29 TikTok Stats to learn in 2021

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If you feel like the app TikTok came out of nowhere, you are not wrong.

Since launching in early 2018, TikTok’s been included in seemingly every major news publication and racked up millions of downloads globally.

Despite TikTok’s main early success, the particular app still feels like a bit of a mystery, specifically to marketers. Actually until recently, the parent company, ByteDance, hasn’t disclosed a lot of metrics at all.

In TikTok’s first year, all we really knew was that an odd-ball video application was going viral, topping global app store charts, and gaining a huge fanbase through Gen-Z.

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But now, shortly after TikTok’s first birthday, we know a lot more about it since sites like Digiday, AdWeek, and our personal Marketing Blog regularly cover it.

Even if you still usually are quite sure exactly what TikTok is, you’ve probably seen a video meme on social media that was created and released in the app 1st. Here’s one for example of a TikTok article which went virus-like on Twitter:

When making decisions regarding your social technique, you’re probably more interested in numbers than virality as proof of a good app’s staying power.

As someone who is gotten sucked in to the app, blogged multiple times about it, hearted hundreds of posts, and even produced a few embarrassingly older videos of my very own, I’m fairly certain that this platform will certainly stick around for quite some time. But , luckily, with installation data on TikTok, you don’t just have to consider my word for it.

To help you create informed decisions about your strategy and whether TikTok is right for your brand, I’ve compiled a list of twenty-eight interesting stats and facts to know prior to venturing on to the application.

29 TikTok Stats to Know in 2021

Userbase, Downloads, and Growth

Within TikTok’s first year, this reportedly reached five hundred million monthly active users. Wondering if this was just a fluke or a viral trend that will simmer lower? Think again. According to TikTok and its company mind, the audience could be larger and more appealing than we think.

  • In September 2021, TikTok celebrated achieving 1 billion monthly active users. (TikTok)
  • Musical. ly, a lip-syncing application which ByteDance bought and merged with TikTok, reportedly got 100 million month-to-month active users when it was purchased simply by TikTok in 2018. (The Verge)
  • Douyin, TikTok’s original standalone app in China, had three hundred million users at the time Musical. ly combined with TikTok. (The Verge)
  • Within 2020, TikTok was your most downloaded app globally (850 mil downloads), followed by WhatsApp, Facebook, and Instagram. (Apptopia)
  • TikTok is the Top Free App in the Entertainment section of the Apple App Store. (Apple App Store)

Demographics

While TikTok’s user base will be dominated by Gen-Z in the United States, many millennials have adopted it around the world.

Plus, although it might feel as if TikTok is large in the U. T., the app’s biggest audience actually originates from China, where the system is called Douyin.

Here’s a breakdown associated with TikTok’s major market stats.

  • 35% of TikTok’s worldwide audience is between ages of nineteen and 29, and 28% is below 18. (Business associated with Apps)
  • As of December 2020, TikTok has 69. 5 million monthly active users in the United States. (Statista)
  • As of Apr 2021, 48% of U. S. adults between 18-29 use TikTok, compared to twenty percent of adults in between 30-49 and 14% among 50-64 yr olds. (Pew Research Center)
  • One-quarter of Americans among 12 and thirty four have used TikTok when compared with 3% of grown ups aged 35+. (MarketingCharts)
  • 51% of global TikTok customers are male and 49% are feminine. (Hootsuite)
  • TikTok is now available in more than 200 countries. (Oberlo)
  • Over 22. 2 million of TikTok’s monthly active users are in Philippines. (Statista)

User Behavior

TikTok is a fast-paced app. The second you log in, you see a video towards the top of a feed which is algorithmically curated around your interests. In case you enjoy the video you will absolutely watching, you can adhere to, comment, and such as the content directly from it post. If you’re not really loving what you see, you can keep swiping in an upward movement to immediately see more odd video clips.

From my very own experience, I’ve found that will TikTok can easily cause you to spend more time than expected watching an endless stream of often comedy videos. Since these videos are usually between 15 seconds and one minute, it makes the app ideal for people who require quick entertainment on their morning commute or when they’re uninterested at home.

Due to TikTok’s quick pace and entertainment element, the stats below aren’t that astonishing:

  • The average consumer spends 89 moments per day on the app, according to a leaked out deck from TikTok. (Music Business Worldwide)
  • As of Sept 2021, there are 14. 43 million day-to-day active users using the TikTok Android Application and the average consumer spends 12. 3 or more hours per month utilizing it. (Statista, HootSuite)
  • TikTok is one of the most downloaded apps within the Google Play Shop. (Statista)
  • Young users aged 4-15 spend an average of eighty minutes per day at the app. (Qustodio)
  • According to a leaked TikTok deck, the typical user opens the app 19 times per day. (Music Business Worldwide)
  • There are 30. 8 mil global DAU over the TikTok iOS app as of September 2021. (Statista)
  • TikTok users on Android now spend more time watching content on the application than they do online. (App Annie)

Viral Trends plus Influencers on TikTok

Like YouTube, Vine, Instagram, along with other past and present video apps, TikTok has opened doors for influencers, comedians, meme creators, and also some brands. Whilst it’s still a bit too early to see just how successful its influencers and trends will be in the long run, here are a few fascinating tidbits:

  • Probably the most followed creator on TikTok is dancer Charli D’amelio with 123. 5 mil followers. Following shut behind is Khabane Lame with 115 million. (Wikipedia)
  • One of the earliest top quality hashtag challenges had been Guess’ #InMyDenim problem. According to TikTok, videos marked with this hashtag have received a grand complete of 38. 8 million views. (TikTok)
  • Rapper Lil Nas X credits the success of his track “Old Town Road” to TikTok. The particular song was propelled to #1 on the Billboard Top 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed News)

Here’s a compilation of TikTok’s #CowboyChallenge where individuals wearing normal clothes cut to them selves in cowboy costumes to the song “Old Town Road. ”

Business, Revenue, and Competition

The start of TikTok not just put its mother or father company, ByteDance, to the map, but it also led to competition from applications like Facebook, which launched a very similar application called Lasso soon after TikTok went viral. While TikTok plus ByteDance are much less transparent about income and other major information, here’s what we know:

  • TikTok now provides five advertising divisions aimed at big manufacturers. One of which, a branded hashtag problem, reportedly costs $150, 000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
  • TikTok generated an estimated 1 . 9 billion in revenue in 2020. (Business of Apps)
  • In Oct 2020, TikTok produced $115 million on in-app purchases through users. (Sensor Tower)
  • TikTok has a 4. 9-star rating in the Apple App-store and 4. 4 in the Google Play Store. (Apple App-store, Google Play Store)
  • Bytedance, TikTok’s parent company is certainly valued at $75 million, making it the particular world’s most valuable startup. (CBInsights)

The Mysteries of TikTok

Although TikTok is a top social platform and is ramping up its choices for advertisers, it’s still rather new. If a company or startup is new, a possibility uncommon for management to hide early figures, even when a brand is successful. In fact , we’ve observed this with other main companies like Snapchat and Netflix.

Despite the launch of TikTok For Business in mid 2020, there’s still a lot more to learn as TikTok’s global teams and ByteDance continue to stay hush-hush about major metrics. In the arriving years, as TikTok continues to draw in a lot more advertisers, it wouldn’t be surprising whenever we started to see more transparent information about the app and its user base.  

Where to Find TikTok Statistics

In the meantime, In order to learn more about TikTok, read up on its short history and early success in this post, or even click here to find a how-to guide for using the app. In addition , you can find important TikTok specifics app on numerous websites:  

  • Statista
  • Company of Apps
  • Global Web Index
  • Pew Study Center
  • eMarketer

Want to see what other businesses are doing on TikTok? Check out this roundup of brand names on TikTok.

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