Exactly how 10 Brands Make use of Pinterest Idea Hooks for Marketing

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In 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins include videos or photos grouped together inside a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the particular For Your Page on TikTok. Idea Pins are also displayed within the Create section of a brand’s Pinterest profile.

In a press release, Pinterest said Concept Pins make posting “high-quality, long-lasting, plus savable content” basic for content creators.

“With these updates, we’re featuring the people behind the content and encouraging Pinners to follow creators and engage with the concepts they find, inch the press release stated.

As you’ll see with the brands beneath, Idea Pins may be used to tell a story, market products, give tutorials, and engage with users. Here’s how these types of 10 brands are using Idea Pins.

Free Resource: 12 Pinterest Templates for Business

ten Brands Using Pinterest Idea Pins

1 . Fenty Attractiveness

Cosmetics brand name Fenty Beauty utilizes Idea Pins to market the brand’s companies showcase the brand’s inclusivity. The company really does this by displaying photos of the products and how they look upon different skin shades. Fenty also includes videos on its pins of people of color applying makeup and creating various looks.

Fenty Beauty uses Pinterest Idea Pins for marketing Image source

One of the biggest concerns facing the cosmetics market is a lack of inclusivity. Many people of colour with darker complexions often struggle to discover makeup that matches or complements their own skin tone. By using Concept Pins to show variety and how POC look in Fenty products, the business sets itself aside from other cosmetic companies and presents itself as a solution.

second . Oh Joy

Lifestyle brand and design company Oh Joy is the most followed account on Pinterest with 15. 2 million followers. The founder, Joy Cho, uses Idea Hooks as a way to speak straight to the company’s audience and give advice on fashion plus home decor. For example , in a single pin Cho promotes jewelry from Jared. She speaks directly into the camera and tells her viewers how she could coordinate the jewellery with her outfit.

Joy Cho uses Pinterest Idea Pins for Marketing Image source

Cho then encourages the particular audience to click through her pins to see more of the girl favorite Jared parts and the outfits she matched them with. In other Idea Pins, Cho gives her market a tour associated with her home plus explains the thought process behind her decor. This is a great way to develop audience engagement and also to form a connection with viewers.

cho2 Image source

3. Food Our Muse

Food The Muse is a foodie account that blogposts recipes and restaurant reviews. The accounts is run by former restaurant proprietor Nadia Aidi. While Aidi posts a number of food-related content, the lady uses Idea Pins specifically to post movies with step-by-step instructions for different recipes.

Food My Muse uses Pinterest Idea Pins for marketing Image resource

She also includes the full recipe in the description of every pin. This kind of content material is great for visual students and it shows off her expertise as a gourmet — establishing her credibility as an expert foodie.

four. Mejuri Jewelry

Mejuri Jewelry utilizes Idea Pins to publish photos of its jewellery pieces and rank its content simply by theme. In a way, Mejuri uses Idea Hooks to create different lookbooks. In one Idea Pin, for instance, Mejuri makes a lookbook showing Pinterest users the different ways they can stack bracelets. Another lookbook contains Fall 2021 trends, and another Idea Pin uses photos to show how silver and gold jewelry can be styled together.

This method of using pins shows the jewelry Mejuri offers and provides potential buyers practical information regarding how to style them for any occasion.

Mejuri uses Pinterest Idea Pins for marketing Image resource

5. Etsy

For its Idea Pins. Etsy leans heavily into video clip content that gives the behind-the-scenes look into smaller businesses on Etsy’s website. One Idea Pin number includes a sequence associated with clips showing just how one Etsy seller named Tori Lynn paints and glazes a ceramic mug. Another pin is really a time-lapse video associated with another seller called Veruschka converting parts of their home into a workspace where they handmake and ship away their products.

Etsy uses Pinterest Idea Pins for marketing Image source

This type of content would not just promote the items found on Etsy, it also highlights the many companies and artists selling their wares on the website. In doing so, Etsy attracts both potential buyers and business owners looking for a platform.

Etsy uses Pinterest Idea Pins for marketing Image source

six. Vogue Magazine

Vogue Magazine utilizes Idea Pins to advertise its magazine cover stars via candid videos from the photoshoots. The magazine’s latest Idea Pin, for example , features photos and footage of Serena Williams and her daughter, posing for the magazine’s cover and playing on a seaside. Other pins function celebrities like Rihanna showing her baby bump as well as pictures from the Met Gala.

Vogue uses Pinterest Idea Pins for marketing Picture source

Vogue’s Idea Pins attract its audience’s really like of celebrities and fashion, and the hooks establish Vogue as being at the center of pop culture.

Vogue uses Pinterest Idea Pins for marketing Image supply

7. Bustle

Most of Bustle’s Idea Pins contain repurposed content from all other platforms like Youtube . com, Instagram, and TikTok. This method is helpful because it gives older content a second life upon Pinterest. TikToks associated with celebrity interviews and short anecdotes through YouTube are frequently published as Idea Hooks, showing off Bustle’s variety of pop-culture content.

Bustle uses Pinterest Idea Pins for marketing Image source

8. Totally free People

The majority of Free People’s hooks start with a video of a model wearing the style retailer’s clothes plus demonstrating the different ways the clothing products can be styled. It is then accompanied by photos of the items in different colors and different outfits. This process makes all the Idea Pins similar and uniform, so followers know what to expect.

Similar to Mejuri Jewelry, Free People also sets up its pins by style and creates a digital lookbook that will showcases its clothing and accessories.

Free People uses Pinterest Idea Pins for marketing Image resource

9. The tiny Bazaar

The Little Bazaar is an online store selling boho-style clothes. Like most fashion balances on Pinterest, all of The Little Bazaar’s Idea Pins consist of photos of models wearing their clothes. Nevertheless , some models will also be customers who posted photos and videos of them putting on the products.

This form of user-generated articles is great because it displays Pinterest users how the clothes look on real people and yes it would encourage people to submit their own content as well.

The Little Bazaar uses Pinterest Idea Pins for marketing Image source

10. Lulu’s

Almost all of Lulu’s Concept Pins consist of fashion and lifestyle how-to’s, such as “How to Style a Corset Top” and “How In order to: Macha Gin Fizz. ” However , what I enjoy most regarding Lulu’s Idea Hooks is the cover pictures. Each cover picture includes Lulu’s logo design as well as large text messages giving a quick description of what the pin is about.

This use of Idea Hooks is aesthetically pleasing, structured, and helps Pinterest users navigate to the type of content they’re looking for.

Lulu's uses Pinterest Idea Pins for marketing Image source

Idea Pins present more opportunities for manufacturers to get their articles on Pinterest users’ feeds, expanding brand awareness. However , brands should also see these pins as a opportunity to create engaging content that tells a story and provides value.

How-to’s, lookbooks, behind-the-scenes footage, and user-generated content are just a few examples of the many ways you can incorporate Idea Hooks into your marketing strategy.

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