twenty five Copywriting Portfolio Good examples That Will Secure Your Next Gig

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If you’re looking over this blog, you’ve most likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the audience.

What colors should you use? What sort of writing samples will show off your skills? Fortunately, I’ve joined together a collection of copywriting portfolio examples that are certain to inspire you and show you in the right direction.

Each copywriting portfolio example I’ve included is unique with regards to color, layout, plus personality — highlighting the various ways you can technique putting a profile together and how it could okay to get creative with yours.

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Ways to Create a Copywriting Portfolio

When creating your copywriting portfolio, prevent cramming in too many of your writing samples. You’ll want to show off your own diverse portfolio —that’s understandable — but too many samples may overwhelm potential clients plus employers.

Rather, opt for five or even six writing examples that capture the various styles of writing an individual has done, such as technical, marketing, and business writing. Be sure to also include a balance of amusing and serious items, B2B and B2C writings, as well as short and long-form content material.

If you have little-to-no writing samples, build your portfolio by starting a website or weblog to showcase your own writing skills, or contribute to other websites. You can also write for nonprofits or work internships.

One more method to build your portfolio is to write mock-copywriting samples based on local businesses. Just be sure to allow employers or customers know they are mock-samples and that you weren’t actually hired by those companies. The point isn’t to fool, but to show what you can do.

Copywriting Portfolio Examples

Since you have a few of your best copywriting examples ready to upload, it’s time to style your portfolio. You want a portfolio that stands apart from the crowd, showcases your personality, highlights your skills, and is easy to navigate simply by potential employers.

To give you some inspiration, here are 25 types of excellent copywriting portfolios broken down into the following categories:

  • Homepage – The first web page people see of your online portfolio plus where you’ll likely home your work samples
  • About Me – Where you’ll provide readers an idea associated with who you are and what one does
  • Services – What you can provide your own clients

Each one of these examples presents another approach to copywriting portfolios that is sure to get new opportunities.

Homepage

There are various approaches to creating a website for your portfolio — however , it’s best practice to ensure your homepage features your name, your contact details, and complementary shades. Most copywriters choose to feature their function directly on their homepage, but some find a way to link to their samples.

Here are many examples of outstanding homepage templates:

1 ) Carline Anglade-Cole

The homepage with regard to Anglade-Cole’s copywriting profile immediately establishes the girl as an expert within her field simply by bringing attention to the awards she’s gained throughout her profession. The photo on her behalf front page displays her at a speaking engagement with a assured smile, and the photo’s caption clearly states her full name over “3X Award-Winning Direct-Response Copywriter, Author, plus Consultant. ”

The badges for her awards are also shown throughout, with the United states Writers and Musicians Institute badge placed in the middle next to the link to subscribe to her e-mail list. Beneath the girl email list are usually badges from other accomplishments, including winning the particular bronze Nonfiction Guide Award. If you’re an award-winning copywriter, Anglade-Cole’s page is a great sort of how you can place your own awards front and center to establish reliability.

Copywriting portfolio example by Carline Cole 2 . Gari Cruze

If you want your home page to focus less on awards and more upon who you’ve individuals, Cruze’s homepage is definitely an outstanding example. This particular homepage heavily functions high-quality photos through the different campaigns he is worked on. Simply float over each photo to see the name of the company or marketing campaign, then click on the photograph to see the copy he or she wrote and exactly where it was published.

Copywriting portfolio example by Gari Cruze Copywriting portfolio example by Gari Cruze Copywriting portfolio example by Gari Cruze If you’re looking for a more straight-forward yet prominent approach to displaying your work, Cruze’s example can lead you in the correct direction.

several. Evan Benner

Benner takes a similar approach by using a mixture of high-quality photos plus GIFs to display their work on his portfolio’s homepage. However , Benner takes it a step further by including the year his function was published next to each photo. Their homepage also includes a headshot and a little blurb about who else he is and in which he is based.

Copywriting portfolio example by Evan Benner Potential clients and employers can easily navigate their portfolio by moving down where they could see more hyperlinks to his About page (“Meet Evan”), copy, and the projects he worked on.

Copywriting portfolio example by Evan Brenner 4. Jose Carlos Benítez

Copywriting portfolios do not have to be all work and no play, so don’t be afraid to inject a little hilarity if you can. Benítez’s character and sense of humor are usually sprinkled throughout their portfolio’s homepage.

Upon visiting his website, you’re greeted with a black screen with white textual content that starts with “Hello there, individual! Or robot! ” and ends along with “Scroll down to view the blood, sweat and tears. ” And for laughs, there’s a randomly button that states “This is just a button. ” Spoiler Alert: The button does not do anything but I actually definitely laughed after I clicked on it and waited 30 seconds for something (nothing) to happen.

Copywriting portfolio example by Jose Carlos Benítez Once you scroll lower, you’ll see a display associated with GIFs of the different campaigns Benítez has worked on over the years. Similar to Cruze and Brenner’s portfolios, hovering over the GIFs will display the name of the company the particular campaign was designed for — and simply clicking them will take you in order to his work.

Copywriting portfolio example by Jose Carlos Benítez Copywriting portfolio example by Jose Carlos Benítez Copywriting portfolio by Jose Carlos Benítez Featuring a bit of your own personality throughout the portfolio will give potential clients and employers an idea from the kind of person these people working with — plus their humor and vision might fall into line with yours.

5. Benji Shaw

If you want to consist of imagery in your portfolio, but prefer a more minimalist approach, then Shaw’s portfolio may spark a few suggestions. This portfolio includes a black background together with his name displayed in the large, easy-to-read font in the upper left corner. Two big images representing their work are showcased in the foreground, and much more of his function is shown simply by scrolling down. Like in previous examples, clicking on the images will take you to another page that gives greater detail on the projects he’s worked on.

Copywriting portfolio example by Benji Shaw six. Aly J. Yale

Another superb example for minimalists, Yale’s portfolio will not rely on a ton of symbolism. Instead her homepage is straightforward, simple, in support of features her name in large dark text against a white background —along with tabs within the upper right hand corner that result in her bio, homepage, and contact web page.

Copywriting portfolio example by Aly J Yale In case you scroll down Yale’s homepage, you see the particular logos of the outlets that have published the girl work.

Copywriting portfolio example by Aly J Yale Though I’d certainly suggest including count with links for your written work, this particular homepage shows that sometimes less is more and that you don’t have to rely on bold images to have a solid portfolio.

7. Davina van Buren

The home page for van Buren’s portfolio is a great instance for copywriters who are looking for a neat, structured way of promoting all their talents, work, plus social media in one location.

Copywriting portfolio example by Davina van Buren

The content of the home page is organized in a way that leads your eyes down the page. Its matched neutral colors are engaging without being as well jarring. Also, discover how the tabs for that about page, portfolio, testimonials, contact details, and social media widgets are all neatly organized in a single row at the very top.

This format is great if you’re the copywriter who favors a clean-cut, company professional portfolio.

8. Stephan Marsh

This profile is a great example for anyone who is the kind of copywriter who wants to get straight to the idea. With a tagline in big bold letters reading “Read less of what I state. See more of exactly what I’ve done, ” Marsh makes it crystal clear that he does not want to waste anyone’s period. The top of his homepage even features a self-contained PDF profile that can be downloaded immediately.

Copywriting portfolio example by Stephen Marsh This portfolio shows that a person of few words can still discover a way to make a bold very first impression.

nine. Jennifer Cheek

I love this home page example because it shows how a copywriter can also add their own personal touch to a portfolio design template. What makes this portfolio stand out is its fun pink hues and the adorable yellowish canary logo to the left side from the page. Once again, do not afraid to show your own personality on your portfolio’s homepage, and that includes your own quirky side.

Copywriting portfolio example by Jennifer Cheek 10. Ould – Rogan

Rogan’s homepage, like van Buran’s, also prospective customers your eye downwards. As you scroll down you’ll see more of her work samples, but what makes her web page really interesting is that each sample comes with a corresponding color alter. This makes for an enjoyable, aesthetically pleasing scroll through her work.

Copywriting portfolio example by Anna Rogan Anna Rogan 3 11. Kayla Dean

Dean’s portfolio is called The Literary Co. and starts by letting visitors understand she has a wealth of experience, having made copy for more compared to 100 clients. The girl portfolio also has the blog-style setup where potential clients can scroll down and see all her latest work, case studies, as well as the brands she has caused.

Copywriting portfolio example by Kayla Dean Copywriting portfolio example by Kayla Dean 12. Dayarne Cruz

Smith’s web site opens with a large image of a woman at a keyboard and functions all of her relevant tabs at the top of the particular homepage. Once you scroll down, you’ll see the girl portfolio with hyperlinks to her work distinctively displayed in enjoyable monitor illustrations.

Copywriting portfolio example by Dayarne Smith Copywriting portfolio example by Deyarne Smith 13. Sara Frandina

Frandina leaned in to the writing theme with her portfolio’s homepage resemble notebook papers. She doubled upon the theme by crossing out the word in the tagline and “writing” within a new word.

Copywriting portfolio example by Sara Frandina In addition to having standard information tab at the top of the web page, Frandina also integrated tabs linking with her past works separated by categories — customer research, e-mail sequences, launch duplicate, long-form sales page, plus website copy. These types of tabs can be found by scrolling down the home page.

Copywriting portfolio example by Sara Frandina

About Me

This is where you display your personality plus clearly define the particular expertise you provide as a copywriter. Observe that each example includes a photo of the copywriter.

14. Betty Hobson

Determining what to say regarding yourself can be difficult. Where do you even begin? Hobson found a way around that by breaking her About page into sections. In her introduction, she includes a picture of herself followed by a brief overview of what she does, where she is based, and exactly how long she has already been copywriting.

Copywriting portfolio example by Kim Hobson Below her overview, she lists five quick facts about their self — some of which refer to copywriting among others that cover the girl personal life. Then she has a section that breaks down her expert background.

Copywriting portfolio example by Kim Hobson

Copywriting portfolio example by Kim Hobson If you’re not sure what to place in your About web page, you can follow Hobson’s formula by including a brief overview accompanied by a few fun information and a breakdown of your career thus far.

15. Flourish Composing

Sarah, whose portfolio is called Grow Writing, introduces himself using a funny anecdote about her first “published book” getting written on compose paper and saved on her elementary school’s shelf for years. This anecdote lets you know Sarah has already established a passion just for writing since she was a child which passion can also produce excellent work.

Complete with a photo associated with Sarah with the girl adorable pup, this particular About page provides the reader a clear concept of who Sarah is usually when she just isn’t writing.

Copywriting portfolio example by Sarah of Flourish Writing 16. Shanice Perriatt

Perriatt’s Regarding page is to the point and well organized. The girl opener clearly declares her name and what she does: “I’m Shanice Perriatt – a digital marketer and content creator which blends the best of design and creating into compelling plus engaging brand content material. ”

Like Sarah, Perriatt also gives us insight into her life plus hobbies – visiting the gym, scrolling by means of Twitter, and going to the movies. Finally, the particular bio ends along with Perriatt telling you the position she holds now.

The muted pastel background complements the eco-friendly around headshot, making for a clean, educational page.

Copywriting portfolio example by Shanice Perriatt 17. Kayla Hollatz

Hollatz requires a different approach to her About page. First, it starts using a photo of Hollatz next to a brief statement detailing her goal.

Copywriting portfolio example by Kayla Hollatz After scrolling down, visitors see an “About You” page rather than an “About Me” page. This is where Hollatz presents an issue many clients face.

Copywriting portfolio example by Kayla Hollatz Finally, visitors can scroll further right down to find an About Me page in which Hollatz presents himself as the answer to all the potential client’s troubles.

Copywriting portfolio example by Kayla Hollatz 18. Andie Coupland

Coupland’s About web page shows that it is perfectly fine to veer far from personal details and to keep things strictly business. While we don’t get insight into Coupland’s life outside of writing, we do get a clear explanation of her encounter and what she has as a copywriter. Remember that she also features a link to her LinkedIn for more information.

Copywriting portfolio example by Andie Coupland 19. Jacob McMillen

McMillen’s About page establishes reliability by focusing on his accomplishments. He furthermore puts his own spin and rewrite on the writer’s headshot by instead just showing half his face. It’s a daring move but the grey coloring complements the muted blue and white banner, therefore it doesn’t seem too out of place.

Copywriting portfolio example by Jacob McMillen 20. James Schlesinger

Like Hollatz, Schlesinger uses his About page to provide a problem potential clients could be facing, then he offers himself as the solution by explaining precisely what he can do to them. Then he ends their bio with a call to action, urging readers to make contact with him for his services.

Copywriting portfolio example by James Schlesinger Copywriting portfolio example by James Schlesinger 21. Sara Axtell

Are you searching for a punchy opener to grab the reader’s attention? Why not try “I love higher kicks! ” Maybe avoid that exact phrase, since which is how Axtell chose to open his About page, but yelling a random reality about yourself is surely a good start. Axtell took the opener a step further simply by including a photo associated with him doing a higher kick.

Copywriting portfolio example by John Axtell

If you decide to open up with a fun truth, like Axtell, coupling that opener with a photo showing that fact can definitely show your own personality and grab the attention of potential clients.

Services

Some copywriters choose to dedicate a separate web page of their online portfolio to breaking down the particular services they provide. If you do the same, here are a couple of examples you can reference:

22. Danielle Wallace

Wallace chose to separate her services in to different clickable boxes that include icons and also a mixture of script plus typewriting fonts.

Copywriting portfolio example by Danielle Wallace 23. Sandy Dang

Dang displays her solutions in a more horizontal file format with texts on one side and a big corresponding photo to the other. Each part of her service web page includes a button that provides the option to guide.

Copywriting portfolio example by Sandy Dang 24. Jennifer Locke

Lock kept the format straightforward by simply stating what the girl can do for the customer and including the button that allows prospective clients to schedule a consultation. This could be a great method for copywriters who specialize in just one for two services.

Copywriting portfolio example by Jennifer Locke Copywriting portfolio example by Jennifer Locke twenty five. Stuart Tarn

Of course , sometimes your own portfolio is enough to show clients and employers what you’re capable of. Tarn organized his portfolio in a easy way that shows he can provide web, email, social, and print copy. Simply clicking each image will require the reader to his previous work.

Copywriting portfolio example by Stuart Tarn All of these copywriting portfolio examples are unique, but are all well organized, easy to navigate, and show a dash of personality while using complementary or natural colors. Remember these types of points when putting together your own portfolio. Today, go out there and get that next big gig!

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