Choosing a Webinar Subject

Posted on Posted in Blog, Technology

Webinar success is often measured by sign up and attendance. However in today’s non-stop, tech-driven world, how do you rise above the noise plus capture the attention of busy prospects? And when you do, how do you encourage them to actually commit their own time to show up for your webinar?  

The secret is to provide a topic that is fascinating, engaging, and, above all, valuable. If you don’t, you will probably find yourself presenting to empty seats. To ensure your webinar is definitely standing room only–virtually anyway–it’s critical to pick a great webinar topic. In this article, I’ll show you how easy which is to do.

How to Choose a Webinar Subject in 5 Guidelines

Selecting the right webinar topic involves more picking a subject which is interesting to you. It takes a strategic approach plus analysis. But that process isn’t since hard as it sounds. You can choose a winning webinar topic that a successful webinar in just five steps:

  1. Identify Targets and Objectives
  2. Define the prospective Audience
  3. Finalize Your Web conferencing Topic
  4. Determine the Webinar Layout
  5. Select High-Quality Web conferencing Software

Ready for success? Ill walk you with the full webinar planning process in detail.

#1. Identify Goals plus Objectives

Choosing a great webinar subject begins with a little legwork. Start by thinking about why you want to do a webinar in the first place. What do you hope to accomplish?

Here are a few common reasons people put on webinars.  

Reach and Teach Employees

With more and more workforces going remote, sharing important information along with employees–and ensuring they will understand it–can be a daunting task. Move is a great option for smaller sized meetings among teams or departments. But when you need to reach larger groups or even a whole large organization, a webinar is much more efficient. It allows the host plus presenters to control the particular exchange of information and avoid the typical interruptions that will arise when anyone on a call may freely access their own microphone.  

Onboarding and worker training are other areas where webinars can be quite valuable. Creating a web conferencing that covers all the basics of starting the new job or learning common functionality skills and procedures eliminates the need for HR or other managers to repeat exactly the same information again and again for each new hire.

Support Sales & Marketing Teams

When done properly, webinars can be an effective component of your company’s overall marketing and sales strategy. Product-specific webinars can attract prospective customers and get prospects within the sales funnel. Webinars can also provide valuable info that can be saved plus easily shared with decision-makers when a prospect is certainly considering your company’s products or services.

The particular sales funnel alone is ripe with webinar opportunities, too. Find out where leads tend to hit hurdles, then build your web conferencing to ease those pain points. Whether it’s a lack of clarity on the product’s functionality or a missing value proposition, a webinar is a superb way to have that will information available to prospects on demand. It will help move them through the funnel instead of being stymied by indecision and dropping away altogether.

Assist Customers After the Sale

After the purchase is an equally beneficial place for training calls. When you know the common problems your customers regularly ask about, for example , you are able to design a webinar to solve them. Place the recording on your site and customers may even be able to solve their particular issue without ever contacting customer service at all.  

You may also design webinars that will showcase unique top features of your products that customers might not know about. This value-added technique is a great way to raise customer satisfaction, encourage recommendations, and even turn a one-off customer in to a strong referral resource or even a repeat customer.  

#2. Define the Target Audience

Now that you know the “why” regarding your webinar, it’s time to focus on the “who and what” part of the equation. Resist the urge to build a webinar that tries to be all things for all people. That strategy rarely succeeds. Webinars are way more successful when they offer a specific topic aimed at the narrow, well-defined target audience.

Here’s the best way to answer the “who” and “what” section of choosing a webinar topic.

What does your ideal attendee look like?

I’m not really talking about actual look here. I mean the intangible characteristics of your ideal webinar attendee.  

For example , an onboarding webinar that walks someone through setting up benefits and payroll can be geared towards new hires. A “how to” webinar explaining the nuts and mounting bolts of registering a product warranty is aimed toward customers who have already bought your product.  

But when your audience isn’t so readily defined, it will help to think about audience characteristics when defining your ideal attendee. Begin by talking to your product sales and marketing teams. They can be a big aid in defining your company’s ideal customer, plus likely have target audience personas created already. Reviewing this information will help you quickly hone in on what your ideal attendee looks like.

What does your ideal attendee need?

What is keeping your own ideal attendee upward at night? What issues are they having trouble resolving on their own? Figuring out the problems they face or the fears they have will certainly reveal a bunch of possible webinar topics your ideal attendee finds difficult to resist.

Maybe your company sells a product that is great at solving a complex issue but is also costly. Your ideal attendee is someone who already knows about your product and likes it, but also has a major pain point whenever explaining to their employer why the high price is justified.  

If you offer a webinar that clarifies all the ways your product saves time and money and enhances the company’s bottom line, you have helped solve that will pain point. Your own ideal attendee may take the webinar info back to their manager, move everyone past the price hurdle, and become a satisfied consumer.

#3. Complete Your Webinar Topic 

Finally, the moment you’ve been awaiting! You’ve done your own homework, figured out the particular “whos” and “whys” and created a webinar topic short-list. You’re ready to pick the greatest one.  

Before you choose your final idea, even though, it pays to do slightly bit more research.

Reach Out To Colleagues (again)

Yes, you already spoke to your colleagues to get some initial webinar ideas. And your short list is the product of those discussions. But it never affects to have a deeper debate with these same stakeholders one more time to skin out how every idea on your candidate might come to life.

If you are going to train employees, go back to HR plus identify the most important elements to cover for every of your short-list topics. They may come up with suggestions you never thought of, or even explain why one of your short-list topics should be tabled for the minute in favor of a more time-sensitive option.

Is your goal to help sales and marketing pull in more leads or even convert prospects? Discuss your  pared straight down topic list, describe the content you visualize for each, and get their particular feedback on the strategy they think works best given current market conditions.

Your own internal subject matter specialists can be an invaluable source of finalizing a web conferencing topic, and adding to an outline that will ultimately shape your final presentation.

Look into the Data

Google Ads Keyword Advisor is a free device that can help you recognize keywords and subjects that are hot right now. If you’re not familiar with this tool, check out our tutorial on how to use the Google keyword planner device.  

The goal of Google’s Keyword Planner is to identify phrases that people are searching for right now, plus determine which of them are usually most popular based on research volume.  

This type of information will help you in two ways. It is going to show you what is–and isn’t–being regularly searched for, helping you rid your own webinar short-list of topics nobody loves you enough about to bother with a Google search.

And when you do filter your topics right down to that final winner, the data will also demonstrate how to name and describe your webinar topic so that it is more likely to be found during a Google Search.

#4. Determine the Web conferencing Layout

Alright, you landed with this post because you wanted to know how to choose a web conferencing topic, and I showed you how to do that. But picking a topic is simply the tip of the iceberg.  

There are a lot going on underneath the waterline that makes or breaks an online studying experience. Consider these two final steps an added bonus to help you achieve webinar greatness.

Initial things first, you need to decide how long your own webinar will be. The most successful webinars are at or just under 60 minutes, with 30-45 minutes dedicated to the presentation and a quarter-hour allocated for market Q& A.  

Likewise, you’ll have to make a decision as to what materials to show during the webinar. A Powerpoint presentation is a go-to favorite, but you can furthermore share PDFs, spreadsheets, JPEGs, and other multimedia to keep your viewers engaged.  

The benefit of including pictures is that it allows guests to see the information in the different form than just a verbal presentation. This helps address a variety of learning styles, very important if you have a lot of attendees in the audience.

You’ll also need to determine who will be presenting within the webinar. Some webinars can be run by a single expert who can speak to all aspects of the webinar topic.

However , providing a moderator and two to three different presenters is also a great way to keep things fresh and maintain audience attention. This is an especially great strategy if your topic has diverse components, where different people are specialists in each area.

#5. Choose High-Quality Webinar Software

Putting on your best webinar might seem overwhelming at first. The great news is there are many webinar software options available to help make the job easier. You certainly don’t have to go it alone. Webinar software program does the hard technical work for you, freeing a person up to focus on the creative side from the equation.

If you’re unsure where to start, check out the review of the best web conferencing software options. Most of these tools will stroll you through the procedure for setting up and hosting a webinar. And if you might have other questions regarding actually hosting your own webinar, be sure to check out our straightforward how-to host a web conferencing guide.

Conclusions About Choosing a Webinar Topic

Picking a topic for your web conferencing is not always always easy. To achieve maximum achievement, it takes a innovative assessment of your goals and objectives and an analysis of the target audience.

But once you’ve accomplished your research, zeroing in on a great topic gets a lot easier. So when you’re ready to stone, using webinar software program will make planning and hosting your occasion easy and fun.

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