Top 5 Video Marketing Challenges in 2022 [New Data]

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Video clip marketers report it offers the highest ROI of any mass media format, but people who use it still face challenges with the strategy.

The HubSpot Blog Video Marketing and advertising Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Continue reading to learn what marketing experts are dealing with and the way to overcome them inside your strategy.

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Top Video clip Marketing Challenges in 2022

The top five video marketing and advertising challenges are:

  1. Lack of time to make video content.
  2. Difficulty creating a highly effective video strategy.
  3. Inadequate budget to create video content.
  4. Difficulty with the video clip creation process (producing, filming, editing videos).
  5. Lack of content ideas.

graph displaying the top video marketing challenges faced by video marketers Let’s go a lot more in-depth into each one of these challenges and how you can address them if you also struggle with all of them.

1 . Insufficient time to create video clip content.

Online marketers wear many caps and create multiple various kinds of content on several channels, so it makes sense that finding the time for you to balance everything could be a challenge.

Because of this, it’s no surprise that will lacking time to develop video content may be the top reported problem for video marketing experts. When it comes to a lack of time, they also note that one of the most consuming part is definitely pre-production, which involves creating ideas, writing a transcript, casting, etc .

One of the best ways to remedy a lack of time for you to create video articles is to have an effective video strategy.

2 . Difficulty producing an effective video technique.

A video strategy  can be crucial to success for video internet marketers. Still, those who currently leverage the structure say that it is the second most challenging section of video marketing.

If you’re hoping to get over this challenge, the process for creating a video marketing strategy is similar to all others: recognize your target audience, align with relevant stakeholders, create timelines and budgets, choose distribution channels, develop messages, and decide on how you’ll track achievement.

Marketers declare some additional factors to consider when creating your technique are:

  • Exactly how you’ll effectively market your video content.
  • How you’ll catch attention in the initial few seconds.
  • Just how you’ll keep your movies short and succinct.

graph displaying effective strategies for generating leads from marketing videos

3. Inadequate budget to create video articles.

A video marketing and advertising budget accounts for everything that goes into the video development process, from storyboarding to promoting your videos to get a high ROI.

Should you be having trouble coming up with a spending budget, here is how marketers often break down theirs:

  • 24% is focused on production,
  • 20% is dedicated to pre-production,
  • 20% is definitely dedicated to post-production.

video marketing budget

4. Difficulty with the movie creation process (producing, filming, editing videos).

Our survey found the following tips through marketers when it comes to the video creation process:

  • Investing in your own video clip equipment is worthwhile in the long run, as 62% associated with marketers who own devices describe the development process as “easy. ”
  • The most popular video editing application is Adobe Premiere Professional.
  • 44% associated with marketers use an apple iphone as their primary camera for video articles.

Some other methods to make the video development process run a lot more smoothly are to produce a script  and prepare your shot list, organize your studio in advance to ensure you have everything you need, and prep talent by giving them the particular script ahead of time.

5. Lack of articles ideas.

29% of marketers say that a lack of content concepts is a significant marketing challenge. Here are some top quality and effective content material ideas if you’re experiencing the same issue:

  • Content showcasing products or services has the highest RETURN ON INVESTMENT, according to marketers which use it.
  • Content showcasing your brand’s values is the 2nd most leveraged type of content and the 2nd most effective at generating leads and wedding.
  • Trendy articles related to cultural times and news stories gets significant engagement.
  • Relatable articles is on the rise for that newest investments within 2022.

Consumers like watching videos, so meet them where they already are.

Consumers’ habits clearly show that video is a top-consumed and enjoyed press format. As a result, conquering the common video advertising challenges will help you meet audience demand, create engagement, and keep a lasting impression.

Discover videos, templates, tips, and other resources dedicated to helping you launch an effective video marketing strategy. 

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