Creating a TikTok is half the particular battle — you now need the right people to watch it. Using over 1 billion dollars monthly users to the platform, it’s easy to fail to find a way out in the crowd.
Enter your key weapon — the hashtag. While many entrepreneurs approach hashtags as an after-thought, they’re the powerhouse for engagement, visibility, and discoverability. Even if you aren’t running a full-scale hashtag marketing campaign, they should be a part of your general TikTok strategy.
Here, we’ll explore the benefits of using TikTok hashtags, discuss best practices pertaining to using them, and discover what types of hashtags are most popular on the platform.
What are TikTok hashtags?
Such as Instagram and Twitter, TikTok uses hashtags to group articles around a particular topic, making it easy for people to find videos that will interest them.
The hashtag “formula” includes a hash indication (#), followed by a subject (e. g., products, travel, fashion, sports, etc . ). The best hashtags tend to be fairly short, concise, and simple to remember.
Brands can use hashtags to create brand awareness, raise social engagement, plus drive conversions. To go a step further, they can also sponsor the hashtag — termed as a branded hashtag — to encourage TikTokers to create content around it. The most popular top quality hashtags have appeared in millions of views plus thousands of response video clips.
Next, let’s dive deeper into the importance of TikTok hashtags — and cover best practices for using them.
Why are TikTok hashtags so important?
Hashtags have the power to expand your reach away from current audience. A few dive deeper to their benefits:
1 . Provide context.
For one, hashtags give a layer of framework for your TikTok movies. For instance, if you upload a video of a person playing a video game, you could include the hashtag #gaming. Then, the TikTok algorithm chooses who would be the majority of interested in seeing your video on their give food to.
2 . Discoverability and engagement.
Hashtags categorize movies under certain subjects — like #gaming — so users can easily find content material they’re interested in. As a result, your content has more probabilities to be discovered, even though someone doesn’t follow your brand.
With more eyes on your content, you have a increased chance of engagement. All things considered, users can only “like” and comment on videos that appear in front of them. So , a lot more reach typically equals higher engagement.
3. Building local community.
Hashtags are a great tool for building community. For instance, top quality hashtags are an effective way to encourage users to engage with your brand name and create videos in regards to sponsored hashtag.
For example , when Nissan Australia wanted to advertise its new sports car, the JUKE, they turned to TikTok. These people created a branded hashtag — #improvisewithJUKE — and challenged customers to make their own car commercial voiceover, with all the winner receiving a function in a future JUKE commercial.
The outcomes? 129. 4 mil video views globally and over 34, 000 video distribution, leading to a 92% lift in brand name awareness for the JUKE.
How to Use Hashtags on TikTok
Hashtags on TikTok work just like they are doing on Instagram and other social platforms. Once you upload a video, you have the option to write the caption — which is where you want to include your hashtags. While this noises simple, here are a few guidelines to keep in mind:
one Find the best hashtags for the content.
It’s actual essential to research hashtags relevant to your brand name, your industry, as well as your audience. One way to do that is by looking at your competition because there might be likely an viewers overlap. Observe exactly what hashtags they use plus note which ones complete views and engagement.
You can also find motivation on the app’s Discover page. Here, you can browse through trending hashtags and sounds. Discover also showcases popular videos that use these types of hashtags to help you find inspiration.
second . Combine niche hashtags with popular ones.
This might audio counterintuitive, but just targeting popular hashtags can be ineffective. Whilst they have a larger market, they’re also highly competitive. Instead, it might be better to have a mixture of both niche and popular hashtags.
Niche hashtags have fewer people searching for them, but people who do are extremely engaged and curious. For instance, #food is a superb TikTok hashtag along with millions of impressions, yet #cakedecorating is more niche market with a fraction of the target audience. By incorporating both, a person tap into two different audiences.
three or more. Stay mindful of the character limit.
TikTok limits captions to 300 characters. While you could press as many hashtags as you can into your caption, a long string of hashtags can confuse your own audience — and this does a poor work of explaining your video. Instead, specialists suggest 3 to 5 hashtags as the optimal quantity.
Popular TikTok Hashtags
According to a recent Statista statement, TikTok sees the most hashtag views through entertainment content (535 billion views, to become exact). This aligns with another research by HubSpot that reports funny plus entertaining content has the highest engagement and ROI than every other content type.
The 2nd most popular category on TikTok is dance with 181 billion hashtag views, followed by pranks, fitness and sports content, house renovations, and elegance and skincare.
To find the most popular hashtags in real-time, go to the Trend Discovery web page on TikTok. Here, you will find a comprehensive listing of trending hashtags, tracks, and creators.
Back to You
As soon as you create a TikTok video, your work isn’t over. Now you need to place your content in front of your audience. One of the best ways to do this is with hashtags. Start with the suggestions in this article and always keep an eye out for hashtags that relate to your own brand or audience.