37 Podcast Stats That Advertisers Need to Know in 2022

If you’re thinking about pursuing a podcasting advertising strategy to interact with millennial or Style Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.

With these tactics, you can identify podcasters with a price-point and audience focus on that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they’ve made. Alternatively, you could also build a native ad that aligns with their debate topics.

We’ll cover podcasting’s greatest marketing opportunities, exactly where podcasting is going, and the demographics who seem to tune in the most.

Table of Contents:

Podcasts and Advertising

Podcasting Demographics

Podcast Growth

Podcast Listener Behaviors

Statista)

39% of Information Technologies companies plan to influence podcast advertising within 2022. (HubSpot)

The average podcast advertisement slot costs among $10 to fifty dollars, with additional superior fees for displays with high listenership. (HubSpot)

18% of U. S i9000. -based companies plan to leverage podcasts and audio content in their marketing strategies. (HubSpot)

54% of podcast consumers declare they are more likely to consider the brands they listen to advertised on podcasts. (Edison Research)

38% of internet marketers working for retail companies say podcast advertising is the media approach with the biggest RETURN ON INVESTMENT. (HubSpot)

Podcasting advertising revenue is definitely expected to pass $2 billion in 2022. (IAB Podcast Ad Revenue Report)

Podcast Insights )

By April 2021, there were over 48 million podcast episodes. (Podcast Insights)

Monthly podcast listeners grew by six. 1% to a hundred and twenty-five million listeners in 2022. (eMarketer)

73% of People in america age 12 and up have listened to pod-casts in the past month. (Buzzsprout)

Between 2021 and 2022, the amount of people over the age of twelve in the U. S i9000. who listened to pod-casts increased from 57% to 62%. (Edison Research )

Edison Research )

53% of podcasting listeners are males. (Edison Research)

41% of millennials listen to podcasts weekly. (Jam Street Media)

53% of men and 46% of women listen to podcasts in 2022. (Edison Research)

66% associated with podcast listeners have a college degree and a typical income of $75, 000 per year. (Buzzsprout)

The biggest embrace podcast listenership previously year has come through those in the 12-to-34 age group. (Edison Analysis )

Edison Research )

While 49% of podcasting listeners tune in from your home, 22% listen in the car. (Podcast Insights)

Roughly 30% of people learn about pod-casts from online lookup while about twenty percent of listeners state they hear about them from other friends or word of mouth. (Buzzsprout)

Source

• Podcasting listeners are more likely to own a smart speaker. (Buzzsprout)
• Podcasts are the number one audio supply by time of usage among podcast audience. (Edison Research)
• 50% of podcasting Super Listeners agree that podcast ads are the best way to reach them. (Edison Research)
• Millennials and Gen Z are usually 5% more likely to pay attention to podcasts for professional reasons than older generations. (EX-IQ)
• Roughly 50% associated with customer service reps have got listened to a podcasting at work. (EX-IQ)
• While 39. 2% of people who pay attention to podcasts at least month-to-month listen via Apple company Podcasts, 26. 4% use Spotify. (Buzzsprout)
• More than half associated with millennials listen to academic podcasts. (EX-IQ)
• 62% of podcasting listeners say that they had be more likely to talk about podcasts with buddies if they were able to discuss one short section or highlight of it, rather than an entire event. (EX-IQ)
• In 2021, dynamic advertisement insertion accounted for 84% of podcast advertising revenue. 40% associated with podcast ads were host-read. (IAB Podcast Ad Revenue Report)
• The amount of branded content in podcasts increased by almost 82% between 2020 and 2021. (Chartable)

• In 2021, 55% of podcast advertisements were 16 to 30 seconds. (IAB Podcast Ad Income Report)
• Greater than 38% of podcasting advertisements are sold and purchased on a quarterly basis. (IAB Podcasting Ad Revenue Report)
• Nearly 94% of podcasters charge for ads with cost-per-mille pricing. (IAB Podcast Ad Revenue Report)
• NPR notes that 75% of its podcast audience will respond or take action after listening to sponsored content. (National Public Media)
• Pre-roll ads improved in revenue reveal from 22% in 2020 to 32% in 2021. (IAB Podcast Ad Income Report )

Considering podcast advertising?

As you’ve seen from the stats over, podcasting is growing in popularity — especially among younger decades. And while it is often regarded as a form of “entertainment, ” podcast content can be incredibly versatile.

For example , although millennials or Gen Z listen to podcasts that feature interviews along with big celebrities, they’ll also listen intently to smaller implies that educate them regarding new trends or even news that impacts their life or even career.

Since there are so many podcasts, and thus many listeners along with buying potential, you might want to consider podcast sponsorships in your future advertising plan.