How to begin a Jewelry Company

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If you’re reading this, maybe you are a fan of jewelry, or at least you know that there is some money to be made in the particular jewelry business.  

Though the forex market is quite saturated, in case you get your business setup correctly, there is opportunity for you to succeed in this particular industry.  

Just know that you happen to be up against some big brands that bring with them customer commitment, big ad costs, social media followers, and much more. Thus, it can be difficult for small jewellery businesses to break in to the big market.  

However , simply by finding your niche market and focusing on that, you have better likelihood of doing well.  

In addition to that, global on the internet jewelry sales carry on growing. A 2020 accessories report showed the watches and jewellery segment of the components market is likely to increase by 6. 3% by 2025. This is excellent news for those looking to break into the jewelry marketplace.  

Therefore , while you are entering the challenging industry, you might find that with hard work comes great success, and hopefully some fun along the way.

The Easy Parts of Starting a Jewelry Company

Starting a jewelry business doesn’t have to be all tension. In fact , there are parts of getting this type of company up and running that can be simple to get through.  

Here are some of the easier things you’ll have to complete for your jewelry company.  

Decide What Type of Jewelry to Sell

When you ask somebody what comes to mind whenever they hear the word “jewelry, ” you will get all kinds of answers. Some will think of homemade jewellery. Others will think about costume jewelry. Yet others still will think of high-end pieces.  

So , you need to find your niche market and decide what sort of jewelry you want to market. This is one of the first measures in the process.  

Here are a few different types of jewelry you might consider marketing:

Outfit jewelry. This type of jewelry can also be known as fashion jewelry and is the type of jewelry people often use every day. It doesn’t have to be gaudy (even though the term “costume” suggests it). It could be your favorite bright-colored band you wear to work. Or it can be excessive jewelry you put on to a costume party.  

Costume jewelry is typically made of away cheaper materials like beads, wire, plastic-type, synthetic gems, and much more. Costume jewelry are at a much lower price stage than other types of jewelry. You can expect these pieces to be under $100.  

They are made for the everyday customer and can be mass-produced. Outfit jewelry pieces are certainly not one of a kind.  

Handmade jewellery. This jewelry category is continuing to grow massively in the last few years, particularly over the last season, as many people have already been looking to pick up new hobbies with all the time spent at home.  

Online marketplaces such as Etsy are a haven for handmade jewelry. Whenever individuals need unique items, they typically head to websites like Etsy to find them. The reason people love Etsy so much is that you are supporting small businesses. Each vendor has their own store, and you won’t find major brands on here.  

Also, there is something for everyone upon Etsy. The options really feel unlimited and can even become overwhelming at times. Often sellers on Etsy will offer pre-made pieces as well as the option for people to order custom items, which is highly desired.  

The cost points on Etsy range greatly through low-priced to very costly, as sellers arranged their own prices on their work.  

If you are interested in using Etsy to sell your jewelry, we will get into more detail about this below. And if you would rather opt for working your own website to market your product, we will discuss that choice below as well, and how you can use Wix to do it.

Superb. This category is the crème dela crème of jewelry. Fine jewelry is constructed of precious metal and gem stones such as gold, gold, platinum, diamonds, rubies, and more.  

These pieces are usually high-quality and typically not meant for everyday wear but rather to get special occasions. Additionally , fine jewelry has the highest degree of craftsmanship and usually is not mass-produced.  

This type of jewelry consists of investment items such as engagement plus wedding rings intended to last a very long time.

The Difficult Areas of Starting a Jewelry Business

Having a jewelry business sounds like fun, especially if you are a big fan of jewelry yourself.  

However , starting your own business associated with any kind comes with a few challenges, and the jewellery business is no exception.  

2 of the things you may struggle with as you start building your jewelry business are creating a business plan and building a marketing strategy.

Business Plan

Whilst much of your jewellery business will be creative and inspiring, you can not get to the fun parts until you care for the heart of your company: the business plan.  

Regardless of whether a person opt to self-fund or even try to find investors to finance your jewelry company, you need a business strategy in place. This allows you to definitely calculate how many products and supplies you need, the cost of production, and how you can become profitable.  

For help on how to write your own business plan, have a look at our beginner’s information here or try using software to assist along with templates to create a high quality business plan. We have tested and reviewed business plan software program to find the top six options at numerous prices.

In the event that writing a business strategy is something you really feel you cannot possibly deal with on your own, consider bringing in a professional to help you put this plan together. This can be a step you cannot skip.

Marketing Strategy

You have the ideas for your jewelry business and your business plan in place. Now you need to ensure you might have customers so the company is successful.  

You get customers to purchase your product by making a marketing strategy.  

To do this, you want to research and gather information from competitors where you can develop a strategy covering multiple channels.  

You should focus your marketing attempts on the following locations:

Social media marketing. You can use your social media channels to talk about what units your brand aside, and post user-generated content to share photos and videos of real clients loving your jewelry. This also presents an opportunity to show how customers can style your jewelry and visualize themselves wearing this.  

Email marketing. Though many people think email marketing is obsolete, it still reigns as one of the best ways to enhance customer retention and keep your brand at the forefront of peoples’ minds. The key to email marketing is seeking the sweet spot associated with sending enough email messages, but not too many.  

SEO. This can be a free way to obtain traffic to your website. An excellent SEO strategy implemented into your products, blogs, social media, and more will help you show up at the top of search engine results and drive more traffic to your website.  

Paid for advertising. Areas like Google, Instagram, and Facebook are the top choices to operate ad campaigns, as that is where the many traffic comes from. Though ads are not inexpensive, they are proven to help grow businesses. Nevertheless , that is only the situation if you spend a lot of time optimizing your audience to ensure that your advertisements are going to the right individuals.

For more assets, here is a guide to the top 10 tactics designed for marketing on a budget, a deep dive directly into content marketing to operate a vehicle sales, and a beginner’s guide to general online marketing.

Step 1 : Choose your niche

Before diving into your business, you need to decide on a niche.  

Who is your audience? You want to be sure to pick one that is viable, and that isn’t too overdone.

Understand your ideal customer

Create profiles for your ideal customer to be able to build your business following that. How old are they? What do they do for a living? Where do they live? What is their income? Simply by defining who your customer is, you will be more in-tune along with how to attract them and give them what they want or even solve their pain points.

2: Study the competition

When it comes to the jewellery industry, there is a lots of competition. Some companies have been in it for years (like Tiffany & Co. ) and have their work perfected. Others are newer to the market and figuring things out as they go.  

Take your time to research competitors who are selling the same type of jewelry and so are looking to attract the same customer as you.  

Find their price point, what their particular social media channels seem like, read customer evaluations, and more to see what you are competing with.  

Using this information, you can build what will make your brand stand out and how your jewelry business is different from others in the market.

Step three: Choose a business name

This step is more important than individuals often give it credit for. Your business name needs to be unique enough so that people may remember it, however, you also need to make it easy for individuals to know what you’re promoting.  

Your company name also needs to match your niche along with your business purpose and goals.


Once you’ve chosen a business name, you’ll want to brand your entity with the US Trademark Workplace. You’ll start by ensuring that someone hasn’t currently trademarked a business using the same name. When you go through trademark sign up, you’ll then be able to buya domain, build a website, and advertise your business.

Step 4: Build your website

When it comes to to offering your jewelry, you do have a few options.


A few jewelry businesses choose to run all of their product sales through Etsy. This really is one of the hottest areas on the internet to buy jewelry, but it tends to be handmade and/or specialty jewellery. Etsy jewelry is likely not to be mass-produced, though you can do that here if you want.  

Selling via Etsy gives you access to a number of tools, including:  

  • The particular Etsy app. This enables you to run your business on the go. Here you can manage orders, edit your product listings, message buyers, and more.
  • Delivery savings. You can buy plus print discounted postage from your Etsy accounts.
  • Produce your own website. If you don’t want to create a website with your domain plus hosting, you can do this via Etsy instead.
  • Marketing and advertising tools. These will help you grow your following plus attract more clients to your website.  

The prices for selling through Etsy is fairly straight-forward:  

  • There is a $0. 20 listing fee for every item. Items are active for four months or until they sell.
  • For each item marketed, there is a 5% transaction fee and a 3% + $0. twenty five payment processing fee.
  • When an item is sold via an Etsy Offsite Ad, you pay out a 15% charge.

Ecommerce Website Builder

If you’d rather have more control over what you put on your website and exactly how you run it, then you may want to opt to build your own website.

There are several great ecommerce website contractors, but our favorite pertaining to something like a jewellery business is Wix.

With the help of this contractor, you will have your website up in just a few minutes. It is a significant benefit, as there are many other parts of the jewelry business that you need to focus on.  

If you have little to no experience in building an e-commerce site, Wix is perfect for you. It easily simplifies the process so that you do not have to stress about complications.  

Some of the great features you’ll get with Wix include:  

  • SEO-friendly
  • Fully customizable
  • Drag-and-drop builder
  • Free domain for just one year
  • Unlimited bandwidth
  • $300 in advertising vouchers
  • Visitor analytics
  • Payments are 100% commission-free
  • 500+ templates to choose from 

Wix offers regular site plans starting on $14 per month. Yet you’ll need an ecommerce plan if you want to accept online payments.

The Business & Ecommerce Plans just for Wix are the following:  

Wix also provides complete solutions for the brand with their Enterprise options that from $500 per month.

Step 5: Design your product line

Now things actually start to get fun while you get to bring your creativity into your jewellery business. With the technical stuff out of the way, you can focus on what products you want to offer.  

Look at the latest trends and other jewelry designers (be sure never to copy anyone’s designs) for motivation and get creative! You are able to design and sell any jewelry pieces you desire, and there is an viewers for everything.

Make sure to wear your designs and get opinions from people to constantly refine your items. Once you decide on the very first pieces you want to market, you’ll start creating pieces in larger quantities.

Stage 6: Choose your manufacturer

If you are handmaking the jewelry for your business, this task won’t apply to a person. You will simply always design and create pieces to sell on your site. Make sure to take pictures in good illumination and from multiple angles for your item images.

Or else making the jewelry yourself, you’ll have to begin researching feasible manufacturers to see where you want your jewellery produced. You may go for something local or choose to go overseas to have it carried out.

Research possible manufacturers in depth and discuss your specific needs with each one you’re considering. Get almost everything in writing and indication a contract before ever paying anything.

Step 7: Start selling!

The last step in the process is to start selling your jewelry!

Your marketing strategy will help you in this phase, as well as sharing with friends and family that your business is up and running.    

Pay attention to your customer opinions and continue creating new pieces to sell.

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