LinkedIn vs . Facebook: That is Best for Your Business?

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The particular slew of social media channels available today can paralyze even the savviest business owners.

Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The particular struggle is actual.

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Facebook plus LinkedIn are two of the biggest social media platforms and provide a number of opportunities to reach your audience. This leaves us with this query: Which one should you focus your efforts on?

We will cover the pros and cons of each system below.

LinkedIn vs . Facebook for Business

Let’s take a recap quickly.

At its core, LinkedIn is a professional network that was at first created as a business recruitment platform. Right now, it boasts many features similar to traditional social media sites, including status updates, blogging capabilities, and personal messages.

It is also the most effective system when it comes to delivering articles and securing target audience engagement.

Fb, on the other hand, was specifically made as a place for people to share and connect. The “sharing” component is its most prominent selling point, but there are still plenty of additional features that enable businesses to effectively reach their viewers.

In fact , one survey by Fb found that 74% of American consumers use the platform to find out new products and brands.

LinkedIn plus Facebook both have the particular Groups feature which allows you to connect with some other like-minded people, and they both have powerful ad setups.

So with similar features, what are usually the main element differences between the 2? We’ll cover all those here.

Numbers-wise, Facebook wins without doubt.

Facebook comes with an astounding 2 . eight billion monthly active users (MAU) around the globe, which makes LinkedIn’s sixty four. 7 million INGIN seem small in contrast.

On both platforms, the biggest age group is usually 25- to 34-year-olds, according to 2021 data from Statista. Nevertheless , Facebook has a wider range of users along with roughly 10% falling below 18 years of age or above 64 years old.

It is because LinkedIn caters mostly to professionals aiming to network whereas Facebook hosts the everyday consumer.

Furthermore, the 2020 State of Marketing Report by HubSpot exposed that marketers see the highest return on investment through Facebook, with LinkedIn being the 4th highest out of almost eight platforms.

LinkedIn is a stronger B2B platform.

As mentioned before, LinkedIn is a go-to spot for business-driven individuals. As such, it is a great platform for business-to-business brands.

Here’s a breakdown of why:

  • It’s easy to identify key decision-makers (and reach them in ads).
  • Social promoting is embedded into the platform.
  • It is easier to network because the platform was constructed specifically for that purpose.

In fact , eMarketer reported that LinkedIn occupies the largest reveal of B2B display ad spending at 32%. But we will talk more about advertisements in this section.

Facebook may work much better for brands that want to reach consumers directly. In addition , you gain access to ten times a lot more prospects and have an excellent place to generate brand awareness and engagement. So , while Fb leads in numbers, LinkedIn takes the particular win when it comes to generating tangible leads.

Thought leadership happens more organically on LinkedIn.

Believed leadership is one way brands are gaining credibility as well as visibility. According to a 2020 Thought Leadership Report by Survey Monkey, 66% of marketers ponder over it a top priority inside their marketing team.

A thought leader’s role is to instruct, encourage conversation plus drive action. The same study shows that thought leadership programs help with lead generation and brand awareness efforts by increasing website traffic, press mentions, subscribers, and much more.

When it comes to thought leadership articles, LinkedIn has a leg upward. The platform is already made for business conversations. As a result, brands can have a lot more success with believed leadership content when compared with Facebook.

So , here’s a quick recap:

  • Fb pros: Large user bottom, proven ROI
  • Facebook cons: Isn’t the best for B2B marketing
  • LinkedIn pros: Business-driven system, social selling plus networking tools, great opportunities for believed leadership
  • LinkedIn cons: Smaller user base

Since we’ve taken an over-all look at the two systems, let’s take a more in depth look at some of the key features they have designed for businesses.

LinkedIn Groups vs . Facebook Groups

The Groups feature to both LinkedIn and Fb gives businesses the chance to mingle and connect to prospects and other like-minded businesses.

However , it’s critical to keep in mind people’s motives when they’re on different sites. When customers are engaging with others in LinkedIn Groups, there’s a high chance they’re inside a work-related mindset in certain capacity.

Within Facebook Groups, on the other hand, people are more likely to share their personal opinions on everything – through lifestyle and food to politics and hobbies.

Therefore , when determining which Groups feature ideal you, think about the audience you’re targeting.

For instance, if you’re concentrating on general consumers with an interest in cooking because you’re selling the latest food blender, Facebook Groupings is probably the way to go.

Casted, then build your ad in only a few steps on possibly LinkedIn or Fb.

Targeting-wise, if you think Facebook has the capability of reaching more people, you right. However , this does not mean that LinkedIn noesn’t need powerful targeting abilities.

Both systems are centered about user input and serve up ads and content relevant to the information their members provide them with.

On both Facebook and LinkedIn, you can target users based on job title, household income, company, place, and age to both platforms. Where Facebook has the upper hand is that you simply can dig just a little deeper on Fb, targeting users depending on their life milestones, behavior, and other personalized information.

Additionally , both platforms allow brands to use supply audiences to reach consumers who are similar to their current audience. Facebook calls it “Lookalike Audience” while LinkedIn has named this “Audience Expansion. ”

Lastly, you need to consider the cost.

Typically, you get a lot more for your money on Fb. According to WebFX, the standard cost-per-click for a LinkedIn ad is a whopping $5. 26, in comparison to just $0. 97 with Facebook.

However , a higher cost doesn’t necessarily convert to a higher return on ad spend (ROAS).

Which Wins? You Decide

While LinkedIn and Facebook do reveal common features, that it is clear their purpose and audiences are very different.

Which one you decide to use is dependent entirely on what business you’re in, that you’re trying to reach, and your marketing objectives.

It’s furthermore important to note that a person don’t necessarily need to choose. Perhaps you make use of LinkedIn for a targeted lead generation campaign, when you use Facebook to improve brand awareness plus engage with your customers.

Editor’s Take note: This post was initially published in August 2019 and has already been updated for comprehensiveness.

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