposts a week that follow exactly the same theme, you’ll wish to have a design tool handy to make that will workflow easier. Pre-set filters, color palettes, and graphic components are just a few of the functions these tools use, when you have a sophisticated theme to maintain, a few of these equipment include advanced functions like video modifying and layout previews. Here are our top five favorite tools to use when editing pictures for an Instagram theme.
1 . VSCO
Creators look to VSCO when they want to achieve the most unique picture edits. This app is one of the top-ranked photo editing tools amongst photographers because it includes advanced editing functions without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, make use of one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square associated with content blends seamlessly into the next no matter what format it’s within.
2 . FaceTune2
FaceTune2 is a powerful photo editing application that can be downloaded at the App Store or Google Play. The totally free version of the app includes all the basic editing features such as brightness, lighting, cropping, and filters. The particular pro version offers you more detailed control over retouching and background editing. For video thoughts, use FaceTune Video clip to make detailed changes right from your mobile device — you’ll just need to download the particular app separately for this capability. If you’re beginning to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying.
You know Canva as a user friendly and free choice to create graphics, but it can be a powerful photograph editing tool in order to curate your Instagram theme. For more subjective themes that blend imagery with visual art, you can add styles, textures, and text to your images. Using the photo editor, you can import your picture and adjust the amount, add filters, plus apply unique effects to give each piece of content a look that’s unique to your brand.
4. Adobe Illustrator
Have you ever utilized Adobe Illustrator to make interesting overlays and tints for pictures? You can do the same thing to develop your Instagram style. Traditionally, Adobe Illustrator is the go-to tool to create vectors plus logos, but this particular software has some quite handy features for creating photo filters and styles. Moreover, you can design your artboards within an Instagram-style grid to find out exactly how each image will appear in your give food to.
Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. In case you have the capacity to pull out there all the stops plus tweak every detail, Photoshop will get the job performed. Not only are the modifying, filter, and realignment options virtually limitless, Photoshop is great for batch processing the same edits across several pictures in a matter of seconds. You’ll also optimize your own workflow by using photoshop to edit the particular composition, alter the background, and remove any unwanted components of a picture without switching to a different editing software to add your filter. Along with Photoshop, you have finish control over your theme which means you won’t have to your profile looking exactly like someone else’s.
1 . Changeover
If you are not set on one specific Instagram theme, think about the transition theme. Using this aesthetic, you can experiment with merging colors each couple of images. For example , you could start with a dark theme and include beige accents in every image. From there, gradually expose the next color, in cases like this, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colours you choose which keeps points interesting without straying from a cohesive look and feel.
2 . Black and White
A polished monochrome theme is a good selection to evoke a feeling of sophistication. The lack of color draws you in to the photo’s main subject and suggests a timeless element for your business. @Lisedesmet’s monochrome feed, for instance, concentrates the user’s look on the image’s issue, like the black sneakers or white go up.
3. Bright Shades
If your company’s brand is meant in order to imply playfulness or even fun, there’s most likely no better way than to create a give food to full of bright shades. Bright colors are usually attention-grabbing and lighthearted, which could be well suited for attracting a more youthful audience. @Aww. sam’s feed, for instance, displays someone who doesn’t get herself too significantly.
For an artsier advantage, consider taking a minimalist approach to your feed, like @emwng does. The images are usually inviting and slightly whimsical in their simpleness, and cultivate feelings of serenity plus stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, therefore it can be easier to obtain a true sense from the brand from the feed alone, without clicking on individual posts.
5. One Color
One of the easiest ways to pick a theme for the feed is to choose one color and stick to it — this can help steer your creative path, and looks clean and cohesive from very far. It’s particularly appealing if you choose an aesthetically pleasing and calm color, like the gentle pink used in the most popular hashtag #blackwomeninpink.
six. Two Colors
If you’re interested in creating a highly cohesive give food to but don’t wish to stick to the one-color concept, consider trying 2. Two colors can help your feed look organized and thoroughly clean — plus, in case you choose branded shades, it can help you develop cohesion between your some other social media sites the site itself. I recommend choosing two contrasting shades for a punchy look like the one shown in @Dreaming_outloud’s profile.
Like the one-color idea, it might be useful to choose one color scheme for your feed, like @creativekipi’s use of pastels. Pastels, in particular, usually used for Easter eggs or cupcake adornments, appear childlike and cheerful. Plus, they may captivating and unexpected.
8. One Subject matter
As obvious from @mustdoflorida’s feed (and username), you can actually focus your prey on one singular item or idea — like beach-related objects and activities within Florida. If you’re planning to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one particular theme.
Creating a problem out of your feed will be complicated and requires some planning, yet can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from your feed, rather than individual posts. It’s difficult not to be each impressed and enthralled by the final result, and if you post challenge piece pictures independently, you can evoke serious curiosity from your followers.
10. Unique Angles
Displaying everyday items and activities from unexpected sides is sure to draw focus on your Instagram feed. Similar to the way ranges create a theme, perspectives use direction to create interest. Taking an image of different subjects from similar angles can unite even the many uncommon photos right into a consistent theme.
eleven. Text Only
A picture is worth a thousand words, but the number of pictures is a practical quote worth? Confident Woman Co. pauses the rules of Instagram that say images should have a face in them to get the greatest engagement. Not so with this particular Instagram theme.
The bright colors and highlighted text make this layout pleasing both in the Instagram grid format and as a one-off article on the feed. Actually within this strict text-only theme, there’s still room to break in the monotony with a type-treated font and distinctive background like the last image does in the centre row.
If you’re not a big fan associated with horizontal or straight lines, you might consider using a checkerboard theme. Just like horizontal lines, this theme allows you to alternative content and pictures or colors as seen in @thefemalehustlers’ give food to.
13. Black or even White Borders
While it is a bit jarring to have black or white borders setting out every image, it will be sets your feed apart from everyone else’s. @Beautifulandyummy, for instance, utilizes black borders to draw attention to the girl images, and the finished feed looks both polished and advanced. This theme will likely be more successful if you’re planning to sell fashion products or want to stimulate an edgier feel for your brand.
fourteen. Same Filter
If you prefer uniformity, you’ll probably like this Instagram theme, which concentrates on using the same filter (or set of filters) for every post. From close up, this doesn’t make much difference in your images, but from afar, it definitely makes the feed appear a lot more cohesive. @marianna_hewitt, for instance , is able to make the girl posts of curly hair, drinks, and style seem more processed and professional, simply by using the same filter for all her blogposts.
If your primary goal with Instagram is to showcase your items, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging items in an image a particular way and makes it easier to direct viewers’ attention to a product. As seen in @thedailyedited’s feed, a flatlay style looks fresh and modern.
If it aligns with your brand, classic is a creative and striking aesthetic that looks both arty and laid-back. And, while “vintage” might sound a little bit vague, it’s easy to conjure. Simply get a filter like Sleep or Aden (built into Instagram), or play around with a third-party editing tool to locate a soft, hazy filter that makes your pictures look like they were obtained from an old polaroid camera.
In @girleatworld’s Instagram account, you can count on one thing to remain constant throughout her feed: she’s always holding up food in the girl hand. This type of repetition looks clean and interesting, and as a fans, it means I always identify one of her articles as I’m rolling through my own give food to. Consider how you may evoke similar duplication in your own posts to create a brand image all your own.
18. Mix-and-match Horizontally and Vertical Edges
While this of course requires some planning, the resulting give food to is incredibly eye-catching and unique. Merely use the Preview app and choose two different white borders, Vela and Singular, to alternate between horizontal and vertical edges. The resulting feed will look spaced out there and clean.
When you are a writer or content material creator, you might consider creating an entire give food to of quotes, like @thegoodquote feed, which showcases quotes upon different mediums, which range from paperback books in order to Tweets. Consider inputting your quotes and changing up the colour of the background, or handwriting your quotes and placing them close to interesting objects like flowers or a espresso mug.
20. Darkish Colors
@JackHarding’s nature photos are usually nothing short of magnificent, and he highlights their particular beauty by blocking with a dark overtone. To do this, consider desaturating your content and using filter systems with cooler shades, like greens plus blues, rather than cozy ones. The ensuing feed looks clean, sleek, and professional.
One way to introduce color into the feed? Try making a rainbow by gradually progressing your posts with the colors of the offers a, starting at red and ending at purple (and after that, starting all over again). The resulting feed is stunning.
twenty two. Doodle
A lot of people on Instagram stick to photos and filter systems, so to stand out, you may consider adding sketches or cartoon doodles on top of (or replacing) regular photo articles. This is a good idea if you are an artist or perhaps a web designer and want to pull attention to your artistic abilities — plus, it’s sure to get a smile from your followers, like these adorable paintings shown below by @josie. doodles.
23. Articles Elements
Similar elements in your photos can create an enticing Instagram theme. In this particular example by The Container Store Custom Closets, the theme uses shelves or clothing in each picture to visually take the feed together. Instead of each photo appearing as a separate space, they all combine to produce a smooth layout that displays The Pot Store’s products in a manner that feels natural towards the viewer.
24. Structural Lines
Something about this Instagram feed feels different, doesn’t it? Apart from the content focusing on skyscrapers, the lines from the buildings in each image turn this particular layout into a distinctive theme. If your brand name isn’t in the business of building skyscrapers, you can still implement a theme such as this by looking for directly or curved ranges in the photos your capture. The key to crisp lines from the subjects in your photos is to snap all of them in great illumination and find symmetry within the image wherever possible.
25. Horizontally Lines
In case your brand does properly with aligning photography with content, you may consider organizing you in a thoughtful way — for instance, generating either horizontal or vertical lines, together with your rows alternating between colors, text, or maybe subject distance. @mariahb. makeup employs this tactic, and her feed looks clean and intriguing as a result.
How to Create an Instagram Theme
1 . Choose a consistent color palette.
One major factor associated with any Instagram style is consistency. For example, you wouldn’t want to regularly change your concept from black-and-white to rainbow — this could confuse your followers and damage your own brand image. Naturally , a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram.
For this reason, you’ll need to choose a color palette to adhere to when making an Instagram concept. Perhaps you choose to use brand colors. HubSpot’s Instagram, for instance, primarily uses blues, oranges, plus teal, three shades prominently displayed upon HubSpot’s website and products.
Alternatively, maybe you choose one from the themes listed above, like black-and-white. Whatever the case, to produce an Instagram style, it’s critical you stick to a few colors throughout all of your articles.
2 . Make use of the same filter for every post, or modify each post similarly.
As observed above, consistency is a critical element in any Instagram theme, therefore you’ll want to find your preferred one or two filters and use them for each of your posts. You can use Instagram’s built-in filters, or even try an modifying app like VSCO or Snapseed. Alternatively, if you’re going for a minimalist look, you might ignore filters entirely and simply use a few editing features, like contrast and exposure.
Whatever you choose, although, you’ll want to continue to edit each of your posts much like create a cohesive feed.
3. Work with a visual feed advisor to plan content far in advance.
It’s vital that you plan your Instagram posts ahead of time for a few various reasons, including making sure you post a good variety of content which you post it during a good time of day.
Additionally , when making an Instagram concept, you’ll need to plan articles in advance to figure out the way they fit together — such as puzzle pieces, your individual pieces of content have to reinforce your theme as a whole. To program posts far in advance and visualize the way they reinforce your style, you’ll want to use a visible Instagram planner like Later or Planoly. Best of all, you can use these apps to examine your feed and ensure your theme can be looking the way you need it to look before you push “Publish” on any posts.
four. Don’t lock your self into a theme on the phone to enjoy for the long haul.
In middle school, I often enjoyed to change my “look” — one day I actually aimed for preppy, and the next I actually chose a more athletic look. Of course , when i got older, We began to understand what style I could stick with in the future and started buying clothes that match my authentic style so I wasn’t constantly purchasing new clothes and getting sick of them a few weeks later.
Similarly, you don’t want to choose an Instagram theme you can’t experience for a long time. Your Instagram theme should be an accurate reflection of your brand name, and if it isn’t, this probably won’t last. Just because rainbow colors audio interesting at the get-go doesn’t mean may good fit for your company’s social media visual as a whole.
When in doubt, choose a more standard theme that provides you the opportunity to get innovative and experiment without having straying too far off-theme.
How to Use an Instagram Theme on your own Profile
1 ) Choose what pictures you want to post prior to choosing your style.
When you start an Instagram theme, there are several options to choose from. Filter systems, colors, styles, angles — the choices are usually endless. But it’s important to keep in mind that this stuff won’t make your theme stand out. The information is still the celebrity of the show. If the images aren’t well balanced on the feed, your theme will look like a photograph dump that happens to get the same filter on it.
To curate the perfect Instagram theme, choose what pictures you plan to post just before choosing a theme. We highly recommend laying these types of photos out in the nine-square grid as well so you can see how the photos blend together.
2 . Don’t forget the captions.
Sure, no one will probably see the captions of your Instagram photos when they’re looking at your own theme in the grid-view, but they will see them when you post every photo individually. You will see times when an image a person post may be associated with something abstract, like the corner of a creating, an empty suitcase, or perhaps a pair of sunglasses. On their own, these things might not be therefore interesting, but a thoughtful caption that will ties the image to your overall theme will help keep your followers engaged when they might or else check out and keep scrolling past your user profile.
If you’re aquiring a bit of writer’s block, check out these 201 Instagram captions for each type of post.
3. Switch the theme with colour blocks.
Earlier, we talked about selecting a theme that you can invest in for the long haul. But there is an exception to that principle — color changes. Some of the best themes are not based on a specific colour at all. Rather than using the same color palette throughout the Instagram feed, you could have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues.
A Cohesive Instagram Theme At Your Fingertips
Instagram marketing is more than numbers. As the most visual social networking platform today, that which you post and how this looks directly impacts engagement, followers, and how your brand shows up online. A cohesive Instagram theme may help your brand convey a value task, promote a product, or even execute a campaign. Shades and filters make beautiful themes, yet there are several additional ways to stop your fans mid-scroll with a fun, unified aesthetic.
Editor’s notice: This post was originally published in Aug 2018 and has already been updated for comprehensiveness.