Exactly what are Instagram Guides? [+ How to Create One]

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If you are on Spotify, odds are you’ve curated the playlist with all your favorite songs — and rearranged them in a specific purchase. But did you know you can do something similar on Instagram?

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Enter the Instagram Guide — an instrument that allows you to curate your favorite Instagram content, Reels, or Hails from one location, that you can share with your local community. For marketers, that is a great way to revive older content, promote products, and introduce your brand.

Why don’t take a closer look at Instagram Guides, ways to leverage them within your marketing strategy, and how to make one in six steps.

What is an Instagram Guideline?

In short, an Instagram Guide is really a collection of posts, Fishing reels, or Lives — either from your own give food to or from other people.


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All guides tools meant to around a single subject, story, or concept. For instance, you could build a gift guide, product round-up, or exercise routine — but more on that later.

Once you create a manual, it will live under a public tab within your profile that customers can visit anytime. You may also share it for your Instagram Story for further visibility.

There are three types of instructions on Instagram — places, products, plus posts.

  • Places is for sharing travel-related or location-specific content material. For instance, you could discuss your road trip itinerary or your favorite coffee shops in X location.

    Example: The Most Instagrammable Locations in Phoenix.

  • Products is for showcasing products through Instagram Shops. You can create anything through product tutorials to listicles of your preferred products or brands.

    Illustration: The 8 Must-Have Items for Sensitive Pores and skin .

  • Posts is for articles, commentary, or even anything interesting you’ve shared or stored from others. This type focuses less on visuals and more on your storytelling abilities.

    Example: How to Build a proper Morning Routine .

With a solid knowledge of Guides, let’s talk about the benefits of using them within your Instagram marketing.

Instagram Guides meant for Marketing

Instagram has countless features for marketers — but what makes manuals stand out from the audience?

Check out the top benefits of using Instagram Guides in your marketing:

1 . Revive your own old content

Content on Instagram has a short lifecycle. After hitting the “Post” button — plus watching the likes pour in for a day or two — your content sits in your feed, collecting dust.

With manuals, you can shine the spotlight on your previous content. When a consumer clicks on an person post in your tutorial, it directs these to the original post — giving it a new rent on life.

2 . Drive traffic to your blog or website.

Guides are a great way to share your tips, tricks, advice, and recommendations on specific topics — but you shouldn’t reveal everything.

Instead, use the guide to summarizing one or two factors from your blog posts — then encourage users to visit your blog for more details (or a lot more tips). That way, you can drive traffic to your own other channels.

3. Introduce your brand.

Instagram Guides are a great way in order to introduce both new and current clients to your brands and it is values. Use them in order to highlight social obligation work, new breakthrough, behind-the-scenes content, or new initiatives.

For example , fashion marketplace Vestiaire Collective shows its brand beliefs by posting guides on building a more sustainable wardrobe as well as the power of upcycling.


4. Leverage user-generated content.

Along with Guides, you can combine content from other customers with your own — which presents an opportunity to power user-generated content.

For example , suppose a person run a sunglass brand. You could create a guideline titled, say, “The Trendiest Sunglasses associated with 2022” that contains photos of your customers putting on your products. What better way to leverage UGC, promote your items, and attract new clients — all at the same time.

5. Market your products — without being too sales-y.

If you struggle with marketing your products with out sounding like an infomercial, Instagram Guides are an easy way to strike that balance.

To the sunglass instance above — if you were to create a manual for your new selection, you could add worth to the reader by including advice, ideas, or tricks inside the guide. Then, title your guide in a manner that puts the value front-and-center, such as “How to Style Oversized Sunglasses. ”

This is a good way to subtly promote your products without it becoming the center of attention.

How to Make a Guide on Instagram

Creating a guide is relatively basic, but you’ll need the most recent version of Instagram before you can start. It is also a good idea to brainstorm which kind of guide you want to produce — and pay attention to the content you want to consist of. Then, follow actions:

one Get around to your Instagram user profile and tap the particular plus (+) button. This opens the menu with options of what you can post on Instagram. Tap “Guide. ”


2 . Next, touch on the type of Instagram guide you want to create. You can choose from Areas, Products, or Posts.


3. Select the content material you want to add to your guide. This can be content you’ve shared or saved from other people.


4. From here, you will need to write a few information about your guide — namely the name and summary. You will also need to upload an appliance cover photo if you want to change the one Instagram offers.


5. As you scroll through the guide, include titles and explanations, commentary, or ideas to each blog post.


6. Once most likely happy with the guideline, click Share.

Instagram Guides are about repurposing content material. So take a look at your own feed and find new stories you can inform. Leverage the tips in this article to make your guides an effective top-of-funnel marketing strategy to engage customers, promote your products, plus introduce your brand.

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