6 TikTok Marketing Illustrations to Inspire Your Brand in 2022

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According to HubSpot’s social media marketing team, the video-based social app TikTok has serious development and engagement prospect of brands.

System, which allows users to produce short, looping videos with special effects plus musical overlays, is definitely booming with more than one billion users.

While Gen-Z utilizes the platform to show their particular creative side, some brands on TikTok use the platform to construct brand awareness, engage younger audiences, plus reveal a lighter side of them selves through funny video clips and challenges that will drive social media developments across other systems.

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In this post, we’ll discuss why you should leverage TikTok marketing in 2022 and how smaller businesses can build a scalable, fun, and innovative strategy on the platform. We’ll also include eight brands that have gone viral upon TikTok.

What is TikTok Marketing?

Although TikTok may feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique marketing and advertising opportunities.

Entrepreneurs can leverage TikTok in three main areas:

1 ) Influencer Marketing

A great way to leverage TikTok is by engaging with the influencer local community. Because influencers have a solid understanding of the platform, they can transform firm brand messages directly into fun and creative movies. This type of marketing is very effective at opening your articles to a new viewers and boosting brand name awareness.

second . Original Content

Although fans of TikTok love original content, you don’t need to invest hours coming up with the next viral trend. Often , the best performing TikToks are ones that will replicate or recreate a current trend. Begin by exploring the app, its trends, plus where your brand can join the particular fun.

3. Paid Ads

TikTok ads really are a relatively new conjunction with the platform. Powered by way of a own advertising system, TikTok For Company, brands can run in-feed ads or even create branded hashtags and video effects.

Although many of the first brands to join TikTok were big, well-known companies, it can still be helpful for smaller businesses to look at why styles of all sizes are joining the platform.

Why Brands Need to Leverage TikTok Marketing and advertising in 2022

TikTok has seen a growth spurt over the past few years. The app has over 1 billion dollars users and overtook Facebook as the the majority of downloaded app of 2020.

With its stellar growth, there are a large audience prepared to be wooed by innovative and fast-thinking brands.

TikTok’s playing field is also fairly level when it comes to achieving viral standing on the app. In contrast to other social systems like Instagram plus Facebook, even balances with a handful of supporters can spark millions of views on a great video.

Considering that TikTok is nice by nature, brands need to be creative to truly gain their audience’s interest. A simple ad or sponsored influencer certification might not cut it on this fast-paced application.

Let’s take a look at eight brands who seem to nail TikTok marketing and advertising with creative content that draws attention.

1 . NBA

Unlike its Instagram channel, which usually focuses purely upon basketball games and highlights, the NBA’s TikTok posts show a lighter part of the organization. For example , they’ll often write-up videos of gamers working out to music, dancing on the court, or answering enthusiast questions.

With this video, Steph Curry of the Golden Condition Warriors busts the move from the sidelines after his teammate scores:


Get you a friend such as Steph 🀣 @warriors #nba #friendship #celebrate

♬ Nobodys Fool — Seven11

And check out this particular funny montage of Chris Bosh photo-bombing his teammates (including LeBron James) all through his career:


The video bomb king, Chris Bosh, will be enshrined within the Basketball HOF this particular Saturday, September eleven πŸ€ 🀣#21HoopClass #MiamiHeat #Basketball #Hoops

♬ MOST FALL DOWN – Turreekk

While you might expect the NBA to focus more seriously on statistics and games, by using the app to lighten up the personalisation and make its athletes look more relatable. While the videos still promote basketball, they also fit with various other funny posts upon TikTok feeds.

In other business configurations, making your brand name feel more individual can have the same impact. For example , if your restaurant’s TikTok account articles funny videos associated with waiters dancing, viewers might think the restaurant has enjoyable and happy staff. This might make them want to eat there simply because they can picture them selves having a fun dining experience.

2 . Fenty Beauty

One of the most popular sorts of content on TikTok is tutorials. A few brands lend themselves to this more than others, but a great illustration is Fenty Beauty, which uses TikTok to show makeup lessons, wear-tests, and product launches.


How to #Contour a Soft Baby Face ✍🏽 @kali. ledger KILLIN the assignment watts Truffle Match Stix 🀌🏼✨ #fentybeauty #beautyhacks #makeuptutorial #makeup

♬ primary sound – Fenty Beauty

Tutorial-based video clips can fit a number of brands. For example , the clothing store can present how to style certain pieces of clothing. The hardware store can present how to build, restore, or even paint something having a tools. Even a fitness center can offer a demo on how to use various equipment.

Begin by brainstorming all the ways someone could use your own products or services. If you can crack a task into guidelines that last no more than 60 seconds, it may make for a great TikTok video tutorial.

three or more. Dunkin’

Dunkin’ was one of the first brand names to employ influencer marketing and advertising on the platform by partnering with TikTok megastar Charli D’Amelio.

Together, these people launched new menu items at Dunkin and collaborated upon several videos.


So official, we put it on paper @charlidamelio. Order ‘The Charli’ on the Dunkin’ app! πŸ™Œ #CharliRunsOnDunkin #TheCharli #Dunkin

♬ primary sound – Dunkin’

After posting content material about the partnership, Dunkin saw a 57% spike in app downloads and a 20% sales boost for many cold brew espressos.

Influencer marketing and advertising is powerful because it taps into word-of-mouth marketing and social evidence. But if you believe you should partner with a famous TikToker for it to operate, think again.

When it comes to influencer marketing, importance is more important compared to reach. Rather than partnering with an influencer dependent solely on vanity metrics (such as follower count), look for micro-influencers who have a distinct segment audience that aligns with your own. Research shows that influencers with less than 1, 000 supporters receive more engagement than their more popular counterparts.

four. Milk Bar

TikTok videos flourish with music, plus Milk Bar knows this too well. The bakery chain does an exceptional work at capitalizing on popular TikTok memes, formats, and audio.

Here’s Milk Bar putting a spin on the “Have a person ever been in really like? ” video pattern:


Label your dessert bestie #desserttiktok #fyp #dessert #foodtiktok #foodies

♬ cute sound – brett

Check out another funny video that uses the popular “Oh Lord” audio clip:


WELCOME TO THE WORLD #desserttiktok #milkbar #baking #foodtiktok #fyp #realizations

♬ original sound — Funny Tiktoks

TikTok makes it easy to add music to video clips, which could result from having made legal arrangements with major music businesses. Maybe this is why it could nearly impossible to scroll through TikTok with out seeing users dance or lip-syncing in order to music.

Audiences like to see manufacturers joining in on current styles or putting a distinctive spin on an existing one. When brands take the time to understand TikTok and keep a finger on the pulse from the platform, it becomes easier to join trending subjects, challenges, and memes. And if you’re not sure where to start, check out TikTok’s Discovery Page for inspiration.

five. Chipotle

Since joining TikTok in 2018, Chipotle has set the standard just for how brands can grow their brand name presence while interesting the TikTok local community in a fun and authentic way.

Chipotle opts for a a lot more casual vibe, often posting dance issues and fan-made articles, such as videos of people sharing their favorite Chipotle recipes and hacks. Here’s an example of a Chipotle “menu hack” for spicy queso, which has over three hundred, 000 likes:


Dragon sauce walked so hot and spicy queso could operate. Try the Quesabrisket ft. new Smoked Brisket on the #Chipotle app or site. #chipotlehack #brisket #queso #quesadilla

♬ original audio – Chipotle

Chipotle also showcases behind-the-scenes footage from true crew members within real Chipotle kitchens. Check out this “vlog style” video of a former Chipotle worker revisiting her work and interviewing the girl coworkers:


If you’re into taste testing guac, sign up for the team! You can now use #TikTokResumes to begin applying to Chipotle. Link in bio. (via @muslimthicc) πŸ₯‘

♬ initial sound – Chipotle

If you need a creative way to spread brand understanding quickly, taking a notice from Chipotle plus sharing personable behind-the-scenes footage might be an excellent experiment. Also, low fat into your brand recommends who may be ready to share their experiences on social media.

6. Gymshark

Gymshark is one of the top fitness brands on TikTok, reaching two million followers in just six months. Gymshark caters to fitness fanatics simply by posting workout difficulties, inspirational health travels, and relatable fitness humor that makes a fitness center feel less intimidating.

Here’s among those relatable fitness videos:


Expectation vs reality πŸ˜‚ @jonnyhammond__ #gymshark #running #runningmeme

♬ original sound – Gymshark

Among the brand’s most notable TikTok campaigns was the 66 Days: Change Your Life challenge, which usually highlights the fact that it requires 66 days to create a habit. TikTokers submitted videos of their own exercise journey in hopes of winning a Gymshark membership.

The campaign was a tough success, with the hashtag #gymshark66 generating 193 million views.

Challenges are one of the biggest trends on TikTok, and innovative manufacturers are using them to fast-track their growth plus connect with millions of customers on the app. Consider creating your own problem or putting a distinctive spin on an old one.

seven. The Washington Submit

The Wa Post was among TikTok’s earliest brand adopters. Those who have not seen their movies might be anticipating investigative or serious articles. Surprisingly, the newspaper actually uses its account to post comedy skits about the latest breaking news.

These videos easily fit into perfectly with the system because they’re amusing, timely, and embrace some of TikTok’s weirdest special effects. Check out this skit about Delta Airlines’ PR department struggling to write the press release about the COVID-19 delta variant:


Delta Air flow Lines will require employees to be vaccinated or face weekly screening and a $200 monthly surcharge for health insurance.

♬ original sound : We are a paper.

The Washington Article displays how manufacturers can succeed upon TikTok by speaking directly to its particular audience β€” younger viewers who want to chuckle.

Because The Blog post has a long history of groundbreaking, award-winning, and intellectual journalism, this comedic approach might also attract young readers who want to follow the information but used to get worried that content from a newspaper would be as well advanced or out of touch for them.

If your brand is in publishing, academia, or similar industries, trying out a video strategy that will shows off your lighter in weight side could be an fascinating experiment. It might make your content and brand feel less intimidating and help you obtain attention from newer audiences.

6. San Diego Zoo

Everyone loves a sweet animal video. The San Diego Zoo’s TikTok account pleasantly takes advantage of this well-known reality.

The zoo’s strategy is simple: Blog post videos of adorable animals with fun music. And with over 2 million supporters, it seems to be functioning. How could anyone not want to follow them after seeing this particular video of an sweet red panda?


Clark got us like: πŸ˜€ #smiling #summerstories #summerslam #naturelover #sandiegozoo #redpanda

♬ original sound : Yo

If that cuteness wasn’t sufficient, the zoo has also dueted with other animal-friendly accounts, like the Monterey Aquarium:


#pengwinning #duet with @montereyaq #penguins #happyholidays

♬ Walk This Way : RUN DMC

Not just is this appealing to penguin lovers, but it’s also a great example of exactly how two similar brands can cross-promote using TikTok features. Due to the zoo’s tagging strategy, this video could be seen by supporters of the aquarium as well as the zoo. This way, tierpark followers might gain more interest in the particular aquarium and vice versa.

TikTok Marketing Tips

While it might be difficult to get your content to move viral like the bigger brands, TikTok might be a great tool to get in sync with younger audiences.

If you think TikTok may be part of your marketing strategy soon or in the future, now would be a great time to get ahead of your competitors by downloading the particular app and investigating what similar brand names or potential viewers are doing there.

If you’re raring to go on a TikTok technique, here are a few tips plus takeaways that coming from gained from looking at the brands which have already done properly on the app.

  • Show a different aspect of your company. The particular app is a center for creativity and humor. Embracing a far more personal tone or perhaps a behind-the-scenes approach could make your company appear more relatable or reliable to potential customers.
  • Don’t be afraid to experiment. Unlike systems like Facebook and LinkedIn, there do not get as many norms, best practices, or rules as to what works and what isn’t going to. If you think something could be interesting or amusing, try it and see if it gets any loves, comments, or stocks.
  • Engage with your own audience. Between difficulties, duets, likes, remarks, and shares, there are plenty of ways to engage with various other TikTok users β€” even if you don’t know them. Try to come up with video clips, challenges, or duets that aim to interact with others. As with some other platforms, the more a person engage with people, the greater your fan base can grow.
  • Avoid shy away from marketing your products, but make sure you do it in the creative way. Test your hand at lessons, demonstrations, and how-to content that showcase the best parts of your products or services.
  • Tap into the power of word-of-mouth marketing with influencers. But remember that meaning is more important than reach, so acquire niche micro-influencers who seem to share a similar audience.

It’s getting difficult for online marketers to ignore the popularity and influence associated with TikTok. Joining system offers an opportunity to achieve younger audiences plus increase brand consciousness in a highly playful environment. But being successful on TikTok relies on creating exciting articles β€” so get ready to put your creative hat on plus experiment with new forms.

Editor’s note: This post has been originally published within September 2019 and it has been updated to get comprehensiveness.

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