The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

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Social media is one of the best methods to amplify your brand name and the great content you’re creating. But it isn’t enough to just post content to interpersonal whenever you feel like this – posting a few times performs much better than others.

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So , what are the best times to publish on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.

Before we enter into the specifics for each platform, it’s essential to note that for our survey, we asked participants to answer within their current time zone – with 38% of respondents situated in the Eastern period zone. Keep this in mind as you review the information and see how that is relevant to your brand.

Best Time to Post on Instagram

In 2022, Instagram has surpassed two billion monthly customers, with most of its base accessing the woking platform via mobile.

Best Time To Post on Instagram

  • On average, the best situations to post on Instagram across industries have been in the mid- in order to late afternoon, specifically between 6 and 9 p. mirielle., 3 and six p. m., and 9 and 12 p. m.
  • The best day to publish on Instagram is Saturdays. The most severe is on Monday. However , when comparing B2C and B2B brands, the former report Saturdays as the best time while the latter state it’s Friday.
  • The worst occasions to post are:
    • 6 a. m. to nine a. m.
    • 9 p. meters. to 12 a. m.
    • twelve p. m. to 3 p. mirielle.

1 industry that reports a lot of success in the 12-3 p. mirielle. time frame is manufacturing and materials, with 50% surveyed stating it’s the best time to publish.

Facebook as they do on Instagram.

Best Time To Post on Facebook

  • On average, the best occasions to post on Facebook across industries are usually in the mid- to late afternoon, specifically between 6 and 9 p. m., 3 and six p. m., and 9 and 12 p. m.
  • The best day to publish on Instagram is Saturdays. The most severe is on Mondays.
  • The most severe times to post are:
    • six a. m. to 9 a. mirielle.
    • 9 l. m. to twelve a. m.
    • 12 p. meters. to 3 p. m.

Industries that have more achievement posting early morning are usually agriculture, food, plus beverage brands, along with 50% choosing nine a. m. in order to 12 p. m. as the best time to post on Facebook. In addition , 100% of marketing experts surveyed from journey and hospitality brand names also chose on this occasion frame.

text-based social media platform is known to draw morning hours users who utilize the app to get their particular news and evening owls looking to share their late-night thoughts.

However , the information suggests that the best time to achieve users is the mid-day, between noon and 9 p. meters.

Best Time To Post on Twitter

  • 27% of online marketers surveyed say six p. m. to 9 p. mirielle. is the best time to posting on the platform, followed by 3 p. meters. to 6 p. m., then midday to 3 p. m.
  • In contrast to Instagram and Facebook, Friday is the best day time to post on the system.
  • Worst periods? Early morning. Specifically 6 a. m. in order to 12 p. mirielle.

28% of U. S i9000. adults use LinkedIn to network and promote their professional efforts. It’s no surprise that will it’s the only social platform to report a weekday as one of the top days to post.

Best Time To Post on LinkedIn

  • Aim to post upon LinkedIn between six – 9 l. m., 3 — 6 p. m., or 12 – 3 p. meters.
  • The best day to post is Saturdays, Sundays, and Wednesdays.
  • The lowest-performing days are Mondays and Fridays.

post on Pinterest are in between 6 p. meters. to 9 g. m.

  • The 2nd most popular time can be noon to 3 or more p. m., selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel plus hospitality.
  • 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, just 2% of B2C brands chose Monday versus 13% associated with B2B brands.
  • YouTube and data from a 2021 Pew Research study suggests that its reach keeps growing. So , how can you obtain the best reach within the platform? Let’s dive in.

    Best Time To Post on YouTube

    • Post between 6 p. m. and 9 p. m. (31%), three or more to 6 l. m., and noon to 3 g. m.
    • 25% of marketers surveyed recommend posting on Saturdays while 23% say Friday is the best day to post.
    • Monday through Wednesday are the worst days to post on the system, along with early mornings from 6 the. m. to 9 a. m.

    TikTok is among the most go-to short-form movie platform for Gen-Z and Millennial consumers.

    Best Time To Post on TikTok

    • The best times to publish are 6 in order to 9 p. mirielle., 3 to 6 p. m., and 12 to 3 or more p. m.
    • For B2B brand names, Saturdays and Thursdays are the best days to publish. For B2C manufacturers, it’s Saturdays plus Sundays.
    • Even though transportation and finance brands seem to discover success in posting between 6 in order to 9 a. mirielle., most marketers do not recommend it.
    • The worst day to post on TikTok is Tuesday, then Monday, then Thurs.

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