If you think Pinterest is just a place to find dishes and fine-tune wedding preparation details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective system for building your own audience and getting your product in front of prospective customers who are ready to buy.
According to a HubSpot Blogs survey associated with 310 marketing professionals, 39% of marketing experts said Pinterest generated a high return on investment.
With an effective Pinterest strategy in place, you will get organic web traffic, make targeted ad advertisments to reach your ideal buyers, and sell directly from the platform. Gather inspiration from these brands that are yielding big results through Pinterest.
Desk of Contents:
- IT Cosmetics
- Jonas Paul Eyewear
- Primally Pure
- La Mer
- The Good Industry
eleven Best Brands upon Pinterest
What we such as: IKEA’s innovative integration of its lead-generating quiz plus Pinterest recommendations.
IKEA is a globally-recognized brand name with countless item options and designs. Shopping for new furnishings and houseware is definitely an overwhelming experience, and IKEA is decreasing customer overwhelm via creative Pinterest advertising.
Potential customers can take IKEA’s Renocations to discover to unlock which usually IKEA items would certainly best suit their home. At the end of the test, users are given the Pinterest board associated with IKEA products they make like, and can then pin the options for their personal boards pertaining to inspiration, or store directly through Pinterest when they’re prepared to buy.
This approach works because many clients turn to Pinterest designed for decorating ideas and to save potential product finds in one place. The integration associated with product recommendations and pre-populated Pinterest boards is creative and solves a real need for customers who are planning to streamline the furniture buying process.
IT Cosmetic makeup products
What we should like: Savvy keyword targeting.
According to Pinterest, 91% of beauty queries on the platform are usually unbranded. That means when users are typing beauty-related keywords searching, they aren’t searching for specific brands. On learning this statistic, IT Cosmetics applied a keyword-first Pinterest strategy to reach customers who were searching for CLOSED CIRCUIT cream on the system.
This strategy offered the brand a chance to be found by customers who were interested in learning more about CC cream and other cosmetic items but didn’t yet have loyalty to any specific brand.
Looking through the IT Makeup products Pinterest account, various pins are optimized to be found in CLOSED CIRCUIT cream-related. The brand’s Pinterest content shows its products in action by means of tutorial-based videos therefore users can see how the products work in real-time. This approach has helped IT Cosmetics broaden its organic reach on Pinterest, and get new customers.
Jonas Paul Eyeglasses
What we should like: Clear ideal client identification.
Eyewear brand name Jonas Paul can make affordable, on-trend frames for kids and teens. Knowing the ideal potential prospects for the brand are parents looking for eyewear for their children, Jonas Paul creates natural and paid Pinterest content specifically for parents.
Implementing this tactic has helped the brand increase website traffic from Pinterest, resulting in higher order worth than web site visitors from other channels.
What we such as: Seasonal posts and use of Idea Pins.
Pinterest is a great place to discover inspiration for your next creative project, so it makes sense that art store Michaels would certainly perform well on the platform.
The Michaels Pinterest account has a variety of beautiful search-driven posts that are in-line with what users are searching for each season. Articles pinned to the Michaels Pinterest account often features videos of seasonal craft tasks directly linking to items that can be purchased through Michaels.
The brand name also runs keyword-focused holiday campaigns, focusing on users who look for terms related to projects that can be executed with products from the shop. In addition to driving online conversions, Michaels’ Pinterest efforts have also improved in-store traffic simply by 8%.
What we such as: Academic content to nurture new clients.
Primally Pure is really a natural beauty brand that makes non-toxic deodorant plus body care products. The particular brand’s Pinterest account has been one of its important drivers of development.
On Pinterest, the Primally Natural account is focused upon holistic lifestyle schooling and captures users who want to learn more about skincare and the potential side effects of conventional item options. With many hooks leading back to the business blog where there are in-depth articles upon various topics the particular brand’s ideal consumer would be interested in, this particular inbound marketing technique is an effective way to develop trust and educate an audience.
What we like: Movie demonstrations of Mayvenn’s various products.
Mayvenn sells affordable h?r forl?ngelse and related items to hairstylists plus salon owners. With this particular ideal customer in mind, Mayvenn’s Pinterest articles has a variety of tutorial-based posts to show stylists how they can use Mayvenn’s products on their clients. In addition to tutorials, Mayvenn shares pins related to hairstyle inspiration that are easily searchable.
The brand furthermore features photos of the products fully designed so users can easily see exactly how the potential hairstyle they want to create will look.
What we should like: Aspirational product content.
Samsung is a global brand that makes a range of products, but upon Pinterest, the brand’s home appliance account truly shines.
Appliances and house inspiration are well-known search topics upon Pinterest, and Samsung has created an impressive brand account creating beautiful imagery with its items front and middle. The brand remains at the forefront of Pinterest’s latest functions using video and Idea Pins to showcase how usana products work to customers who are looking for hooks to help them develop their dream houses.
The Samsung Home Pinterest accounts also has boards related to key home-related search topics such as “How to Clean” plus “Kitchen Ideas. ” The content on these boards consists of organic and user-generated hooks that subtly function Samsung’s products.
What we should like: Cohesive brand identification and Pinterest-exclusive products.
Luxury skincare brand La Mer is well known for having high-end products that are often considered celebrity favorites. The brand leverages Pinterest as a key element of its marketing strategy.
Not only are the visuals on the La Mer account cohesive, however the brand has found creative ways to generate new business through Pinterest. La Mer released a video ad campaign to showcase the benefits of its products. Users who involved with the ads were sent product examples to increase engagement plus customer reviews.
In addition to its ad strategy and sampling campaign, La Dyrare has created product units that are exclusively accessible through Pinterest, appealing users who uncover the brand through Pinterest to make a purchase that will isn’t available anywhere else.
What we like: Natural-looking videos displaying the company’s items in use.
Lavendaire is a personal development brand that sells journals plus apparel. The Lavendaire Pinterest account naturally garners three mil monthly views to operate a vehicle traffic to the brand’s products and other content material channels.
A specific area where Lavendaire shines on Pinterest is through the development of Idea Hooks. The Idea Pins function is a primary concentrate area for Pinterest, and the Lavendaire brand frequently shares brand new Idea Pins showcasing the company’s journaling products.
With journaling being a high-traffic search phrase on Pinterest, pins shared by Lavendaire are optimized to demonstrate up in journaling-related search results helping Pinterest users find and connect with the brand name and community.
What we such as: Multi-colored visuals, and recipe-based content.
Wellness superfood brand Golde posseses an impressive Pinterest accounts that features its product line in a variety of ways. The account has video posts that are beautifully photo and feature Golde products used in recipes plus tutorials.
In each one of the brand’s educational plus recipe videos, the pin is linked directly to the product showcased helping the brand name drive sales through users who are searching for recipe inspiration and new creative methods to use products for example matcha and cacao.
The Good Trade
What we like: Organic generating the traffic.
The Good Trade is an online publication that will covers topics related to sustainability and slow living. The company’s Pinterest account offers almost 10 million organic monthly views, which is an impressive task.
Though The Great Trade doesn’t currently run Pinterest advertisements, the brand produces pins for all from the articles, generating traffic back to its internet site.
The brand depends on keywords and hashtags to create pins which can be found through search and has built a good engaged audience upon Pinterest to convert into readership.
If your company isn’t on Pinterest yet, now is the perfect time to get started. Whether you have a good eCommerce business, brick-and-mortar store, or your articles is your product – users on Pinterest are likely searching for everything you have to offer.