SEARCH ENGINE OPTIMIZATION Glossary: 100+ Essential SEO Terms Internet marketers Should Know in 2022

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Do you want to optimize your site but have difficulty communicating with the specialized folks running this? Then, you need an SEO glossary.

Jargon alone should not stop you through making your site the powerful marketing tool it can be.

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This is a list of the most essential search engine optimization (SEO) terms to help marketing experts communicate with developers and understand how to optimize their particular websites.

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301 Redirect – The process of permanently redirecting the webpage from one URL to another.

302 Redirect : The process of temporarily redirecting a webpage from one URL to another.

4xx status unique codes – Code delivered by the server to say that the request was unsuccessful and the information was not found.

5xx status unique codes – Code delivered by the server to state that there was a issue with the server.

Blog – The webpage that includes blogs related to specific subjects and/or industry.

Bookmark – A hyperlink to a website saved for later reference inside your web browser or personal computer.

Bot – An application application that is programmed to complete specific jobs.

Bounce Rate – The amount of users who leave a webpage after only viewing one page.

Branded Key phrase – A search question (keyword) that refers to a specific brand. Electronic. g.: “Nike shoes”

Breadcrumb – A web hyperlink that lets you know in which you are on a website and exactly how far you are in the homepage.

Damaged Link – A link that leads to a 404 error page. This can happen if a web page is removed without a redirect. (See 4xx status codes)

Browser – Software program that allows you to gain access to information and information on the internet. The most common web browsers include Google Chrome, Safari, and FireFox.

Conversion types convert traffic into leads. Collecting contact information helps you follow up with these leads.

Crawler : A program used by search engines to gather information on websites and accurately index them.

CSS (Cascading Style Sheets) — The part of your code that defines exactly how different elements of your blog look (examples: headers, links).

Do-follow – One of the links that instructs search engines like google to follow the link rather than the “nofollow” attribute. (See nofollow)

Domain – The primary web address of your web site (example:

See backlink).

Featured Snippet : Highlighted excerpts that will appear at the top associated with some Google search outcomes, known as position 0.

The particular Fold – The “fold” is the point on the website where the web page gets cut off by bottom of a user’s monitor or browser window. Anything below the fold can be scrolled to but isn’t seen right away. Search engines place some priority on content material above the collapse since it will be noticed right away by new visitors.

business directory through Google.

Google Search Console – A free Google tool that allows you to monitor what sort of website is performing.

Visitor Blogging – The exercise of publishing a blog post on a web site owned by another person.

Indexing – A procedure used by search engines to analyze the content of web site and catalog files.

Inbound Link – A web link from another web site to yours.

Internal Link – A link from one web page to another on the same web site, such as from your homepage to your products web page.

Listed Pages – The webpages of your website that are stored by search engines like google.

Javascript – A scripting language that allows internet site administrators to apply different effects or changes to the content of their website as users browse it.

optimized using the goal of sketching in visitors that have searched specific key phrases.

Key word Difficulty – Refers to how competitive a keyword is and how difficult it will be to rank for it.

Keyword Research – The process of looking for keywords to target in your content based on volume, keyword difficulty, as well as other factors.

Keyword Stuffing : The overuse associated with keywords in your articles in an attempt to rank higher.

obtaining more inbound links to your website for improved search engine ranking positions.

Link Juice – The worth or authority an internet site gains when receiving a backlink from a high-authority website. (See backlink. )

Link Schemes — What Google identifies as spammy tactics used to trick Google’s PageRank and increase search rankings by buying or even selling links, too much cross-linking, or various other manipulative tactics.

Long Tail Keyword – Longer, more specific queries that include greater than three words.

Meta Description – A short description of fewer than 160 characters from the contents of a web page and why somebody would want to visit this. This is displayed upon search engine results pages beneath the page title as a sample from the content on the web page.

Meta Keywords – Previously used by search engines in the 90s and early 00s to help determine what an internet page was about, the meta keywords tag is no longer used by any major search engines.

Minification – The practice of removing unnecessary characters in the source code to help a webpage load faster with out affecting functionality.

Mobile-first Indexing – This refers to Google primarily using the mobile version of a webpage with regard to indexing and rank. In the past, desktop was your go-to.

Nofollow – When a link from one site will not pass SEO credit score to another.

Organic traffic : Refers to visitors who discover your website within the SERPs instead of a paid ad.

Page Acceleration — Refers to how rapidly a webpage loads. Influencing factors consist of file sizes, the original source code, and the internet server.

Page Title — The name you give your web page, which is seen at the top your own browser window. Titles on pages should contain key phrases related to your business. Words and phrases at the beginning of your page title are more extremely weighted than words and phrases at the end.

PageRank – A number through 0-10, assigned simply by Google, indicating how good your overall SEO can be. It is technically known as ‘Toolbar PageRank. ‘

Pagination – When a number of content is broken up into a multi-page list. Think of category pages on e-commerce websites.

Panda – Was once a separate Google criteria to track down black head wear tactics but now is part of Google’s core algorithm.

People Also Request – A feature that may show up on the SERP to show related queries and answers to a query.

PPC (Pay-Per-Click) – Advertising method in which an advertiser places an ad within an online advertising venue and pays that location each time a visitor clicks on his/her advertisement. Google AdWords is the classic example of this particular.

Observe 301 and 302 Redirect).

Referrer String – A piece of information sent by a user’s browser if they navigate from page to page on the web. It includes information on exactly where they came from previously, which helps website owners understand how users are finding their website.

Rel=canonical – An HTML tag that will tells search engines which usually version of a web page is original and which is duplicate whenever there are multiple web pages with similar content material. (See canonical)

Responsive design — A design practice that allows a website to adapt to any device it’s viewed on, making it a better consumer experience.

Automated programs. txt – The text file that tells search engine spiders which areas of your website are accessible and which ones they should ignore.

RSS Feed – RSS stands for ‘really simple syndication. ‘ This is a subscription-based way to obtain updates on brand new content from a web source. Set up a good RSS feed for your site or blog to assist your followers remain updated when you discharge new content.

SEO — Stands for search engine optimization and refers to the tactics used to optimize your site page to reach and maintain a high ranking upon search engines for specific keywords.

SERP (Search Engine Rank Page) – The web page that you are sent to after you run a query within a search engine. It generally has 10 results on it, but this might vary depending on the issue and search engine in question.

Sitemap — A special document developed by a webmaster or perhaps a piece of software that provides a map of all the webpages on a website to be able to easier for a search engine to index that will website.

Social networking – Online social networks utilized to create online communities.

Spider – Also called a web crawler, may computer program that will browses the internet plus collects information about internet sites. (See crawler)

SSL Certificate – Means “Secure Sockets Layer” and is used to encrypt data that goes by between a web server and the browser. A web site without an SSL certification is vulnerable to cyber-terrorist who may get access to confidential information.

Position Code – The response code sent by a server following a request. (See typical status codes)

Structured Information — Any set of information that is organized plus tagged to help search engines like google understand the information.

Subdomain – A subsection of a primary site used to better manage your website and allow easier navigation. Traffic – The amount of visits to your site.

Title Tag – The title of a page in your website, which is enclosed in a < title> HTML tag, inside of the head section of the page. It appears in search engine results and at the top of a user’s web browser when they take that page.

Traffic Rank : The ranking of how much traffic your site gets compared to all other sites on the internet.


Unnatural Hyperlinks – What Google describes as developing links that a web site owner doesn’t attest to or place designed for editorial reasons. (See link schemes).

URL – The web address of the page on your site (example:

User Experience (UX) – Refers to the feeling users possess when interacting with an item, service, or (in the context associated with SEO) a website or even mobile application.


White Hat – SEO tactics that conform to best practices and don’t manipulate search engines.

Website Routing – The elements and components on a page that allow you to easily access the various webpages on a website.


XML – Stands for extensible markup language which is used simply by search engines to understand web site data.

XML Sitemap – A file that lists the website’s important web pages so that search engines can simply find and crawl them.

Editor’s Note: This post was originally published in Dec. 2011 and has been up-to-date for comprehensiveness.  


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