Where Are These Viral Social Media Platforms Now?

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From TikTok to Clubhouse to Lasso, it seems like new virus-like social media platforms are popping up every day. In addition, many of the ones that were once en style have suddenly waned in popularity. Should you be a marketer, keeping up with these trends can be difficult but necessary within building and preserving a strong audience.

Over the years, we’ve kept you up-to-date about the social media platforms you should care about. But you may be wondering, where are these virus-like social media platforms today? And which ones are still worth investing in? Here’s what you need to know.

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Viral social media platforms: Where are they now?

  1. TikTok

We first pointed out TikTok as the app marketing experts should watch back in 2019. At the time, the particular app had over 500 million monthly active users. Ever since then, that number has bending to over 1 billion dollars monthly active customers.

In 2019, we saw brand names like Guess experimenting with TikTok by developing their own unique viral movie challenges. We predicted more industries plus brands would begin getting creative with their marketing tactics plus dabble with TikTok over time.

However , in 2022, brand names are still struggling to find their place on TikTok. Within 2022, InVideo reported 50% of top brands do not have a presence on TikTok. This includes billion-dollar brand names like Google, Ikea, and YouTube.

But this does not mean businesses are keeping track of the app away — far from this, actually. Through our very own surveys, we discovered that 65% of social media marketers who leverage TikTok plan on increasing their purchase in 2022.

Leveraging TikTok Changer Marketing

Should you be a marketer seeking to start leveraging the particular app, or improve your investment, a great way to achieve this is via influencer marketing. While many brands are still floundering to fit in on the app, TikTok influencers are usually popping every day plus seeing huge success.

One example of this would be Drew Afualo (@drewafualo on TiKTok). The Los Angeles-based content creator rose to fame upon TikTok by calling out misogynistic creators and users at the app.

Within January, Afualo saw her account grow from 1 . 5 million followers in order to 4 million in just two months, according to Buzzfeed. As of April 2022, the account provides 6. 9 mil followers.

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City, ” starring Bullock and Channing Tatum.

 

@drewafualo #ad Make sure you check out The Dropped City out 3/25 😎 Sandra Bullock could be the baddest period @Paramount Pictures #fyp #xyzbca #girls #men #funny #college #embarrassing #OscarsAtHome #WomenOwnedBusiness ♬ Pleasure (30 seconds) – TimTaj

 

She gets also partnered using the online fashion retailer Shein to promote their particular SheinX collection.

 

@drewafualo Lmk which outfit is your fave 🤓 Shop the #SHEINX Collection & use my program code “DREW” to save 15% off the entire @SHEIN US site! #SHEINpartner #fyp #xyzbca #girls #men #funny #college ♬ original audio – Drew Afualo

 

TikTok articles creators like Afualo create meaningful contacts with their audience plus understand the app in manners that many brands never. This makes influencer marketing a great method for brands or companies looking to market them selves on TikTok.

In our survey, all of us found that 57% of influencer online marketers reported influencer marketing and advertising as one of the most effective styles they leverage. We all also found that 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing and advertising.

2 . Club

I remember when Clubhouse was launched in 2020. It felt like an exclusive club where you had to know somebody who could get you within. And in a way, it had been. Clubhouse is an sound chat-based app. In order to launched, users had to receive an invites from another user to join.

In July 2021, application developers removed Clubhouse’s invite-only system, permitting anyone to join the woking platform.

When we 1st mentioned Clubhouse back in February 2021, the app was only available on iOS devices. However , the following May, it became available on Android devices too.

In our initial reports, we said we weren’t very sure whether Clubhouse could work for manufacturers and marketers. And, in the last year, Clubhouse’s popularity has began to wane as other platforms, like Twitter via Twitter Spaces, dabble with audio chats.

Is Marketing upon Clubhouse Valuable?

In February 2021, Clubhouse peaked at nearly 10 million monthly downloads. Just two months later, in April 2021, that number plummeted to just 900, 000 downloads, according to Forbes. But don’t let that dissuade you through leveraging the audio app. Numbers suggest Clubhouse could be experiencing a resurgence in 2022.

Keep away from 2021, the application was downloaded one 3 million instances and, as of the start of 2022, Clubhouse is usually ranked number 12 in social networking over the app store, according to InfluencerMarketing Hub.

Therefore , is there value within marketing on Clubhouse? It depends on your approach. A huge draw to get Clubhouse was its association with superstars like Drake, Kevin Hart, and Tiffany Haddish. With that in mind, utilizing well-known influencers or even industry micro-influencers to market your brand upon Clubhouse could be a worthy investment.

Club can also be a useful system to host focus groups and to create personal connections together with your audience.

However , if you find yourself struggling to find an influencer big enough in order to draw your audience to Clubhouse, or your audience doesn’t seem to frequent the particular app, it may be best to invest elsewhere.

3. Twitter Areas

Launched within 2020, Twitter Areas is Twitter’s answer to Clubhouse. It’s a feature that allows users to participate and host reside audio discussions within the Twitter app.

We predicted that will Twitter Spaces might be a great feature because Twitter is already a dialogue-friendly platform with hardly any focus on visuals.

Though there are not any statistics concerning Twitter Spaces reputation among users, Tweets itself is a very successful app. Twitter reported its annual revenue in 2021 was $5 billion dollars, a 37% increase in its year-over-year revenue.

In a recent HubSpot survey, we also discovered that simply 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces, however , 68% of these who do say it is the most effective social internet marketing strategy they use.

Knowing the popularity associated with Twitter, and that your competition are likely to increase their investment decision in audio talks, Twitter Spaces is surely a feature you should consider within your marketing strategy.

Your brand can use Twitter Spaces to create significant engagement with its market, connect during more than trending topics and cultural moments, or hold large-scale focus groups to gain comments on a product or service.

4. Houseparty

Released in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight customers at a time. For additional fun, participants might use unique filters, stickers, and other features to maintain the party going. Two years after its founding, the application launched an in-chat gaming feature so users could perform games with buddies.

In 2019, we wrote, “For example, a small makeup company might recruit a ‘houseparty’ where an influencer can answer beauty questions and show attendees how to use one of their new beauty products. ”

However , Houseparty was shut down in Sept 2021 after becoming acquired by Fortnite developer Epic Video games. The game developer said, “The team at the rear of Houseparty is working on creating new methods to have meaningful and authentic social connections at metaverse level across the Epic Video games family. ”

5. Lasso

We first directed to Lasso like a social media platform marketers should watch back in 2019. Launched by Facebook in 2018, Lasso was a brief video platform designed to compete with TikTok.

We stared in to our crystal basketball in 2019 and wrote, “While Lasso is just getting started, it may be a promising platform later on because it’s owned by Facebook. This may mean the app might benefit from Facebook’s user base, technical resources, and funding. ”

Sadly, Lasso never really drawn on into the Gen Z audience Facebook was trying to attain, and the app was power down in July 2020. The platform was scrapped as Facebook began testing Instagrams TikTok-like feature, Reels.

Trying to promote your brand name on an app that isn’t as well-known as it once was can feel like showing up to a party after nearly everyone’s gone home. Fortunately, new systems are always on the rise, so there will always be new and creative methods to tap into your target audience. And you can trust us to share what’s following.

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