9 Things Our Trends Group Will be Following in the Next 6 Months & Over and above

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“Your next business idea, delivered every week. ” That’s our job over at Tendencies.

And, when we say “business ideas, ” we’re not merely talking about businesses you can begin. We’re also discussing the next idea that’s going to help company operators, including information on emerging consumer trends they can influence in their marketing strategies.

While you’ve likely learned about some of the latest consumer developments to watch in the State of Consumer Styles Report, we wished to dive even much deeper into the future company trends we plan to follow in the arriving months.

Have a look at the following nine tendencies that we think may pop over the following six months, including NFT subscription services, virtual pop-up stores, immediate mail marketing, and more.

9 Trends We’re Watching in the Coming Months

1 . Gifting

Forget dedication points — giving is the new consumer retention strategy. Since remote everything is constantly on the rise, keeping linked to clients and family members will be key.

why gifting matters

Source: & Open

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is moving into startups such as & Open   ( $7. 2m   last May) and Gracia   ( ~$14m   since the 2017 launch).

An additional new player, Goody , sent 10, 1000 gifts in its first two months   and has raised $32m   since its 2020 launch. Co-founder Edward Lando told TechCrunch   that the app is an additional acquisition approach for early D2C brands and a “giant shopping mall” pertaining to Gen Z customers.

Companies will also use gifting to focus on employees, since worker retention is at an all-time low, and the average cost of replacing an employee is about seven months of their income.

Wellbox, for instance , is a platform intended for businesses to send presents to their workers that made $4m+   in revenue in the first year.  

2 . Direct Mail Marketing

Seth Greene, the bestselling author of seven marketing books, informed Trends. co that will “with all the modifications in online mass media platforms like Google and Facebook, direct mail delivers greater results than ever, with fewer restrictions. ”

Our research backs this up, particularly when considering “digital interactive” — physical mail utilized to drive readers on the internet — where response rates are ~9%-10% , roughly double the actual were five years ago.

digital response rates of ddirect mail

Source: 25 Direct Mail Styles for 2021

Several niches we expect will emerge in this particular space include:

  • Voice-activated phone calls to action:   Integrating smart-speaker apps into direct mail campaigns therefore readers can take action with an Alexa command word
  • VR integrations:   Physical mail that will pairs with a VR headset to provide heavy, interactive experiences
  • Old-school post cards:   Immediate mail marketing businesses focusing on postcards, like PostcardMania, which reportedly made ~$84m  within revenue last year

3. Return of Retro

The particular resurgence of direct mail is just the end of the iceberg when it comes to the bigger trend of most things retro.

Subscribers to the r/Retro  subreddit have doubled to 10k+ given that 2020, and r/80sDesign has hit 86k+ subscribers.

Retro search terms are also heading wild on Amazon. For example , weekly searches for “retro home decor” have increased 290%  in the US in the last 12 months, according to Jungle Scout.

Here’s the way you expect to see the tendency manifest over the following 6 months:

  • Shutter-Lovin’: Film, old-school cameras, and darkrooms
  • Experiences: Roller rinks and arcades
  • Gaming: Old-school online games and accessories
  • Advertising:   Brands using the ’80s visual in their ads

examples of advertising Are you able to tell which are from your 1980s vs . the particular 2020s? Only the best right one is initial ’80s (Source: Attention on Design)

4. Audio SEO

The field of podcasts is growing faster  than the entire internet did back in the earlier 2000s. Spotify only now hosts 3m+ shows  (that’s ~43x the number of titles upon Netflix, Disney+, and Apple TV+, combined).

podcast growth

Source: Internet Live Stats   and The particular Podcast Host

However the tools that assist listeners discover brand new content haven’t kept up.

Sixty-five  percent of people who’ve never listened to a podcast say the reason is that they don’t understand where to start. Meanwhile, new shows struggle to obtain recognition, and viewers tire of viewing the same old suggestions.

Audio search arrives for an overhaul. Several solutions we may see emerge in the coming months include:

  • Audio search engines like google , like Fathom, which recently raised $15m  for their AI-driven podcast player and audio search engine
  • Tools that let podcasters turn audio directly into snackable visual content material   for platforms like TikTok, similar to Audiogram
  • Audio SEO tools , like the Ahrefs  or Keywords Everywhere  equivalent for sound
  • Interactive/immersive podcast apps , like Entale  plus Adori, which allow podcasters to include relevant links, images, forms, and offer codes so they appear on the listener’s screen at the correct moment

5. NFT-Powered Subscription Providers

The Fed up Ape Yacht Club (BAYC) is one of the most popular digital art selections in the world. BAYC NFT owners have special licensing and commercial rights to their apes, leveraging many symbol holders to build their very own startups.

One such startup is the Tired Breakfast Club. It is a coffee membership service and NFT collection that utilizes NFTs to establish a unique online community of coffee enthusiasts.

In their subscription model, anyone who owns one of the 5k Bored Breakfast Club NFTs is entitled to receive free deliveries of exclusive espresso blends.

The NFTs also unlock access to an online neighborhood, live events, articles, and discounts on additional bags of coffee.

bored breakfast club's vision

Source: Uninterested Breakfast Club Web site

Many big manufacturers like Cameo, Polyvore, and Time  magazine  are already experimenting with NFTs for exclusive community access, but the Fed up Breakfast Club is among the first to tag on a subscription element.

It’s still early days, but if the model prove profitable, it will open up an entire new world of possible NFT subscription items, way beyond coffee.

6. B2B Influencers

The particular B2B influencer area is currently underdeveloped and largely unmonetized. While the overall influencer marketing and advertising industry was chosen at ~$9. 7B  in 2020, the bulk of that was focused on B2C campaigns.

But that is set to modify, as ~80%  associated with B2B brands surveyed in 2020 say they plan to either maintain or enhance their influencer spend.

Not surprising, since study from Demand Gen shows that B2B clients consider sponsored third-party or co-branded content more trustworthy than content straight from a vendor.

credible content for b2b

Source: Oktopost

We expect to visit a number of tools plus services emerge to help brands identify plus manage influencers plus document their influencer strategy.

This could take place in B2B industrial sectors where subscription investing is highest, like engineering, sales, HR, and customer service.

Influencer marketing a lot more generally might grow stronger with each new generation. Whilst 26% of social networking users ages 25-34 have purchased a product marketed by an influencer in the past three months, 33% of social networking users in the 18-24 age range have done the same.

7. Virtual Pop-Up Shops

Pop-up shops in the metaverse are a factor now.

Italian fashion brand Hogan recently took component in Decentraland’s Fashion Week with a digital pop-up store, plus jewelry label Pandora teamed up with Pet Planet to release an in-game digital pop-up called “Pandora Island. ”

The new metaverse shopping industry could continue to keep grow with customer interest. In a HubSpot survey of more than 1k consumers, 30% of participants said a lot more brands should consider digital stores in the metaverse.

While we’ll definitely see really these, brands won’t necessarily need to jump headfirst into the metaverse in order to participate in the trend.

A virtual pop-up shop is basically anything that creates a unique online shopping experience for your customers, separate from your existing website. This could be an event or even a squeeze page dedicated to a new production.

They initial gained popularity as an option to the real deal during national lockdowns, and, in spite of a dip within 2021, interest is certainly picking up again.

Some big groups that have already tried this format include Lancôme, Hoover, and Dunkin’.

dunkin website examples

Source: Dunkin’Shop

8. Luxe Eco-Friendly Products and Packaging

Conscious consumption is in vogue. Younger decades in particular are generating up demand designed for products like this 0. 56-oz. container  crafted from recycled plastic ($14) and this chair  manufactured from old fishing nets ($375).

They are also demanding more from brand names, and are willing to pay out to save the planet.

While eco-friendly hair shampoo bars tend to be more  cost-effective than traditional shampoo, consumers are gladly splashing out for the particular high-end options: A single Viori  bar costs $16, ~3x the cost of a comparable quantity (20 oz . ) of Dove hair shampoo.

zero waste subreddit data

Source: Subreddit Statistics

We expect that will eco-friendly packaging may also boom as the rapid rise in ecommerce is constantly on the drive demand to get sustainable packaging.

Solutions could include compostable packaging from leftover bamboo plus sugarcane pulp, like those made by Ecoinno, which recently elevated $6m  in financing.

9. Gamified NFT Marketing

NFT platform Neon  launched the world’s first NFT vending machine  back in February.

The machine accepts fiat currency, making it possible for people to invest in NFTs using their credit card — without the need to convert to crypto first.

We expect to observe similar NFT advertising initiatives like arcade machines or cellular games that enable players to collect NFTs as they play.

Louis Vuitton  has released a “Louis the Game” cellular app, which includes 30 embedded NFTs that could only be collected by playing the game.

GAP  can be another big name brand that has incorporated a video gaming component into their NFT collection to motivate continued customer engagement.

Source: Twitter

How to Stay Updated

Staying up-to-date on today’s tendencies and data could be crucial to building marketing and advertising or business strategies that meet your audiences where these are. But with trends consistently moving quickly, the idea of tracking them can be overwhelming. Here are a few handy resources that can help your brand in its mission to stay fresh, appropriate and up to date.  

  • HubSpot’s Condition of Consumer Styles Series: This 30 days, HubSpot will be submitting a series of blog posts, like this one, and a brand new data-driven PDF all about the most recent consumer behaviors, preferences, shopping habits, plus trends marketers plus brands need to know regarding in the coming 30 days. Click here to see our own State of Consumer Trends Report, exactly where you’ll find links to the content in our series and a handy, totally free PDF.
  • Subscribe to Trends. co: Want to learn about trends that will impact all areas associated with business and step up your game even more? Check out and subscribe Developments. co today to learn all about the business ideas, innovations and — well — the trends that are changing the game in your market.  

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