Consumer Behavior Statistics You need to know in 2022 [New Data]

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How consumers make purchasing decisions has changed significantly in just a few months. For instance, the pandemic offers shifted some customers more online.

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Recently, there has also been the push for more clear and sustainable methods in brands. Yet what else can there be? Well, that’s exactly what we’re covering here.

In this article, you’ll learn some interesting data regarding consumer behaviour that you should know in 2022 and what that means for your marketing strategy.

1 . Consumers buy more online.

According to a 2022 GWI Commerce Statement, there has been a 36% increase in the number of People in america doing most of their own household or food shopping online.

Throughout the 2021 holiday season, 46% of consumers shopped exclusively online according to the Jungle Scout record.

Why? The very best reasons are lower prices, low-cost delivery, and convenience.

Back in 2020, NRF’s Winter 2020 Customer View reported that will 83% of shoppers say convenience while shopping is more important compared to five years ago. That was before the pandemic, so that percentage offers likely increased.

online shopping statistic: A stackla report found that 67% of consumers say their online purchasing has increased since the start of the pandemic

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This particular shift has pushed some brick-and-mortar shops to consider how to implement an ecommerce strategy, whether it’s launching their own online stores or even partnering with third-party platforms.

There is also a bigger need for a robust online presence. While this was continually recommended for manufacturers, nowadays, it’s important for their long-term growth.

2 . Evaluations and user-generated articles are more influential than ever before.

Today, it appears as though everyone is talking about changer marketing.

When we surveyed over one, 000 global entrepreneurs in 2021, 61% of B2C online marketers said they prepared to increase their expenditure in influencer marketing, compared to only 44% in UGC.

However , some studies suggest that the opposite strategy may be more effective.

consumer behavior statistic from 2021 Stackla report

Based on a 2021 Stackla report, UGC is 8. 7 occasions more impactful than influencer content plus 6. 6 instances more than branded content.

In fact , with regards to sourcing gift ideas upon social media, the Bush Scout revealed that will 56% of consumers are influenced by articles shared by friends and family – more than branded content and advertisements.

From a advertising perspective, this is a transmission to brands that consumers want to hear more from other purchasers. Consider implementing this particular into your social strategy by sharing client reviews and marketing UGC through giveaways and other promotional strategies.

While it is a great brand breakthrough tool, it also works well to reel in consumers at the factor stage of the buyer’s journey.

3 or more. Consumers seek personalization.

According to the Stackla report, 70 % of consumers say it’s important for brands to provide a personalized experience – up from 67 percent in 2019.

HubSpot Blog Research from 2021 revealed that 53% of marketers influence message personalization in their email marketing strategy. Of the percentage, 72% state it’s been one of the most effective tactics, more than subscriber segmentation, email automation, and dynamic content.

Nevertheless , there are many more methods to personalize a user’s experience beyond personalization tokens – through product recommendations and usage recaps (assume Spotify’s annual “UnWrapped” campaign) to sensible content and 360 customer views.

With so many channels to achieve audiences, marketers possess a wealth of options when it comes to personalization. It is just a matter associated with narrowing down the types that offer the best RETURN ON INVESTMENT.

four. Gen Z potential clients the charge within social buying.

In May 2021, eMarketer found that Gen Zers are more likely to participate in social commerce compared to older generations.

Their report exposed that roughly 56% of consumers between 18 and 24 years old and 47. 5% of 14- to 17-year olds make at least one purchase on a social platform.

These figures are considerably higher than other generations, with just a third of consumers in between 45 to sixty-five years of age making at least one purchase on social networking in the year.

Which platforms can be Gen Z mostly on? TikTok and Instagram.

A 2022 GWI Style Z report discovered that 46% of Gen Zers use TikTok to find information about products and brands whilst 69% use Instagram.

This is probably because Instagram offers slowly transitioned for an ecommerce platform along with advanced shopping equipment while TikTok has kept its focus as a short-form video clip platform.

Therefore , what are Gen Unces buyers looking for? On social media, the GWI report found that many are looking for content that is:

  • Lighthearted and funny
  • Inspirational
  • Informational and helpful

Regarding their purchasing trip, the number one way Style Z discovers and researches products is certainly through vlogs (video blogs), according to the GWI report. Once they’ve made a buy, they become the majority of loyal to manufacturers that offer access to exceptional content or solutions.

So , in case your target audience includes Gen Z, your social media presence will be more important than ever.

5. Brands can benefit through an omnichannel approach.

In a 03 2020 eMarketer research of how U. S i9000. adults preferred that will brands communicate with all of them, email came out on the top alongside TV advertising. Social media posts came in third and text messages next. ​​ consumer behavior statistic from emarketer

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What this data suggests is that a single-channel strategy is not enough in order to attract and preserve consumers.

Their attention is being taken in many different directions and if your brand is not present, you may quickly be forgotten.

Now, this isn’t to say that every brand ought to be utilizing every single channel out there. Because all things considered, not every channel will give you a positive return on investment. What we should are suggesting is definitely consistently leveraging a mix of one to three channels while staying updated about how your audience will be responding.

A few channels may work well during specific phases in the buyer’s journey and some may work only for a time. Listening to your computer data is the best way to know which channels are worth your time and effort.

6. Shoppers expect BNPL options.

Buy-now-pay-later is a transaction service that allows clients to spread out their particular purchase payments straight into interest-free installments.

The topic started rising in popularity close to mid-year in 2020 but peaked within September 2021, based on Google Trends.

In 2020, Paypal launched its own payment installment plan plus during the 2021 Black Friday, they had a nearly 400% embrace BNPL transactions year-over-year.

Although a single CNBC report discovered that only 7% of shoppers prepared to use BNPL earlier this holiday season, experts anticipate that figure to double or three-way in 2022.

It’s particularly well-liked by Gen Z – a population which is only now beginning to join the workforce. The 2022 GWI report found that one in five Gen Z shoppers within the Asia-Pacific region utilized a BNPL support in the last month.

Payment is often not something marketers consider when advertising the brand’s products and/or services. Nevertheless , this data suggests it may be helpful to emphasize this as it’s becoming a stronger buying consideration for consumers.

7. There are more demand for sustainable brands.

In 2019, the Harvard Business Evaluation reported that lasting products are 5 times more successful within average sales development compared to brands that will aren’t marketed as a result. Today, that tendency continues to grow.

consumer behavior statistic from 2021 global sustainability study

A Global Sustainability Study 2021 review found that one 3rd of consumers are willing to pay out a premium for lasting products.

In fact , 61% of Style Z say they pay more for environmentally friendly products than those that aren’t, according to the GWI report. Specifically, online shoppers are looking for:

  • The use of natural, natural materials
  • Reused or recyclable products
  • Brands by which part of the proceeds visit eco-friendly causes
  • No harmful chemicals
  • Durability

Many brands might offer one or more of these but fail to promote them. However , this is exactly what can help set you apart from the competition, because sustainability becomes a growing purchasing factor intended for consumers.

Since you know what’s influencing consumer behavior, you can begin to craft a marketing strategy that attracts your audience’s the majority of pressing needs.

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