Using Your CRM to Power Your Marketing

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It’s easy to picture the customer journey as being a well-traveled, east-to-west road trip, following a single road from awareness to consideration to purchase.

In reality, people have a lot of detours.

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If you want a complete picture from the customer journey, they have essential to connect your own marketing efforts with the tool at the middle of it all: your own company’s trusty CUSTOMER RELATIONSHIP MANAGEMENT.

While you might be familiar with a CUSTOMER RELATIONSHIP MANAGEMENT, you probably aren’t utilizing it to its complete potential. Here, we’ll cover its part in marketing and just how it powers excellent customer experiences.

CRMs are traditionally considered a tool for sales teams to leads, prospects, plus customers. With them, reps can see every connection a contact has already established with a brand — everything from calls with a sales rep to website visits.

Yet on the marketing part, marketers rarely utilize a CRM for everything other than creating mailing lists, if at all. This is a massive missed opportunity.

Think of your CUSTOMER RELATIONSHIP MANAGEMENT as a single supply of truth — monitoring every customer discussion and painting an obvious picture of their trip. Here are the benefits of this particular:

  • One central hub with regard to data. Any business, regardless of size, needs a central location for storing data. This means that we can identify patterns and see what’s working (and what’s not).
  • More audience segmentation. You’d never send out the same message to each customer — which explains why segmentation is so essential. A CRM may group your target audience into segments — such as where they live or when they’re the majority of active — so that you can talk to your audience in a more targeted way.
  • Optimized strategies. A CRM tool may connect to your marketing and advertising channels, enabling you to see how your channels perform and how your market is interacting with you.

By placing it at the center of your marketing strategy, you can truly personalize your own messaging, create a lot more targeted and meaningful content, and speed up the sales procedure — helping your whole company grow.

Let’s dive more into this beneath.

What is the Role of CRM within Marketing?

As I mentioned above, marketing is about more than single, solitary interactions – it is about building a complete customer experience.

Here’s how CRM can power different areas of your marketing:

1 . CRM with regard to Email Marketing

With email and your CRM, you can segment your contacts into different lists based on any CRM data point like location, web page interactions, and more. And yes it doesn’t stop presently there.

You can add an extra layer of customization to your emails by sending different CTAs to customers depending on your CRM information. By sending related, personal emails, you can build trust and provide value to clients and prospects.

A CRM can also help you and your team save time. By connecting email to your CRM, you can prevent exporting and adding lists of contacts into your email service agency (ESP). This will keep all of your contact information up to date while assisting your team remain compliant with CAN-SPAM laws.

2 . CRM for Social Media Marketing

You probably know this, but it has repeating: social media is really a two-way street. Producing great content for social — like clever tweets, trendy Instagram photos, plus engaging videos — is important, but a possibility enough.

Simply by pairing your CRM with social, you can observe how customers build relationships your platforms as well as the conversations they’re getting — making you more prepared to interact with all of them.

A social CRM can also provide you with an overview of topics, hashtags, and influencers within your audience sections. Then, you can power this data to provide timely, relevant articles.

3. CUSTOMER RELATIONSHIP MANAGEMENT for Digital Ads

While third-party data helps you reach a broad persona, the first-party data you will get from your CRM lets you target a hyper-specific group of people. It allows you to create relevant advertisements for any audience, regardless of what stage they’re with in the buyer’s trip.

For example , you can create a custom target audience of all the contacts within your CRM who seen a certain product. Based on this audience, after that you can create an extremely specific ad that provides information regarding that product to propel them along their buyer’s journey.

This makes a big impact on your clients. Think about how many ads they see in one day. How many of those do you consider are actually relevant? By promoting highly targeted ads, your customers defintely won’t be surprised or frustrated when they see one particular.

CRM Marketing and advertising Automation

CUSTOMER RELATIONSHIP MANAGEMENT software is designed to help sales and customer care professionals — however it can also help you execute some marketing jobs.

For instance, in the CRM you can set up email sequences to interact with leads with out manually re-creating content. It can also alleviate your workload by taking tiresome tasks off your fingers, like manual information entry or logging customer interactions upon social media.

Nevertheless , while CRM software can perform some marketing automation tasks, your own CRM alone might not be the right solution for those of your marketing. Have a look at this helpful content that compares CRM versus marketing software.

Final Thoughts

When marketers influence their customers’ information for good, they can create remarkable customer experiences. By combining your time and efforts with a powerful CUSTOMER RELATIONSHIP MANAGEMENT, you can connect the dots to improve the client journey.

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