Back in 2007, a research firm approximated that the average person noticed up to 5, 000 ads a day.
Fast forward in order to 2021, there’s no public number, but we can assume that number provides probably doubled. After all, you can’t stream a show or scroll on social media without being inundated with ads.
Online, in particular, we’ve come to expect at least one ad per video. The question is, which ads are usually consumers paying attention to?
In this article, we’ll include the top YouTube ads of the last two years and exactly what made them so effective.
Greatest YouTube Ads associated with 2021 and 2020
1 . Amazon . com: “Alexa’s Body”
At 78, 344, 440 views on YouTube, this ad experienced everyone’s attention.
To promote its virtual assistant technology, Alexa, Amazon . com delivers a creative and hilarious ad featuring movie star, Michael W. Jordan.
The ad starts simply enough using a woman admiring Amazon’s Echo Dot. The lady then turns to the window, sees a good ad for Jordan’s movie “Without Remorse” and imagines an entire life in which Alexa is actually Jordan.
The audience requires this hilarious journey with her, since she enjoys lifestyle just a little too much with Michael jordan – that is till she snaps returning to reality.
Below is why this ad is fantastic: It requires a product that can be hard to advertise and quite literally brings this to life with a celeb, People Magazine’s 2020 “Sexiest Man Alive” recipient no less.
A celebrity endorsement will surely help boost brand name awareness and recall, as long as they’re nicely aligned. In this case, it made for a unforgettable and effective ad.
2 . Nike: “Never Too Far Straight down, You Can’t Stop Us”
If you think of Nike, 1 word that most likely comes to mind is “inspiration. ”
That will concept is embedded in the brand’s beliefs and mission statement. It’s also reflected within their ads.
Featuring some of the planet’s top athletes, this particular ad dives to the ups and downs of achievement.
Footage associated with athletes at their own lowest moments surges the screen, as basketball star Lebron James narrates the particular journey. He identifies the struggle associated with falling down as well as the ability to get back upward.
Nike provides found which messaging resonates best using its audience. As a result, indicate try to reinvent the particular wheel. Instead, these people focus on recreating exactly the same impact with influencers, celebrities, and everyday people.
The takeaway here is if it isn’t broke, don’t repair it.
3. Advertisement Council: Child Vehicle Safety
This particular PSA is a private favorite of mine.
You’ve got to confess: Any commercial with kids is usually a winner. But this one, in particular, stands out because it does not rely solely upon cuteness as the connect.
In this particular ad, two children stand in their lawn as they watch their particular parents argue concerning the installation of a golf ball hoop.
The father reassures the mother that “it’s all good” but all it requires is the hoop slamming to the ground pertaining to him (and her) to lose all confidence. The perspective after that changes to one from the children as they motivate parents to visit a web site for safer car rides.
How does it connect? Nicely, the idea is that the dad has proven your dog is willing to do anything for his kids including “routinely check [his] handyman skills” plus “the strength associated with [his] marriage. ” So ensuring his children are safe in vehicle rides should be an easy task.
Who mentioned serious topics needed serious ads? Often , humor is the best way to get the message throughout.
4. Zillow: “Susans”
Making a decision isn’t as simple since saying “yes” or even “no. ” You often go back and forth discussing pros and cons, battling with different variations of yourself.
For instance, the indulgent me often struggles with the foodie me. One side says, “be conscious of the foods you eat, ” as the other screams “CAKE. ” That one usually wins.
This Zillow ad takes this concept plus runs with it.
Susan, the girl featured in the advertisement, talks through selling her home and purchasing a new one using the various versions of herself, including Undesirable Susan, Spontaneous Leslie, and Paranoid Leslie.
The second best part of the ad – the first is when Late Susan sneaks to the meeting – is when Lazy Leslie brings up the hassle of going through that process. Helpful Susan after that brings up how Zillow is the solution to this issue.
What Zillow has accomplished the following is tackle the objections consumers typically have regarding real estate in a relatable way. By focusing on how their audience thinks and what they struggle with, they made an ad that was joining and relevant.
5. AT& Capital t: “Say Goodbye in order to Awkward Chats”
Bad video link? We’ve all already been there.
The person you’re video chatting with starts buffering and frozen for mere seconds at a time. After you’ve used the embarrassing screenshot, it stops getting funny and you wonder how long it’s going to final.
AT& T takes this situation 1 step further.
The advertisement shows a new mother introducing her sibling to her newborn. Unfortunately, just as the baby gets to the screen, the particular aunt’s signal lags and causes her to freeze since her face displays disgust.
The particular sister inevitably mistakes the sister’s face expressions regarding the web and takes it to mean something about her baby.
In just thirty seconds, the advertisement takes something that happens in everyday life plus turns it into a funny, relatable ad.
Moral of the story: You don’t always have to go far to produce a great ad. They could come from the seemingly mundane parts of existence.
6. Masterclass: “Chris Voss Instructs the Art of Negotiation”
Masterclass’ top viewed video on YouTube is an ad for one of their masterclasses: the art of discussion.
Despite having other videos that feature more home names, this seems to be the video that taken most viewers’ interest.
Some will certainly argue it’s the content material, and they may be correct. I think it’s the formulation they used.
From the 2nd this ad starts, it sucks a person in with the declaration: “Everything in life is a negotiation. ” Following that, you’re immersed in the wonderful world of the subject and narrator.
The reason this ad is so powerful is that it answers the most important question: Why should We care?
It tells viewers precisely how this relates to all of them, how they would take advantage of it, and how they could use it in their daily life.
Unless your own ad is product-focused, it should give them the answer to those questions.
7. Travelers Insurance plan: “Legacy”
It wouldn’t be considered a top 10 YouTube advertisement list without an insurance company listed, right?
Insurance companies are well known for taking the amusing route for commercials. Because how otherwise do you market an item that’s only required in the event of something terrible?
Travelers Insurance did something different with this YouTube ad.
The brand told the story of a businessman passing their legacy, the family company, to his daughter. And they’re able to do that because they had insurance to rebuild your local store following a natural disaster.
Using the concept of legacy isn’t some thing we’ve seen much from insurance advertisements. It’s heartwarming with no fearmongering and that’s why it works so well.
8. Bluehost: “Build Beyond Boundaries”
When it comes to generating buzz for your product or service, displaying is better than telling.
In 55 mere seconds, Bluehost delivered an awesome ad that protected the brand’s top features without overwhelming the viewer.
The ad serves as a small product demo, showcasing how easy you should use using a imaginary website concept. Here’s why it works:
- The viewer leaves knowing how it works and exactly what are some top features.
- The video consists of rich media to help keep viewers engaged.
If you’re interested in creating a media-rich ad such as this, consider the audio and video articles platform, Casted.
9. The General Auto: “The Lunchroom”
For years, The overall had commercials that many consumers thought had been low-quality. In their 2021 ad, the brand came with a fresh change.
This particular ad starts with two men approaching former athlete Shaq in a lunchroom as he eats with a young friend. They reference point a previous discussion in which they disagreed with Shaq regarding the General and declined to sit with him.
These people acknowledge that they “misjudged them based on their commercials” then ask for them to forgive you, plus a seat at his lunch desk.
Now as part of your, consumers crave transparency. This was a great proceed for the brand since it addressed the elephant in the room.
The General realized their own ads were contributing to (or causing) a negative perception of their brand. Instead of quietly rebranding, they took the objection and tackled it head-on, weaving it into their new ad campaigns.
The messaging is clear: Our brand remains trustworthy and reputable despite our previous ads.
So , if there’s a false impression about your brand, don’t be afraid to use that in your following campaign.
So , there you have it – the top Youtube . com ads of the last two years. What they all possess in common is a deeply understanding of their audience’s needs, behaviors, plus own perceptions from the brand.