You know if you’re a marketer when you are sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why cannot I drive traffic to my website such as this? ”
If you’ve struggled with generating traffic to your website, you aren’t alone. According to 2020 research done simply by Content Marketing Institute, 63% of content material professionals are questioned with finding enough staff skilled in content strategy that is one of the top motorists of website traffic.
Between writing a new blog post, posting upon social media, and strategizing for a new e-mail campaign, it’s hard to look back and observe what’s driving traffic to your site and what isn’t.
The list beneath will help you increase the visitors your website, generate more leads, and enhance ROI.
1 . Content Creation
Inbound marketing targets attracting the right individuals to your company. One of the best methods to do this is by creating content via blogging.
To come up with content that will get the right visitors to your site, you must first be familiar with buyer persona you are targeting. Once you know your own audience, you can produce content that will naturally attract them to your site.
But how can you write a good post that will draw in the proper audience? Follow these five steps:
- Identify your own buyer persona: Find out more about your target market. Understand everything from job title in order to pain points.
- Conduct SEARCH ENGINE OPTIMIZATION research: Learn what your own audience is looking for on search engines so that you can provide the best articles.
- Compose a draft: Begin by creating a post that answers your audience’s questions. Use fascinating angles to make your own post stand out.
- Publish: Publish your post on your blog site. Use SEO tools in order to optimize your content.
- Promote: Promote your blog posting on social media plus email newsletters to create traffic. The more visitors your post creates, the higher it will rank in search engines.
Pro Tip: You can learn more about how to implement a blogging technique here.
2 . Topic Expertise
Ranking higher online will increase the organic traffic to your site. With HubSpot, we do that by using the pillar/ topic cluster model. Search engines favors sites which are known to be topic specialists on the subject matter most are writing about.
To be seen as an professional, you can create a pillar page, which is essentially a longer blog post that broadly covers just about all aspects of a topic. After that, you write “cluster content, ” or even supporting blog posts, targeting long tail key phrases that show you have covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines
Christina Perricone, a mature blog manager here at HubSpot, says, “The pillar cluster design organizes content on your site around a solitary topic and search term through internal linking. This organization helps search engines easily get and categorize all of the content that you have on the particular topic, thereby making it easier that you should rank for that search term. When the model is done right, it also helps visitors navigate your web site and move through related pages, boosting visitors for all of the web pages in your topic cluster. ”
several. Organic Social Media
Organic social media is just not a new strategy, yet it’s still something marketers should pay attention to. Besides posting on social media platforms, you can even use Instagram Stories (hello, swipe up feature! ), reside video, IGTV, or even Facebook Messenger. The key with organic social media is to be an early adopter of new features.
For instance, Facebook launched an automated lead generation feature on Messenger, allowing businesses to make an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature intended for sending traffic to your website.
It’s also important to have a diverse social media technique and use the correct social media platforms — not just Facebook, Instagram, and Twitter. Systems like YouTube or Pinterest can create a lot of traffic to your web site.
Henry Franco, a brand marketing connect at HubSpot, recommends two things regarding organic social media. “First, don’t spam your own audience — this costs a user nothing to scroll past your post, and if you don’t offer all of them any value, which exactly what they’ll perform. Know your market, and craft content that speaks directly to them, ” Franco says.
“Second, stay active along with community management. People love when brands like and answer them — ıt is going to humanize your business, and keep people coming back to get more content. ”
Pro Tip: Check out our social media marketing guide to learn more.
4. Website Analysis
Let’s take a do a little reverse executive of our thought process. Before you decide to drive traffic to your website, it’s important to learn about your audience. To do this, analyze your website using systems, such as Crazy Egg cell, to see where most likely losing and getting visitors. With this information at your disposal, you can develop the right content to drive the right traffic to your site.
We know that clients are more likely to buy from agencies with excellent person to person, but how do you make great word of mouth? Very first, delight your customers. Second, work with influencers.
Influencer marketing isn’t a passing fad. In fact , it’s a budget-friendly choice to drive traffic to your website. When influencers write-up discount codes, links, testimonials, or giveaways, you might be tapping into their target audience to drive traffic to your website.
6. Email List Constructing
Using your current readers and clients is a great way to generate traffic to your website. If you post a new weblog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is useful for traffic goals, conversions, and leads.
To get started with this particular, build an email list or grow your present list. Below are a few strategies you can use:
- Content offers: Publish content material that requires visitors to reveal their email address to gain access to it. Include CTAs for content provides on your website.
- Easy-access publication sign-up: Include sign-up types on your website, out of your homepage to your regarding page. If a customer had a delightful experience on your site, they could want to sign up for a newsletter.
Make use of HubSpot’s free forms tool to very easily add a form for your site and start increasing your email checklist.
- Social media: Advertising your email e-zine on social media, whether through a post or contest/giveaway, is a great way to convert your current fans into subscribers.
Pro Tip: Learn to build an email listing from scratch here or grow your email list here.
7. Community Engagement
The more brand recognition you have, the more traffic you will drive to your website. One way to achieve brand recognition is to be energetic and engaged within the market. You can put into action an engagement strategy today by taking part in Facebook group discussions in your industry, responding to questions on public forum websites, plus interacting with your supporters on social media.
One of my favorite brand names on social media is certainly Taco Bell. Taco Bell delights its customers on social networking just about every day. Visit a couple of examples from the company’s Twitter beneath.
In the example above, Taco Bell uses a simple tweet from a customer to engage with them and build community organically.
Just remember to become helpful and human. No one likes spammy links or self-serving rhetoric when they may asking a quick question online.
6. On-Page SEO
On-page SEO can assist your website rank higher in search engines and bring in more traffic. A few on-page SEO elements include the bpage name, header, meta explanation, image alt-text, as well as the URL (plus more). Showing up in search engines will generate a lot more traffic for your site.
Pro suggestion: To get started with on-page SEO, check out the ultimate guide to on-page SEO.
nine. Quality Backlinks
In order to drive visitors your site, you need to position high in search engines. In order to rank higher in search motors, you need to be an power in your industry. A good way to do that, besides the topic/cluster model described over, is by obtaining quality backlinks. When websites with higher authority link to your site, that gives you a lot more credibility.
Irina Nica, senior content strategist at HubSpot says, “There are two main ways in which high-quality backlinks can help drive more visitors a website: boosting position and driving recommendation traffic. On the one hand, backlinks are one of the most important position factors for every major search engine out there. Simply by constantly earning high-quality backlinks from appropriate websites, you’ll transform your rankings in SERP and, as a result, get a lift in your natural traffic. ”
Nica adds, “On the other hand, inbound links can also drive a substantial amount of referral traffic. That is something to be expected if you get stated on a popular news website. You can also discover referral traffic arriving through if you’re pointed out (and linked to) in an article which is already ranking well for high research volume keywords and is getting a constant movement of traffic.
Pro Tip: Would like to learn how to earn back links? Find out more here.
10. Video Advertising
It’s time to add video advertising to your content strategy because the audience is seeking video content. Statista reports that 77% of internet users ages 15 – thirty-five are using YouTube to eat video content.
You can create movies for Instagram or even Facebook Stories, live videos, IGTV, Facebook Watch, news give food to videos, YouTube, and so forth Want to get started these days? Learn everything you need to know in our ultimate explained video marketing.
11. Content Repurposing
Need happy to drive traffic to your blog but struggling to generate ideas? I get it. A great way to overcome this particular hurdle is to repurpose old content. Take a well-performing blog post plus repurpose that in to a video. Or for those who have a podcast that will did really well, write up a blog post on that topic. Using content that has currently performed well can continue to drive visitors your site.
twelve. SEO Tools
To operate a vehicle traffic to your website, you need to be a student of SEO. Learning Tools such as Google Analytics, Ahrefs, and SEMrush will help you develop a strategy to generate traffic to your site.
These tools will help you learn and evaluate what’s working on your internet site and what isn’t. In addition, these help you come up with ideas for content material that has the potential to create high traffic. Take a look at our roundup of the greatest SEO tools to monitor your website.
13. Traditional Optimization
Historical optimization is the procedure we use at HubSpot to up-date old blog content material and generate more traffic and potential clients. If you’re anything such as us, a majority of your monthly blog sights and leads come from older posts.
Pamela Vaughan, a principal marketing supervisor on HubSpot’s Internet Strategy team, a. k. a. the one who introduced us to the concept of historical optimization, has written about this particular extensively.
The lady says, “Historical optimization is a tactic best-suited for a blog which has been around for several years because you need to 1) be generating a significant quantity of organic search traffic, 2) have built up a vital mass of blog subscribers and social media marketing followers, and 3) have a sizable repository of old content at your disposal. ”
Vaughan adds, “Historical optimization should be a piece of your overall blogging technique — not the whole strategy. ”
Pro Tip: Adhere to her step-by-step procedure for historical optimization.
14. Voice Search Optimization
Remember in “The Little Mermaid” whenever Ariel wanted to proceed where the people were? That same principle pertains to digital marketing. In order to drive traffic to your website, it’s important to show up where people are searching.
Voice search is an increasingly important area in which to position. In fact , according to eMarketer, voice searches will have increased 9. 7% by the end of 2021. That’s why optimizing your articles for voice lookup is essential.
Below are a few tips to get started:
- Research long tail keywords: When people use voice search, they speak in full sentences instead of short phrases. In order to optimize for voice search, start researching longer-tail keywords.
- Write answer-focused articles: The content you write should answer your own audience’s questions.
- Optimize for thoughts: Smart speakers like Alexa and Google Home look for short, concise answers. Composing quick summaries inside your posts makes it easier for search engines plus smart speakers to find the answer they need.
15. Local SEO
If your business is a brick-and-mortar shop, local SEO is an important factor to consider. Our colleague, Kelsey Smith, wrote about it within this blog. She says, “To gather information for local search, search engines rely on indicators such as local content, social profile pages, links, and details to provide the most relevant local results to the consumer. ”
For instance , when someone forms in “best spirit food restaurant” on Google, the results are produced by the user’s location. Tools such as Search engines My Business and Moz Local help businesses manage their directory listings plus citations so they show up in local lookups. Here’s a cafe that shows up for your search in Memphis, TN.
To position for local search:
- Ensure your own name, address, and phone number (NAP) will be consistent on your Search engines My Business plus social media pages.
- Use a directory management tool to monitor directories like Yelp, Foursquare, Best of the Web, etc .
- Research and use location-based keyphrases on sites like Search engines Trends, which analyzes popular search terms throughout various regions.
16. QR Unique codes
If there are one thing that provides technology and the real life together better than any tool, I’d wager my bottom dollar it’s the QR code. This fascinating image of pixels may drive traffic to your website from just about anywhere having a flat surface. And they’re not just for restaurants trying to operate properly during the Covid-19 outbreak — marketers adore them because they drive traffic — trackable traffic.
The primary catch with QR codes is that you need to give the user a reason to scan all of them, so you can’t place them haphazardly. That shouldn’t be as well difficult though, think of it as creating a real-life CTA button. If you ensure it is enticing and available enough, people will certainly scan it, and you’ll get to assess the success of that QR code’s placement in real-time. That’s something you’d spend weeks figuring out in a digital-only traffic campaign.
17. A/B Tests
Besides traveling traffic to your website, you understand you’re a marketer when your motto is definitely, “Test, test, and test again. inch
A/B tests is a split test in order to you determine what version of a campaign performs best. These exams can give you key information regarding your audience so that you can create tailored articles and offers that generate traffic to your site. There are a great number of tools you can use to get started. Check out our roundup of the best A/B testing tools.
18. Internal Linking
When a visitor comes to your blog, your goal is to get them to continue reading on other web pages of your website. That’s why internal links — links to other webpages on your site — are very important. When visitors continue to some other pages of your site they’re more likely to transform and become a brand fanatics.
For example , you are able to create an internal connecting structure using the pillar/cluster model described over. Pillar and bunch pages link back and forth, which boosts your own site’s credibility on search engines, while furthermore increasing the likelihood of a conversion.
nineteen. Technical SEO
Technical SEO concentrates on the backend of your website to see how the pages are officially set up and organized. Factors include elements like page speed, crawling, indexing, and much more. Matthew Howells-Barby, HubSpot’s director of acquire, has written about technical SEO in this weblog.
In it, he says, “Don’t underestimate the strength of technical SEARCH ENGINE OPTIMIZATION changes. [Technical SEO] resulted in us growing our organic traffic by more than 50% in just 30 days. ”
To get started with your technical SEO, use some of the tips from Howells-Barby’s write-up, including:
- Fix broken links plus redirects.
- Make an XML sitemap for your subdomains.
- Set up language meta tags.
- Add custom made H1 and introductions to topic webpages.
20. Community Building
Creating a community of brand name enthusiasts is a great method to continuously drive traffic to your website. You can develop a Facebook group, Tweets chat, LinkedIn Team, or Quora Space specifically for your supporters and others in your industry where you create worth, while also backlinking back to your site.
A great example of community building comes from career coaching business CultiVitae. They have a closed Facebook group where Emily, the originator, answers questions and offers networking opportunities.
With over 10. 3k members in this group, CultiVitae creates value for the followers, while also promoting its product.
These kinds of communities keep you best of mind in your customer’s eyes. In addition, it’s a great way to interact with your followers and learn more about your target audience as they evolve over time.
guide magnets, are a way to use content to generate traffic to your site and generate leads. Content material offers vary based on what stage of the buyer’s journey your own customer is in, but can include webinars, instructions, reports, trials, demos, checklists, and more.
Pro Tip: You can learn about different types of content material offers here as well as how to create content for each stage in the potential buyer’s journey here.
22. Media Coverage and Public Relations
Earned media protection is a great way to drive brand awareness for your company and visitors your website. If your marketing and public relations teams interact, you can generate traffic to your site and create excellent person to person.
Ellie Flanagan, a senior business communications manager from HubSpot, says, “Although most outlets nowadays try to stay away from which includes backlinks in their tales (it’s usually against their editorial guidelines), that doesn’t mean that a great story won’t generate folks back to your blog.
Media protection provides great third-party validation for your firm. Stories about new products or services, your company culture, or even sector thought leadership may all be great drivers for a viewer who maybe we hadn’t heard of your company just before and wants to learn more. ”
23. Social Share Control keys
Social share buttons are links that make it easy for your readers to share your articles on social media. When your readers become marketers of your content, your traffic will increase. Here’s a quick cheat linen on creating interpersonal share buttons.
Once you’ve created your own social share control keys, how do you get individuals to share your content? Here are a few tips to get started:
- Ask people to reveal on social media.
- Create strong articles.
- Include quotable content.
- Add multimedia such as pictures, videos, infographics, and so forth
24. CTR Optimization
Once your content is published and you begin ranking on search engines, make certain people are clicking through to read your posts. Your own click-through rate (CTR) measures who clicked on on your post plus read it contrary to the number of people who viewed the link to your blog post (e. g., the particular landing page, email, or advertisement) in total.
A great tool to measure your organic CTR is Google Search Console. To get more individuals to click through plus drive traffic to your internet site, it’s important to write persuasive and apt meta descriptions and game titles. To write quality meta tags that are click-worthy, make sure that your titles are brief and snappy, as well as your description leaves website visitors wanting more. This particular ties into on-page SEO, described above.
25. School and Knowledge Bottom Posts
A single form of content that can drive traffic to your site is educational content material. If you create classes, certifications, or educational posts that are helpful to your audience, you will most probably see an increase in visitors.
For example , HubSpot uses HubSpot School to generate content which is helpful to our target audience. We provide videos, qualification courses, and understanding base articles to answer questions. Observe an example of a knowledge foundation article below.
26. Social News Sites
Have you heard of Reddit and Quora? They are social news websites and they’re great for driving traffic to blog articles. By nature, these types of platforms are similar to social media because they foster asynchronous connections between customers. The difference is that these kinds of sites engage individuals around a question or topic, and external content can be discussed to help explain the users’ points associated with view.
Yet another way external sites take advantage of increased traffic through social news sites is when they are shared in well-known channels. You can share your website’s content on these sites yourself if you’re just starting out, but do so carefully. The same as on traditional interpersonal sites, too much self-promotion is frowned on in the Reddit plus Quora communities. You will fare best when you share your content in context of the topic and when it’s the very best information to answer the user’s query.
1 ) Paid Advertising
You are able to drive traffic to your website quickly with paid advertising. With search engines, you are able to run pay-per-click or even retargeting ads. With social media you can run display ads or even sponsored posts. Your strategy will most likely include a combination of different types of advertising like social media, display, and search advertisements. In fact , according to the 2020 CMO Survey, firms expect social investing to rise by 62% over five years.
Pro Tip: Getting started with paid advertising can be a easy process — learn more about it here.
2 . Contests plus Giveaways
A great way to drive traffic to your site is through contests and giveaways. This can give you a quick increase, while also satisfying your followers. You can host giveaways on social media, through your email list, or each.
Implementing a technique like this can be simple. Just follow these six steps:
- Decide what system on which to web host your giveaway. (You can use multiple. )
- Choose a reward. (Free tickets, low cost, etc … )
- Select the criteria. (Website comments, email sign up, etc . )
- Create the ad duplicate.
- Create the graphics.
- Write-up and promote the particular contest or free items.
3. Visitor Posting
In this same vein, writing guest posts can generate traffic to your site. Guest posting displays you’re active inside your community, while also linking to your website — more on generating inbound links below.
In order to implement a guest posting strategy, you need to find a site that would be a good fit for your company, draft a post, and then write a pitch. Caroline Forsey, senior content strategist on the Blog group, says, “I’m continually particularly intrigued with a guest pitch if this shows me the particular writer has done their research ahead of time.
For instance, I’d spend much closer attention to a pitch if it tells me how this piece could appeal to my readers. In addition , I’m impressed every time a writer can recognize gaps in our content and how their item will fill these gaps, rather than competing with existing content. ”
As an example, here’s what HubSpot looks for in guest posts to the Advertising Blog.
four. Thought Leadership
According to Edelman’s and LinkedIn’s 2020 study, more than half of choice makers spend an hour or more reading thought leadership content every week. It’s clear that people have an interest in this topic, so why not dedicate associated with your calendar into it?
Just about every sector has several well-respected people with words associated with wisdom to share. Even if they come from a very different background than what your company specializes in, important thought leaders have got transferable knowledge that could be helpful for your visitors.
When choosing the thought leader, probably the most well-known person is not your only choice. Instead, look for excellent storytellers. The HubSpot Blog Team suggests keeping your eyes peeled for up-and-coming experts as well as people who thrive in much less hyper-digital industries such as agriculture, food and beverage, and humanitarian work like Sippie Siphiwe Mungaraza does on Mealtime Limited.
Website Traffic Is Waiting For You
Driving traffic is really a never-ending task, yet it’s also a job that yields results long after you get started. There are so many paths the future customers can take to reach your website, all you have to do is find the one that works best for your company. Try one of these methods in your next quarter’s demand generation strategy to see a significant visitors boost.
Editor’s note: This post was originally published in October 2019 and has been up-to-date for comprehensiveness.