5 Ways to Figure Out What to Sell on Amazon

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With over three hundred million active customers on Amazon, it might be no wonder you want to market a product on the internet’s most visited ecommerce internet site. Fortunately, choosing what things to sell on Amazon . com, and how to sell it, isn’t really as hard as you might think. Actually most of your research can be done for free on the site itself.

To ensure you choose a low-risk, high-return product to sell upon Amazon, we’ve made this guide. Keep reading to learn about top-selling products, what you should sell, as well as how to conduct research to ensure whatever you’re marketing is a safe wager on the ecommerce large. Download Now: Ecommerce Conversion Rate Calculator

Top Selling Items on Amazon

First, to get inspiration, let’s check out some of the top-selling products on Amazon.

Amazon itself curates a list of current best-sellers, ranging from toys to books to video gaming —and the list can be updated hourly. Here are a few of the top item categories:

1 . Home & Kitchen area

what to sell on amazon example: home and kitchen products

Given the broad variety of products that fall within Home & Kitchen — home appliances, furniture, décor, and much more — it’s no wonder that 32% associated with sellers on Amazon . com opt to sell in this particular category. Plus, from the pretty booming business with global retail sales of house and household appliances amounting to $448 billion dollars within 2021.

It’s important to note that because Home & Kitchen is really popular it may be more challenging for new sellers to get success in this type. So , if you’re thinking of breaking into this market, make sure you have a product which is high quality and acts a specific niche.

2 . Clothing, Sneakers & Jewelry

what to sell on amazon example: clothes, shoes, and jewelry products

It should be no surprise that Clothing, Shoes, & Jewellery is one of Amazon’s top product types. After all, the e-commerce platform holds a nearly 35% share of all apparel marketed online, making it one of the best-selling online style retailers. Specifically, Amazon . com shoppers prefer casual clothing over luxury apparel, with their top brands being Hanes and Amazon Necessities.

It’s important to remember that this category can get a bit oversaturated, so it’s critical you ensure you’re able to offer something unique. People shouldn’t turn to Amazon for expensive brand products — instead, they look for discounts. Therefore , if you’re thinking of selling clothes, shoes, and jewelry, make sure your system is high quality and low cost.

3. Electronic devices

what to sell on amazon example: electronics

From computers plus TVs to surveillance systems and wearable technology, consumers are consistently looking for the latest in tech — specially when they are online shopping. In fact , almost half of almost all computer and electronic devices sales occur on the web.

Amazon consistently displays impressive costs on some of the planet’s most popular electronics, therefore it makes sense that customers often buy from the platform. This could be a promising category to consider as a third-party seller if you’re able to purchase electronics in bulk.

4. Beauty & Personal Care

what to sell on amazon: beauty and personal care products

Though the Beauty & Individual Care industry skilled a 15% reduction in global sales within 2020, don’t undervalue its significance and resilience. The market returned back with a revenue increase of almost $3 billion within 2021 and is anticipated to continue to grow.

The Beauty & Individual Care category includes everything from makeup and skincare to fragrances and hair products. Even though there is a lot of competition in this marketplace with 23% of third-party sellers list items, those who focus on creating handmade makeup products may really stand out in this category.

Of course , like anything, the more popular the item category, the more intensive the competition. It’s important you find your niche to make sure you’re not competing with the 300, 000 various other search results for “white t-shirt. ”

Before we arrive at what to sell upon Amazon, let’s talk about how much it expenses.

An individual do your research on delivery costs and Amazon seller fees, which means you know how much you will need to spend depending on your item. This information can assist you narrow your decision — for instance, a two-to-three pound item will be lightweight and easy in order to ship, which can assist lower your shipping fees.

Along with weight, you’ll want to consider products that aren’t effortlessly breakable when you’re carrying them.

Additionally , most products upon Amazon vary in between $10 and fifty dollars, so you’ll want to select items you can sell for relatively cheap while still making a profit.

How to Know What to Sell on Amazon

Once you’ve determined you aren’t willing to pay shipping costs — which your product likely falls within a reasonable price range — it’s time to figure out what you would like to sell. Here are 5 methods that can help you narrow down your:

1 . By hand conduct research upon Amazon. com.

To manually study popular products on Amazon, you’ll want to start with Amazon’s best-selling items within a certain category. From there, you’ll start discovering that category’s sub-categories and narrow down on a niche.

If you check out Amazon’s best-sellers list, you might also look into the “Customers also bought” section to get tips for similar products.

Once you make a list of items, check out Google keyword advisor to see whether those products have lookup volume, which signifies a level of demand. Alternatively, you could use Sellerapp’s product intelligence tool specifically for Amazon. Sellerapp offers a seven-day free trial, which allows you to start investigating popular products upon Amazon via keywords to further narrow your own list.

2 . Use a chrome expansion to research products in a niche market.

You will find two popular chromium extensions to help you carry out keyword research upon Amazon: Jungle Search and Unicorn Smasher.

Jungle Search shows you monthly product sales volumes on companies displays products with low competition. It allows you to save products to track them as time passes. Undoubtedly, Jungle Scout’s analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However , Bush Scout is relatively pricey, particularly if you’re just starting out.

Unicorn Smasher is Jungle Scout’s free alternative. While the data isn’t since accurate as Rainforest Scout, and it lacks some of Jungle Scout’s sophisticated features, it can nonetheless a useful free option to collect estimated monthly product sales and estimated month-to-month sales revenue regarding Amazon products.

Some other popular product research extensions include:

  • FBA Loan calculator by AMZScout
  • Amazon Keyword Tool by SellerApp
  • Helium 10

3. Find a space in the market.

You will discover gaps by using among the previously mentioned chrome extensions to research products along with high monthly sales volume and lower competition. However , you might also come across a gap upon Amazon through a simple organic search.

For example, when I search “perfume” there are over 30, 000 results, but when I search “natural vegan amber perfume” there are only 247.

This is a simplified example, but occasionally you need to narrow straight down your product search to find a place to create an impact on Amazon . com. Plenty of people are already selling perfume, yet there might be a certain fragrance, style, or function that is missing on the site.

amazon search example for perfume

amazon search example for natural vegan amber perfume

On the other hand, you can find a gap in the market by reading customer reviews inside your product market specific niche market. Even if there are plenty of items similar to yours currently, you might find that customers are unsatisfied with all the current brands and want something you can provide.

4. Find products that will don’t have too much competitors.

If you’re selling a product that currently has 100, 500 search results, it’s most likely going to be very difficult to stand out contrary to the competition and attain the sales you desire. Fortunately, it’s relatively simple to find a niche in just a larger market which has less competition, which ensures your system is more easily found simply by searchers. Best of all, individuals searchers are likely more willing to buy your item, since they needed to search for a more specific keyword.

For instance, let’s say you wish to sell cookbooks. The search term “Cookbooks” provides over 70, 1000 results.

Alternatively, the search term “Cookbooks for instant container cooking” has just 3, 000 outcomes. Not only is your product more likely to become a best-seller in this category, but it’s a more focused keyword. If someone searches “Cookbooks” they might mean anything from “Kids cookbooks” in order to “Holiday cookbooks. ” If someone lookups “Cookbooks for immediate pot cooking, ” however , they’re very likely to be satisfied with your product.

5. Search for categories with at least three results along with Best Sellers Position (BSR).

Amazon’s Best Sellers Rank (BSR) reflects both recent and historic sales of an product. A high BSR shows that the product is in-demand, which is critical to find out as a seller.

If you find just one product in a category having a high BSR, and none of the other items are best-sellers, it could be an indication that a single product is dominating the marketplace. Instead, you want to target product categories that feature multiple items with a high BSR because it signifies demand in that area and allows room for your product to succeed.

For instance, let’s say you want to sell sports products, but you find “basketball” has only one item with a high BSR. However , upon additional research, you find “football” as a category offers multiple best-selling items on the first page.

As a new seller, I would prioritize selling footballs over basketballs since this research demonstrates the user’s willingness in order to peruse different footballs before purchasing one particular.

best selling footballs on amazon

What to Sell on Amazon

Undoubtedly, you can obtain an impressive profit from selling items on Amazon, but it’s critical you’re able to offer unique, budget-friendly products with minimum competition to truly be successful on the site.

Over-saturation on the platform proves it’s more difficult than ever before to stand out, so it’s not smart to sell on Amazon with regard to selling on Amazon. Instead, you want to make certain you’re truly capable to offer something of value.

In case you have a product in mind, follow the tips above in order to refine your strategy and find a niche section within a larger demographic. If you don’t have a product in your mind, start with the basics: do you know the most-searched keywords on Amazon, and which products are the majority of successful?

After you have a list based on keyword research, consider similar products the user will dsicover more compelling or even useful than the ones currently listed upon Amazon.

Editor’s note: This awesome article was originally published in March 2019 and has been up-to-date for comprehensiveness.

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