Watermarks: Why You Need Them + 6 Easy Steps to Create One

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Think about you spend hours focusing on a cool graphic for any social media post. You finally get it ideal and post it on social media. The following day, you log on and find out that someone else offers posted your picture without your authorization and is purporting your work as their own.

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Developing a watermark would help protect you against this common issue plus help you with your brand recognition. In this article, you’ll learn about the type of watermarks that exist and how to produce your own.

Typically, a watermark has its opacity set to 50% or less. If it’s too bold plus opaque, it can discompose viewers from realizing other details in the content. However , when it’s too transparent, it will easily become ignored.

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A post distributed by Bill Barbosa (@billbarbosaphotography)

The opacity will depend on the type of image you have as well as its purpose. For instance, professional photographers and videographers will go for a higher lower opacity because every detail of their image matters. They’re also more prone to place the watermark at the end of the corner of the image.

To get a brand sharing articles marketing tips, the watermark will likely be quite opaque and placed prominently on the resource for easy recognition.

Types of Watermarks

There are two types of watermarks: visible and digital. They’re used for different reasons by different users.

A visible watermark is what most people think of when we use the term. It refers to an obvious stamp, usually the logo, phrase, or even pattern, that has been superimposed on an image. Content material creators use this type most frequently to prevent theft and help their brand recognition.

A digital watermark, however, isn’t visible towards the naked eye. Instead, the watermark is embedded into the information of the image. Could can also be used by content creators, it’s used more often by banking institutions and news organizations to authenticate media and identify the source.

What makes watermarks important?

Online, particularly upon social media, content makers and brands have no many reliable sources to protect them against theft. Someone can certainly take a screenshot or even screenshot work from another user plus post it because their own.

While many social media sites do offer reporting tools, there is still a lot of work to be done to safeguard users online against copyright infringement. Mostly of the social channels exactly where repercussions are seemingly swift is YouTube, where the use of music and videos is closely achieved.

watermark example

Image Source

As a result, a watermark can help you protect your work. It’s not foolproof however it does offer a level of security.

Brand Recognition

On social media, content material can take off anytime.

If you’re lucky enough to go viral, it’s likely that various other pages will repost your content. You want to make sure that your content has some thing identifiable to business lead users back to your page.

Getting to a larger audience can also be a great opportunity to get your brand out there and build your brand acknowledgement.

Watermark Examples

Adobe

To prevent the illegal download of its innovative assets, Adobe adds watermarks to every picture a user previews. adobe watermark example

Observe that they use two sorts of watermarks: One located across the entire picture in gray with all the words “Adobe Stock” and another at the bottom left part in black.

This allows users to easily preview the without using it before purchase.

Buzz Media Agency

This media company uses watermarks within an Instagram post to share their work with no risk of one more user stealing it without proper attribution.

buzz media agency watermark example

Picture Source

You will notice that their watermark is their logo design, which makes it easy for customers to find them when the image is contributed on the platform or anywhere else.

Additionally , it’s noticeable with no taking the attention away from the other elements within the image.

PAGE RANK Girl Manifesto

This brand uses a more modern approach to watermarking, one that many companies influence when posting joining, shareable content on social media.

watermark example pr girl manifesto

Image Supply

In this case, there are some things that are different from your average watermark:

  • The opacity is at 100%, making it really visible. However , it’s balanced by small font size.
  • It’s not a logo design or pattern, it is the page’s Instagram handle instead.

When marketing content material on social media, watermarking this way is always a good idea. It keeps your brand at the middle and makes it easy meant for users to find your profile.

Ways to Create a Watermark

There are many ways to build a watermark. As such, the method you use will depend on the tools you have available and the kind of asset you want to watermark.

The most popular equipment to create a watermark are:

  • Canva
  • Photoshop
  • Ms Word

Due to the fact Canva is the most obtainable option, let’s include how to make a watermark with this tool.

  1. Visit Canva. possuindo and create an account.

  2. Select a template type or create a customized template.

    how to create a watermark on Canva step 2: Canva homepage

  3. Create your watermark and select your preferred opacity.

    how to create a watermark on Canva step 3: watermark creation

  4. Once you’re accomplished creating your watermark, click “Share” at the top right corner. After that, select “Download. ”

    how to create a watermark on Canva step 4: Menu sidebar with download button

  5. Verify “transparent background” plus download your watermark.

    how to create a watermark on Canva step 5: Menu sidebar with "transparent background" selected
    Note: This feature is just available on Canva Professional. To complete this step free of charge, download the image then visit removebg. com to upload your image and take away the background for free.

  6. Use your watermark on videos, images, as well as other content.

watermark added to a video

There you might have it! Creating a watermark is a preventative calculate that can help you both guard your creative assets and help you construct brand recognition.

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