How to Build a Landing Page Wireframe

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Imagine you get a chance to build your own house. (I know this can really feel a little unrealistic for some folks, but this is a thought exercise—bear with me. )

After working with the carpenter, you see the finished result. You ask for the blueprints to keep on hand.

“Blueprints? What blueprints? ” the carpenter replies. “I just winged it. ”

Your new house collapses.

You wouldn’t create a house without a blueprint, right? So , the reason why would you create a landing page without similar programs? After all, you need a sturdy base to get steady sales .

Think about a wireframe otherwise you landing page’s formula. Let’s talk about this particular nifty planning tool and how you can make one particular yourself.

Just what Landing Page Wireframe plus Why Does It Issue?

A wireframe lays out the most important components of a landing page without any stylistic formatting. Here’s a good example from an Unbounce blog post on successful elements of a squeeze page:

What makes wireframes important for landing pages in particular? Getting pages have a individual marketing-related goal. When you create a wireframe to get a landing page, you get the chance to link each section back to that objective . It’s much easier to strategy how your areas support your main goal ahead of time.

Plus, landing page wireframes are repurposable intended for multiple campaigns —just tweak the section topics since needed.

The wireframe you’ll make today will have a little more detail than the illustration shared above. 1st, you’ll create a layout for your landing page’s sections. Then, you’ll add the most important components of your copy and images.

Building a Landing Page Wireframe, Part One: Layout

Your wireframe’s layout will guide your visitors’ journey through click to conversion . It should business lead them naturally through your content using the very first two principles associated with conversion-centered design: producing focus and creating structure.

Follow these tips to create a landing page layout that will flows smoothly for the visitors:

  • Develop an info hierarchy: Create a list of the particular sections you want to cover on your landing page, after that order them simply by importance to your clients. Then, place your wireframe sections in a similar order.
  • Setup a visual structure: Human beings naturally follow a certain visual hierarchy whenever they read a squeeze page. Set up your areas in a Z- or F-pattern—the two instructions that people scan content material in.  
  • Keep the value proposition above the fold: If your squeeze page has a value task (it should), maintain it in the first or even second section. You would like to place it where guests won’t have to scroll down to see it.

As you figure out your landing page sections and their purchase, remember to include social proof in one of these . Testimonials, evaluations, case studies, social networking posts, and other proof that people like your product go a long way on landing pages. Try placing it close to your benefits to regress to something easier your points.

How to Build a Landing Page Wireframe, Part Two: Content

Since you have a solid landing page framework, it’s time to strategy your page’s content. In this stage, you don’t need to have completed copy or images. Instead, you’ll find out the framework for all those elements.


I recommend finalizing your own headline when you wireframe your content . Your own landing page’s heading is one of the first components your visitors will see. Plus, when you write your own headline during the wireframe process, you’ll produce a theme for the rest of your content.

So , how may you make sure your headline makes a good first impression and paves the way for content achievement? CoSchedule studied over 200, 000 headlines and found how the headlines that obtained the most engagement got many traits in accordance. Some of these elements integrated making use of action words plus conveying clear benefits .

You can see how these practices add oomph to a headline on this Mixmax landing page:

Image courtesy of Mixmax

This headline sums Mixmax upward in three actions: decluttering your e-mail, prioritizing your concentrate, and automating your day. In nine words and phrases, you understand what you can do using this app.

In case you get stumped seeking to come up with a compelling topic, test following a formula. Folks adhere to them for a reason—they put headline guidelines into action. Well-known headline formulas cook in key components of info like your worth proposition or call to action.


After you draw website visitors in with your topic, you’ll need to maintain ‘em glued towards the screen with stellar copy. During this component of wireframe creation, you’ll map out the main text messages behind your duplicate so you can write it more proficiently later on.

Unsure where to start? Try using an AI copywriting program to help you brainstorm your own key messages. AI copywriting works well for generating suggestions that you polish with general copywriting principles as well as your brand style. And right now, your wireframe content is all about broad ideas.

You can even try laying out your opinions by writing the particular headers and subheaders for each section. Browse the sub-heads in this Evernote landing page:

Image courtesy of Evernote

If you had been laying out this feature section’s content, you should simply write what they are called of each feature. Then, when you dive into the copy later, you’d just need to summarize each feature in a phrase.


Now that you have your overall layout and major content material themes set up, it’s time for you to figure out where your main images will go . Images are important to a successful landing page because they add overall look, break up chunks associated with copy, and tutorial the viewer throughout your page. But they only achieve these objectives when they work in harmony with the rest of the page.

Look just how images play in to a landing page structure with this mockup:

Image courtesy of 99designs user anDyrv

This page alternates in between images of canines and text in each section to consider you on a powerful journey through the content. If the creator had added them being an afterthought, the framework wouldn’t be since strong.

As you build your wireframe, keep in mind that you don’t have in order to commit to specific images yet. Feel free to make use of a simple stock image or block of text to give the space where you will put your pictures. Just make sure to follow the very best practices for squeeze page images when you fill those spots using the real deal.

Let Your Landing Page Constructor Do the Heavy Lifting

It can seem like a lot of work to construct a landing page wireframe from scratch. Fortunately, the right squeeze page builder will save you plenty of that effort . You can use the wireframe knowledge you obtained today to adjust your own landing page templates to suit your vision.

Unbounce’s new Conversion Intelligence Platform will take a lot of the guesswork out from the process, with AI-powered solutions including Smart Contractor , Smart Copy , and Smart Traffic allowing you to construct and optimize your own pages based on your audience and objectives. Enjoy the benefits of the conversion-focused landing page layout informed by information.

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