What’s A Car Wash Have to Do With AI-Powered Marketing?

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We’ve most of hand-washed our vehicles before (and regretted it), right?  

We get lured in by fond childhood reminiscences of soaping up the family station wagon. ( It’ll be so nostalgic—I’d always spray Dad with the hose! ) And then we’re sold by the concept of saving a coupla bucks. ( Twenty bucks to get a car wash nowadays?! That’s robbery. )

However you gotta proceed round up all the correct cleaning supplies. Right after three washes plus rinses, you realize you have still missed many spots. You remember you have other home chores to do. You are sweating. Gosh hellfire and brimstone to it—hand-washing a car is a lot more work compared to you remember!

Let’s end up being real. Many of us are certainly not professional car detailers. We don’t have the best tools, the process requires longer than expected, and the results are… subpar at best. After a life lesson like this, most people opt for a computerized car wash despite the $20 price tag. The reason why? It’s easier, it is faster, and it gets you a cleaner car. (Money. Well. Spent. ) 

Only when there was something comparable for doing those time-consuming marketing tasks…

Wait—there will be.

Marketing Needs to be Faster, Easier, and much more Effective

The way we think about marketing is similar to those childhood reminiscences of washing cars. In theory, it can be a great deal of fun. You will find loads of opportunities to get your hands dirty, produce killer content, plus make a big impact on business growth. In theory .  

If you’re marketing a small business, you are already up to your neck in jobs that are getting your fingers dirty. In fact , you have probably developed some serious calluses. (The allure of being a good artisan is gone. ) Whether it’s a lack of time, resources, or skills, there are always something holding you back again from assembling those marketing campaigns you’d hoped for: eye-catching, appropriate campaigns that transform your target audience.

Much like hand-washing your vehicle, your expectations for the marketing campaigns are very different from reality, are not they?

So here’s what we have to say: Say goodbye to doing it by hand, by yourself . It’s time a person run your advertising through conversion cleverness.

That’ ersus Right—You Can Market Your Business Like You Wash Your Car

An infographic showing the value of automatic car washes and AI-powered marketing. They're easier, faster, and get you better results.

Whether we’ lso are washing cars or marketing businesses, we want the same thing: an easier, faster way to get better results .

Instead of working all the brushes and hoses ourselves, automated car washes enable us to sit back, relax, and watch all the moving parts rinse, clean, and shine our cars. In minutes, we can have a sparkling clean ride.

That exact same effortlessness describes transformation intelligence —a new approach to advertising where you partner with AI to create those dazzling marketing campaigns you’ve always wanted. You are still in the driver’s seat (you understand your business more than anyone), but now you can relax and have an AI team detailing your campaign for you —and trust that you’ ll see more conversions in record time.

Intrigued? Then you’ ll enjoy how simple it is to get started.

The three-step conversion intelligence cycle: Here’ s how it works

Comparable to running your car with the car wash, adopting transformation intelligence involves a few steps .

An infographic that describes the first step of the conversion intelligence loop: "First, you use AI insights to learn about your audience."

To convert any visitors, you need to know what content piques their curiosity and what kinda things they’ll glaze over. Typically, you’d be performing all the number-crunching yourself. But once you your conversion intelligence loop, you can hand over the baton to AI to sort through the information and tell you what’s relevant to your viewers today.

This step sets you up for a successful campaign because you’re working with information that are up to date plus actionable . (You don’t go right to waxing your car before you’ve even cleaned it, right? )

An infographic that describes the second step of the conversion intelligence loop: "Then, you leverage AI-powered tools to help build your campaign."

Much like the automated gadgets that wash your car, dealing with AI tools merely makes life simpler. Powered by information, they could identify the online channels your audience uses, which designs and layouts catch their own eye, and what phrases speak to them . With these insights in your favor, you end up building high-converting campaigns right away.

Yep, without the assessment and guesswork, the whole developing process is done within a fraction of the time . (These AI-powered teammates are probably the best backseat driver you’ll actually meet. )

An infographic that describes the third step of the conversion intelligence loop: "You launch your campaign—and AI will continue to optimize it."

We don’t just wash our cars for aesthetics—it’s also to add longevity. Dirt, grime, and salt are natural enemies to your car’s paint.  

Optimization operates under the same logic. The whole point is always to get more mileage from the campaigns. (You know, more conversions. ) Thing is, optimization tactics require a lot of effort and attention—and many small business marketers don’t have either of those. So they launch their campaigns and cross their fingers it’ll bring in conversions.  

With conversion intelligence, you have control over your content even after you launch it. Using its predictive capabilities, your AI sidekick helps you deliver more impactful, relevant content to your audience . Instead of wishful thinking, you can launch your campaigns knowing they’ll convert visitors. It’s time and energy to set the bar higher, y’all.

Here’s where it’s different, though: you gotta rinse and repeat

Hold up—the automatic car wash ain’t a loop. You go in one end and out one other.  

You got me. The automatic car wash isn’t a great analogy. But that’s because what the conversion intelligence loop does is actually a whole lot more impressive.

 

When you leave the car wash and drive your car around town, it’ll eventually get dusty and dirty and go back to its previous condition, right? But when you run your campaigns through the conversion intelligence loop, it’ll never go back to its previous (worse) condition. Each time, you generate new personalized insights that’ll help you improve and refresh your campaigns . In other words, it can only get better.  

To return to the car wash metaphor, imagine a car wash that loops on itself and gets your car infinitely cleaner with each pass. Sounds pretty futuristic, eh? That’s since it is. Conversion intelligence could be the future of marketing . What will split up top-performing campaigns from the average ones are marketers who leverage AI to learn more about their audiences and improve their content.  

With AI doing all the heavy lifting, how could you say no?

“So Uh, Where Could i Run My Marketing Through This Loop? ”

Good question.  

When you’re trying to find the best car washes in town, you often Google it, right? Try searching up “conversion intelligence” and see what appears. (C’maaan, humor me. )

Yep, you’ll see Unbounce’s Conversion Intelligence Platform right towards the top because Unbounce is pioneering this approach to marketing. While other AI marketing tools can certainly help you achieve conversion intelligence, we’re the first to launch a platform dedicated to helping business marketers adopt conversion intelligence .

In other words, there are no prerequisites to get started. You don’t need training or marketing certifications to use our tools. They’re simple and straightforward —and they’ll keep you from being left behind in a competitive landscape.

Tamara Grominsky, Chief Strategy Officer, Unbounce

There is a much larger problem going on even beyond Unbounce … the world is not created to support small businesses. It’s difficult to start one. They generally have fewer resources. Business owners in many cases are wearing multiple hats. They don’ t have the luxury of spending their whole day just contemplating marketing campaigns, landing pages, and conversion rates. — Tamara Grominsky, Chief Strategy Officer, Unbounce

Let’s meet your AI-powered companions, shall we?

Meet up with the Unbounce Conversion Intelligence ™ Platform

If you know us, you probably know us as a website landing page builder.  

While we still offer Classic Unbounce with our original drag-and-drop builder, we realized landing pages are not enough for small businesses to rev up their marketing and drive results —which is why we launched the Unbounce Conversion Intelligence ™ Platform.  

With so much juicy conversion data in our back pocket, we decided to put it to good use and create a suite of AI-powered products to aid your marketing. From the moment you enter the conversion intelligence loop, they’re there that will help you learn, build, and optimize. Each product plays a role in optimizing your campaign—just like the different brushes and cleaning agents do within an automatic car wash.  

Whilst the plan is to continually evolve and grow our platform, here are some tools you can start dealing with today.

Build your highest-converting landing pages with Smart Builder

Building landing pages absolutely gets the creative juices flowing. From picking images to writing headlines and CTAs, the options are endless.  

But that’s also why it’s tricky. With so many possible variations for copy, design, and layout, how can you truly know which combination will score the most clicks?  

That’s where Smart Builder can help. And all you gotta do to get started is answer a few questions:

  1. What is your company or project name?  
  2. What type of page is this? (i. e., what’s your industry? )
  3. What is the purpose of this page? (Are you lookin’ for leads or sales? )
  4. Do you want to include a form?  

Once you provide some information on your industry and campaign needs, Smart Builder uses proprietary conversion data to design a pre-optimized layout that’s most likely to convert your target audience .

Screen shot of Smart Builder user experience: template recommendation

Then, as you plug in your content, it’ll continue to provide personalized recommendations to boost your chances of conversion—like suggesting alternative headlines centered on high-converting copy in your industry.

You’re still the one putting the pieces together, exactly like when you run a car through a car wash—but you skip the hours of guesswork in the event that you were to do it on your own.

Seriously, users starting out with Smart Builder are building landing pages doubly fast as those creating pages manually with Classic Builder. (While there’s no link here, we have the interior data to straight back this up. )

Write on-brand copy for all your content needs with Smart Copy

No matter your copywriting skills, everyone faces writer’s block—and a nasty episode of it can really be in your (already) busy schedule. Particularly when you’re tackling all of the content marketing all on your own.  

You’ll need to write copy for the website, landing pages, emails, ads, blogs, social media captions, pr announcements, and a whole lot more. That’s a lot of writing on your plate (my hand’s cramping just thinking about it), which means there’s short amount of time to get stuck on a sentence or idea.  

But with Smart Copy, there is a copywriting assistant by your side to help you transform your ideas in to compelling marketing copy instantly . All you gotta do is provide some info on your brand once , and you can expect the copy suggestions that fit your needs every time.

Screen shot of Smart Copy user experience: creating a company profile

As you build and optimize your marketing campaigns, Smart Copy is truly there every step of the way. It can help you brainstorm ideas, expand on or remix content, and write original content.  

That remixing capability is my personal fav. I’m always looking for ways to refresh and repurpose old content, but sometimes it’s hard to detach from my current copy and create something new. With Smart Copy, just copy and paste the old stuff and it’ll spit back something completely different. You can even customize the length and tone. Woah .

Screen shot of Smart Copy user experience: customizing tone and length of copy recommendations

Deliver relevant marketing experiences with Smart Traffic

Creating and delivering relevant marketing experiences are necessary for grabbing your audience’s attention—but it’s hard to do it (and do it well).  

Why? Because your audience’s needs and behaviors are diverse and constantly changing . (That moment when you finally obtain the hang of Instagram marketing, and then you will find out your customers prefer TikTok. Ugh. )

To keep up a finger on the pulse, marketers traditionally have two choices:  

  • Research industry trends.
  • Monitor their data themselves.

But that’s a lot of work with a lot of room for error. Unless you’re referring to a study written last week or you have a knack for data analytics, your campaign runs the risk of being outdated. When you have to do everything yourself, you constantly feel one step behind .  

Smart Traffic eliminates that feeling. Once you develop a few landing page variants (to speak to your different audiences) and transform it on, you can rely on Smart Traffic to connect every single visitor with the best-fit variant .

Screen shot of Smart Traffic user experience: button that turns Smart Traffic on

How? It reads your visitors’ attributes, such as for instance geographic location, traffic channel, and device. So you can create variants that target visitors from different locations, devices, and traffic channels—and trust that Smart Traffic will route ‘em to the right page.

And as your audience evolves, it’ll automatically pick up on these changes—so your marketing will never go out of style. (Bring on “the TikTok. ”)

For Small Businesses, This is Your One-Stop-Shop for Better Marketing

Sure, there will be marketers that want to spearhead all the tasks themselves—just like you can find folks who prefer to hand wash their cars. But for most of us, there’s simply not enough time in one day to do either of the things.

An automatic car wash is faster, easier, and gets you a cleaner car. You’ve got most of the soap, water, wax, spinning brushes, and blasts of heat you need to clean your car or truck in minutes.  

Similarly, conversion intelligence is faster, easier, and gets you more conversions —without being forced to break a sweat. With Unbounce’s Conversion Intelligence Platform, you acquire a team of helpers that will add the spit and polish to your campaigns for you . Finally, you have the full time and resources to produce the high-converting content you dreamed of.

Best of all, conversion intelligence is an ongoing process that keeps delivering better and better results. Oh, you simply broke a record for your conversion rate? Put it through the loop again and see what happens.

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