Men and women are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go on-line.
In fact , 51% of home queries start on the internet. Individuals search Zillow, Flats. com, Redfin, and local real estate websites.
Additionally , people also turn to the internet when they want to value their home or find out more about the real estate market.
All this to say that when it’s time to generate leads in the real estate industry, publishing online and creating a landing page is the first action.
In this post, we will discuss how to create a landing page for real estate and review test real estate landing webpages to inspire your own.
1 . Select the type of landing page you will need.
Before you can begin, it’s important to understand the various kinds of real estate landing webpages.
The three major types include:
- Home value: This kind of landing page lets customers type in their tackle and get a quick concept of how much their home may be worth.
- Buying/selling websites: These websites are exactly where buyers and sellers go to place listings online, including Zillow or Redfin.
- Free articles: This landing page is usually focused toward those who want to start working in the real estate industry or are in the beginning stages of buying/selling. You can place free content on a landing page to get leads to download the offer so when the time comes to buy or sell, they think of you.
Depending on the type of landing page you need, the process and design will be a small different.
second . Use a simple guide capture form plus search function.
When creating a landing page for real estate, the particular goal is to obtain leads through a business lead capture form asking for information (whether it be a name, e-mail, or phone number). The first step to carrying this out is to have basic search functionality that is front and center in your design for property buying/selling or home valuation.
Should you be creating a landing page free of charge content, you won’t require a search function, however, you will need a business lead capture form that is simple and easy to use (this should also be a huge part of your design that is easy to see).
The simpleness of the search function or lead catch form will make your call to action (CTA) stand out and get people looking through your site.
With Zillow, the home page has a basic search function therefore homebuyers can search for houses in a specific area. This will keep the site clean and this gets straight to the point — no interruptions.
3. Always focus on curb appeal.
Everyone knows that curb appeal is important with regards to buying or selling a home. The same holds true for your squeeze page. Use clear, crisp imagery that motivates home buyers to imagine their new existence in the house you’re promoting. When this happens, buyers may convert.
The particular visual design of your landing page is much more important than most landing pages. When people don’t like the look of the landing page, they might not even like the home because they can’t discover past the poor website design.
4. Write honest copy.
The copy a person write for each house should be honest. It’s good to include detailed information and use descriptive adjectives that will color a picture for prospective buyers. But don’t embellish.
Men and women start visiting your home they’ll see exactly what is true and what isn’t really. If you aren’t becoming honest in your duplicate, then people is not going to want to work with a person because they can’t trust you. You should use short copy that’s punchy and to the point.
Buying or selling a home is really a major financial and life decision. Trust is of the utmost importance between you and your potential leads.
5. Include testimonials.
Although most real estate efforts begin online, most people hire real estate agents through referrals. In fact , 42% of retailers who use realtors find these agents through referrals plus 82% of all real estate transactions come from referrals. This means that customer testimonies and reviews are very important. On your squeeze page, include testimonials therefore visitors know they could trust you.
It’s a particularly good idea to place testimonials near your CTA, therefore it motivates people to click on your form.
You can also place badges or awards in your landing pages in order to instill a sense of professionalism and credibility.
6. Highlight the advantages of your offer.
Depending on the type of squeeze page, you might need to emphasize the benefit of your content offer. For example , if you have a property valuation calculator, it’s important to write copy that will emphasizes why this will give a seller more power in the process. Or should you be giving away a free directory or ebook, explain how it helps individuals in the process of buying or selling.
This is the way you’ll communicate your own value with your qualified prospects, which will inspire these to convert.
7. Be personal.
The intent of the landing page is important. Your own landing page will look different if it’s a home value, buying/selling, or content material offer page. The idea of creating a landing page is to create a private experience for those thinking about certain offers.
That’s why landing pages are different from your everyday website. These web pages keep customers focused on going down the path they desire: searching for a home, getting in contact with an agent, etc .
Additionally , the design of your landing page should be personalized to the experience of the viewer. This means that your page must be optimized for cellular, tablet, and desktop computer experiences. You might also come with an app that will help your visitors come back anytime she or he is looking for a home.
Best Real Estate Landing Pages
1 . Redfin Home Valuation Landing Page
Talk about a simple landing page. This is a no-fuss home valuation landing page that enables visitors get a current estimate of how a lot their home is worth.
This landing page is an excellent example of being easy, using short, punchy text and engaging graphics to pull attention to the simple CTA of entering a home address.
2 . Hill Realty Group
This is a great sort of a realty group’s home search squeeze page. First, it concentrates on the curb benefit of the properties and areas that it offers houses in. Then, it includes a simple property search where you can the location, bed plus bath requirements, and so forth
3. The H. Williams Group
This is a sample real estate landing page with a articles offer. This realtor has a simple business lead capture form enticing visitors to download her guide to Alexandria. This is a great content offer because people searching for a guide to the area are most likely going to move generally there and may contact the girl to be their realtor.
Additionally , this site is great because all of the focus is over the simple capture form. The design is modern and simple, with a logo, picture, headline, and capture type. That’s it. That’s why this landing page functions.
Creating a real estate landing page is very important for marketing and advertising your listings or offers. That’s why it’s important to create a landing page which will convert visitors straight into buyers.